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Brady Valuation Multiples
Discover revenue and EBITDA valuation multiples for Brady and similar public comparables like Brink's, Loomis, ALSOK, GEO Group and more.
Brady Overview
About Brady
Brady Corp provides identification solutions and workplace safety products. The company offers identification and healthcare products that are sold under the Brady brand to maintenance, repair, and operations as well as original equipment manufacturing customers. Products include safety signs and labeling systems, material identification systems, wire identification, patient identification, and people identification. Brady also provides workplace safety and compliance products such as safety and compliance signs, asset tracking labels, and first-aid products. The company is organized and managed on a geographic basis with two reportable segments: Americas & Asia which derives maximum revenue, and Europe & Australia.
Founded
1914
HQ

Employees
6.4K
Website
Sectors
Financials (LTM)
EV
$4B
Valuation Multiples
Start free trialBrady Financials
Brady reported last 12-month revenue of $2B and EBITDA of $321M.
In the same LTM period, Brady generated $835M in gross profit, $321M in EBITDA, and $215M in net income.
Revenue (LTM)
Brady P&L
In the most recent fiscal year, Brady reported revenue of $2B and EBITDA of $282M.
Brady is profitable as of last fiscal year, with gross margin of 50%, EBITDA margin of 19%, and net margin of 13%.
Financial data powered by Morningstar, Inc.
Brady Stock Performance
Brady has current market cap of $4B, and enterprise value of $4B.
Market Cap Evolution
Brady's stock price is $87.05.
Brady share price increased by 1.1% in the last 30 days, and by 28.1% in the last year.
Brady has an EPS (earnings per share) of $4.02.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $4B | $4B | 1.1% | 1.1% | 7.2% | 28.1% | $4.02 |
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Start Free TrialBrady Valuation Multiples
Brady trades at 2.5x EV/Revenue multiple, and 12.5x EV/EBITDA.
EV / Revenue (LTM)
Brady Financial Valuation Multiples
As of June 2, 2026, Brady has market cap of $4B and EV of $4B.
Brady has a P/E ratio of 19.0x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Brady Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Brady Margins & Growth Rates
Brady grew revenue by 9% and EBITDA by 16% in the last fiscal year.
In the most recent fiscal year, Brady reported gross margin of 50%, EBITDA margin of 19%, and net margin of 13%.
Brady Margins
Brady Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Brady Operational KPIs
Brady's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
Brady's Rule of 40 is 36% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Brady's Rule of X is 63% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Brady Competitors
Brady competitors include Brink's, Loomis, ALSOK, GEO Group, Alarm.com, CoreCivic, MSA Safety, Maxvision Technology, Grupo GPS and Taiwan Secom.
Most Brady public comparables operate across Security Services.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 1.4x | 1.3x | 7.3x | 7.0x | |||
| 1.2x | 1.2x | 5.1x | 5.1x | |||
| 0.8x | 0.7x | 6.5x | 6.1x | |||
| 1.8x | 1.7x | 7.5x | 9.5x | |||
| 2.3x | 2.3x | 10.1x | 11.1x | |||
| 1.5x | 1.4x | 9.0x | 8.1x | |||
| 3.6x | 3.5x | 14.3x | 13.8x | |||
| 7.9x | - | 122.7x | - | |||
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Brady M&A Activity
Brady has acquired 5 companies to date.
Last acquisition by Brady was on April 19th 2026. Brady acquired Honeywell (productivity solutions and services unit) for $1B (EV/Revenue multiple of ).
Latest Acquisitions by Brady
| Description | Honeywell-Productivity Solutions and Services Business supplies connected hardware, software, and automation solutions to improve efficiency, cut costs, and grow revenue in logistics, retail, healthcare, and manufacturing. | - | Gravotech designs and manufactures laser engravers, dot-peen markers, and rotary engraving machines for industrial identification and personalization. Headquartered in Duluth, Georgia, with global distribution, the company supplies equipment to automotive, electronics, and jewelry sectors. Products like the LS100 laser series support materials from metal to plastic, integrated with Fiber and CO2 technologies. | Code Corporation is a Draper, Utah-headquartered manufacturer of barcode scanners, imagers, and data collection devices. Founded in 1990, it produces cordless readers supporting all 1D and 2D symbologies plus its proprietary GoCode for secure applications. The company's portable products integrate Bluetooth and OEM modules for retail, healthcare, and logistics, serving clients with over 1 million units shipped globally. | |
| HQ Country | |||||
| HQ City | - | - | Sydney | Salt Lake City, UT | |
| Deal Date | 19 Apr 2026 | 4 Aug 2025 | 1 Aug 2024 | 17 Jun 2021 | |
| Valuation | $1B | $20M | $133M | $173M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Brady Investment Activity
Brady has invested in 1 company to date.
Latest investment by Brady was on May 26th 2020. Brady invested in React Mobile in their $6M Strategic investment round (EV/Revenue multiple of ).
Latest Investments by Brady
| Description | React Mobile is a Charleston-based provider of employee safety alert systems for hospitality, healthcare, education, and logistics sectors worldwide. Its platform deploys wearable panic buttons with GPS location tracking and two-way communication. React Mobile integrates with nurse call systems in hospitals and dispatch software in transportation, enabling sub-10-second emergency responses across 1,000+ client sites. |
| HQ Country | |
| HQ City | Seattle, WA |
| Deal Date | 26 May 2020 |
| Round | Strategic investment |
| Raised | $6M |
| Investors | Brady |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Brady investments and their VC round multiples. Start Free Trial | |
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAbout Brady
| When was Brady founded? | Brady was founded in 1914. |
| Where is Brady headquartered? | Brady is headquartered in United States. |
| How many employees does Brady have? | As of today, Brady has over 6K employees. |
| Who is the CEO of Brady? | Brady's CEO is Russell R. Shaller. |
| Is Brady publicly listed? | Yes, Brady is a public company listed on NYSE. |
| What is the stock symbol of Brady? | Brady trades under BRC ticker. |
| When did Brady go public? | Brady went public in 1984. |
| Who are competitors of Brady? | Brady main competitors include Brink's, Loomis, ALSOK, GEO Group, Alarm.com, CoreCivic, MSA Safety, Maxvision Technology, Grupo GPS, Taiwan Secom. |
| What is the current market cap of Brady? | Brady's current market cap is $4B. |
| What is the current revenue of Brady? | Brady's last 12 months revenue is $2B. |
| What is the current revenue growth of Brady? | Brady revenue growth (NTM/LTM) is 26%. |
| What is the current EV/Revenue multiple of Brady? | Current revenue multiple of Brady is 2.5x. |
| What is the current EBITDA of Brady? | Brady's last 12 months EBITDA is $321M. |
| What is Brady's EBITDA margin? | Brady's last 12 months EBITDA margin is 20%. |
| What is the current EV/EBITDA multiple of Brady? | Current EBITDA multiple of Brady is 12.5x. |
| What is the current FCF of Brady? | Brady's last 12 months FCF is $224M. |
| What is Brady's FCF margin? | Brady's last 12 months FCF margin is 14%. |
| What is the current EV/FCF multiple of Brady? | Current FCF multiple of Brady is 17.9x. |
| How many companies Brady has acquired to date? | As of June 2026, Brady has acquired 5 companies. |
| What was the largest acquisition by Brady? | $1B acquisition of Honeywell (productivity solutions and services unit) on 19th April 2026 was the largest M&A Brady has done to date. |
| What companies Brady acquired? | Brady acquired Honeywell (productivity solutions and services unit), Code Corporation, Gravotech, Magicard, and MECCO. |
| In how many companies Brady has invested to date? | As of June 2026, Brady has invested in 1 company. |
| What was the last Brady investment? | On 26th May 2020 Brady invested in React Mobile, participating in a $6M Strategic investment round. |
| In what companies Brady invested in? | Brady invested in React Mobile. |
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