Brady Valuation Multiples

Brady is valued at $3.9B as of October 2026, a 2.0x revenue multiple. In the last 12 months, Brady revenue was $1.9B and Brady EBITDA was $351M.

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Brady Overview

About Brady

Brady Corp provides identification solutions and workplace safety products. The company offers identification and healthcare products that are sold under the Brady brand to maintenance, repair, and operations as well as original equipment manufacturing customers. Products include safety signs and labeling systems, material identification systems, wire identification, patient identification, and people identification. Brady also provides workplace safety and compliance products such as safety and compliance signs, asset tracking labels, and first-aid products. The company is organized and managed on a geographic basis with two reportable segments: Americas & Asia which derives maximum revenue, and Europe & Australia.


Founded

1914

HQ

United States

Employees

6.4K

Financials (LTM)

Revenue: $1.9B
EBITDA: $351M

EV

$3.8B

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Brady Financials

Brady reported last 12-month revenue of $1.9B and EBITDA of $351M.

In the same LTM period, Brady generated $977M in gross profit, $351M in EBITDA, and $226M in net income.

Revenue (LTM)


Brady P&L

In the most recent fiscal year, Brady reported revenue of $1.7B and EBITDA of $314M.

Brady is profitable as of last fiscal year, with gross margin of 52%, EBITDA margin of 19%, and net margin of 12%.

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LTMLast FY202320242025202620272028
Revenue$1.9B$1.7B$1.3B$1.4B$1.6B
Gross Profit$977M$860M$670M$718M$802M
Gross Margin51%52%50%51%51%
EBITDA$351M$314M$270M$282M$296M
EBITDA Margin18%19%20%20%19%
EBIT Margin16%16%17%17%16%
Net Profit$226M$205M$184M$194M$196M
Net Margin12%12%14%14%12%
Net Debt-($155M)---

Financial data powered by Morningstar, Inc.

Brady Stock Performance

Brady has current market cap of $3.9B, and enterprise value of $3.8B.

Market Cap Evolution


Brady's stock price is $84.03.

Brady share price increased by 0.6% in the last 30 days, and by 11.0% in the last year.

Brady has an EPS (earnings per share) of $4.38.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$3.8B$3.9B0.5%0.6%-10.9%11.0%$4.38

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Brady Valuation Multiples

Brady trades at 2.0x EV/Revenue multiple, and 10.9x EV/EBITDA.

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EV / Revenue (LTM)


Brady Financial Valuation Multiples

As of October 16, 2026, Brady has market cap of $3.9B and EV of $3.8B.

Brady has a P/E ratio of 17.5x.

LTMLast FY202320242025202620272028
EV/Revenue2.0x2.3x2.9x2.7x2.4x
EV/EBITDA10.9x12.2x14.2x13.6x13.0x
EV/EBIT12.8x14.6x16.5x15.9x15.5x
EV/Gross Profit3.9x4.5x5.7x5.3x4.8x
P/E17.5x19.2x21.4x20.3x20.1x
EV/FCF17.2x19.9x20.9x23.1x22.6x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Brady Valuation Multiples

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Brady Margins & Growth Rates

Brady grew revenue by 74% and EBITDA by 56% in the last fiscal year.

In the most recent fiscal year, Brady reported gross margin of 52%, EBITDA margin of 19%, and net margin of 12%.

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Brady Margins

Last FY202420252026202720282029
Gross Margin52%51%51%50%
EBITDA Margin19%20%19%18%
EBIT Margin16%17%16%15%
Net Margin12%14%12%11%
FCF Margin12%12%11%12%

Brady Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth74%6%11%38%
Gross Profit Growth65%7%12%36%
EBITDA Growth56%4%5%31%
EBIT Growth67%3%3%36%
Net Profit Growth47%5%1%25%
FCF Growth73%(10%)2%48%

Data powered by FactSet, Inc. and Morningstar, Inc.

Brady Operational KPIs

Brady's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.

Brady's Rule of 40 is 56% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Brady's Rule of X is 113% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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LTMLast FY202320242025202620272028
Rule of 4070%56%---
Bessemer Rule of X148%113%---
Revenue per Employee-$0.3M---
Opex per Employee-$0.1M---
R&D Expenses to Revenue6%6%5%5%5%
Opex to Revenue-36%33%34%35%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Brady Competitors

Brady competitors include Loomis, GEO Group, ALSOK, Brink's, CoreCivic, ADT, Alarm.com, S-1 Korea, Grupo GPS and Maxvision Technology.

Most Brady public comparables operate across Security Services.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Loomis$3B$616M1.5x1.4x7.2x5.8x
GEO Group$2.6B$619M2.1x1.9x8.7x10.1x
ALSOK$3.8B$489M0.9x0.8x6.6x6.8x
Brink's$5.3B$863M1.4x1.3x8.5x7.0x
CoreCivic$2.2B$348M2.0x1.7x12.4x10.1x
ADT$5.1B$2.7B2.5x2.4x4.8x4.7x
Alarm.com$1B$184M2.9x2.8x16.1x13.5x
S-1 Korea$2.2B$293M0.8x0.8x6.2x6.7x

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Acquisitions by Brady

Brady has acquired 6 companies to date.

Last acquisition by Brady was on April 19th 2026. Brady acquired Honeywell (productivity solutions and services unit) for $1.4B (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Brady

Honeywell (productivity solutions and services unit)
MECCO
Gravotech
Gravotech
Description
Honeywell-Productivity Solutions and Services Business supplies connected hardware, software, and automation solutions to improve efficiency, cut costs, and grow revenue in logistics, retail, healthcare, and manufacturing.
-
Gravotech designs and manufactures laser engravers, dot-peen markers, and rotary engraving machines for industrial identification and personalization. Headquartered in Duluth, Georgia, with global distribution, the company supplies equipment to automotive, electronics, and jewelry sectors. Products like the LS100 laser series support materials from metal to plastic, integrated with Fiber and CO2 technologies.
Gravotech is a French manufacturer of permanent marking and engraving equipment formed by merging the Gravograph, Technifor and Vision Numeric brands under a single Gravotech name. Its range spans fibre and CO2 laser marking machines, dot-peen and scribing markers, rotary engravers and CNC stations, together with control software, consumables and engraving materials sold under brands such as Gravoply, Gravoglas, Flexilase, Gravoxal and Gravostrat. Gravograph traces to 1938 and the New Hermes pantograph and has manufactured near Troyes since 1950, while Technifor was founded in 1981 and invented dot-peen marking in 1985. The group produces at La Chapelle-Saint-Luc (Troyes) in France, Duluth in Atlanta and Shanghai, and sells in more than 70 countries through over 170 distributors to automotive, aerospace, medical device, electronics and jewellery customers. MML Capital Partners backed the business and agreed its sale to Brady Corporation in 2024.
HQ CountryUnited StatesUnited StatesAustraliaFrance
HQ City
-
-
Sydney
La Chapelle-Saint-Luc
Deal Date19 Apr 20264 Aug 20251 Aug 202415 Mar 2024
Valuation$1.4B$20M$133M$133M
EV/Revenue
EV/EBITDA

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Investments by Brady

Brady has invested in 1 company to date.

Latest investment by Brady was on May 26th 2020. Brady invested in React Mobile in their $6M Strategic investment round (EV/Revenue multiple available to Pro users).

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Latest Investments by Brady

React Mobile
Description
React Mobile is a Charleston-based provider of employee safety alert systems for hospitality, healthcare, education, and logistics sectors worldwide. Its platform deploys wearable panic buttons with GPS location tracking and two-way communication. React Mobile integrates with nurse call systems in hospitals and dispatch software in transportation, enabling sub-10-second emergency responses across 1,000+ client sites.
HQ CountryUnited States
HQ City
Seattle, WA
Deal Date26 May 2020
RoundStrategic investment
Raised$6M
InvestorsBrady
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Brady

When was Brady founded?Brady was founded in 1914.
Where is Brady headquartered?Brady is headquartered in United States.
How many employees does Brady have?As of today, Brady has over 6K employees.
Who is the CEO of Brady?Brady's CEO is Russell R. Shaller.
Is Brady publicly listed?Yes, Brady is a public company listed on NYSE.
What is the stock symbol of Brady?Brady trades under BRC ticker.
When did Brady go public?Brady went public in 1984.
Who are competitors of Brady?Brady main competitors include Loomis, GEO Group, ALSOK, Brink's, CoreCivic, ADT, Alarm.com, S-1 Korea, Grupo GPS, Maxvision Technology.
What is the current market cap of Brady?Brady's current market cap is $3.9B.
What is the current revenue of Brady?Brady's last 12 months revenue is $1.9B.
What is the current revenue growth of Brady?Brady revenue growth (NTM/LTM) is 52%.
What is the current EV/Revenue multiple of Brady?Current revenue multiple of Brady is 2.0x.
What is the current EBITDA of Brady?Brady's last 12 months EBITDA is $351M.
What is Brady's EBITDA margin?Brady's last 12 months EBITDA margin is 18%.
What is the current EV/EBITDA multiple of Brady?Current EBITDA multiple of Brady is 10.9x.
What is the current FCF of Brady?Brady's last 12 months FCF is $223M.
What is Brady's FCF margin?Brady's last 12 months FCF margin is 12%.
What is the current EV/FCF multiple of Brady?Current FCF multiple of Brady is 17.2x.
How many companies Brady has acquired to date?As of October 2026, Brady has acquired 6 companies.
What was the largest acquisition by Brady?$1.4B acquisition of Honeywell (productivity solutions and services unit) on 19th April 2026 was the largest M&A Brady has done to date.
What companies Brady acquired?Brady acquired Honeywell (productivity solutions and services unit), Code Corporation, Gravotech, Gravotech, Magicard, and MECCO.
In how many companies Brady has invested to date?As of October 2026, Brady has invested in 1 company.
What was the last Brady investment?On 26th May 2020 Brady invested in React Mobile, participating in a $6M Strategic investment round.
In what companies Brady invested in?Brady invested in React Mobile.

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