Zuora Acquisition, Valuation, Funding & Investors

Zuora was acquired by Silver Lake for $1.7B in October 2024, a 3.8x multiple on $450M of revenue.

See full Zuora profile

Zuora acquisition price

$1.7B

Acquired by Silver Lake · Oct 2024

Zuora revenue at acquisition

$450M

Last twelve months · Oct 2024

Zuora revenue multiple at acquisition

3.8x

EV/Revenue · Oct 2024

Cumulative funding Zuora raised

$165M

across 2 funding rounds

Zuora Overview

About Zuora

Zuora is a provider of monetization software for subscription-based businesses, covering pricing, packaging, billing, payments, and revenue accounting. Its platform supports usage-based pricing, subscription bundles, and hybrid revenue models, helping companies manage recurring-revenue strategies as they move away from one-time sales. The company is headquartered in Redwood City, California, and was founded by Tien Tzuo, its CEO.


Founded

2007

HQ

United StatesUnited States

Website

zuora.com

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Revenue

$450M (Oct 2024)

Valuation

$1.2B (Mar 2015)

Zuora Acquisition

Zuora was acquired by Silver Lake for $1.7B on 17 October 2024.

The acquisition price implies a 3.8x revenue multiple on $450M of revenue.

Before the acquisition Zuora had raised $165M across 2 funding rounds.

Zuora, Inc. (NYSE: ZUO), headquartered in Redwood City, California, provides a leading monetization suite for modern businesses, enabling pricing, packaging, billing, payments, and revenue accounting through flexible, modular software that supports usage-based models, subscription bundles, and hybrid revenue strategies in the Subscription Economy. Silver Lake, a global leader in technology investing, partnered with an affiliate of GIC Pte. Ltd., Singapore's sovereign wealth fund, to acquire Zuora in a $1.7 billion all-cash transaction announced on October 17, 2024, at $10.00 per share, representing an 18% premium to Zuora's unaffected closing stock price and a 20% enterprise value premium. The deal was unanimously approved by Zuora's Board and a Special Committee of independent directors, including Chair Jason Pressman, following a comprehensive strategic review advised by independent legal and financial advisors; it faced no financing condition and was expected to close in Q1 2025, subject to stockholder approval by unaffiliated holders and separate majorities of Class A and Class B shares, plus regulatory clearances. The acquisition completed on February 14, 2025, delisting Zuora's Class A common stock from the NYSE and transitioning it to private ownership, unlocking resources for innovation, growth, and leadership in enterprise monetization amid evolving revenue models. Zuora's founder, CEO, and Chairman Tien Tzuo highlighted the deal as a milestone enabling continued delivery of market-leading technology for customer financial operations at scale, with Silver Lake and GIC providing expertise to harness long-term Subscription Economy opportunities. GIC's Choo Yong Cheen and Eric Wilmes emphasized partnering with Zuora's management and Silver Lake to leverage collective resources for sustained success, positioning Zuora to address demand for complex monetization services previously constrained as a public company six years post-2018 IPO.

Zuora acquisition details
AcquirerDateTypePriceEV/Revenue
  • Silver Lake
17 Oct 2024PE buyout$1.7B3.8x

Zuora Valuation

Zuora is currently valued at $1.2B, based on its Series F in March 2015.

The $115M round included Redpoint, Index Ventures, Northgate Capital, Dave Duffield, NextWorld Capital and 7 other investors.

Zuora valuation by funding round

Zuora valuation by funding round
DateStageValuation
Mar 2015Series F$1.2B

Zuora Funding History

Zuora has raised a total of $165M across 2 funding rounds.

Zuora's first fundraising round was a $50M Series E in September 2013. The most recent completed round was a $115M Series F in March 2015.

Zuora funding rounds

Zuora funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Mar 2015Series FRedpoint; Index Ventures; Northgate Capital; Dave Duffield; NextWorld Capital; Premji Invest; Benchmark; BlackRock; Greylock; Cloud Apps Capital Partners; Marc Benioff; Passport Capital$115M$1.2BZuora, a SaaS provider of relationship business management (RBM) platforms for subscription-based companies, raised $115 million on March 11, 2015, bringing total funding to $250 million. Investors included new public market participants Wellington Management, Blackrock, Premji Invest, and Passport Capital, alongside existing backers Benchmark, Greylock, Redpoint, Index Ventures, NextWorld Capital, Dave Duffield, Marc Benioff, and others. The round aimed to support global expansion, hiring in sales/engineering/marketing, and R&D amid the shift to subscription models between CRM and ERP. In 2014, Zuora reported 109% year-over-year growth in invoice volume through its systems and contracted invoice volume of approximately $42 billion USD, with 106% international revenue growth, eight new global offices, and workforce expansion to 500 employees. The company charges based on a percentage of customers' subscription revenues billed via its platform, achieving 109% growth in invoice value last year, 30% from existing customers. The funding from public investors positioned Zuora as 'private-IPO' ready, providing flexibility ahead of potential public listing without timing pressure, unlike peers like Box.
Sep 2013Series ENextWorld Capital (lead); Northgate Capital (lead); Vulcan Capital (lead); Tenaya Capital; Redpoint; Index Ventures; Dave Duffield; Benchmark; Greylock; Shasta Ventures; Marc Benioff$50M-Zuora, a subscription commerce, billing, and finance platform-as-a-service (PaaS) for businesses adopting subscription models, raised $50 million in a Series E funding round on September 5, 2013, led by NextWorld Capital, Northgate Capital, and Vulcan Capital, with participation from Benchmark, Dave Duffield, Greylock, Index Ventures, Marc Benioff, Redpoint, Shasta Ventures, and Tenaya Capital. This brought the company's total funding to $132.5 million. The capital was intended to fuel international expansion, including new offices in London and Australia, investments in R&D to broaden its product line, and entry into new vertical markets and geographies. In 2013, Zuora reported approximately 90% year-over-year growth in subscription revenue, a 55% increase in its customer base over the prior 18 months, a seven-fold rise in invoice volume over the past two years, and over 20 contracts worth $1 million or more, including clients like News Corp., Dell, HP, Qualcomm, TripAdvisor, Informatica, Tata Communications, Box, and Zendesk. The company positioned itself as a leader in the emerging Subscription Economy, challenging legacy vendors like Oracle and SAP by enabling cloud-based monetization for subscription services. Zuora, founded in 2007 by SaaS veterans from salesforce.com, PayPal, and NetSuite, had grown to over 600 clients by 2013 and was considering an eventual public listing within a year or two. Analysts noted its category creation in subscription billing but highlighted heavy spending on sales and marketing to maintain mindshare amid competition. The funding underscored investor confidence in Zuora's role amid shifting consumer behaviors toward pay-as-you-go models.

Who has invested in Zuora?

15 investors have backed Zuora across its funding rounds, including Index Ventures, Greylock, Redpoint, Benchmark, Marc Benioff and Northgate Capital.

Lead investors include NextWorld Capital, Northgate Capital and Vulcan Capital.


Zuora Investors

Investors in Zuora by funding rounds participated
InvestorHQRoundsRoleFirst check
RedpointUnited StatesSan Francisco, CA2ParticipantSep 2013
Index VenturesUnited KingdomLondon2ParticipantSep 2013
Northgate CapitalUnited StatesSan Francisco, CA2LeadSep 2013
Dave DuffieldUnited StatesUnited States2ParticipantSep 2013
NextWorld CapitalUnited StatesSan Francisco, CA2LeadSep 2013
BenchmarkUnited StatesSan Francisco, CA2ParticipantSep 2013
GreylockUnited StatesSan Francisco, CA2ParticipantSep 2013
Marc BenioffUnited StatesSan Francisco, CA2ParticipantSep 2013
Tenaya CapitalUnited StatesSan Francisco, CA1ParticipantSep 2013
Premji InvestIndiaBangalore1ParticipantMar 2015
Vulcan CapitalUnited StatesSeattle, WA1LeadSep 2013
BlackRockUnited StatesUnited States1ParticipantMar 2015
Shasta VenturesUnited StatesUnited States1ParticipantSep 2013

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Zuora

Zuora has acquired 6 companies to date.

Last acquisition by Zuora was on June 18th 2024. Zuora acquired Sub(x) technology for $25M.


Latest Acquisitions by Zuora

Sub(x) technology
Togai
Zephr
Live Objects
Description
Sub(x) technology is a Berlin-based marketing platform that employs AI machine learning to optimize online customer acquisition for e-commerce businesses. The tool processes user behavior data and campaign interactions into algorithm-ready formats, automating data preparation to cut costs. Launched in 2022, Sub(x) integrates with ad platforms like Google Ads and Facebook, enabling small to enterprise-scale companies to scale lead generation across Europe.
Togai is a Chennai-based pricing and metering platform for SaaS companies that captures real-time product usage data, applies metered billing models, and delivers revenue dashboards. Launched in 2022, it integrates with Stripe, AWS, and Snowflake to support usage-based pricing, hybrid models, and customer-facing invoicing. Togai serves clients like Freshworks and Chargebee, handling billions of usage events monthly across 200 enterprises in India, the U.S., and Europe.
Zephr is a London-headquartered customer experience platform for media publishers transitioning to subscriptions. Formerly Blaize, it offers dynamic paywalls, identity management, and personalized revenue journeys using no-code tools for trials, bundles, and upsells. Publishers like The Telegraph and Newsquest deploy metered access, A/B testing, and churn prevention features at scale. Zephr processes millions of monthly transactions with GDPR-compliant data handling and integrates with Salesforce and Google Analytics for audience insights.
Live Objects is a Tel Aviv-headquartered IoT platform provider enabling closed-loop optimization for industrial digital transformation. The company processes billions of data points daily via its AI-driven edge-to-cloud architecture, supporting asset management in manufacturing and energy. Founded in 2016, Live Objects integrates with AWS IoT and serves global enterprises with low-latency analytics.
HQ CountryUnited KingdomUnited StatesUnited KingdomUnited States
HQ City
London
Wilmington, DE
London
San Francisco, CA
Deal Date18 Jun 202430 Apr 202424 Aug 202226 May 2021
Valuation$25M$26M$50M$2M
EV/Revenue
EV/EBITDA

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Zuora Competitors

Zuora competitors include listed companies like ServiceTitan, Freee, TOTVS and Sage, and private ones like HighRadius and Pennylane.

Public and private companies comparable to Zuora
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ServiceTitanUnited StatesUnited StatesPublicly listed$961M($86M)$5.2B4.5x
FreeeJapanJapanPublicly listed$214M$6M$1.5B4.8x
HighRadiusUnited StatesHouston, TXPrivate$70M-$3.1B-
TOTVSBrazilBrazilPublicly listed$1.1B$318M$3.8B3.2x
PennylaneFranceParisPrivate$115M-$4.3B37.0x
SageUnited KingdomUnited KingdomPublicly listed$3.4B$1B$12B3.9x

Zuora Public Comps

Zuora is no longer listed, but its public comps include BlackLine, Playtech, Freee, Digiwin, HBX Group, Vertex, EverCommerce, 74Software, Money Forward and Bally's Intralot.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
BlackLine$700M$72M2.6x2.5x25.6x8.5x
Playtech$879M($27M)1.8x1.7x(58.7x)5.5x
Freee$214M$6M6.3x4.8x237.7x65.4x
Digiwin$363M$48M4.0x3.8x30.1x23.6x
HBX Group$896M$218M3.0x3.3x12.4x5.7x
Vertex$748M$103M2.8x2.6x20.5x10.8x
EverCommerce$589M$128M3.0x2.9x13.7x9.5x
74Software$814M$112M1.9x1.8x13.7x9.8x

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Common questions about Zuora

When was Zuora founded?Zuora was founded in 2007.
Where is Zuora headquartered?Zuora is headquartered in United States.
Is Zuora publicly listed?No, Zuora was acquired by Silver Lake in October 2024.
Who acquired Zuora?Zuora was acquired by Silver Lake in October 2024.
How much was Zuora acquired for?Zuora was acquired for $1.7B in October 2024, a 3.8x revenue multiple.
What is Zuora's valuation?Zuora was last valued at $1.2B in its Series F in March 2015.
How much funding has Zuora raised?Zuora has raised $165M across 2 funding rounds.
What was Zuora's last funding round?Zuora's last funding round was a $115M Series F in March 2015.
Who are Zuora's investors?Zuora's investors include Redpoint, Index Ventures, Northgate Capital, Dave Duffield, NextWorld Capital, Benchmark, Greylock, Marc Benioff, Tenaya Capital, Premji Invest and 5 others.
Which companies are comparable to Zuora?Companies comparable to Zuora include ServiceTitan, Freee, HighRadius, TOTVS, Pennylane and Sage.
How many companies has Zuora acquired?Zuora has acquired 6 companies, including Sub(x) technology, Togai, Zephr, Live Objects and Leeyo Software.
What was the largest acquisition by Zuora?The $50M acquisition of Zephr in August 2022 is the largest acquisition Zuora has made to date.

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