Yassir Valuation, Funding & Investors

Yassir is valued at $185M as of November 2021.

Last Yassir valuation

$185M

Series A · Nov 2021

Last Yassir funding round

$150M

Series B · Nov 2022

Cumulative funding Yassir raised

$180M

across 2 funding rounds

Key investors in Yassir

  • Y Combinator
  • Unpopular Ventures
  • Quiet Capital
  • DN Capital
  • Karman Ventures
  • WndrCo

Yassir Overview

About Yassir

Yassir is an Algiers-headquartered super app operating ride-hailing, last-mile delivery, and payment services across 45 cities in North Africa and the Middle East. Founded in 2017, the company expands into digital finance for payments, savings, and borrowing, serving millions while fostering a marketplace with social impact initiatives.


Founded

2017

HQ

AlgeriaAlgiers

Website

yassir.com

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$185M (Nov 2021)

Yassir Valuation

Yassir is currently valued at $185M, based on its Series A in November 2021.

The $30M round was led by WndrCo.

Yassir valuation by funding round

Yassir valuation by funding round
DateStageValuation
Nov 2021Series A$185M

Yassir Funding History

Yassir has raised a total of $180M across 2 funding rounds.

Yassir's first fundraising round was a $30M Series A in November 2021. The most recent completed round was a $150M Series B in November 2022.

Yassir funding rounds

Yassir funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2022Series BBond (lead); DN Capital; Y Combinator; Kinfolk Venture Capital; George Godula; Spike Ventures; Dorsal Capital; Unpopular Ventures; Quiet Capital; Karman Ventures$150M-Yassir is an African super app founded in 2017 by Noureddine Tayebi and El Mahdi Yettou that provides on-demand services including ride-hailing, food and grocery delivery, and financial services. Operating across six countries and 45 cities with over 8 million users, Yassir is particularly popular in the Maghreb region (Algeria, Morocco, and Tunisia) and French-speaking Africa. In November 2022, Yassir closed a $150 million Series B funding round led by Bond, with participation from Y Combinator, DN Capital, Dorsal Capital, Quiet Capital, Stanford Alumni Ventures, and other strategic investors. This brought the company's total funding to $193.25 million since its 2017 inception, following a $13.25 million seed round and a $30 million Series A round approximately one year prior. The company stated it would deploy capital to triple its engineering and product teams, expand services in existing markets, launch new offerings including enhanced financial services, and expand geographically across Africa and the Middle East.
Nov 2021Series AWndrCo (lead)$30M$185MYassir is an Algeria-based super app providing on-demand services including ride-hailing, food and grocery delivery, last-mile logistics, and financial services, operating primarily in North Africa with plans for sub-Saharan expansion. On November 29, 2021, it raised $30 million in a Series A round led by WndrCo, with participation from DN Capital, Kismet Capital, Spike Ventures, Quiet Capital, Endeavor Catalyst, FJ Labs, VentureSouq, Nellore Capital, Moving Capital, and notable angels like Cleo Sham (former Uber), Thomas Layton (Upwork), Rohan Monga (Gojek), and Hannes Graah (Spotify/Revolut). This followed a $13 million seed round earlier in the year, positioning Yassir as the most funded startup in Algeria and among the top in the Maghreb and MENA regions. The funding aims to fuel expansion across sub-Saharan Africa and enhance its platform, which targets unbanked populations by integrating payment services for users, merchants, and drivers. At the time, Yassir served over 3 million users and 40,000 partners across Algeria, Morocco, and Tunisia, having rapidly extended delivery to 16 cities during the early COVID-19 crisis. The company, a Y Combinator W20 alum and the first Algerian startup in the accelerator, seeks regional dominance in on-demand services.

Who has invested in Yassir?

11 investors have backed Yassir across its funding rounds, including Y Combinator, Unpopular Ventures, Quiet Capital, DN Capital, Karman Ventures and WndrCo.

Lead investors include Bond and WndrCo.


Yassir Investors

Investors in Yassir by funding rounds participated
InvestorHQRoundsRoleFirst check
DN CapitalUnited StatesUnited States1ParticipantNov 2022
Y CombinatorUnited StatesSan Francisco, CA1ParticipantNov 2022
Kinfolk Venture CapitalUnited StatesUnited States1ParticipantNov 2022
WndrCoUnited StatesLos Angeles, CA1LeadNov 2021
George GodulaChinaShanghai1ParticipantNov 2022
Spike VenturesUnited KingdomManchester1ParticipantNov 2022
Dorsal CapitalCanadaToronto1ParticipantNov 2022
Unpopular VenturesUnited StatesSan Francisco, CA1ParticipantNov 2022
Quiet CapitalUnited StatesSan Francisco, CA1ParticipantNov 2022

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Acquisitions by Yassir

Yassir has acquired 3 companies to date.

Last acquisition by Yassir was on March 12th 2026. Yassir acquired Kawarizmi for undisclosed valuation.


Latest Acquisitions by Yassir

Kawarizmi
Uno
KooL
Description
Kawarizmi is a programmatic agency that connects brands' offline and online audiences via digital advertising and integrated media solutions. Advertisers turn to Kawarizmi for unified online and offline media buying and data services.
Uno conducts mass distribution across multiple regions in Algeria.
KooL is a Tunis-based food delivery service partnering with restaurants in Tunisia for tracked meal orders. It covers cities like Tunis and Sfax, offering real-time GPS monitoring and cash-on-delivery options.
HQ CountryFranceAlgeriaTunisia
HQ City
Paris
Algiers
Tunis
Deal Date12 Mar 202611 Mar 202619 Jun 2024
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Yassir Competitors

Yassir competitors include listed companies like Martı, Dida, Adventure and Socar, and private ones like Gaudiy and Airlift Technologies.

Public and private companies comparable to Yassir
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
MartıTurkeyTurkeyPublicly listed$39M($23M)$176M3.8x
DidaChinaChinaPublicly listed$75M$18M$160M-
GaudiyJapanTokyoPrivate--$248M-
AdventureItalyItalyPublicly listed$19M$4M$266M-
Airlift TechnologiesPakistanLahorePrivate$90M-$275M3.1x
SocarSouth KoreaSouth KoreaPublicly listed$343M$72M$301M-

Yassir Public Comps

Yassir is still privately-owned, but its public comps include Port Inc., Martı, Lifull, Yatra Online, Syuppin, PickMe, Dida, Angi, HomeToGo and RideNow Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Port Inc.$187M$34M1.2x1.1x6.8x6.0x
Martı$39M($23M)6.9x3.8x(11.8x)115.5x
Lifull$181M$33M1.0x1.0x5.5x-
Yatra Online$99M$9M1.7x1.6x20.1x19.4x
Syuppin$334M$17M0.6x0.6x11.5x-
PickMe$26M-6.3x5.2x--
Dida$75M$18M----
Angi$1B$114M0.4x0.4x3.7x3.6x

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Common questions about Yassir

When was Yassir founded?Yassir was founded in 2017.
Where is Yassir headquartered?Yassir is headquartered in Algiers, Algeria.
Is Yassir publicly listed?No, Yassir is a private, VC-backed company.
What is Yassir's valuation?Yassir was last valued at $185M in its Series A in November 2021.
How much funding has Yassir raised?Yassir has raised $180M across 2 funding rounds.
What was Yassir's last funding round?Yassir's last funding round was a $150M Series B in November 2022, led by Bond.
Who are Yassir's investors?Yassir's investors include DN Capital, Y Combinator, Kinfolk Venture Capital, WndrCo, George Godula, Spike Ventures, Dorsal Capital, Unpopular Ventures, Quiet Capital, Karman Ventures and 1 other.
Which companies are comparable to Yassir?Companies comparable to Yassir include Martı, Dida, Gaudiy, Adventure, Airlift Technologies and Socar.
How many companies has Yassir acquired?Yassir has acquired 3 companies, including Kawarizmi, Uno and KooL.

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