Trigo Funding, Investors & Competitors
Trigo has raised $199M across 5 funding rounds, most recently a $100M Series C in October 2022.
Last Trigo funding round
$100M
Series C · Oct 2022
Cumulative funding Trigo raised
$199M
across 5 funding rounds
Key investors in Trigo
Vertex Ventures Israel
Hetz Ventures
Red Dot Capital Partners
83North
Viola Growth
Rewe Group
Temasek
SAP
About Trigo
Trigo is a Tel Aviv-headquartered technology company delivering computer vision infrastructure for frictionless retail stores. Its AI system enables camera-based checkout-free shopping, inventory tracking, and loss prevention in supermarkets and convenience chains. Deployed in over 800 stores across France, the UK, and Israel, Trigo partners with retailers likeee some Carrefour and Yo! Sushi. Founded in 2018, the platform processes video feeds for real-time product recognition and shopper analytics.
Founded
2008
HQ
HerzliyaWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Trigo Funding History
Trigo has raised a total of $199M across 5 funding rounds.
Trigo's first fundraising round was a $7M seed round in July 2018. The most recent completed round was a $100M Series C in October 2022.
Trigo funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Oct 2022 | Series C | 83North (lead); Temasek (lead); Viola Growth; Hetz Ventures; Rewe Group; SAP; Vertex Ventures Israel; Red Dot Capital Partners | $100M | Trigo is an Israel-based computer vision company that develops AI-powered technology for autonomous retail stores, enabling frictionless, cashier-free shopping experiences similar to Amazon Go through computer vision, sensors, machine learning, and AI algorithms. The platform provides retailers with insights, inventory management, analytics, and the StoreOS suite to integrate physical and online operations, addressing in-store efficiency challenges amid macroeconomic shifts. On October 26, 2022, Trigo raised $100 million in a Series C funding round led by Temasek Holdings and 83North, with participation from new strategic investor SAP SE, and existing investors including Hetz Ventures, Red Dot Capital Partners, REWE Group, Vertex Ventures Israel, and Viola Growth. This brought Trigo's total funding to $204-205 million across seven rounds. Trigo's solutions were deployed with major global grocery retailers such as Tesco in the UK, ALDI Nord in the Netherlands, REWE Group and Netto in Germany, Shufersal in Israel, and Wakefern Food Corp. in the US, proving scalability in premium urban stores. The funds were allocated to accelerate deployments in Europe and the US, support larger full-sized supermarkets, execute a pipeline of contracted stores, expand the autonomous platform, and enhance StoreOS for broader retail operations. SAP's involvement aims to integrate Trigo's technology into its retail software for commercialization, while partnerships with retailers like REWE strengthen strategic positioning. Trigo emphasized maturing its 3D engine and sensing infrastructure to unlock new capabilities for retailers facing e-commerce competition. |
| Jun 2021 | Series A | Rewe Group (lead); Viola Growth (lead) | $10M | Trigo is an Israel-based computer vision company that provides frictionless checkout technology for retail stores, enabling grab-and-go shopping experiences. The company announced an investment from REWE Group, Germany's second-largest grocery retailer with 3,700 stores, and Viola Growth, a prominent Israeli tech investment firm, on June 16, 2021. This $10 million round brought Trigo's total funding to over $100 million, following prior rounds including a Series A in 2019 and a $60 million Series B in December 2020. The investment accompanies a strategic partnership with REWE Group to launch a grab-and-go store in downtown Cologne, marking the first checkout-free experience under real conditions in Germany. REWE follows Tesco PLC, which had previously invested in and deployed Trigo's technology in the UK in 2020. Trigo's solution is also implemented by Shufersal, Israel's largest supermarket chain. Trigo's privacy-by-design architecture supports its computer vision system that automatically detects and charges for items as customers exit the store, positioning it to compete with technologies like Amazon's Just Walk Out. |
| Dec 2020 | Series B | 83North (lead); Hetz Ventures; Tesco; Vertex Ventures Israel; Morrag Investments; Red Dot Capital Partners | $60M | - |
| Sep 2019 | Series A | Red Dot Capital Partners (lead); Hetz Ventures; Vertex Ventures Israel | $22M | Trigo is a Tel Aviv-based computer vision company developing checkout-free store technology for grocery retailers, enabling seamless in-and-out shopping experiences similar to Amazon Go but scaled for larger supermarkets up to 5,000 square feet. On September 16, 2019, Trigo raised $22 million in a Series A round led by Red Dot Capital Partners, with participation from existing investors Vertex Ventures Israel and Hetz Ventures, bringing total funding to $29 million. The capital was intended to scale the technology for even larger store sizes and support partnerships with leading US and European grocery retailers, including deployment in 280 stores by Israel's largest grocer Shufersal over the next five years. The round positioned Trigo to compete in the automated grocery checkout space, addressing strong global demand among retailers to improve customer experiences and eliminate manual barcode scanning. Trigo continued raising capital in subsequent rounds, reaching $205 million over seven rounds by 2022, including a $100 million Series C. |
| Jul 2018 | Seed | Hetz Ventures (lead); Vertex Ventures Israel (lead) | $7M | Trigo Vision is a Tel Aviv-based retail automation company founded in 2017 by brothers Michael and Daniel Gabay. The platform uses ceiling-mounted camera networks combined with machine vision algorithms to identify items selected by customers in real-time, enabling checkout-free shopping experiences. The technology requires fewer cameras than competing solutions and offers GDPR-compliant anonymous data collection. In July 2018, Trigo Vision raised $7 million in a seed funding round led by Hetz Ventures and Vertex Ventures Israel. The company planned to use the funding to expand its research and development team and develop new applications for its technology. At the time of the funding announcement, Trigo Vision was in talks with major global retailers and aimed to be the first to deploy its platform in a live retail store. The platform offered retailers benefits including reduced shoplifting, real-time inventory insights, customer service improvements, and operational efficiency gains beyond simply eliminating checkout lines. |
Who has invested in Trigo?
10 investors have backed Trigo across its funding rounds, including Vertex Ventures Israel, Hetz Ventures, Red Dot Capital Partners, 83North, Viola Growth and Rewe Group.
Lead investors include 83North, Temasek, Rewe Group, Viola Growth, Red Dot Capital Partners and 2 other investors.
Trigo Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| Tel Aviv | 4 | Lead | Jul 2018 | |
| Tel Aviv | 4 | Lead | Jul 2018 | |
| Savyon | 3 | Lead | Sep 2019 | |
| Herzliya | 2 | Lead | Jun 2021 | |
 Germany | 2 | Lead | Jun 2021 | |
 United Kingdom | 2 | Lead | Dec 2020 | |
 Singapore | 1 | Lead | Oct 2022 | |
| Walldorf | 1 | Participant | Oct 2022 | |
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Start Free TrialTrigo Competitors
Trigo competitors include listed companies like Fractal Analytics and SAP, and private ones like Genesys, Glean, Legora and Factory.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 San Francisco, CA | Private | $2.1B | $900M | $15B | 7.1x | |
| San Francisco, CA | Private | $100M | - | $7.2B | 72.0x | |
 Stockholm | Private | $100M | - | $5.6B | 56.0x | |
| San Francisco, CA | Private | - | - | $5B | - | |
 India | Publicly listed | $344M | $50M | $1.3B | 3.4x | |
| Germany | Publicly listed | $42B | $13B | $248B | 5.4x |
Trigo Public Comps
Trigo is still privately-owned, but its public comps include Palantir, CrowdStrike, SAP, Salesforce, ServiceNow, Snowflake, Adobe, Datadog, Moody's and Workday.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $4.5B | $1.5B | 92.6x | 58.1x | 285.0x | 97.4x | |||
| $4.8B | ($12M) | 51.4x | 44.5x | (19816.2x) | 151.0x | |||
| $42B | $13B | 5.8x | 5.4x | 18.4x | 17.1x | |||
| $42B | $13B | 5.5x | 5.2x | 17.8x | 12.2x | |||
| $13B | $2.6B | 11.1x | 9.6x | 57.2x | 25.0x | |||
| $4.7B | ($1.3B) | 25.6x | 21.0x | (94.1x) | 121.7x | |||
| $24B | $9.3B | 4.3x | 3.9x | 10.9x | 8.2x | |||
| $3.4B | ($588K) | 23.6x | 19.4x | (137813.0x) | 77.6x | |||
This data is available for Pro users. Sign up to see all Trigo competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Trigo
| When was Trigo founded? | Trigo was founded in 2008. |
| Where is Trigo headquartered? | Trigo is headquartered in Herzliya, Israel. |
| Is Trigo publicly listed? | No, Trigo is a private, VC-backed company. |
| How much funding has Trigo raised? | Trigo has raised $199M across 5 funding rounds. |
| What was Trigo's last funding round? | Trigo's last funding round was a $100M Series C in October 2022, led by 83North and Temasek. |
| Who are Trigo's investors? | Trigo's investors include Hetz Ventures, Vertex Ventures Israel, Red Dot Capital Partners, Viola Growth, Rewe Group, 83North, Temasek, SAP, Tesco and Morrag Investments. |
| Which companies are comparable to Trigo? | Companies comparable to Trigo include Genesys, Glean, Legora, Factory, Fractal Analytics and SAP. |
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