Tackle Acquisition, Valuation, Funding & Investors
Tackle was acquired by AppDirect for $1.3B in December 2025.
Cumulative funding Tackle raised
$148M
across 5 funding rounds
Key investors in Tackle
Bessemer Venture Partners
Andreessen Horowitz
Coatue
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John ShawSandusky Ventures
About Tackle
Tackle is a revenue operations platform that enables software vendors to sell through AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace. Founded in 2016 and headquartered in Denver, the service automates product listings, contract management, and performance analytics for cloud channel sales. Tackle integrates with CRM systems to track marketplace transactions and optimize pricing strategies.
Founded
2016
HQ
Boise, IDWebsite
Status
Acquired
Customer focus
B2B
Revenue model
Subscription
Valuation
$1.3B (Dec 2021)
Tackle Acquisition
Tackle was acquired by AppDirect for $1.3B on 1 December 2025.
Before the acquisition Tackle had raised $148M across 5 funding rounds.
Tackle.io, founded in 2016 and backed by Andreessen Horowitz and Bessemer Venture Partners, provides a cloud go-to-market platform that enables independent software vendors (ISVs) to list, sell, and manage products across AWS, Microsoft Azure, Google Cloud, and other marketplaces, supporting over $20 billion in cloud marketplace transactions. The platform simplifies marketplace participation, automates co-sell processes with cloud alliance teams, manages private offers, and leverages cloud buyer intent data to accelerate revenue for software companies. Tackle empowers ISVs to generate revenue through data-driven cloud GTM strategies amid the shift toward hyperscaler-led purchasing. AppDirect, the leading B2B subscription commerce platform serving over 1,000 providers, 14,000 technology advisors, and 16 million subscribers across 400+ marketplaces, announced on December 1, 2025, an agreement to acquire Tackle.io for an undisclosed amount, with closure expected within seven days. The deal integrates Tackle's hyperscaler capabilities into AppDirect's ecosystem, creating a unified platform spanning direct sales, channel distribution, and cloud marketplaces with features like co-sell automation, native billing, buyer insights, and analytics. AppDirect, which completed five prior acquisitions since late 2024—including DNE Resources and Broker Online Exchange—and holds AWS Advanced Tier Services Partner status, aims to reach $1 billion in gross annual recurring revenue within 18-24 months while capitalizing on projected hyperscaler marketplace growth from $30 billion in 2024 to $163 billion by 2030 at a 29.1% CAGR. The strategic rationale centers on consolidating fragmented B2B software procurement channels into an end-to-end subscription commerce solution, positioning AppDirect to meet enterprises where they buy amid accelerating cloud-mediated transactions, where channel partners will drive the majority of marketplace spend by 2027 and 59% by 2030. Tackle CEO John Jahnke emphasized synergies to supercharge cloud GTM innovation and simplify co-sell, while AppDirect CEO Nicolas Desmarais highlighted alignment with its vision as the top platform for buying, selling, and managing technology. The acquisition, announced at AWS re:Invent, enhances advisor-led co-selling, introduces Tackle plugins for hyperscaler access, and unifies ISV onboarding without disrupting Tackle customers.
| Acquirer | Date | Type | Price |
|---|---|---|---|
| 1 Dec 2025 | Strategic M&A | $1.3B |
Tackle Valuation
Tackle is currently valued at $1.3B, based on its Series C in December 2021.
The $100M round was led by Andreessen Horowitz and Coatue, with participation from Bessemer Venture Partners.
Tackle valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Dec 2021 | Series C | $1.3B |
Tackle Funding History
Tackle has raised a total of $148M across 5 funding rounds.
Tackle's first fundraising round was a $600K pre-seed round in January 2017. The most recent completed round was a $100M Series C in December 2021.
Tackle funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Dec 2021 | Series C | Andreessen Horowitz (lead); Coatue (lead); Bessemer Venture Partners | $100M | $1.3B | Tackle.io is an Idaho-based SaaS company that enables independent software vendors (ISVs) to sell through major cloud marketplaces including AWS Marketplace, Microsoft Azure Marketplace, Google Cloud Platform Marketplace, and Red Hat Marketplace. The platform helps software companies accelerate sales via cloud go-to-market (GTM) strategies, integrating with systems like Salesforce and streamlining co-sell workflows. Tackle positions itself as a leader in this emerging channel, where cloud marketplaces are becoming the primary sales avenue for software. On December 21, 2021, Tackle raised a $100 million Series C funding round co-led by Andreessen Horowitz and Coatue, with participation from Bessemer Venture Partners. This brought total funding to $148 million and valued the company at a $1.25 billion post-money valuation, marking it as a unicorn—a significant uplift from its $35 million Series B nine months prior. The investment will fund product roadmap execution, GTM team scaling, global expansion, and innovation to serve both hypergrowth startups and enterprises adopting marketplace strategies. At the time of the round, Tackle reported more than doubling its ARR in 2021 and tripling its team size while expanding its customer base, primarily hypergrowth startups. CEO John Jahnke highlighted expectations for explosive growth in 2022. Tackle's State of the Cloud Marketplaces Report noted 83% of B2B buyers likely to purchase via marketplaces and 67% of sellers increasing cloud GTM investments, projecting $50 billion in marketplace throughput by 2025. Investor Martin Casado from Andreessen Horowitz, who joined the board during the Series B, described Tackle as the leading player in enabling cloud software sales. The round underscores the rapid shift to cloud-native GTM, with Tackle aiming to mainstream marketplace sales for software providers. |
| Mar 2021 | Series B | Andreessen Horowitz (lead); Bessemer Venture Partners | $35M | - | Tackle.io provides an end-to-end Cloud GTM platform that helps enterprise software companies generate revenue through cloud marketplaces like AWS, Azure, Google Cloud, and Red Hat by streamlining listings, sales automation, reporting, and analytics for ISVs. The company raised a $35M Series B in May 2021 led by Bessemer Venture Partners, with participation from Andreessen Horowitz among others, though valuation details were not disclosed at the time. This followed a $14M Series A in December 2020 also led by Bessemer, bringing total funding to around $49M pre-Series C. Nine months later, in December 2021, Tackle raised a $100M Series C co-led by Coatue and Andreessen Horowitz with Bessemer participation, achieving a $1.25B post-money valuation and unicorn status, with total funding reaching $148M-$149M. The company reported doubling its ARR in 2021 and growing customers from over 200 to 350, including major names like CrowdStrike, HashiCorp, New Relic, and VMware. Funds were earmarked for product roadmap acceleration, GTM team scaling, global expansion, and deeper integrations with systems like Salesforce. Tackle serves over 550 software companies today, processing over $10B in cloud marketplace transactions by August 2024, doubling from November prior, and estimating the market to reach $100B throughput by 2026. It emphasizes AI-driven tools for account planning, prospecting, and efficiency in marketplace-native go-to-market strategies amid rising demand for balance-sheet-friendly revenue channels. |
| Jun 2020 | Series A | Bessemer Venture Partners (lead) | $7M | - | Tackle.io is a software company dedicated to helping software providers accelerate revenue through cloud marketplaces, including AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace. The company facilitates enterprise software transactions by enabling software providers to sell efficiently through consolidated marketplace channels where enterprise buyers can simplify procurement and leverage committed spend. In June 2020, Tackle secured $7.25 million in Series A funding led by Bessemer Venture Partners. By the time of the funding announcement, Tackle had helped customers transact more than $100 million in cumulative revenue through the three major cloud marketplaces and had achieved 10x revenue growth and 8x customer growth since the beginning of 2019. The company planned to use the funding to accelerate product innovation and expand its customer success team to improve the seller experience across the marketplaces. |
| Nov 2019 | Seed | Sandusky Ventures (lead); John Shaw | $5M | - | Tackle raised $5.4 million in a Series A round on November 14, 2019, from investors John Shaw and Sandusky Ventures. Tackle is a Boise, Idaho-based company providing an online marketplace platform that enables software companies to list, manage, and sell products across major cloud marketplaces like AWS, Azure, GCP, and IBM/Red Hat. The platform integrates reporting, analytics, and sales automation to streamline B2B software transactions. Later rounds included a $14M Series A in December 2020 led by Bessemer Venture Partners, $35M Series B in May 2021 led by Bessemer, and $100M Series C in December 2021 co-led by Coatue and Andreessen Horowitz at $1.25B post-money valuation, bringing total funding to approximately $149M. Tackle was acquired on December 1, 2025. |
| Jan 2017 | Pre-seed | - | $600K | - | - |
Who has invested in Tackle?
5 investors have backed Tackle across its funding rounds, including Bessemer Venture Partners, Andreessen Horowitz, Coatue, John Shaw and Sandusky Ventures.
Lead investors include Andreessen Horowitz, Coatue, Bessemer Venture Partners and Sandusky Ventures.
Tackle Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 3 | Lead | Jun 2020 | |
| San Francisco, CA | 2 | Lead | Mar 2021 | |
| Austin, TX | 1 | Lead | Nov 2019 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialTackle Competitors
Tackle competitors include listed companies like Intapp and Topicus, and private ones like Teamworks, Intercom, Scribe and CarDekho.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Durham, NC | Private | - | - | $1.2B | - | |
| San Francisco, CA | Private | $400M | - | $1.3B | 3.2x | |
| San Francisco, CA | Private | $15M | - | $1.3B | - | |
 Gurgaon | Private | $299M | - | $1.2B | 4.0x | |
| United States | Publicly listed | $578M | ($16M) | $2.8B | 4.5x | |
 Netherlands | Publicly listed | $1.8B | $393M | $5.4B | 3.0x |
Tackle Public Comps
Tackle is no longer listed, but its public comps include Focus Technology, Chancemate, SFC Holdings, ASKUL, RWS Holdings, ZKH Group, Beijing United, CS Disco, Hibino and Daiichi Co.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $286M | $83M | 4.3x | 3.9x | 14.7x | 13.7x | |||
| $160M | $19M | 3.7x | 4.3x | 30.9x | 28.1x | |||
| $252M | $13M | 2.4x | - | 45.7x | - | |||
| $2.6B | ($100M) | 0.3x | 0.3x | (8.8x) | 263.4x | |||
| $927M | ($26M) | 0.7x | 0.7x | (27.2x) | 4.8x | |||
| $1.3B | ($19M) | 0.2x | 0.2x | (13.6x) | 33.7x | |||
| $7.6B | $373M | 0.3x | 0.2x | 5.9x | 5.5x | |||
| $157M | ($44M) | 1.1x | 1.0x | (4.0x) | (22.1x) | |||
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Common questions about Tackle
| When was Tackle founded? | Tackle was founded in 2016. |
| Where is Tackle headquartered? | Tackle is headquartered in Boise, ID, United States. |
| Is Tackle publicly listed? | No, Tackle was acquired by AppDirect in December 2025. |
| Who acquired Tackle? | Tackle was acquired by AppDirect in December 2025. |
| How much was Tackle acquired for? | Tackle was acquired for $1.3B in December 2025. |
| What is Tackle's valuation? | Tackle was last valued at $1.3B in its Series C in December 2021. |
| How much funding has Tackle raised? | Tackle has raised $148M across 5 funding rounds. |
| What was Tackle's last funding round? | Tackle's last funding round was a $100M Series C in December 2021, led by Andreessen Horowitz and Coatue. |
| Who are Tackle's investors? | Tackle's investors include Bessemer Venture Partners, Andreessen Horowitz, Sandusky Ventures, John Shaw and Coatue. |
| Which companies are comparable to Tackle? | Companies comparable to Tackle include Teamworks, Intercom, Scribe, CarDekho, Intapp and Topicus. |
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