Studio LuluLala Valuation, Funding & Investors

Studio LuluLala is valued at $1.2B as of November 2020.

Last Studio LuluLala valuation

$1.2B

Undisclosed stage · Nov 2020

Last Studio LuluLala funding round

$358M

Undisclosed stage · Nov 2020

Cumulative funding Studio LuluLala raised

$358M

across 1 funding round

Key investors in Studio LuluLala

Studio LuluLala Overview

About Studio LuluLala

Studio LuluLala is a Seoul-headquartered content production studio encompassing drama development, film production, and distribution. Formerly JTBC Studios, the company produces K-dramas, reality series, and variety formats for JTBC network and global platforms. Key titles include romantic comedies and thrillers distributed on Netflix and Disney+. Established in 2013, Studio LuluLala manages full value chains from scripting to post-production, with subsidiaries handling IP management and merchandising. Recent projects feature collaborations with top Korean actors and exports to Southeast Asian markets.


Founded

1999

HQ

South KoreaSeoul

Website

sll.co.kr

Status

Privately held

Customer focus

B2B

Revenue model

Licensing

Valuation

$1.2B (Nov 2020)

Studio LuluLala Valuation

Studio LuluLala is currently valued at $1.2B, based on its undisclosed-stage round in November 2020.

The $358M round was led by Praxis Capital Partners, with participation from Tencent.

Studio LuluLala valuation by funding round

Studio LuluLala valuation by funding round
DateStageValuation
Nov 2020Undisclosed stage$1.2B

Studio LuluLala Funding History

Studio LuluLala has raised a total of $358M across 1 funding round.

Studio LuluLala funding rounds

Studio LuluLala funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2020Undisclosed stagePraxis Capital Partners (lead); Tencent$358M$1.2BStudio LuluLala is a South Korean production company founded in 2020 by director Kim Ji-woon, producer Choi Jae-won, and actor Song Kang-ho, focusing on digital entertainment content such as 'Walkman' and 'Wasup Man'. It operated as one of the production labels under JTBC Studios (now SLL), which established a studio system in February 2020 for content planning, production, investment, and distribution. Studio LuluLala is listed among formerly managed subsidiaries or labels of SLL, alongside others like Drama House, B.A. Entertainment, and Climax Studio. SLL's shareholder structure shows Praxis Capital Partners holding 18.36% and Tencent 10.11%, reflecting post-investment stakes. In 2021, JTBC Studios (SLL) reported sales of 558.8 billion won and operating profit of 15 billion won, surpassing Studio Dragon in sales, after acquiring additional producers like Climax Studio and wiip. The company expanded partnerships, including content distribution with Netflix and A+E Networks.

Who has invested in Studio LuluLala?

2 investors have backed Studio LuluLala across its funding rounds, including Tencent and Praxis Capital Partners.

Lead investors include Praxis Capital Partners.


Studio LuluLala Investors

Investors in Studio LuluLala by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Studio LuluLala

Studio LuluLala has acquired 1 company to date.

Last acquisition by Studio LuluLala was on June 1st 2021. Studio LuluLala acquired Wiip for undisclosed valuation.


Latest Acquisitions by Studio LuluLala

Wiip
Description
Wiip is a Paris-headquartered music company managing artist careers in electronic and urban genres. Founded in 2011, it represents talents including DJ Snake, The Avener, and Kungs through labels, publishing, and live production divisions. Wiip handles global touring logistics and digital distribution deals with platforms like Spotify and Apple Music.
HQ CountryUnited States
HQ City
Los Angeles, CA
Deal Date1 Jun 2021
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Investments by Studio LuluLala

Studio LuluLala has invested in 1 company to date.

Latest investment by Studio LuluLala was on August 9th 2021. Studio LuluLala invested in VA Corporation in their $9M Seed round.


Latest Investments by Studio LuluLala

VA Corporation
Description
VA Corporation is a Seoul-based studio offering virtual production, VFX pipelines, content creation, branding strategies, and digital marketing services for entertainment and corporate clients in Asia.
HQ CountrySouth Korea
HQ City
Seoul
Deal Date9 Aug 2021
RoundSeed
Raised$9M
InvestorsPearl Abyss Capital; Com2uS; LG Electronics; NHN Investment
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Studio LuluLala Competitors

Studio LuluLala competitors include listed companies like Anycolor, SM Entertainment and Huawen Media Group, and private ones like Triller, Iyuno-SDI and Kakao M.

Public and private companies comparable to Studio LuluLala
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
TrillerUnited StatesLos Angeles, CAPrivate--$1.3B-
Iyuno-SDIUnited StatesLos Angeles, CAPrivate--$1.2B-
AnycolorJapanJapanPublicly listed$358M$133M$1.3B3.1x
Kakao MSouth KoreaGwangjuPrivate--$1.3B-
SM EntertainmentSouth KoreaSouth KoreaPublicly listed$855M$311M$1.4B1.5x
Huawen Media GroupChinaChinaPublicly listed$53M($11M)$1.4B-

Studio LuluLala Public Comps

Studio LuluLala is still privately-owned, but its public comps include Anycolor, Bona Film Group, SM Entertainment, Huawen Media Group, Webtoon, MNC Digital Entertainment, Sinclair, Saregama India, Shochiku and China Television Media.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Anycolor$358M$133M3.2x3.1x8.7x8.5x
Bona Film Group$187M($204M)8.4x7.8x(7.7x)(152.8x)
SM Entertainment$855M$311M1.5x1.5x4.1x7.3x
Huawen Media Group$53M($11M)28.3x-(133.6x)-
Webtoon$1.4B($373M)0.6x0.6x(2.4x)37.6x
MNC Digital Entertainment$216M$73M4.7x-14.0x-
Sinclair$3.2B$491M1.4x1.3x9.2x6.7x
Saregama India$100M$36M9.7x8.6x26.8x24.6x

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Common questions about Studio LuluLala

When was Studio LuluLala founded?Studio LuluLala was founded in 1999.
Where is Studio LuluLala headquartered?Studio LuluLala is headquartered in Seoul, South Korea.
Is Studio LuluLala publicly listed?No, Studio LuluLala is a private, VC-backed company.
What is Studio LuluLala's valuation?Studio LuluLala was last valued at $1.2B in its undisclosed-stage round in November 2020.
How much funding has Studio LuluLala raised?Studio LuluLala has raised $358M across 1 funding round.
What was Studio LuluLala's last funding round?Studio LuluLala's last funding round was a $358M undisclosed-stage round in November 2020, led by Praxis Capital Partners.
Who are Studio LuluLala's investors?Studio LuluLala's investors include Tencent and Praxis Capital Partners.
Which companies are comparable to Studio LuluLala?Companies comparable to Studio LuluLala include Triller, Iyuno-SDI, Anycolor, Kakao M, SM Entertainment and Huawen Media Group.
How many companies has Studio LuluLala acquired?Studio LuluLala has acquired 1 company, including Wiip.
How many companies has Studio LuluLala invested in?Studio LuluLala has invested in 1 company, including VA Corporation.
What was Studio LuluLala's last investment?In August 2021, Studio LuluLala invested in VA Corporation's $9M seed round alongside Pearl Abyss Capital, Com2uS, LG Electronics and 1 other investor.

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