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Smarter Valuation, Funding & Investors
Smarter is valued at $1.2B as of June 2017.
Last Smarter valuation
$1.2B
Seed · Jun 2017
Last Smarter funding round
$3M
Series A · Dec 2019
Cumulative funding Smarter raised
$11M
across 4 funding rounds
Key investors in Smarter
Nexus Investment Ventures
About Smarter
Smarter is a London-based developer of connected kitchen appliances that integrate Wi-Fi functionality into everyday devices. The company produces products like the iKettle third generation, Smarter Coffee second generation, and FridgeCam wireless fridge camera. These items connect to mobile apps for remote control, reducing energy use and food waste, and are distributed through retailers such as Currys, Amazon, and Best Buy in the UK, Europe, and North America.
Founded
2013
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$1.2B (Jun 2017)
Smarter Valuation
Smarter is currently valued at $1.2B, based on its seed round in June 2017.
Smarter valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jun 2017 | Seed | $1.2B |
Smarter Funding History
Smarter has raised a total of $11M across 4 funding rounds.
Smarter's first fundraising round was a $200K seed round in June 2015. The most recent completed round was a $3M Series A in December 2019.
Smarter funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Dec 2019 | Series A | - | $3M | - | - |
| Jun 2017 | Seed | - | $4M | $1.2B | Smarter is a Milpitas-based maker of smart glass. The company achieved a valuation of about $1.2 billion in its venture funding round in June 2017. Existing investors at that time included Corning Inc. and Madrone Capital Partners. In a later development, Smarter received $1.1 billion from Saudi-backed SoftBank in November 2018. |
| Jun 2016 | Series A | Nexus Investment Ventures | $3M | - | - |
| Jun 2015 | Seed | - | $200K | - | - |
Who has invested in Smarter?
1 investor has backed Smarter across its funding rounds, including Nexus Investment Ventures.
Smarter Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Smarter investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Smarter
Smarter has acquired 1 company to date.
Last acquisition by Smarter was on January 5th 2023. Smarter acquired Chefling for undisclosed valuation.
Latest Acquisitions by Smarter
| Description | Chefling is a Sunnyvale-headquartered app tracking pantry inventories and generating recipes from available ingredients since 2016. Users input items via chefling.net to receive tailored suggestions like stir-fries or smoothies, with automated shopping lists for missing components sent to stores like Whole Foods. |
| HQ Country | |
| HQ City | San Francisco, CA |
| Deal Date | 5 Jan 2023 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Smarter acquisitions and their M&A valuation multiples. Start Free Trial | |
Smarter Competitors
Smarter competitors include listed companies like Arlo, Skyworth Group and Bear Electric Appliance, and private ones like Lanmi, New Leshi Smart Home and Haier (India smart home unit).
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $529M | $14M | $1.4B | 2.3x | ||
| Publicly listed | $10B | $363M | $928M | - | ||
| Private | - | - | $716M | - | ||
| Private | - | - | $1.3B | - | ||
| Private | - | - | $1.5B | - | ||
| Publicly listed | $780M | $102M | $735M | 0.6x |
Smarter Public Comps
Smarter is still privately-owned, but its public comps include Cricut, Fenda Technology, Arcelik, Fiskars, Nexwise Intelligence, Daiichikosho, Gosuncn Technology Group, Plejd, Wuxi Boton Technology and Edifier.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $709M | $122M | 1.3x | 1.3x | 7.6x | 7.4x | |||
| $404M | $22M | 3.3x | - | 59.5x | - | |||
| $11B | $884M | 0.5x | 0.4x | 6.0x | 7.0x | |||
| $1.3B | $142M | 1.4x | 1.4x | 13.1x | 9.5x | |||
| $127M | $13M | 12.2x | 12.4x | 123.7x | - | |||
| $1B | $268M | 1.3x | 1.3x | 5.1x | 6.0x | |||
| $297M | $7M | 3.7x | 3.2x | 165.4x | 42.7x | |||
| $95M | $32M | 11.4x | 9.1x | 33.6x | 25.2x | |||
This data is available for Pro users. Sign up to see all Smarter competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Smarter
| When was Smarter founded? | Smarter was founded in 2013. |
| Where is Smarter headquartered? | Smarter is headquartered in London, United Kingdom. |
| Is Smarter publicly listed? | No, Smarter is a private, VC-backed company. |
| What is Smarter's valuation? | Smarter was last valued at $1.2B in its seed round in June 2017. |
| How much funding has Smarter raised? | Smarter has raised $11M across 4 funding rounds. |
| What was Smarter's last funding round? | Smarter's last funding round was a $3M Series A in December 2019. |
| Who are Smarter's investors? | Smarter's investors include Nexus Investment Ventures. |
| Which companies are comparable to Smarter? | Companies comparable to Smarter include Arlo, Skyworth Group, Lanmi, New Leshi Smart Home, Haier (India smart home unit) and Bear Electric Appliance. |
| How many companies has Smarter acquired? | Smarter has acquired 1 company, including Chefling. |
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