Smarter Valuation, Funding & Investors

Smarter is valued at $1.2B as of June 2017.

Last Smarter valuation

$1.2B

Seed · Jun 2017

Last Smarter funding round

$3M

Series A · Dec 2019

Cumulative funding Smarter raised

$11M

across 4 funding rounds

Key investors in Smarter

  • Nexus Investment Ventures

Smarter Overview

About Smarter

Smarter is a London-based developer of connected kitchen appliances that integrate Wi-Fi functionality into everyday devices. The company produces products like the iKettle third generation, Smarter Coffee second generation, and FridgeCam wireless fridge camera. These items connect to mobile apps for remote control, reducing energy use and food waste, and are distributed through retailers such as Currys, Amazon, and Best Buy in the UK, Europe, and North America.


Founded

2013

HQ

United KingdomLondon

Website

smarter.am

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$1.2B (Jun 2017)

Smarter Valuation

Smarter is currently valued at $1.2B, based on its seed round in June 2017.

Smarter valuation by funding round

Smarter valuation by funding round
DateStageValuation
Jun 2017Seed$1.2B

Smarter Funding History

Smarter has raised a total of $11M across 4 funding rounds.

Smarter's first fundraising round was a $200K seed round in June 2015. The most recent completed round was a $3M Series A in December 2019.

Smarter funding rounds

Smarter funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Dec 2019Series A-$3M--
Jun 2017Seed-$4M$1.2BSmarter is a Milpitas-based maker of smart glass. The company achieved a valuation of about $1.2 billion in its venture funding round in June 2017. Existing investors at that time included Corning Inc. and Madrone Capital Partners. In a later development, Smarter received $1.1 billion from Saudi-backed SoftBank in November 2018.
Jun 2016Series ANexus Investment Ventures$3M--
Jun 2015Seed-$200K--

Who has invested in Smarter?

1 investor has backed Smarter across its funding rounds, including Nexus Investment Ventures.


Smarter Investors

Investors in Smarter by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Smarter

Smarter has acquired 1 company to date.

Last acquisition by Smarter was on January 5th 2023. Smarter acquired Chefling for undisclosed valuation.


Latest Acquisitions by Smarter

Chefling
Description
Chefling is a Sunnyvale-headquartered app tracking pantry inventories and generating recipes from available ingredients since 2016. Users input items via chefling.net to receive tailored suggestions like stir-fries or smoothies, with automated shopping lists for missing components sent to stores like Whole Foods.
HQ CountryUnited States
HQ City
San Francisco, CA
Deal Date5 Jan 2023
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Smarter Competitors

Smarter competitors include listed companies like Arlo, Skyworth Group and Bear Electric Appliance, and private ones like Lanmi, New Leshi Smart Home and Haier (India smart home unit).

Public and private companies comparable to Smarter
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ArloUnited StatesUnited StatesPublicly listed$529M$14M$1.4B2.3x
Skyworth GroupChinaChinaPublicly listed$10B$363M$928M-
LanmiChinaDongguanPrivate--$716M-
New Leshi Smart HomeChinaBeijingPrivate--$1.3B-
Haier (India smart home unit)IndiaIndiaPrivate--$1.5B-
Bear Electric ApplianceChinaChinaPublicly listed$780M$102M$735M0.6x

Smarter Public Comps

Smarter is still privately-owned, but its public comps include Cricut, Fenda Technology, Arcelik, Fiskars, Nexwise Intelligence, Daiichikosho, Gosuncn Technology Group, Plejd, Wuxi Boton Technology and Edifier.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Cricut$709M$122M1.3x1.3x7.6x7.4x
Fenda Technology$404M$22M3.3x-59.5x-
Arcelik$11B$884M0.5x0.4x6.0x7.0x
Fiskars$1.3B$142M1.4x1.4x13.1x9.5x
Nexwise Intelligence$127M$13M12.2x12.4x123.7x-
Daiichikosho$1B$268M1.3x1.3x5.1x6.0x
Gosuncn Technology Group$297M$7M3.7x3.2x165.4x42.7x
Plejd$95M$32M11.4x9.1x33.6x25.2x

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Common questions about Smarter

When was Smarter founded?Smarter was founded in 2013.
Where is Smarter headquartered?Smarter is headquartered in London, United Kingdom.
Is Smarter publicly listed?No, Smarter is a private, VC-backed company.
What is Smarter's valuation?Smarter was last valued at $1.2B in its seed round in June 2017.
How much funding has Smarter raised?Smarter has raised $11M across 4 funding rounds.
What was Smarter's last funding round?Smarter's last funding round was a $3M Series A in December 2019.
Who are Smarter's investors?Smarter's investors include Nexus Investment Ventures.
Which companies are comparable to Smarter?Companies comparable to Smarter include Arlo, Skyworth Group, Lanmi, New Leshi Smart Home, Haier (India smart home unit) and Bear Electric Appliance.
How many companies has Smarter acquired?Smarter has acquired 1 company, including Chefling.

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