Seek Pet Foods Valuation, Funding & Investors

Seek Pet Foods is valued at $462M as of August 2024.

Last Seek Pet Foods valuation

$462M

Undisclosed stage · Aug 2024

Last Seek Pet Foods funding round

$140M

Undisclosed stage · Aug 2024

Cumulative funding Seek Pet Foods raised

$225M

across 3 funding rounds

Key investors in Seek Pet Foods

  • Boyu Capital
  • Advent International
  • GP Capital
  • RiverHead Capital
  • Confitop Capital
  • Sino Pacific Capital

Seek Pet Foods Overview

About Seek Pet Foods

Seek Pet Foods is a China-based manufacturer of natural pet nutrition products under the Shuaike brand. The company produces dog and cat foods using American micro-powder puffing and fresh meat emulsification technologies combined with local chicken, duck, organic vegetables, and fruits. Seek Pet Foods exports kibble and wet foods to international markets, emphasizing fresh meat content without artificial additives.


Founded

2012

HQ

ChinaShandong

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Valuation

$462M (Aug 2024)

Seek Pet Foods Valuation

Seek Pet Foods is currently valued at $462M, based on its undisclosed-stage round in August 2024.

The $140M round was led by Advent International, with participation from Boyu Capital and Yuan Fang.

Seek Pet Foods valuation by funding round

Seek Pet Foods valuation by funding round
DateStageValuation
Aug 2024Undisclosed stage$462M

Seek Pet Foods Funding History

Seek Pet Foods has raised a total of $225M across 3 funding rounds.

Seek Pet Foods' first fundraising round was a $11M strategic investment round in November 2021. The most recent completed round was a $140M undisclosed-stage round in August 2024.

Seek Pet Foods funding rounds

Seek Pet Foods funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2024Undisclosed stageAdvent International (lead); Boyu Capital; Yuan Fang$140M$462MSeek Pet Foods, founded in 2012 and headquartered in Shandong, China, is the leading third-party manufacturer of kibble in China, producing premium and mid-end pet food products including kibble, baked food, freeze-dried food, wet cans, wet pouches, and treats. It serves major Chinese and global pet food brands with an integrated supply chain, advanced manufacturing facilities, and strong R&D expertise. On August 12, 2024, Advent International announced an equity investment in Seek, joining founder Fang Yuan and existing shareholder Boyu Capital to accelerate growth in China's pet food market, which reached RMB 69 billion (about $9.6-9.7 billion USD) in 2023. Advent's investment focuses on supporting product innovation, particularly in functional pet food, and expansion into domestic and international markets, including Southeast Asia as a primary export region. Advent, a global private equity firm with $94 billion in assets under management, has prior pet industry investments including Globus Events (Pet Fair Asia organizer), Partner in Pet Food (PPF), and National PetCare Centers. This investment aligns with Advent's strategy to increase exposure to Greater China consumer sectors via its GPE X fund, following a proprietary process after identifying Seek years earlier. Seek's growth potential stems from rising pet ownership, packaged pet food penetration, and premiumization trends in China.
May 2022Undisclosed stageBoyu Capital (lead); Confitop Capital (lead); RiverHead Capital; GP Capital; MANGOFUN; Wuchan Zhongda Group Co; Sino Pacific Capital$75M-Seek Pet Foods (Chinese: 帅克), founded in 2012 and headquartered in Shandong, China, is a leading pet food supplier specializing in research, development, production, and OEM services for high-end pet food and snacks, including kibbles, baked food, freeze-dried products, wet food, and treats. It serves brands like RedDog and MEOW FANS through a robust supply chain leveraging high production capacity, raw materials, logistics, and R&D, including a 10,000-square-meter R&D lab with 66 patents in animal nutrition. The company completed a Pre-IPO financing round on approximately May 26, 2022, raising CNY 500 million (USD 75 million), led by Confitop Capital and Boyu Capital, with participation from Riverhead Capital (also referenced as RiverHead Capital), Mango Fund (MANGOFUN), Sino Pacific Capital, GP Capital, Linyi City Fund (potentially related to Wuchan Zhongda Group), and others. Proceeds were allocated to building a new factory and R&D testing center to strengthen high-end pet food processing capabilities. Seek has attracted multiple funding rounds prior to 2022, with Jinding Capital as an early investor in two prior rounds totaling millions of CNY, becoming the second-largest shareholder, and advising a strategic shift from branding to B2B factory operations and services. The pet food market in China, valued at RMB 69 billion in 2023, shows strong growth driven by pet population increases, rising packaged food penetration, and higher spending, with local manufacturers like Seek gaining from substitution trends over imports amid economic pressures. Seek faces competition from domestic players such as Parker Pet Food, Sanpo, and Wanpy. In August 2024, Advent International acquired a controlling stake (under 50%) in Seek alongside founder Fang Yuan and Boyu Capital, which increased its position, facilitating exits for earlier VC funds including those from the 2022 round; this transaction was reportedly valued over 1 billion yuan, marking the largest pet sector deal in China that year. Advent aims to support product innovation in functional pet foods, domestic expansion, and international growth, leveraging Seek's advanced facilities and supply chain.
Nov 2021Strategic investmentCheerwin Group (lead)$11M--

Who has invested in Seek Pet Foods?

10 investors have backed Seek Pet Foods across its funding rounds, including Boyu Capital, Advent International, GP Capital, RiverHead Capital, Confitop Capital and Sino Pacific Capital.

Lead investors include Advent International, Boyu Capital, Confitop Capital and Cheerwin Group.


Seek Pet Foods Investors

Investors in Seek Pet Foods by funding rounds participated
InvestorHQRoundsRoleFirst check
Boyu CapitalChinaBeijing2LeadMay 2022
RiverHead CapitalChinaChaoyang1ParticipantMay 2022
GP CapitalChinaShanghai1ParticipantMay 2022
Confitop CapitalChinaNanjing1LeadMay 2022
MANGOFUNChinaShanghai1ParticipantMay 2022
Yuan FangChinaChina1ParticipantAug 2024
Advent InternationalUnited StatesBoston, MA1LeadAug 2024
Wuchan Zhongda Group CoChinaHangzhou1ParticipantMay 2022

This data is available for Pro users. Sign up to see all 10 Seek Pet Foods investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Seek Pet Foods Competitors

Seek Pet Foods competitors include listed companies like Uac Of Nigeria and Petco, and private ones like The Honest Kitchen, The Farmer's Dog, Drools and Wag.

Public and private companies comparable to Seek Pet Foods
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
The Honest KitchenUnited StatesSan Diego, CAPrivate--$500M-
The Farmer's DogUnited StatesNew York City, NYPrivate--$504M-
Uac Of NigeriaNigeriaNigeriaPublicly listed$258M$23M$370M1.1x
DroolsIndiaRaipurPrivate$100M-$600M6.0x
WagUnited StatesSan Francisco, CAPrivate$61M-$650M10.7x
PetcoUnited StatesUnited StatesPublicly listed$6B$317M$687M0.5x

Seek Pet Foods Public Comps

Seek Pet Foods is still privately-owned, but its public comps include Prodalim Investments, Oceana Group, HelloFresh, Unilever Nigeria, Astral Foods, Wisynco Group, Fonterra Shareholders' Fund, Raisio, Seprod and Vital Farms.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Prodalim Investments------
Oceana Group$615M$96M1.0x1.0x6.2x6.6x
HelloFresh$7.8B$246M0.0x0.0x1.5x0.8x
Unilever Nigeria$161M$34M2.9x2.4x14.1x11.0x
Astral Foods$1.4B$96M0.3x0.3x4.4x4.6x
Wisynco Group$415M$51M1.2x-9.5x-
Fonterra Shareholders' Fund$38M-12.7x0.0x-0.4x
Raisio$258M$48M1.4x1.4x7.5x8.4x

This data is available for Pro users. Sign up to see all Seek Pet Foods competitors and their valuation data.

Start Free Trial

Common questions about Seek Pet Foods

When was Seek Pet Foods founded?Seek Pet Foods was founded in 2012.
Where is Seek Pet Foods headquartered?Seek Pet Foods is headquartered in Shandong, China.
Is Seek Pet Foods publicly listed?No, Seek Pet Foods is a private, VC-backed company.
What is Seek Pet Foods' valuation?Seek Pet Foods was last valued at $462M in its undisclosed-stage round in August 2024.
How much funding has Seek Pet Foods raised?Seek Pet Foods has raised $225M across 3 funding rounds.
What was Seek Pet Foods' last funding round?Seek Pet Foods' last funding round was a $140M undisclosed-stage round in August 2024, led by Advent International.
Who are Seek Pet Foods' investors?Seek Pet Foods' investors include Boyu Capital, RiverHead Capital, GP Capital, Confitop Capital, MANGOFUN, Yuan Fang, Advent International, Wuchan Zhongda Group Co, Cheerwin Group and Sino Pacific Capital.
Which companies are comparable to Seek Pet Foods?Companies comparable to Seek Pet Foods include The Honest Kitchen, The Farmer's Dog, Uac Of Nigeria, Drools, Wag and Petco.

See companies similar to Seek Pet Foods

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial