Savage X Fenty Valuation, Funding & Investors

Savage X Fenty is valued at $1B as of February 2021.

Last Savage X Fenty valuation

$1B

Series B · Feb 2021

Last Savage X Fenty funding round

$125M

Series C · Jan 2022

Cumulative funding Savage X Fenty raised

$310M

across 4 funding rounds

Key investors in Savage X Fenty

  • Marcy Venture Partners
  • L Catterton
  • Avenir
  • Sunley House Capital Management
  • Polaris Partners
  • Advent International

Savage X Fenty Overview

About Savage X Fenty

Savage X Fenty is a New York-headquartered lingerie and apparel brand launched in 2018, offering inclusive sizing from XS to 4X and shades for all skin tones. Product lines include bras, panties, bodysuits, sleepwear, and activewear, sold via subscription membership and e-commerce. The brand stages annual fashion shows streamed on Amazon Prime, disrupting the intimates market with diverse representation.


Founded

2017

HQ

United StatesLos Angeles, CA

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Valuation

$1B (Feb 2021)

Savage X Fenty Valuation

Savage X Fenty is currently valued at $1B, based on its Series B in February 2021.

The $115M round was led by L Catterton, with participation from Marcy Venture Partners, Rockpool Capital and Sunley House Capital Management.

Savage X Fenty valuation by funding round

Savage X Fenty valuation by funding round
DateStageValuation
Feb 2021Series B$1B

Savage X Fenty Funding History

Savage X Fenty has raised a total of $310M across 4 funding rounds.

Savage X Fenty's first fundraising round was a $20M seed round in January 2018. The most recent completed round was a $125M Series C in January 2022.

Savage X Fenty funding rounds

Savage X Fenty funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2022Series CNeuberger Berman (lead); Abu Dhabi Growth Fund; Marcy Venture Partners; Sweetwater Capital Partners; Advent International; L Catterton; LionTree; Avenir; Sunley House Capital Management; Multiply Group$125M-Savage X Fenty, Rihanna's inclusive lingerie brand launched in 2018, raised $125 million in a Series C funding round in January 2022 led by Neuberger Berman, with participation from investors including L Catterton, Avenir Growth Capital, Sunley House Capital Management, Advent International, LionTree, and Marcy Venture Partners. This round brought the company's total venture capital funding to $310 million, following a $115 million Series B in February 2021. The funds were earmarked for expanding physical retail stores and launching new products. The funding announcement coincided with the opening of Savage X Fenty's first brick-and-mortar store at the Fashion Show Mall in Las Vegas, featuring diverse mannequins, interactive experiences, and a 'Fit Xperience' to enhance customer engagement. Additional stores were planned for 2022 in Los Angeles, Houston, Philadelphia, and Washington D.C., targeting U.S. consumers preferring in-person shopping. The brand also introduced augmented reality technology for better online fit recommendations.
Feb 2021Series BL Catterton (lead); Marcy Venture Partners; Rockpool Capital; Sunley House Capital Management$115M$1BSavage X Fenty is Rihanna's lingerie brand launched in 2018, focused on size inclusivity and digital-first retail through a VIP membership model. The company achieved significant traction with 200% revenue growth in 2020 and a 150% increase in active VIP members, becoming a disruptive force in the $13.1 billion U.S. women's underwear market. In February 2021, Savage X Fenty completed a $115 million Series B funding round led by L Catterton (a private equity firm co-founded by and focused on LVMH consumer investments), with participation from Marcy Venture Partners, Avenir Growth Capital, TriplePoint Ventures, and Sunley House Capital. The round valued the company at $1 billion, representing a major milestone for the Fenty ecosystem as LVMH and Rihanna announced a shift in strategic focus toward Savage X Fenty, Fenty Beauty, and Fenty Skin. Prior to this round, Rihanna's stake was estimated at $80 million (43% ownership), which increased substantially post-round to approximately $375 million based on the new valuation. The capital was earmarked for retail expansion, product development, and international market penetration, with plans to expand into athletic wear and enhance digital shopping through data-driven personalization.
Aug 2019Series AAvenir (lead); Marcy Venture Partners (lead); Polaris Partners; ACME Capital; Robyn Rihanna Fenty; TechStyle Fashion Group$50M-Savage X Fenty, Rihanna's size-inclusive lingerie brand launched in 2018 as a joint venture with TechStyle Fashion Group, raised $50 million in an August 2019 funding round led by Avenir Growth Capital and Marcy Venture Partners, with participation from investors including TechStyle, bringing total funding to approximately $70 million. The round aimed to strengthen online presence, increase inventory for new collections, and support growth amid rapid market share gains from competitors like Victoria's Secret through diverse sizing (32A to 46DDD) and inclusive marketing. Sales were approaching $150 million at the time, reflecting strong traction just over a year post-launch by converting Rihanna's fan base into customers. The funding news coincided with high-profile developments, including an exclusive Amazon Prime Video stream of Savage X Fenty's second annual runway show featuring performers like Halsey, Migos, and appearances by models such as Gigi and Bella Hadid. This direct-to-consumer e-commerce brand differentiated itself in the lingerie market with modern offerings, social media featuring diverse models across sizes, ages, and skin tones, positioning it alongside digitally native peers like ThirdLove and Lively that had also secured significant funding. Savage X Fenty operated alongside Rihanna's other ventures, including Fenty Beauty (which achieved $100 million in sales in its first 40 days in 2017) and Fenty fashion under LVMH, contributing to her status as the richest female musician per Forbes. Subsequent rounds included a $115 million Series B in February 2021 and $125 million Series C in January 2022, with total funding reaching $290 million and a $1 billion valuation by 2021, focused on international expansion, physical retail, and AI-driven personalization.
Jan 2018Seed-$20M-Savage X Fenty, Rihanna's inclusive lingerie brand launched in spring 2018, focuses on celebrating individuality through body-positive fashion and direct-to-consumer VIP membership model. The company has raised over $290-310M across multiple rounds, the first listed round is a $50M Series B in August 2019 led by Avenir Growth Capital and TechStyle to boost online presence and inventory. Subsequent rounds include another Series B of $115M in February 2021 led by L Catterton, valuing the company at $1B, and a Series C of $125M in January 2022 with investors like Neuberger Berman and returning backers. Traction metrics post-2018 show strong growth: in 2020, revenue grew over 200% with VIP memberships expanding by more than 150%, and by 2022 reports indicated 150% compound annual revenue growth each year since launch. The brand expanded into physical retail, opening its first U.S. store in Las Vegas in 2022 alongside the Series C. Total funding supported international markets, AI-driven personalization, product development, and retail footprint growth. Competitive context positions Savage X Fenty in the $13.1B U.S. lingerie segment, disrupting with size-inclusive offerings and Rihanna's celebrity influence. Forbes estimated Rihanna's stake at 43% worth $80M pre-2021 Series B. Later developments included IPO explorations at $3B valuation in 2022.

Who has invested in Savage X Fenty?

15 investors have backed Savage X Fenty across its funding rounds, including Marcy Venture Partners, L Catterton, Avenir, Sunley House Capital Management, Polaris Partners and Advent International.

Lead investors include Neuberger Berman, L Catterton, Avenir and Marcy Venture Partners.


Savage X Fenty Investors

Investors in Savage X Fenty by funding rounds participated
InvestorHQRoundsRoleFirst check
Marcy Venture PartnersUnited StatesSan Francisco, CA3LeadAug 2019
L CattertonUnited StatesGreenwich, CT2LeadFeb 2021
AvenirUnited StatesNew York City, NY2LeadAug 2019
Sunley House Capital ManagementUnited StatesBoston, MA2ParticipantFeb 2021
Abu Dhabi Growth FundUAEAbu Dhabi1ParticipantJan 2022
Polaris PartnersUnited StatesBoston, MA1ParticipantAug 2019
Sweetwater Capital PartnersUnited StatesUnited States1ParticipantJan 2022
Neuberger BermanUnited StatesNew York City, NY1LeadJan 2022
ACME CapitalUnited StatesSan Francisco, CA1ParticipantAug 2019
Rockpool CapitalHong KongHong Kong1ParticipantFeb 2021
Advent InternationalUnited StatesBoston, MA1ParticipantJan 2022
LionTreeUnited StatesNew York City, NY1ParticipantJan 2022
Robyn Rihanna FentyUnited StatesNew York City, NY1ParticipantAug 2019

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Savage X Fenty Competitors

Savage X Fenty competitors include listed companies like Vivara, Beijing Kingee Culture, Guangdong CHJ Industry and DR Corp, and private ones like Yuyuan Jewelry & Fashion Group and GIVA.

Public and private companies comparable to Savage X Fenty
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
VivaraBrazilBrazilPublicly listed$523M$174M$1B1.9x
Beijing Kingee CultureChinaChinaPublicly listed$131M$15M$1.1B-
Guangdong CHJ IndustryChinaChinaPublicly listed$1.4B$113M$1.2B0.7x
DR CorpChinaChinaPublicly listed$227M$52M$1.3B3.4x
Yuyuan Jewelry & Fashion GroupChinaShanghaiPrivate--$1.4B-
GIVAIndiaBangalorePrivate$87M-$423M4.9x

Savage X Fenty Public Comps

Savage X Fenty is still privately-owned, but its public comps include Vivara, Aditya Birla Lifestyle, Truworths, Beijing Kingee Culture, Carter's, Reformation, JINS Holdings, Dr. Martens, Bata India and Boozt.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Vivara$523M$174M2.3x1.9x6.9x7.0x
Aditya Birla Lifestyle$870M$138M1.5x1.5x9.8x9.2x
Truworths$1.3B$265M0.9x0.9x4.5x3.5x
Beijing Kingee Culture$131M$15M7.2x-62.4x-
Carter's$2.9B$203M0.6x0.5x8.0x6.7x
Reformation$507M$43M2.5x-29.5x-
JINS Holdings$625M$95M1.4x1.2x9.2x7.9x
Dr. Martens$1B$167M1.1x1.1x6.9x5.9x

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Common questions about Savage X Fenty

When was Savage X Fenty founded?Savage X Fenty was founded in 2017.
Where is Savage X Fenty headquartered?Savage X Fenty is headquartered in Los Angeles, CA, United States.
Is Savage X Fenty publicly listed?No, Savage X Fenty is a private, VC-backed company.
What is Savage X Fenty's valuation?Savage X Fenty was last valued at $1B in its Series B in February 2021.
How much funding has Savage X Fenty raised?Savage X Fenty has raised $310M across 4 funding rounds.
What was Savage X Fenty's last funding round?Savage X Fenty's last funding round was a $125M Series C in January 2022, led by Neuberger Berman.
Who are Savage X Fenty's investors?Savage X Fenty's investors include Marcy Venture Partners, L Catterton, Avenir, Sunley House Capital Management, Abu Dhabi Growth Fund, Polaris Partners, Sweetwater Capital Partners, Neuberger Berman, ACME Capital, Rockpool Capital and 5 others.
Which companies are comparable to Savage X Fenty?Companies comparable to Savage X Fenty include Vivara, Beijing Kingee Culture, Guangdong CHJ Industry, DR Corp, Yuyuan Jewelry & Fashion Group and GIVA.

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