- Companies
- Savage X Fenty
Savage X Fenty Valuation, Funding & Investors
Savage X Fenty is valued at $1B as of February 2021.
Last Savage X Fenty valuation
$1B
Series B · Feb 2021
Last Savage X Fenty funding round
$125M
Series C · Jan 2022
Cumulative funding Savage X Fenty raised
$310M
across 4 funding rounds
Key investors in Savage X Fenty
Marcy Venture Partners
L Catterton
Avenir
Sunley House Capital Management
Polaris Partners
Advent International
About Savage X Fenty
Savage X Fenty is a New York-headquartered lingerie and apparel brand launched in 2018, offering inclusive sizing from XS to 4X and shades for all skin tones. Product lines include bras, panties, bodysuits, sleepwear, and activewear, sold via subscription membership and e-commerce. The brand stages annual fashion shows streamed on Amazon Prime, disrupting the intimates market with diverse representation.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Valuation
$1B (Feb 2021)
Savage X Fenty Valuation
Savage X Fenty is currently valued at $1B, based on its Series B in February 2021.
The $115M round was led by L Catterton, with participation from Marcy Venture Partners, Rockpool Capital and Sunley House Capital Management.
Savage X Fenty valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Feb 2021 | Series B | $1B |
Savage X Fenty Funding History
Savage X Fenty has raised a total of $310M across 4 funding rounds.
Savage X Fenty's first fundraising round was a $20M seed round in January 2018. The most recent completed round was a $125M Series C in January 2022.
Savage X Fenty funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2022 | Series C | Neuberger Berman (lead); Abu Dhabi Growth Fund; Marcy Venture Partners; Sweetwater Capital Partners; Advent International; L Catterton; LionTree; Avenir; Sunley House Capital Management; Multiply Group | $125M | - | Savage X Fenty, Rihanna's inclusive lingerie brand launched in 2018, raised $125 million in a Series C funding round in January 2022 led by Neuberger Berman, with participation from investors including L Catterton, Avenir Growth Capital, Sunley House Capital Management, Advent International, LionTree, and Marcy Venture Partners. This round brought the company's total venture capital funding to $310 million, following a $115 million Series B in February 2021. The funds were earmarked for expanding physical retail stores and launching new products. The funding announcement coincided with the opening of Savage X Fenty's first brick-and-mortar store at the Fashion Show Mall in Las Vegas, featuring diverse mannequins, interactive experiences, and a 'Fit Xperience' to enhance customer engagement. Additional stores were planned for 2022 in Los Angeles, Houston, Philadelphia, and Washington D.C., targeting U.S. consumers preferring in-person shopping. The brand also introduced augmented reality technology for better online fit recommendations. |
| Feb 2021 | Series B | L Catterton (lead); Marcy Venture Partners; Rockpool Capital; Sunley House Capital Management | $115M | $1B | Savage X Fenty is Rihanna's lingerie brand launched in 2018, focused on size inclusivity and digital-first retail through a VIP membership model. The company achieved significant traction with 200% revenue growth in 2020 and a 150% increase in active VIP members, becoming a disruptive force in the $13.1 billion U.S. women's underwear market. In February 2021, Savage X Fenty completed a $115 million Series B funding round led by L Catterton (a private equity firm co-founded by and focused on LVMH consumer investments), with participation from Marcy Venture Partners, Avenir Growth Capital, TriplePoint Ventures, and Sunley House Capital. The round valued the company at $1 billion, representing a major milestone for the Fenty ecosystem as LVMH and Rihanna announced a shift in strategic focus toward Savage X Fenty, Fenty Beauty, and Fenty Skin. Prior to this round, Rihanna's stake was estimated at $80 million (43% ownership), which increased substantially post-round to approximately $375 million based on the new valuation. The capital was earmarked for retail expansion, product development, and international market penetration, with plans to expand into athletic wear and enhance digital shopping through data-driven personalization. |
| Aug 2019 | Series A | Avenir (lead); Marcy Venture Partners (lead); Polaris Partners; ACME Capital; Robyn Rihanna Fenty; TechStyle Fashion Group | $50M | - | Savage X Fenty, Rihanna's size-inclusive lingerie brand launched in 2018 as a joint venture with TechStyle Fashion Group, raised $50 million in an August 2019 funding round led by Avenir Growth Capital and Marcy Venture Partners, with participation from investors including TechStyle, bringing total funding to approximately $70 million. The round aimed to strengthen online presence, increase inventory for new collections, and support growth amid rapid market share gains from competitors like Victoria's Secret through diverse sizing (32A to 46DDD) and inclusive marketing. Sales were approaching $150 million at the time, reflecting strong traction just over a year post-launch by converting Rihanna's fan base into customers. The funding news coincided with high-profile developments, including an exclusive Amazon Prime Video stream of Savage X Fenty's second annual runway show featuring performers like Halsey, Migos, and appearances by models such as Gigi and Bella Hadid. This direct-to-consumer e-commerce brand differentiated itself in the lingerie market with modern offerings, social media featuring diverse models across sizes, ages, and skin tones, positioning it alongside digitally native peers like ThirdLove and Lively that had also secured significant funding. Savage X Fenty operated alongside Rihanna's other ventures, including Fenty Beauty (which achieved $100 million in sales in its first 40 days in 2017) and Fenty fashion under LVMH, contributing to her status as the richest female musician per Forbes. Subsequent rounds included a $115 million Series B in February 2021 and $125 million Series C in January 2022, with total funding reaching $290 million and a $1 billion valuation by 2021, focused on international expansion, physical retail, and AI-driven personalization. |
| Jan 2018 | Seed | - | $20M | - | Savage X Fenty, Rihanna's inclusive lingerie brand launched in spring 2018, focuses on celebrating individuality through body-positive fashion and direct-to-consumer VIP membership model. The company has raised over $290-310M across multiple rounds, the first listed round is a $50M Series B in August 2019 led by Avenir Growth Capital and TechStyle to boost online presence and inventory. Subsequent rounds include another Series B of $115M in February 2021 led by L Catterton, valuing the company at $1B, and a Series C of $125M in January 2022 with investors like Neuberger Berman and returning backers. Traction metrics post-2018 show strong growth: in 2020, revenue grew over 200% with VIP memberships expanding by more than 150%, and by 2022 reports indicated 150% compound annual revenue growth each year since launch. The brand expanded into physical retail, opening its first U.S. store in Las Vegas in 2022 alongside the Series C. Total funding supported international markets, AI-driven personalization, product development, and retail footprint growth. Competitive context positions Savage X Fenty in the $13.1B U.S. lingerie segment, disrupting with size-inclusive offerings and Rihanna's celebrity influence. Forbes estimated Rihanna's stake at 43% worth $80M pre-2021 Series B. Later developments included IPO explorations at $3B valuation in 2022. |
Who has invested in Savage X Fenty?
15 investors have backed Savage X Fenty across its funding rounds, including Marcy Venture Partners, L Catterton, Avenir, Sunley House Capital Management, Polaris Partners and Advent International.
Lead investors include Neuberger Berman, L Catterton, Avenir and Marcy Venture Partners.
Savage X Fenty Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Aug 2019 | ||
| 2 | Lead | Feb 2021 | ||
| 2 | Lead | Aug 2019 | ||
| 2 | Participant | Feb 2021 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Participant | Aug 2019 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Lead | Jan 2022 | ||
| 1 | Participant | Aug 2019 | ||
| 1 | Participant | Feb 2021 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Participant | Aug 2019 | ||
This data is available for Pro users. Sign up to see all 15 Savage X Fenty investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialSavage X Fenty Competitors
Savage X Fenty competitors include listed companies like Vivara, Beijing Kingee Culture, Guangdong CHJ Industry and DR Corp, and private ones like Yuyuan Jewelry & Fashion Group and GIVA.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $523M | $174M | $1B | 1.9x | ||
| Publicly listed | $131M | $15M | $1.1B | - | ||
| Publicly listed | $1.4B | $113M | $1.2B | 0.7x | ||
| Publicly listed | $227M | $52M | $1.3B | 3.4x | ||
| Private | - | - | $1.4B | - | ||
| Private | $87M | - | $423M | 4.9x |
Savage X Fenty Public Comps
Savage X Fenty is still privately-owned, but its public comps include Vivara, Aditya Birla Lifestyle, Truworths, Beijing Kingee Culture, Carter's, Reformation, JINS Holdings, Dr. Martens, Bata India and Boozt.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $523M | $174M | 2.3x | 1.9x | 6.9x | 7.0x | |||
| $870M | $138M | 1.5x | 1.5x | 9.8x | 9.2x | |||
| $1.3B | $265M | 0.9x | 0.9x | 4.5x | 3.5x | |||
| $131M | $15M | 7.2x | - | 62.4x | - | |||
| $2.9B | $203M | 0.6x | 0.5x | 8.0x | 6.7x | |||
| $507M | $43M | 2.5x | - | 29.5x | - | |||
| $625M | $95M | 1.4x | 1.2x | 9.2x | 7.9x | |||
| $1B | $167M | 1.1x | 1.1x | 6.9x | 5.9x | |||
This data is available for Pro users. Sign up to see all Savage X Fenty competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Savage X Fenty
| When was Savage X Fenty founded? | Savage X Fenty was founded in 2017. |
| Where is Savage X Fenty headquartered? | Savage X Fenty is headquartered in Los Angeles, CA, United States. |
| Is Savage X Fenty publicly listed? | No, Savage X Fenty is a private, VC-backed company. |
| What is Savage X Fenty's valuation? | Savage X Fenty was last valued at $1B in its Series B in February 2021. |
| How much funding has Savage X Fenty raised? | Savage X Fenty has raised $310M across 4 funding rounds. |
| What was Savage X Fenty's last funding round? | Savage X Fenty's last funding round was a $125M Series C in January 2022, led by Neuberger Berman. |
| Who are Savage X Fenty's investors? | Savage X Fenty's investors include Marcy Venture Partners, L Catterton, Avenir, Sunley House Capital Management, Abu Dhabi Growth Fund, Polaris Partners, Sweetwater Capital Partners, Neuberger Berman, ACME Capital, Rockpool Capital and 5 others. |
| Which companies are comparable to Savage X Fenty? | Companies comparable to Savage X Fenty include Vivara, Beijing Kingee Culture, Guangdong CHJ Industry, DR Corp, Yuyuan Jewelry & Fashion Group and GIVA. |
See companies similar to Savage X Fenty
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




