Yuyuan Jewelry & Fashion Group Valuation, Funding & Investors

Yuyuan Jewelry & Fashion Group is valued at $1.4B as of November 2024.

Last Yuyuan Jewelry & Fashion Group valuation

$1.4B

Undisclosed stage · Nov 2024

Last Yuyuan Jewelry & Fashion Group funding round

$136M

Undisclosed stage · Nov 2024

Cumulative funding Yuyuan Jewelry & Fashion Group raised

$136M

across 1 funding round

Key investors in Yuyuan Jewelry & Fashion Group

  • Heze Zhuying Enterprise Management Partnership

Yuyuan Jewelry & Fashion Group Overview

About Yuyuan Jewelry & Fashion Group

Yuyuan Jewelry & Fashion Group is a Shanghai-listed consumer conglomerate headquartered in China that oversees a portfolio of jewelry brands including Lao Feng Xiang and CHOWSANG SANG, alongside fashion and tourism retail operations. The group integrates traditional Chinese craftsmanship with contemporary designs, operating hundreds of stores across mainland China and Hong Kong through its base at yuyuanjewelry.com.


Founded

1992

HQ

ChinaShanghai

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$1.4B (Nov 2024)

Yuyuan Jewelry & Fashion Group Valuation

Yuyuan Jewelry & Fashion Group is currently valued at $1.4B, based on its undisclosed-stage round in November 2024.

The $136M round was led by Heze Zhuying Enterprise Management Partnership.

Yuyuan Jewelry & Fashion Group valuation by funding round

Yuyuan Jewelry & Fashion Group valuation by funding round
DateStageValuation
Nov 2024Undisclosed stage$1.4B

Yuyuan Jewelry & Fashion Group Funding History

Yuyuan Jewelry & Fashion Group has raised a total of $136M across 1 funding round.

Yuyuan Jewelry & Fashion Group funding rounds

Yuyuan Jewelry & Fashion Group funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2024Undisclosed stageHeze Zhuying Enterprise Management Partnership (lead)$136M$1.4BShanghai Yuyuan Jewelry & Fashion Group Limited, a subsidiary under Fosun International via Shanghai Yuyuan Tourist Mart, operates in the jewelry and fashion industry, focusing on building a C2M ecosystem, user portraits by family units, consumption scenarios, and upstream-downstream cooperation to serve family customers. In late 2024, existing shareholders including Yuyuan, Shanghai Yuyijin, and Heze Zhuying planned capital increases to introduce investors, with Heze Zhuying subscribing to newly increased registered capital of RMB241,972,889 for RMB980 million in cash, representing 9.8196% of the enlarged total share capital. This followed external investors contributing RMB770 million for 78.5714% of Heze Zhuying's partnership interest, with Yuyuan subsidiaries maintaining control. Subsequent transactions in December 2024 and June 2025 involved additional investors like BOCOM Investment and BOC Financial Asset Investment, with subscriptions such as RMB96.3526 million registered capital for RMB400 million cash (3.5596% stake), increasing total registered capital from CNY2,222.2 million to around CNY2,464-2,706 million and total funding to CNY1.77-2 billion across multiple parties. After these increases, Yuyuan Tourist Mart indirectly held about 91.03% of the expanded share capital, keeping it a consolidated subsidiary.

Who has invested in Yuyuan Jewelry & Fashion Group?

1 investor has backed Yuyuan Jewelry & Fashion Group across its funding rounds, including Heze Zhuying Enterprise Management Partnership.

Lead investors include Heze Zhuying Enterprise Management Partnership.


Yuyuan Jewelry & Fashion Group Investors

Investors in Yuyuan Jewelry & Fashion Group by funding rounds participated
InvestorHQRoundsRoleFirst check

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Yuyuan Jewelry & Fashion Group Competitors

Yuyuan Jewelry & Fashion Group competitors include listed companies like DR Corp, Salvatore Ferragamo, Beijing Caishikou and Guangdong CHJ Industry, and private ones like Savage X Fenty and Christian Louboutin.

Public and private companies comparable to Yuyuan Jewelry & Fashion Group
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
DR CorpChinaChinaPublicly listed$227M$52M$1.3B3.4x
Salvatore FerragamoItalyItalyPublicly listed$1.1B$123M$1.6B1.8x
Beijing CaishikouChinaChinaPublicly listed$4.3B$247M$1.6B0.2x
Guangdong CHJ IndustryChinaChinaPublicly listed$1.4B$113M$1.2B0.7x
Savage X FentyUnited StatesLos Angeles, CAPrivate--$1B-
Christian LouboutinFranceParisPrivate--$2.6B-

Yuyuan Jewelry & Fashion Group Public Comps

Yuyuan Jewelry & Fashion Group is still privately-owned, but its public comps include Gens Aurea, Fox-Wizel, DR Corp, Vedant Fashions, Edgars Stores, Toread Holdings Group, FILA, Wacoal Holdings, Premier Investments and Makalot Industrial.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Gens Aurea$963M$119M1.4x-11.6x-
Fox-Wizel$2.3B$467M1.4x-6.9x-
DR Corp$227M$52M3.3x3.4x14.4x14.6x
Vedant Fashions$149M$71M9.6x9.2x20.1x20.9x
Edgars Stores$34M$9M43.3x-166.8x-
Toread Holdings Group$206M$14M6.9x5.4x99.8x55.7x
FILA$3.3B$547M0.9x0.9x5.6x5.6x
Wacoal Holdings$1.1B$190M1.1x1.1x6.5x-

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Common questions about Yuyuan Jewelry & Fashion Group

When was Yuyuan Jewelry & Fashion Group founded?Yuyuan Jewelry & Fashion Group was founded in 1992.
Where is Yuyuan Jewelry & Fashion Group headquartered?Yuyuan Jewelry & Fashion Group is headquartered in Shanghai, China.
Is Yuyuan Jewelry & Fashion Group publicly listed?No, Yuyuan Jewelry & Fashion Group is a private, VC-backed company.
What is Yuyuan Jewelry & Fashion Group's valuation?Yuyuan Jewelry & Fashion Group was last valued at $1.4B in its undisclosed-stage round in November 2024.
How much funding has Yuyuan Jewelry & Fashion Group raised?Yuyuan Jewelry & Fashion Group has raised $136M across 1 funding round.
What was Yuyuan Jewelry & Fashion Group's last funding round?Yuyuan Jewelry & Fashion Group's last funding round was a $136M undisclosed-stage round in November 2024, led by Heze Zhuying Enterprise Management Partnership.
Who are Yuyuan Jewelry & Fashion Group's investors?Yuyuan Jewelry & Fashion Group's investors include Heze Zhuying Enterprise Management Partnership.
Which companies are comparable to Yuyuan Jewelry & Fashion Group?Companies comparable to Yuyuan Jewelry & Fashion Group include DR Corp, Salvatore Ferragamo, Beijing Caishikou, Guangdong CHJ Industry, Savage X Fenty and Christian Louboutin.

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