RainFocus Funding, Investors & Competitors

RainFocus has raised $104M across 4 funding rounds, most recently a $60M Series C in September 2021.

Last RainFocus funding round

$60M

Series C · Sep 2021

Cumulative funding RainFocus raised

$104M

across 4 funding rounds

Key investors in RainFocus

RainFocus Overview

About RainFocus

RainFocus is a cloud-native event management platform capturing attendee data and integrating with marketing automation tools like Marketo and Salesforce. Headquartered in Orem, Utah, it powers virtual, hybrid, and in-person events for exhibitors including Adobe and Dell, optimizing lead generation and ROI measurement.


Founded

2013

HQ

United StatesSalt Lake City, UT

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

RainFocus Funding History

RainFocus has raised a total of $104M across 4 funding rounds.

RainFocus' first fundraising round was a $2M seed round in July 2016. The most recent completed round was a $60M Series C in September 2021.

RainFocus funding rounds

RainFocus funding rounds
DateStageInvestorsRaisedDeal Summary
Sep 2021Series CKKR; JMI Equity$60MRainFocus announced the closing of its Series C financing on September 7, 2021. KKR led the investment through its Next Generation Technology Growth Fund II, with participation from existing shareholder JMI Equity. The company’s own announcement did not disclose financial terms, while contemporaneous Forbes reporting identified USD60 million raised. The funding was intended to support development of the event management and marketing platform, international expansion and commercial initiatives. RainFocus planned to improve integration with marketing technology systems so that customers could use event information throughout their demand generation activities. Its cloud platform supported physical, virtual and hybrid events and served enterprise customers including VMware, Cisco and IBM. At announcement, the company said it had more than 5.1 million business users and had doubled revenue organically over the preceding twelve months. The investment was a growth financing of the existing software business, with KKR joining JMI as a financial sponsor.
Oct 2020Seed-$3MRainFocus raised a Venture round of $2.5 million USD on October 9, 2020. The company develops an event management platform.
Jan 2019Undisclosed stageJMI Equity (lead)$40MRainFocus is a SaaS platform for event marketing and management, founded in 2014 in Lehi, Utah, helping companies handle large-scale events through digital tools for product development, global expansion, and customer ROI. In January 2019, it secured a $40 million strategic growth investment from JMI Equity, listed in some sources as a Series B round of $30.41 million on Forge Global dated 01/08/2019, with post-money valuation of $78.04 million at a $5.55 price per share. The funds aimed to accelerate platform innovation, hire executive talent, expand development teams, and build sales infrastructure internationally. JMI Equity executives David Greenberg and Larry Contrella joined the board, leveraging their SaaS expertise to support RainFocus's disruptive strategy. Later rounds included a 2020 Series B and 2021 Series C totaling $75 million at $435.81 million post-money valuation with JMI and KKR.
Jul 2016Seed-$2M-

Who has invested in RainFocus?

2 investors have backed RainFocus across its funding rounds, including JMI Equity and KKR.

Lead investors include JMI Equity.


RainFocus Investors

Investors in RainFocus by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by RainFocus

RainFocus has acquired 1 company to date.

Last acquisition by RainFocus was on September 16th 2024. RainFocus acquired WebEvents Global for undisclosed valuation.


Latest Acquisitions by RainFocus

WebEvents Global
Description
WebEvents Global is a provider of event technology solutions enhancing attendee experiences at conferences and trade shows. Based in Atlanta, Georgia, it offers mobile apps, badge scanning, lead capture, and virtual platforms integrated with CRM systems like Salesforce. Serving corporate events since 2005, the company powers gatherings for associations and exhibitors worldwide.
HQ CountryUnited States
HQ City
Sacramento, CA
Deal Date16 Sep 2024
Valuationundisclosed
EV/Revenue
EV/EBITDA

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RainFocus Competitors

RainFocus competitors include listed companies like accesso, Amadeus, Navan and TravelSky, and private ones like Perk and Mews.

Public and private companies comparable to RainFocus
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
accessoUnited KingdomUnited KingdomPublicly listed$155M$22M$136M0.9x
AmadeusSpainSpainPublicly listed$7.3B$2.8B$29B4.1x
NavanUnited StatesUnited StatesPublicly listed$702M($294M)$6.6B6.8x
TravelSkyChinaChinaPublicly listed$1.3B$521M$3.6B1.1x
PerkSpainBarcelonaPrivate$300M-$2.7B9.0x
MewsCzech RepublicPraguePrivate$100M-$2.5B25.0x

RainFocus Public Comps

RainFocus is still privately-owned, but its public comps include Live Nation, Amadeus, Aristocrat Leisure, Liberty Media, Informa, Liberty Live Holdings, ServiceTitan, CTS Eventim, Navan and Sphere Entertainment.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Live Nation$25B$1.8B1.9x1.7x25.5x17.9x
Amadeus$7.3B$2.8B4.3x4.1x11.2x10.7x
Aristocrat Leisure$4.4B$1.7B6.4x6.6x16.4x15.5x
Liberty Media$4.5B$1.4B6.9x6.5x22.4x25.9x
Informa$5.4B$702M3.9x3.7x29.9x12.2x
Liberty Live Holdings$382M($45M)29.2x26.5x(250.3x)(840.4x)
ServiceTitan$961M($86M)7.8x6.8x(86.7x)38.1x
CTS Eventim$3.5B$606M1.5x1.5x8.8x7.8x

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Common questions about RainFocus

When was RainFocus founded?RainFocus was founded in 2013.
Where is RainFocus headquartered?RainFocus is headquartered in Salt Lake City, UT, United States.
Is RainFocus publicly listed?No, RainFocus is a private, VC-backed company.
How much funding has RainFocus raised?RainFocus has raised $104M across 4 funding rounds.
What was RainFocus' last funding round?RainFocus' last funding round was a $60M Series C in September 2021.
Who are RainFocus' investors?RainFocus' investors include JMI Equity and KKR.
Which companies are comparable to RainFocus?Companies comparable to RainFocus include accesso, Amadeus, Navan, TravelSky, Perk and Mews.
How many companies has RainFocus acquired?RainFocus has acquired 1 company, including WebEvents Global.

See companies similar to RainFocus

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