Professional Fighters League Acquisition, Valuation, Funding & Investors

Suning Sports is the sports arm of Chinese retail and property conglomerate Suning Holdings Group, headquartered in Nanjing, Jiangsu, and incorporated as Jiangsu Suning Sports Industry Co., a joint venture of Suning Holdings, which owned 90% at the end of 2016, and Suning Appliance Group. It built a business spanning sports media, over-the-top streaming, sports retail and youth training. Its digital platform PP Sports bought Chinese broadcast rights to major football competitions, including the Premier League, La Liga, Serie A, Ligue 1, the Chinese Super League and, from 2018-19, exclusive television and online rights to the Bundesliga for five seasons, along with AFC competitions and WWE, earning revenue from subscriptions and advertising. It opened its first flagship fan store in Nanjing in 2017, planning 152 stores by 2020, and developed grassroots training programmes. Through its Hong Kong subsidiary Suning Sports International, it sits above Great Horizon, the vehicle through which Suning bought a majority stake in Inter Milan in 2016, and the group also owned Chinese Super League club Jiangsu Suning. In July 2018 Suning Sports raised a $600 million Series A led by Goldman Sachs and Alibaba, with Evergrande, Yunfeng Capital, SenseTime, CCB International and others, valuing it at about $2.6 billion. Under financial strain, Suning halted operations at its Chinese football clubs, including champions Jiangsu, in February 2021.

Unrivaled is an American professional women's three-on-three basketball league based in Miami, Florida. WNBA stars Napheesa Collier and Breanna Stewart founded it in 2023 to give top players a domestic off-season league; players earn a minimum six-figure salary and share an equity pool, and the salary pool for the 2025 season was $8 million. The first season, with six clubs and 36 players, opened in January 2025 in Medley, near Miami; the 2026 season expanded to eight clubs and 54 players and took games on the road, drawing a record 21,490 fans in Philadelphia and a sell-out at Barclays Center in Brooklyn. Games use a 72-foot court, an 18-second shot clock and a target-score fourth period, and air on TNT, truTV and HBO Max. The league earns revenue from media rights, sponsorships such as Ally Financial and Under Armour, ticketing and merchandise. After raising more than $35 million in seed and Series A funding in 2024, it was valued at $340 million after a Series B led by Bessemer Venture Partners in September 2025, and in August 2026 closed an oversubscribed Series C of more than $100 million, led by Ten Pillars Sports Fund, at a $650 million valuation.

Parken Sport & Entertainment AS is a Denmark based company engaged in the leisure and entertainment industry. The company manages PARKEN soccer stadium and operates the professional soccer club F.C. Kobenhaven. It also hosts rock concerts, car racing, and large conference. Geographically, operations are primarily functioned in the region of Denmark.

Ollamani SAB is a holding company that operates through its subsidiaries in various businesses, including the Football Business, which is the Company that owns Club America, a professional soccer team with championships in Mexico and considered one of the popular teams. Estadio Azteca is the company that owns and operates the Estadio Azteca. Games and Sweepstakes Business under the PlayCity brand, the company operates eighteen casinos in Mexico with food and beverage service, as well as a website in the one that offers sports betting and casino betting. The Company's operations are classified into three segments: Football Segment, Gaming Segment, and Publishers and Distributors Segment.

Alisports (阿里体育, now renamed Orange Lion Sports) is the sports arm of Alibaba Group, founded in Shanghai's Yangpu district in September 2015 by Alibaba with Sina and Yunfeng Capital. It was led from its founding by chief executive Zhang Dazhong, a former vice president of Shanghai Media Group. It was set up to apply Alibaba's e-commerce, media, cloud computing, big data and payments capabilities to China's sports industry. Early businesses included event rights and operations, ticketing, sports e-commerce and broadcasting. In 2016 it launched the World Electronic Sports Games (WESG) esports tournament with the International e-Sports Federation, and the first edition drew about 63,000 participants from 125 countries. It won exclusive operating and marketing rights to the Hangzhou Marathon for 2018 to 2021 and has run China's university basketball league (CUBAL). In April 2017 it raised a Series A of about RMB 1.2 billion (roughly US$190 million) led by Yunfeng Capital. In 2022 it renamed itself Orange Lion Sports (橙狮体育) and now focuses on running and upgrading public sports venues under the 乐动力 (Le Dong Li) brand. These include centres in Beijing, Tianjin, Shanghai, Hangzhou, Suzhou, Chongqing, Chengdu and Shenzhen.

Matchroom Sport is a British sports promotion and media company headquartered in Brentwood, Essex, that owns, produces and promotes sporting events worldwide. Founded in 1982 by Barry Hearn, it runs businesses across 12 sports, including Matchroom Boxing, the Professional Darts Corporation, the World Snooker Tour, pool, golf and other events, and it represents athletes such as boxers Anthony Joshua and Katie Taylor. The group produces more than 600 event days and about 2,500 hours of original programming a year, with a library of some 20,000 hours, and supplies content to virtually every major sports broadcaster. It earns revenue from media rights sold to broadcasters and streaming platforms, sponsorship, ticketing and event hosting fees, and athlete representation. The Hearn family controls the business, with Barry Hearn as president and his son Eddie Hearn as chairman. In May 2026 Bruin Capital acquired a 15% stake that valued Matchroom at more than GBP 1 billion, joining the board to support growth, particularly in the United States.

ONE Championship is a Singapore-based combat sports promotion and media company operated by Group ONE Holdings. It was founded on 14 July 2011 as ONE Fighting Championship by Chatri Sityodtong, who remains chairman and chief executive, and Victor Cui, and held its first event in September 2011; it took its current name in January 2015. Originally a mixed martial arts promotion, it now stages MMA, muay thai, kickboxing and submission grappling bouts, has held more than 200 events across Asia, and runs the flagship numbered series, ONE Fight Night cards aimed at North America, and the weekly ONE Friday Fights series at Bangkok's Lumpinee Stadium, launched in 2023. The company earns money from media rights, sponsorship, ticketing and digital content; its broadcast partners include Amazon Prime Video, which holds US and Canadian rights from 2022 to 2027, beIN Sports and the Seven Network. In October 2018, when its fights were broadcast in 136 countries, it raised a $166 million Series D led by Sequoia Capital with Temasek and Greenoaks Capital at an implied $1 billion valuation; it raised $150 million more in 2021 at a reported $1.35 billion valuation, and in 2022 it moved the parent company's legal domicile from Singapore to the Cayman Islands.

NZ Rugby (New Zealand Rugby, NZR) is the governing body of rugby union in New Zealand, headquartered in Wellington with an office in Auckland. It was founded at a meeting in Wellington in April 1892 as the New Zealand Rugby Football Union, affiliated to the International Rugby Football Board in 1949, and shortened its name in 2006. NZR selects and manages the national representative teams, including the All Blacks, the Black Ferns and the sevens sides, represents New Zealand in World Rugby, runs domestic competitions with its 26 provincial unions and promotes participation in the community game. It has a staff of about 90 people and is led by chief executive Steve Lancaster. Broadcasting rights are a core income source: NZR helped form SANZAAR, now shared with the South African, Australian and Argentine unions, which sells television rights for major southern hemisphere competitions. In June 2022 its provincial unions approved Project Future, under which US technology investor Silver Lake invested NZ$200 million at a NZ$3.5 billion valuation for a 5.71% to 8.58% stake in NZR CommercialCo, a new entity holding all NZR's revenue-generating activities.

Enhanced Group Inc develops and sells sports and performance-related products intended for use by athletes and consumers. Its offerings focus on products associated with physical performance, health, and recovery. Its two principal offerings include: (i) the Enhanced Games, a live, multi-sport competition platform designed to showcase both "Enhanced" and "Non-Enhanced" athletes pursuing world-record performances under medically supervised conditions; and (ii) Live Enhanced, a direct-to-consumer digital and clinician-guided wellness platform offering evidence-based protocols, supplements, and coaching for consumers seeking to improve health, longevity, and well-being. The majority of the company's revenue is derived from products associated with physical performance, health, and recovery.

Smith Entertainment Group is a sports and entertainment holding company based in Salt Lake City, Utah, controlled by Qualtrics co-founder Ryan Smith and his wife Ashley Smith. The Smiths bought the NBA's Utah Jazz from the Miller family in 2020 for $1.66 billion, and SEG joined David Blitzer in buying Major League Soccer's Real Salt Lake in January 2022. SEG also operates the downtown Salt Lake City arena formerly known as Vivint Arena, now the Delta Center. In 2024 it acquired the hockey assets of the Arizona Coyotes and launched a National Hockey League franchise in Utah, now named the Utah Mammoth. The group earns revenue from ticket sales, sponsorship, media rights, arena events and concessions across its teams and venues.

Liberty Media is an American media and motorsport holding company headquartered in Englewood, Colorado, whose shares trade on Nasdaq as Formula One Group tracking stocks. Its main assets are Formula One, which it acquired in January 2017, and MotoGP organiser Dorna Sports, in which it took an 84% stake in July 2025. Both series earn revenue from race promotion fees paid by circuit hosts, media rights sold to broadcasters and streamers, and sponsorship, hospitality and licensing. In 2025 Formula One revenue rose 14% to $3.9 billion with operating income of $632 million, and MotoGP revenue rose 14% to $573 million. The original Liberty Media was spun off from Tele-Communications Inc. in 1991 under John Malone, who is now chairman emeritus; Robert Bennett is chairman and Derek Chang chief executive. The group has repeatedly reshaped itself through tracking stocks and spin-offs, splitting off the Atlanta Braves in 2023, combining its SiriusXM interest into a separate listed company in September 2024 and separating Liberty Live, holder of its Live Nation stake, in December 2025.