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- MyRealTrip
MyRealTrip Funding, Investors & Competitors
MyRealTrip has raised $157M across 9 funding rounds, most recently a $57M Series F in January 2024.
Last MyRealTrip funding round
$57M
Series F · Jan 2024
Cumulative funding MyRealTrip raised
$157M
across 9 funding rounds
Key investors in MyRealTrip
Smilegate Investment
Altos Ventures
IMM Investment
Partech
Capstone Partners
IBK Capital
Korea Development Bank
Mirae Asset Venture Investment
About MyRealTrip
Seoul-based MyRealTrip is South Korea's premier online travel platform. Launched in 2012, the service facilitates domestic and international trips for Korean travelers, offering curated packages, bookings, and experiences via its mobile-first interface.
Founded
2012
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Sectors
MyRealTrip Funding History
MyRealTrip has raised a total of $157M across 9 funding rounds.
MyRealTrip's first fundraising round was a $400K seed round in April 2013. The most recent completed round was a $57M Series F in January 2024.
MyRealTrip funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jan 2024 | Series F | BlueRun Ventures (lead); IMM Investment (lead); Korelya Capital; Smilegate Investment; Partech; SV Investment; Altos Ventures; Vanderbilt University; Samsung Securities | $57M | MyRealTrip is a Seoul-based travel tech platform offering tours, activities, flights, accommodations, restaurants, local transportation, and package deals like MyPack globally, partnering with providers such as Expedia, Agoda, and Viator. It serves 4 million monthly active users and 9 million cumulative subscribers, achieving a 16.8% penetration rate among Korean overseas travelers in Q1 2024. The company launched B2B services for corporate welfare, business trips, and group travel, used by clients including Samsung Electronics and Nexon. In January 2024, MyRealTrip raised $56.7 million (KRW 75.6 billion) in a Series F equity round co-led by BlueRun Ventures Korea and IMM Investment, with participation from Altos Ventures, Korelya Capital, Partech Partners, Samsung Securities, Smilegate Investment, SV Investment, and Vanderbilt University’s endowment. This brought total equity funding to $113 million and debt to $39 million since 2012. The round aimed to accelerate business expansion, product innovation including AI chatbots, hiring (300 employees), and preparation for a 2026 IPO. Near the round, MyRealTrip reported 2023 revenue of $43.21 million (KRW 60.5 billion), up from $15.71 million in 2022, with gross merchandise volume (GMV) of $746 million (KRW 1 trillion). It targeted doubling GMV and $12 million EBITDA in 2024. In 2024, revenue reached $63.71 million (KRW 89.2 billion) with $0.93 million operating profit, first annual profit, driven by post-COVID travel rebound, MyPack (KRW 2.5 billion monthly transaction volume), and Marketing Partner program (KRW 83.4 billion transactions). Q2 2024 transaction volume hit KRW 371.6 billion ($291 million), with first quarterly profit over KRW 500 million. |
| Jul 2022 | Series E | VIG Partners (lead) | $38M | MyRealTrip is a Seoul-based travel super app founded in 2012, offering customized travel experiences including guide tours, activities, hotels, transportation, and partnerships with platforms like Expedia, Agoda, and Viator. It serves 7.45 million subscribers and 2.65 million MAUs as of October 2023, focusing on global bookings for tours, restaurants, and accommodations. The company faced financial difficulties during the COVID-19 pandemic but survived via prior equity and 2022 debt financing. In July 2022, VIG Alternative Credit (VAC), a subsidiary of VIG Partners, provided 50 billion KRW (~$38 million USD) via BW (bond with warrant) to MyRealTrip amid its post-COVID recovery needs. The deal included a 7% interest rate, 20% new share warrants, and priority repayment upon next-round investment. This was a private credit loan, not traditional equity VC, enabling bridge financing until travel demand rebounded. VIG Partners exited in January 2024 with a 10% return after MyRealTrip raised a Series F equity round of 75.6 billion KRW ($56.7 million USD) led by BlueRun Ventures Korea and IMM Investment, with participants including Altos Ventures, SV Investment, Korelya Capital, and Vanderbilt University endowment. This valued the company at 500 billion KRW, a 3x increase from its 2020 Series D valuation estimated over 200 billion KRW, bringing total equity raised to ~150 billion KRW and debt to ~$39 million. Post-recovery, MyRealTrip expanded AI chatbots, hired staff to 300 employees, and planned an IPO in 2026 while targeting Southeast Asia and Europe markets. |
| Jul 2020 | Series D | Altos Ventures (lead); Smilegate Investment; IMM Investment; Partech; Tekton Ventures; Korea Development Bank; Axiom Asia Private Capital | $36M | MyRealTrip, South Korea's leading online travel platform founded in 2012, raised 43.2 billion KRW ($36 million) in a Series D funding round on July 28, 2020, led by Altos Ventures with co-leads IMM Investment and Smilegate Investment. New investors included Korea Development Bank, Axiom Asia Private Capital, Partech Partners, and Tekton Ventures. This marked the fourth investment from Altos and IMM, and fifth from Smilegate. The round brought total funding to approximately 82.4 billion KRW ($68.6 million), including a prior $15.2 million raise in January 2019. The company offers a comprehensive platform for booking flights, accommodations, tours, activities, and customized itineraries, serving over 7.6 million users with more than 2,000 domestic products and 23,300 overseas products across 780 cities. In 2019, it achieved 360 billion KRW in transaction volume. Amid the COVID-19 pandemic's impact on travel, MyRealTrip planned to use the funds to enhance its search and recommendation algorithms, improve itinerary customization, and expand its team of 140 employees, including 70 developers. Investors expressed optimism about a travel industry rebound, with Altos Ventures' Han Kim stating teams prepared now would dominate the market. |
| Jan 2019 | Series C | Mirae Asset; Smilegate Investment; IMM Investment; IBK Capital; Altos Ventures | $15M | - |
| Oct 2017 | Series C | Smilegate Investment (lead); IMM Investment; Mirae Asset Venture Investment; IBK Capital; Altos Ventures | $6M | - |
| Nov 2016 | Seed | IMM Investment | $1M | - |
| Aug 2015 | Series B | Altos Ventures (lead); Smilegate Investment; Capstone Partners | $2M | - |
| Jun 2014 | Series A | Smilegate Investment (lead); Capstone Partners | $1M | - |
| Apr 2013 | Seed | BonAngels Venture Partners (lead) | $400K | - |
Who has invested in MyRealTrip?
18 investors have backed MyRealTrip across its funding rounds, including Smilegate Investment, Altos Ventures, IMM Investment, Partech, Capstone Partners and IBK Capital.
Lead investors include BlueRun Ventures, IMM Investment, VIG Partners, Altos Ventures, Smilegate Investment and 1 other investor.
MyRealTrip Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 6 | Lead | Jun 2014 | ||
| 5 | Lead | Nov 2016 | ||
| 5 | Lead | Aug 2015 | ||
| 2 | Participant | Jul 2020 | ||
| 2 | Participant | Jun 2014 | ||
| 2 | Participant | Oct 2017 | ||
| 1 | Participant | Jan 2024 | ||
| 1 | Participant | Jan 2019 | ||
| 1 | Participant | Jul 2020 | ||
| 1 | Lead | Jan 2024 | ||
| 1 | Lead | Apr 2013 | ||
| 1 | Participant | Jul 2020 | ||
| 1 | Lead | Jul 2022 | ||
This data is available for Pro users. Sign up to see all 18 MyRealTrip investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by MyRealTrip
MyRealTrip has acquired 3 companies to date.
Last acquisition by MyRealTrip was on September 11th 2026. MyRealTrip acquired Creatrip for undisclosed valuation.
Latest Acquisitions by MyRealTrip
| Description | Creatrip is a Seoul-based platform for local tourism experiences targeted at international visitors to South Korea. It aggregates user reviews, booking options, and guides for activities like K-pop tours and street food crawls. Launched in 2019, Creatrip secured KRW 200 million in funding from KAIST Venture Investment to expand its database of verified local providers in cities such as Busan and Jeju. | Startrip is a Seoul-based mobile app developer curating Hallyu tourism experiences. It maps K-pop concert venues, K-drama filming locations, and idol cafes across Seoul, Busan, and Jeju with AR guides and user reviews. Featuring 1,000+ spots updated via community contributions, Startrip integrates ticketing for BTS exhibitions and BLACKPINK pop-ups. Released in 2022, the app attracts 500,000 downloads targeting global fans with multilingual navigation. | Iwa Trip is a Paris-based mobile application designed for family travel planning and booking experiences suited to children of various ages. The platform curates kid-friendly itineraries, accommodations, and activities across Europe and beyond, featuring filters for family amenities, stroller accessibility, and educational outings. Launched in 2020, it connects users with verified family-oriented providers to simplify vacations. |
| HQ Country | |||
| HQ City | Seoul | Seoul | Seoul |
| Deal Date | 11 Sep 2026 | 26 Sep 2022 | 17 Mar 2022 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all MyRealTrip acquisitions and their M&A valuation multiples. Start Free Trial | |||
Investments by MyRealTrip
MyRealTrip has invested in 3 companies to date.
Latest investment by MyRealTrip was on August 14th 2024. MyRealTrip invested in Creatrip in their $2M Strategic investment round.
Latest Investments by MyRealTrip
| Description | Creatrip is a Seoul-based platform for local tourism experiences targeted at international visitors to South Korea. It aggregates user reviews, booking options, and guides for activities like K-pop tours and street food crawls. Launched in 2019, Creatrip secured KRW 200 million in funding from KAIST Venture Investment to expand its database of verified local providers in cities such as Busan and Jeju. | tourlive is a Seoul-based developer of mobile audio tour applications featuring self-guided experiences in over 50 cities worldwide, covering cultural landmarks, historical sites, architecture, and local arts scenes. Launched in 2015, the app delivers GPS-triggered narration in multiple languages including Korean, English, and Japanese, with offline access to 1,000+ tours such as those in Paris, Tokyo, and New York. It partners with tourism boards and museums to offer premium content like insider stories from historians and architects. | Guidelive is a platform delivering virtual and in-person travel guide services worldwide. Users access live audio tours led by local experts covering cities like Paris, Tokyo, and New York. Features include interactive Q&A, offline maps, and on-demand replays for self-paced exploration. |
| HQ Country | |||
| HQ City | Seoul | Seoul | Seoul |
| Deal Date | 14 Aug 2024 | 2 Jan 2020 | 29 Jul 2019 |
| Round | Strategic investment | Series A | Seed |
| Raised | $2M | $400K | $300K |
| Investors | - | Primer Sazze Partners | - |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all MyRealTrip investments and their VC round multiples. Start Free Trial | |||
MyRealTrip Competitors
MyRealTrip competitors include listed companies like Booking Holdings, Airbnb, Expedia and Amadeus, and private ones like Yanolja and Koubei.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $27B | $8.3B | $126B | 4.5x | ||
| Publicly listed | $12B | $2.4B | $98B | 6.5x | ||
| Publicly listed | $15B | $2.5B | $34B | 2.1x | ||
| Publicly listed | $7.5B | $2.9B | $27B | 3.8x | ||
| Private | $126M | - | $9B | - | ||
| Private | - | - | $8B | - |
MyRealTrip Public Comps
MyRealTrip is still privately-owned, but its public comps include Booking Holdings, Airbnb, Expedia, Amadeus, Trip.com, Amex GBT, MakeMyTrip, Travel+Leisure, Tongcheng Travel and HBX Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $27B | $8.3B | 4.8x | 4.5x | 15.6x | 12.2x | |||
| $12B | $2.4B | 7.2x | 6.5x | 36.4x | 18.3x | |||
| $15B | $2.5B | 2.3x | 2.1x | 13.2x | 8.5x | |||
| $7.5B | $2.9B | 3.9x | 3.8x | 10.3x | 9.8x | |||
| $9.3B | $5.7B | 1.9x | 1.9x | 3.2x | 7.1x | |||
| $2.7B | $426M | 2.2x | 1.9x | 14.3x | 9.9x | |||
| $1B | $171M | 5.0x | 4.5x | 30.4x | 25.7x | |||
| $4B | $684M | 2.3x | 2.2x | 13.6x | 8.8x | |||
This data is available for Pro users. Sign up to see all MyRealTrip competitors and their valuation data. Start Free Trial | ||||||||
Common questions about MyRealTrip
| When was MyRealTrip founded? | MyRealTrip was founded in 2012. |
| Where is MyRealTrip headquartered? | MyRealTrip is headquartered in Seoul, South Korea. |
| Is MyRealTrip publicly listed? | No, MyRealTrip is a private, VC-backed company. |
| How much funding has MyRealTrip raised? | MyRealTrip has raised $157M across 9 funding rounds. |
| What was MyRealTrip's last funding round? | MyRealTrip's last funding round was a $57M Series F in January 2024, led by BlueRun Ventures and IMM Investment. |
| Who are MyRealTrip's investors? | MyRealTrip's investors include Smilegate Investment, IMM Investment, Altos Ventures, Partech, Capstone Partners, IBK Capital, Korelya Capital, Mirae Asset, Tekton Ventures, BlueRun Ventures and 8 others. |
| Which companies are comparable to MyRealTrip? | Companies comparable to MyRealTrip include Booking Holdings, Airbnb, Expedia, Amadeus, Yanolja and Koubei. |
| How many companies has MyRealTrip acquired? | MyRealTrip has acquired 3 companies, including Creatrip, Startrip and Iwa Trip. |
| How many companies has MyRealTrip invested in? | MyRealTrip has invested in 3 companies, including Creatrip, tourlive and Guidelive. |
| What was MyRealTrip's last investment? | In August 2024, MyRealTrip invested in Creatrip's $2M strategic investment round. |
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