Moneyfarm Revenue, Valuation, Funding & Investors
Moneyfarm is valued at $579M as of January 2022, a 19.3x multiple on its last reported $30M revenue.
Last Moneyfarm valuation
$579M
Series D · Jan 2022
Last Moneyfarm funding round
$14M
Series A · May 2025
Moneyfarm revenue
$30M
Series D · Jan 2022
Key investors in Moneyfarm
United Ventures
Allianz
Poste Italiane
Bossa Invest
Cabot Square Capital
Endeavor Catalyst
About Moneyfarm
Moneyfarm is a digital wealth manager operating in the UK and Italy, offering managed ISA portfolios, pensions, and DIY investment accounts. Edinburgh-headquartered since 2012, it oversees £1.5 billion for 90,000 clients using BlackRock funds with strategic asset allocation. The platform features low fees at 0.25-0.75% and complies with FCA and CONSOB regulations. Moneyfarm provides tax wrappers like SIPPs and Junior ISAs, with tools for ESG-focused investing.
Founded
2011
HQ
LondonWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Revenue
$30M (Jan 2022)
Valuation
$579M (Jan 2022)
Moneyfarm Valuation
Moneyfarm is currently valued at $579M, based on its Series D in January 2022.
The $59M round was led by M&G Investments, with participation from Poste Italiane.
Moneyfarm valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jan 2022 | Series D | $579M | 19.3x |
Moneyfarm Revenue
Moneyfarm's latest recorded revenue is $30M, as of its Series D in January 2022. At a $579M valuation, that implies a 19.3x revenue multiple.
Moneyfarm revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jan 2022 | $30M | $579M | 19.3x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Moneyfarm Funding History
Moneyfarm has raised a total of $196M across 7 funding rounds.
Moneyfarm's first fundraising round was a $900K seed round in January 2014. The most recent completed round was a $14M Series A in May 2025.
Moneyfarm funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2025 | Series A | Allianz; Poste Italiane | $14M | - | - |
| Jan 2022 | Series D | M&G Investments (lead); Poste Italiane | $59M | $579M | Moneyfarm is a UK-based digital wealth manager founded in 2011, offering personalized investment solutions including Stocks and Shares ISAs, Cash ISAs, Junior ISAs, and SIPPs through an online platform and app, regulated by the FCA, and operating in the UK and Europe. On January 26, 2022, it completed a Series D funding round raising GBP 44.1 million led by M&G Investments, with participation from investors including Poste Italiane, alongside a commercial partnership with M&G to launch a new UK digital investment solution under the M&G Wealth brand using Moneyfarm's platform-as-a-service. The round involved M&G acquiring a minority stake, with funds allocated to product development, expansion of offerings, and building a B2B2C proposition through strategic partnerships. At the time, Moneyfarm had over 80,000 clients and GBP 2.2 billion in assets under management, with 2021 showing 72% AuM growth, 128% positive net inflows, and 73% increase in new customers versus 2020. In the most recent year reported, revenue stood at GBP 22.8 million with EBITDA of negative GBP 12.9 million; a Reuters source cited a valuation range of GBP 300-350 million for the round. |
| Sep 2019 | Series C | Poste Italiane (lead); Allianz; Bossa Invest | $44M | - | Moneyfarm, a UK-based digital wealth manager operating in Italy, the UK, and Germany, provides bespoke automated advice and discretionary portfolio management through diversified ETF-based portfolios blending technology with human expertise. On September 26, 2019, it closed a £36 million (approximately €40M) Series C funding round led by Poste Italiane, with participation from existing investor Allianz and others including Bossa Invest, coinciding with a strategic partnership to integrate Moneyfarm's services into Poste Italiane's digital platform for its 35 million customers. This created one of the largest API-based digital wealth management partnerships in Europe, with Moneyfarm managing portfolios while Poste handles customer relations, including two exclusive ETF portfolios. At the time, Moneyfarm served nearly 40,000 active investors and managed over £700 million (€734 million) in assets under management. The funding aimed to support expansion of its digital wealth management services across Europe. For the 2018 financial year ending December 31, 2018, the company reported turnover growth of 61% year-over-year, though exact revenue figures were not specified, alongside over 80% AUM growth. Poste Italiane's involvement validated Moneyfarm's hybrid model of strategic asset allocation, diversification, long-term investing, and cost efficiency. The partnership leveraged Poste Italiane's €514 billion in managed assets through traditional financial and insurance services. Moneyfarm, co-founded by Paolo Galvani and Giovanni Daprà, had previously expanded via UK launch in 2016 and acquisition of German robo-advisor Vaamo in 2018, positioning it as a key player in European digital wealth management. |
| May 2018 | Series B | Allianz (lead); United Ventures; Cabot Square Capital; Endeavor Catalyst; Fondazione di Sardegna; Bossa Invest | $54M | - | Moneyfarm is a digital wealth manager headquartered in London, U.K., operating in Italy and the U.K., providing bespoke automated advice and discretionary portfolio management through diversified ETF-based portfolios across multiple asset classes. Founded in 2011 in Italy, it serves more than 27,000 active investors and manages approximately £400 million in assets under management as of the Series B announcement. The company charges lower prices than traditional managers and launched a pension management offering earlier in 2018. On May 29, 2018, Moneyfarm raised £40 million (approximately $53.1 million) in a Series B financing round, the largest by a European digital wealth manager at the time, led by Allianz Asset Management, which increased its minority stake after an initial investment in 2016. New investors included Endeavor Catalyst and Fondazione di Sardegna, with participation from existing backers United Ventures and Cabot Square Capital. This brought total funding to close to £60 million or over €76 million. FT Partners served as the exclusive strategic and financial advisor. The proceeds were earmarked to drive the next evolution in digital advice, including goal-based investing, enhanced personalization, product development, and expansion of advisory services. Allianz highlighted the synergy with Moneyfarm's digital platform and their expertise in active investment management and risk-optimization. Following the round, Moneyfarm expanded into Germany in November 2018 by acquiring vaamo, combining operations to offer personalized investment solutions across Europe. Moneyfarm had previously raised funds including $17.7 million from Cabot Square and United Ventures in 2015, $3.4 million from Principia SGR in 2012, and $7 million from Allianz in September 2016. |
| Sep 2016 | Series A | Allianz X (lead); Upscale | $7M | - | Moneyfarm, a digital wealth manager and robo-advisor, received a strategic minority investment from Allianz Ventures (Allianz X) in 2016. This followed Moneyfarm's UK market entry in February 2016 as the first multi-country robo-advisor. The investment aimed to accelerate expansion in the UK and Europe, supporting Moneyfarm's vision to enable wealth protection and growth through user-friendly technology and strong portfolio performance. |
| Nov 2015 | Series A | Cabot Square Capital (lead); United Ventures | $17M | - | - |
| Jan 2014 | Seed | United Ventures; Vittorio Terzi | $900K | - | - |
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Who has invested in Moneyfarm?
11 investors have backed Moneyfarm across its funding rounds, including United Ventures, Allianz, Poste Italiane, Bossa Invest, Cabot Square Capital and Endeavor Catalyst.
Lead investors include M&G Investments, Poste Italiane, Allianz, Allianz X and Cabot Square Capital.
Moneyfarm Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 Munich | 3 | Lead | May 2018 | |
 Italy | 3 | Participant | Jan 2014 | |
| Rome | 3 | Lead | Sep 2019 | |
| London | 2 | Lead | Nov 2015 | |
 São Paulo | 2 | Participant | May 2018 | |
| Munich | 1 | Lead | Sep 2016 | |
 Zurich | 1 | Participant | Sep 2016 | |
| London | 1 | Lead | Jan 2022 | |
 New York City, NY | 1 | Participant | May 2018 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Moneyfarm
Moneyfarm has acquired 3 companies to date.
Last acquisition by Moneyfarm was on December 2nd 2022. Moneyfarm acquired Profile Pensions for undisclosed valuation.
Latest Acquisitions by Moneyfarm
| Description | Profile Pensions is a UK pension advisory firm providing impartial guidance to individuals regardless of financial expertise. Manchester-headquartered, the company offers expert analysis of personal pensions, retirement planning, and ongoing support to improve outcomes in retirement. Services include pension reviews, transfer advice, and investment strategies tailored for everyday savers aiming for financial security. | Vaamo Finanz is a Munich-based robo-advisor that provides automated investment portfolios to individual investors across Germany. Utilizing Nobel Prize-winning research from Harry Markowitz and others, it constructs low-cost, diversified ETF-based portfolios tailored to personal goals like retirement or education funding. Launched in 2015, Vaamo charges a flat 0.79 percent annual fee with no minimum investment, enabling access via mobile app. Acquired by Scalable Capital in 2019, the platform manages billions in assets for tens of thousands of clients, focusing on passive strategies across global equities, bonds, and commodities. Vaamo integrates tax optimization and rebalancing features. | Ernest is an artificial intelligence personal banker that integrates with bank accounts via Facebook Messenger. The platform offers financial advice, transaction monitoring, and budgeting tools to individual users seeking automated banking assistance. |
| HQ Country | | | |
| HQ City | Preston | Frankfurt | London |
| Deal Date | 2 Dec 2022 | 1 Nov 2018 | 6 Oct 2017 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Moneyfarm acquisitions and their M&A valuation multiples. Start Free Trial | |||
Moneyfarm Competitors
Moneyfarm competitors include listed companies like Finatext and PensionBee, and private ones like Syfe, Titan, Albert and TIFIN.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Singapore | Private | - | - | $500M | - | |
 Japan | Publicly listed | $71M | $13M | $470M | 5.4x | |
| New York City, NY | Private | - | - | $450M | - | |
| United States | Private | - | - | $749M | - | |
| United Kingdom | Publicly listed | $57M | ($5M) | $417M | 5.5x | |
| Boulder, CO | Private | - | - | $842M | - |
Moneyfarm Public Comps
Moneyfarm is still privately-owned, but its public comps include Patria Renda Urbana FII, Abaxx Technologies, Finatext, Foresight Group Holdings, More Provident Funds, Stewards, Leonteq, Altshuler Shaham, Octopus Apollo VCT and PensionBee.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $46M | - | 11.1x | - | - | - | |||
| $749K | ($28M) | 600.9x | 136.9x | (16.1x) | (10.0x) | |||
| $71M | $13M | 6.3x | 5.4x | 34.1x | - | |||
| $221M | $83M | 3.1x | 3.3x | 8.1x | 7.0x | |||
| $213M | $39M | 3.7x | - | 20.2x | - | |||
| - | - | - | - | - | - | |||
| $217M | $12M | 8.7x | 7.3x | 158.4x | - | |||
| $301M | $87M | 2.3x | - | 7.8x | - | |||
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Common questions about Moneyfarm
| When was Moneyfarm founded? | Moneyfarm was founded in 2011. |
| Where is Moneyfarm headquartered? | Moneyfarm is headquartered in London, United Kingdom. |
| Is Moneyfarm publicly listed? | No, Moneyfarm is a private, VC-backed company. |
| What is Moneyfarm's valuation? | Moneyfarm was last valued at $579M in its Series D in January 2022. |
| How much funding has Moneyfarm raised? | Moneyfarm has raised $196M across 7 funding rounds. |
| What was Moneyfarm's last funding round? | Moneyfarm's last funding round was a $14M Series A in May 2025. |
| Who are Moneyfarm's investors? | Moneyfarm's investors include Allianz, United Ventures, Poste Italiane, Cabot Square Capital, Bossa Invest, Allianz X, Upscale, M&G Investments, Endeavor Catalyst, Vittorio Terzi and 1 other. |
| What is Moneyfarm's revenue? | Moneyfarm's latest recorded revenue is $30M (January 2022). |
| What is Moneyfarm's revenue multiple? | Moneyfarm's latest valuation implies a 19.3x revenue multiple ($579M valuation on $30M of revenue). |
| Which companies are comparable to Moneyfarm? | Companies comparable to Moneyfarm include Syfe, Finatext, Titan, Albert, PensionBee and TIFIN. |
| How many companies has Moneyfarm acquired? | Moneyfarm has acquired 3 companies, including Profile Pensions, Vaamo Finanz and Ernest. |
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