Facet Revenue, Valuation, Funding & Investors

Facet is valued at $270M as of October 2024, a 6.8x multiple on its last reported $40M revenue.

See full Facet profile

Last Facet valuation

$270M

Series A · Oct 2024

Last Facet funding round

$10M

Series A · Oct 2024

Facet revenue

$40M

Series A · Oct 2024

Key investors in Facet

  • Warburg Pincus
  • Slow Ventures
  • Coelius Capital
  • Accelerator Ventures
  • Bossa Invest
  • Durable Capital Partners

Facet Overview

About Facet

Facet is a Washington D.C.-headquartered financial technology firm that connects clients with certified financial planners for holistic wealth management. The platform offers subscription-based access to CFPs who address investments, retirement, taxes, estate planning, and insurance needs. Facet serves over 20,000 clients with flat-fee models starting at $2,100 annually, eliminating asset-based fees. Founded in 2016 as Facet Wealth, the company partners with firms like Boldin for retirement tools and operates nationwide through virtual planning sessions.


Founded

2016

HQ

United StatesBaltimore, MD

Website

facet.com

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Revenue

$40M (Oct 2024)

Valuation

$270M (Oct 2024)

Facet Valuation

Facet is currently valued at $270M, based on its Series A in October 2024.

The $10M round included Audacious Capital and Warburg Pincus.

Facet's valuation has grown 1.4x from $189M at its Series B in September 2020 to $270M in October 2024, across 2 priced rounds.

Facet valuation by funding round

Revenue multiple
Facet valuation by funding round
DateStageValuationRevenue Multiple
Oct 2024Series A$270M6.8x
Sep 2020Series B$189M4.7x

Facet Revenue

Facet's latest recorded revenue is $40M, as of its Series A in October 2024. At a $270M valuation, that implies a 6.8x revenue multiple.

Revenue moved from $40M in September 2020 to $40M in October 2024, while the revenue multiple moved from 4.7x to 6.8x.

Facet revenue by funding round

Facet revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Oct 2024$40M$270M6.8xSeries A
Sep 2020$40M$189M4.7xSeries B

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Facet Funding History

Facet has raised a total of $168M across 4 funding rounds.

Facet's first fundraising round was a $33M Series A in September 2018. The most recent completed round was a $10M Series A in October 2024.

Facet funding rounds

Facet funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2024Series AAudacious Capital; Warburg Pincus$10M$270MFacet is a technology-enabled financial planning platform founded in 2016 that provides affordable, unbiased financial advice through a subscription-based, flat-fee model to underserved populations. The company combines a tech-driven platform with human-based financial advisors to deliver personalized guidance to households typically overlooked by traditional advisory firms. As of the funding round in October 2024, Facet had attracted over 14,000 households and had approximately $3.5 billion in assets under management with 191 employees, including 89 financial advisors. In October 2024, Facet raised $35 million in new financing led by Multiplier Capital, with participation from existing investors Warburg Pincus and Audacious Capital. According to secondary market data, the company carried a post-money valuation of approximately $269.84 million at this Series D round. The latest funding was intended to advance technology development, expand financial planning services, and accelerate growth to improve member experience. Facet has achieved significant recognition, being named to NerdWallet's "Best Online Financial Planning Service" and Time magazine's list of best financial advisors, while demonstrating the viability of the subscription model in financial services.
Dec 2021Series CDurable Capital Partners (lead); TeleSoft Partners; Warburg Pincus; Green Cow Venture Capital$100M-Facet Wealth, a financial technology company offering hybrid tech-advisor services with flat subscription-based fees tied to client complexity rather than assets, closed a $100 million Series C funding round in late 2021 led by Durable Capital Partners, with participation from TeleSoft Partners, Green Cow Venture Capital, and existing investor Warburg Pincus. This followed a $25 million Series B in 2020, bringing total funding to $165 million since its 2016 founding. The firm employs over 100 certified financial planners (CFPs) to deliver goal-based financial planning, execution, and implementation, distinguishing itself from asset-based advisory models. Average client annual payment is $3,000, though not reported as aggregated revenue or ARR. Funds from the round were allocated to technology enhancements, product expansion including tax and estate planning, and scaling client experience amid strong growth momentum. Industry experts note Facet's proprietary processes and client experience as competitive strengths in the scalable advice delivery space.
Sep 2020Series BWarburg Pincus (lead); Slow Ventures; Accelerator Ventures; Coelius Capital; Bossa Invest$25M$189MFacet Wealth is a Baltimore-based fintech company founded in 2016 that provides technology-enabled financial planning and wealth management services to mass affluent clients ($100k-$1mm in assets) through dedicated CFP professionals for a flat annual fee, initially shifting from acquiring smaller advisory accounts to a direct-to-consumer model and later expanding into employer financial wellness products. On September 29, 2020, Facet raised $25 million in a Series B funding round led by Warburg Pincus, with participation from existing investors including Slow Ventures, bringing total funding to $62 million at that point. The investors matched the query: Warburg Pincus (lead), Slow Ventures, and others like Accelerator Ventures, Bossa Invest, and Coelius Capital as implied prior backers. Funds were allocated to expand the direct-to-consumer business, which had more than doubled since the COVID-19 pandemic began, and to launch the employer financial wellness product with early partners like ClassPass, MyVest, and Chili Piper. The post-money valuation for this round was $188.56 million. Facet continued rapid growth post-round, raising a $100 million Series C in January 2022 led by Durable Capital Partners with Warburg Pincus participating, reaching over $165 million total funding, and later a mixed equity-debt round in 2024 bringing cumulative funding above $210 million, while scaling to nearly $3.5 billion in AUM, 14,000 households, and 191 employees by late 2024.
Sep 2018Series AWarburg Pincus (lead); Zeitgeist Holdings, LLC; Slow Ventures; Upshift Partners; Accelerator Ventures; Coelius Capital$33M-Facet Wealth is a Baltimore-based fintech company providing technology-enabled wealth management services to mass affluent clients with $100k-$1mm in assets, offering remote access to dedicated Certified Financial Planners (CFPs) for financial planning and investment management via a flat annual fee model. Facet positions itself as a hybrid model disrupting traditional wealth management by focusing on flat-fee comprehensive planning for underserved moderate-wealth individuals. The company secured a $33 million Series A funding round on September 10, 2018, led by Warburg Pincus, with participation from other investors including Accelerator Ventures, Coelius Capital, Slow Ventures, Upshift Partners, and Zeitgeist Holdings. This round brought Facet's total funding to part of its trajectory toward $62 million raised by 2020, followed by later rounds including a $25 million Series B also led by Warburg Pincus. Post-round developments include growth during the Covid-19 pandemic, doubling client acquisition rates, expanding to 175 employees by 2020, and launching employer services, with Warburg Pincus providing strategic support across multiple rounds up to Series D in 2024. The firm has raised over $238 million total across 10 rounds, emphasizing its early-stage focus in financial services.

Who has invested in Facet?

11 investors have backed Facet across its funding rounds, including Warburg Pincus, Slow Ventures, Coelius Capital, Accelerator Ventures, Bossa Invest and Durable Capital Partners.

Lead investors include Durable Capital Partners and Warburg Pincus.


Facet Investors

Investors in Facet by funding rounds participated
InvestorHQRoundsRoleFirst check
Warburg PincusUnited StatesNew York City, NY4LeadSep 2018
Slow VenturesUnited StatesSan Francisco, CA2ParticipantSep 2018
Accelerator VenturesUnited StatesMiami, FL2ParticipantSep 2018
Coelius CapitalUnited StatesSan Francisco, CA2ParticipantSep 2018
Zeitgeist Holdings, LLCUnited StatesMiami, FL1ParticipantSep 2018
Durable Capital PartnersUnited StatesWashington, DC1LeadDec 2021
Upshift PartnersUnited StatesSan Francisco, CA1ParticipantSep 2018
TeleSoft PartnersUnited StatesSan Francisco, CA1ParticipantDec 2021
Audacious CapitalUnited StatesBaltimore, MD1ParticipantOct 2024

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Facet Competitors

Facet competitors include listed companies like Profile Software and PensionBee, and private ones like dezerv., Nevis, Titan and MONEY DESIGN.

Public and private companies comparable to Facet
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Profile SoftwareGreeceGreecePublicly listed$55M$15M$280M-
dezerv.IndiaMumbaiPrivate--$299M-
NevisUnited StatesNew York City, NYPrivate$2M-$200M100.0x
PensionBeeUnited KingdomUnited KingdomPublicly listed$57M($5M)$417M5.5x
TitanUnited StatesNew York City, NYPrivate--$450M-
MONEY DESIGNJapanTokyoPrivate--$158M-

Facet Public Comps

Facet is still privately-owned, but its public comps include Profile Software, Truxton, Nuveen Real Estate Income, Neuberger Berman, Bourse Direct, DL Holdings Group, Bell Financial Group, Fiducian, Praemium and Fundo DE Investimento.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Profile Software$55M$15M4.8x-17.8x-
Truxton$57M-5.1x---
Nuveen Real Estate Income($4M)-(87.2x)---
Neuberger Berman$16M-18.6x---
Bourse Direct$81M$35M1.5x1.3x3.4x3.2x
DL Holdings Group$41M$7M5.6x-31.3x-
Bell Financial Group$213M$42M0.8x0.8x4.3x3.5x
Fiducian$68M$25M2.6x3.1x7.3x7.2x

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Common questions about Facet

When was Facet founded?Facet was founded in 2016.
Where is Facet headquartered?Facet is headquartered in Baltimore, MD, United States.
Is Facet publicly listed?No, Facet is a private, VC-backed company.
What is Facet's valuation?Facet was last valued at $270M in its Series A in October 2024.
How much funding has Facet raised?Facet has raised $168M across 4 funding rounds.
What was Facet's last funding round?Facet's last funding round was a $10M Series A in October 2024.
Who are Facet's investors?Facet's investors include Warburg Pincus, Slow Ventures, Accelerator Ventures, Coelius Capital, Zeitgeist Holdings, LLC, Durable Capital Partners, Upshift Partners, TeleSoft Partners, Audacious Capital, Green Cow Venture Capital and 1 other.
What is Facet's revenue?Facet's latest recorded revenue is $40M (October 2024).
What is Facet's revenue multiple?Facet's latest valuation implies a 6.8x revenue multiple ($270M valuation on $40M of revenue).
Which companies are comparable to Facet?Companies comparable to Facet include Profile Software, dezerv., Nevis, PensionBee, Titan and MONEY DESIGN.

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