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- Facet
Facet Revenue, Valuation, Funding & Investors
Facet is valued at $270M as of October 2024, a 6.8x multiple on its last reported $40M revenue.
Last Facet valuation
$270M
Series A · Oct 2024
Last Facet funding round
$10M
Series A · Oct 2024
Facet revenue
$40M
Series A · Oct 2024
Key investors in Facet
Warburg Pincus
Slow Ventures
Coelius Capital
Accelerator Ventures
Bossa Invest
Durable Capital Partners
About Facet
Facet is a Washington D.C.-headquartered financial technology firm that connects clients with certified financial planners for holistic wealth management. The platform offers subscription-based access to CFPs who address investments, retirement, taxes, estate planning, and insurance needs. Facet serves over 20,000 clients with flat-fee models starting at $2,100 annually, eliminating asset-based fees. Founded in 2016 as Facet Wealth, the company partners with firms like Boldin for retirement tools and operates nationwide through virtual planning sessions.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Revenue
$40M (Oct 2024)
Valuation
$270M (Oct 2024)
Facet Valuation
Facet is currently valued at $270M, based on its Series A in October 2024.
The $10M round included Audacious Capital and Warburg Pincus.
Facet's valuation has grown 1.4x from $189M at its Series B in September 2020 to $270M in October 2024, across 2 priced rounds.
Facet valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Oct 2024 | Series A | $270M | 6.8x |
| Sep 2020 | Series B | $189M | 4.7x |
Facet Revenue
Facet's latest recorded revenue is $40M, as of its Series A in October 2024. At a $270M valuation, that implies a 6.8x revenue multiple.
Revenue moved from $40M in September 2020 to $40M in October 2024, while the revenue multiple moved from 4.7x to 6.8x.
Facet revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Oct 2024 | $40M | $270M | 6.8x | Series A |
| Sep 2020 | $40M | $189M | 4.7x | Series B |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Facet Funding History
Facet has raised a total of $168M across 4 funding rounds.
Facet's first fundraising round was a $33M Series A in September 2018. The most recent completed round was a $10M Series A in October 2024.
Facet funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2024 | Series A | Audacious Capital; Warburg Pincus | $10M | $270M | Facet is a technology-enabled financial planning platform founded in 2016 that provides affordable, unbiased financial advice through a subscription-based, flat-fee model to underserved populations. The company combines a tech-driven platform with human-based financial advisors to deliver personalized guidance to households typically overlooked by traditional advisory firms. As of the funding round in October 2024, Facet had attracted over 14,000 households and had approximately $3.5 billion in assets under management with 191 employees, including 89 financial advisors. In October 2024, Facet raised $35 million in new financing led by Multiplier Capital, with participation from existing investors Warburg Pincus and Audacious Capital. According to secondary market data, the company carried a post-money valuation of approximately $269.84 million at this Series D round. The latest funding was intended to advance technology development, expand financial planning services, and accelerate growth to improve member experience. Facet has achieved significant recognition, being named to NerdWallet's "Best Online Financial Planning Service" and Time magazine's list of best financial advisors, while demonstrating the viability of the subscription model in financial services. |
| Dec 2021 | Series C | Durable Capital Partners (lead); TeleSoft Partners; Warburg Pincus; Green Cow Venture Capital | $100M | - | Facet Wealth, a financial technology company offering hybrid tech-advisor services with flat subscription-based fees tied to client complexity rather than assets, closed a $100 million Series C funding round in late 2021 led by Durable Capital Partners, with participation from TeleSoft Partners, Green Cow Venture Capital, and existing investor Warburg Pincus. This followed a $25 million Series B in 2020, bringing total funding to $165 million since its 2016 founding. The firm employs over 100 certified financial planners (CFPs) to deliver goal-based financial planning, execution, and implementation, distinguishing itself from asset-based advisory models. Average client annual payment is $3,000, though not reported as aggregated revenue or ARR. Funds from the round were allocated to technology enhancements, product expansion including tax and estate planning, and scaling client experience amid strong growth momentum. Industry experts note Facet's proprietary processes and client experience as competitive strengths in the scalable advice delivery space. |
| Sep 2020 | Series B | Warburg Pincus (lead); Slow Ventures; Accelerator Ventures; Coelius Capital; Bossa Invest | $25M | $189M | Facet Wealth is a Baltimore-based fintech company founded in 2016 that provides technology-enabled financial planning and wealth management services to mass affluent clients ($100k-$1mm in assets) through dedicated CFP professionals for a flat annual fee, initially shifting from acquiring smaller advisory accounts to a direct-to-consumer model and later expanding into employer financial wellness products. On September 29, 2020, Facet raised $25 million in a Series B funding round led by Warburg Pincus, with participation from existing investors including Slow Ventures, bringing total funding to $62 million at that point. The investors matched the query: Warburg Pincus (lead), Slow Ventures, and others like Accelerator Ventures, Bossa Invest, and Coelius Capital as implied prior backers. Funds were allocated to expand the direct-to-consumer business, which had more than doubled since the COVID-19 pandemic began, and to launch the employer financial wellness product with early partners like ClassPass, MyVest, and Chili Piper. The post-money valuation for this round was $188.56 million. Facet continued rapid growth post-round, raising a $100 million Series C in January 2022 led by Durable Capital Partners with Warburg Pincus participating, reaching over $165 million total funding, and later a mixed equity-debt round in 2024 bringing cumulative funding above $210 million, while scaling to nearly $3.5 billion in AUM, 14,000 households, and 191 employees by late 2024. |
| Sep 2018 | Series A | Warburg Pincus (lead); Zeitgeist Holdings, LLC; Slow Ventures; Upshift Partners; Accelerator Ventures; Coelius Capital | $33M | - | Facet Wealth is a Baltimore-based fintech company providing technology-enabled wealth management services to mass affluent clients with $100k-$1mm in assets, offering remote access to dedicated Certified Financial Planners (CFPs) for financial planning and investment management via a flat annual fee model. Facet positions itself as a hybrid model disrupting traditional wealth management by focusing on flat-fee comprehensive planning for underserved moderate-wealth individuals. The company secured a $33 million Series A funding round on September 10, 2018, led by Warburg Pincus, with participation from other investors including Accelerator Ventures, Coelius Capital, Slow Ventures, Upshift Partners, and Zeitgeist Holdings. This round brought Facet's total funding to part of its trajectory toward $62 million raised by 2020, followed by later rounds including a $25 million Series B also led by Warburg Pincus. Post-round developments include growth during the Covid-19 pandemic, doubling client acquisition rates, expanding to 175 employees by 2020, and launching employer services, with Warburg Pincus providing strategic support across multiple rounds up to Series D in 2024. The firm has raised over $238 million total across 10 rounds, emphasizing its early-stage focus in financial services. |
Who has invested in Facet?
11 investors have backed Facet across its funding rounds, including Warburg Pincus, Slow Ventures, Coelius Capital, Accelerator Ventures, Bossa Invest and Durable Capital Partners.
Lead investors include Durable Capital Partners and Warburg Pincus.
Facet Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Sep 2018 | ||
| 2 | Participant | Sep 2018 | ||
| 2 | Participant | Sep 2018 | ||
| 2 | Participant | Sep 2018 | ||
| 1 | Participant | Sep 2018 | ||
| 1 | Lead | Dec 2021 | ||
| 1 | Participant | Sep 2018 | ||
| 1 | Participant | Dec 2021 | ||
| 1 | Participant | Oct 2024 | ||
This data is available for Pro users. Sign up to see all 11 Facet investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialFacet Competitors
Facet competitors include listed companies like Profile Software and PensionBee, and private ones like dezerv., Nevis, Titan and MONEY DESIGN.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $55M | $15M | $280M | - | ||
| Private | - | - | $299M | - | ||
| Private | $2M | - | $200M | 100.0x | ||
| Publicly listed | $57M | ($5M) | $417M | 5.5x | ||
| Private | - | - | $450M | - | ||
| Private | - | - | $158M | - |
Facet Public Comps
Facet is still privately-owned, but its public comps include Profile Software, Truxton, Nuveen Real Estate Income, Neuberger Berman, Bourse Direct, DL Holdings Group, Bell Financial Group, Fiducian, Praemium and Fundo DE Investimento.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $55M | $15M | 4.8x | - | 17.8x | - | |||
| $57M | - | 5.1x | - | - | - | |||
| ($4M) | - | (87.2x) | - | - | - | |||
| $16M | - | 18.6x | - | - | - | |||
| $81M | $35M | 1.5x | 1.3x | 3.4x | 3.2x | |||
| $41M | $7M | 5.6x | - | 31.3x | - | |||
| $213M | $42M | 0.8x | 0.8x | 4.3x | 3.5x | |||
| $68M | $25M | 2.6x | 3.1x | 7.3x | 7.2x | |||
This data is available for Pro users. Sign up to see all Facet competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Facet
| When was Facet founded? | Facet was founded in 2016. |
| Where is Facet headquartered? | Facet is headquartered in Baltimore, MD, United States. |
| Is Facet publicly listed? | No, Facet is a private, VC-backed company. |
| What is Facet's valuation? | Facet was last valued at $270M in its Series A in October 2024. |
| How much funding has Facet raised? | Facet has raised $168M across 4 funding rounds. |
| What was Facet's last funding round? | Facet's last funding round was a $10M Series A in October 2024. |
| Who are Facet's investors? | Facet's investors include Warburg Pincus, Slow Ventures, Accelerator Ventures, Coelius Capital, Zeitgeist Holdings, LLC, Durable Capital Partners, Upshift Partners, TeleSoft Partners, Audacious Capital, Green Cow Venture Capital and 1 other. |
| What is Facet's revenue? | Facet's latest recorded revenue is $40M (October 2024). |
| What is Facet's revenue multiple? | Facet's latest valuation implies a 6.8x revenue multiple ($270M valuation on $40M of revenue). |
| Which companies are comparable to Facet? | Companies comparable to Facet include Profile Software, dezerv., Nevis, PensionBee, Titan and MONEY DESIGN. |
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