Marshall Group Acquisition & Valuation

Marshall Group was acquired by HSG for $1.1B in January 2025, a 2.6x multiple on $432M of revenue.

Marshall Group acquisition price

$1.1B

Acquired by HSG · Jan 2025

Marshall Group revenue at acquisition

$432M

Last twelve months · Jan 2025

Marshall Group revenue multiple at acquisition

2.6x

EV/Revenue · Jan 2025

Key investors in Marshall Group

  • Altor

Marshall Group Overview

About Marshall Group

Marshall Group is a Bletchley, United Kingdom-headquartered holding company uniting Marshall Amplification and Zound Industries since their 2020 merger. It oversees the Marshall brand portfolio encompassing professional guitar amplifiers, speaker cabinets, and licensed consumer electronics including headphones, earphones, and portable speakers. The group distributes products to over 100 countries through retail partners and maintains amplification production facilities in the UK.


Founded

2023

HQ

SwedenStockholm

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$366M (Sep 2023)

Valuation

$1.1B (acquired Jan 2025)

Marshall Group Acquisition

Marshall Group was acquired by HSG for $1.1B on 24 January 2025.

The acquisition price implies a 2.6x revenue multiple on $432M of revenue.

Marshall Group, a Stockholm-based audio, tech, and design company renowned for its iconic rock 'n' roll amplifiers, headphones, and speakers with over 60 years of heritage, generates over 400 million EUR in annual revenue and employs around 800 people across eight global locations. Funds managed by HongShan Capital Group (HSG), a leading venture capital and private equity firm formerly Sequoia China with offices in Hong Kong, China, London, Tokyo, and Singapore managing over 55 billion USD in assets, entered a definitive agreement on January 24, 2025, to acquire a majority stake in Marshall Group, valuing it at 1.1 billion EUR (approximately 1.15-1.16 billion USD). This marks HSG's largest investment in Europe, building on prior stakes in companies like AMI Paris, Boss, and Canva. The Marshall family retains over 20% ownership post-transaction, partnering with HSG and management led by CEO Jeremy de Maillard to drive sustainable profitable growth through HSG's expertise in digital channels and supply chain optimization, targeting expanded global reach in over 90 markets. Major selling shareholders include private equity firm Altor, Telia Company (selling its 9.6% stake for 1.15 billion SEK), Time for Growth, and Zenith VC. Marshall's revenue more than doubled from 2020 to 2024 amid strong momentum, with the deal subject to regulatory approvals to accelerate long-term investments. HSG aims to strengthen Marshall's position as the go-to brand for guitarists and music lovers, leveraging its music culture legacy. The transaction follows Marshall Amplification's 2023 sale to Zound Industries, forming the Marshall Group, and underscores HSG's expansion in consumer tech sectors amid Europe's competitive audio market.

Marshall Group acquisition details
AcquirerDateTypePriceEV/Revenue
  • HSG
24 Jan 2025PE buyout$1.1B2.6x

Marshall Group Revenue

Marshall Group's latest recorded revenue is $366M, as of its secondary sale in September 2023.

Marshall Group revenue by funding round

Marshall Group revenue and valuation multiple by funding round
DateRevenue *Stage
Sep 2023$366MSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Marshall Group Funding History

Marshall Group has 1 recorded secondary share sale and no primary funding rounds.

Marshall Group funding rounds
DateStageInvestorsDeal Summary
Sep 2023SecondaryAltorAltor agreed on 15 September 2023 to acquire a significant minority stake in Marshall Group, the Stockholm audio company created earlier that year from Zound Industries and Marshall Amplification. The shares were bought from funds advised by Varenne, from Zenith Venture Capital I and Zenith Venture Capital III, and from a number of smaller shareholders; neither the stake size nor the price was disclosed and the deal was subject to regulatory approval. Kichi Invest has been among Marshall Group's minority shareholders since backing predecessor Zound Industries in 2016.

Who has invested in Marshall Group?

1 investor has backed Marshall Group across its funding rounds, including Altor.


Marshall Group Investors

Investors in Marshall Group by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Marshall Group Competitors

Marshall Group competitors include listed companies like HTC, Cricut and Fenda Technology, and private ones like Smarter, LeVP and HMD.

Public and private companies comparable to Marshall Group
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
HTCTaiwanTaiwanPublicly listed$91M$22M$1B6.9x
SmarterUnited KingdomLondonPrivate--$1.2B-
CricutUnited StatesUnited StatesPublicly listed$709M$122M$1.2B1.3x
Fenda TechnologyChinaChinaPublicly listed$404M$22M$1.2B-
LeVPChinaBeijingPrivate--$1B-
HMDFinlandHelsinkiPrivate$2.1B-$1B0.5x

Marshall Group Public Comps

Marshall Group is no longer listed, but its public comps include HTC, Cricut, Fenda Technology, Toshiba, Daiichikosho, New Vision Electronics, Primax Electronics, Skyworth Group, Quest Holdings and Edifier.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
HTC$91M$22M6.8x6.9x27.7x(6.2x)
Cricut$709M$122M1.3x1.3x7.6x7.4x
Fenda Technology$404M$22M3.3x-59.5x-
Toshiba$3.7B$146M0.3x0.3x7.4x4.4x
Daiichikosho$1B$268M1.3x1.3x5.1x6.0x
New Vision Electronics$99M($94M)9.5x-(10.0x)-
Primax Electronics$1.9B$140M0.4x0.4x5.3x5.6x
Skyworth Group$10B$363M0.3x-10.0x-

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Common questions about Marshall Group

When was Marshall Group founded?Marshall Group was founded in 2023.
Where is Marshall Group headquartered?Marshall Group is headquartered in Stockholm, Sweden.
Is Marshall Group publicly listed?No, Marshall Group was acquired by HSG in January 2025.
Who acquired Marshall Group?Marshall Group was acquired by HSG in January 2025.
How much was Marshall Group acquired for?Marshall Group was acquired for $1.1B in January 2025, a 2.6x revenue multiple.
Who are Marshall Group's investors?Marshall Group's investors include Altor.
What is Marshall Group's revenue?Marshall Group's latest recorded revenue is $366M (September 2023).
Which companies are comparable to Marshall Group?Companies comparable to Marshall Group include HTC, Smarter, Cricut, Fenda Technology, LeVP and HMD.

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