- Companies
- Marshall Group
Marshall Group Acquisition & Valuation
Marshall Group was acquired by HSG for $1.1B in January 2025, a 2.6x multiple on $432M of revenue.
Marshall Group acquisition price
$1.1B
Acquired by HSG · Jan 2025
Marshall Group revenue at acquisition
$432M
Last twelve months · Jan 2025
Marshall Group revenue multiple at acquisition
2.6x
EV/Revenue · Jan 2025
Key investors in Marshall Group
Altor
About Marshall Group
Marshall Group is a Bletchley, United Kingdom-headquartered holding company uniting Marshall Amplification and Zound Industries since their 2020 merger. It oversees the Marshall brand portfolio encompassing professional guitar amplifiers, speaker cabinets, and licensed consumer electronics including headphones, earphones, and portable speakers. The group distributes products to over 100 countries through retail partners and maintains amplification production facilities in the UK.
Founded
2023
HQ
Website
Status
Acquired
Customer focus
B2C
Revenue model
Product sales
Revenue
$366M (Sep 2023)
Valuation
$1.1B (acquired Jan 2025)
Sectors
Marshall Group Acquisition
Marshall Group was acquired by HSG for $1.1B on 24 January 2025.
The acquisition price implies a 2.6x revenue multiple on $432M of revenue.
Marshall Group, a Stockholm-based audio, tech, and design company renowned for its iconic rock 'n' roll amplifiers, headphones, and speakers with over 60 years of heritage, generates over 400 million EUR in annual revenue and employs around 800 people across eight global locations. Funds managed by HongShan Capital Group (HSG), a leading venture capital and private equity firm formerly Sequoia China with offices in Hong Kong, China, London, Tokyo, and Singapore managing over 55 billion USD in assets, entered a definitive agreement on January 24, 2025, to acquire a majority stake in Marshall Group, valuing it at 1.1 billion EUR (approximately 1.15-1.16 billion USD). This marks HSG's largest investment in Europe, building on prior stakes in companies like AMI Paris, Boss, and Canva. The Marshall family retains over 20% ownership post-transaction, partnering with HSG and management led by CEO Jeremy de Maillard to drive sustainable profitable growth through HSG's expertise in digital channels and supply chain optimization, targeting expanded global reach in over 90 markets. Major selling shareholders include private equity firm Altor, Telia Company (selling its 9.6% stake for 1.15 billion SEK), Time for Growth, and Zenith VC. Marshall's revenue more than doubled from 2020 to 2024 amid strong momentum, with the deal subject to regulatory approvals to accelerate long-term investments. HSG aims to strengthen Marshall's position as the go-to brand for guitarists and music lovers, leveraging its music culture legacy. The transaction follows Marshall Amplification's 2023 sale to Zound Industries, forming the Marshall Group, and underscores HSG's expansion in consumer tech sectors amid Europe's competitive audio market.
| Acquirer | Date | Type | Price | EV/Revenue |
|---|---|---|---|---|
| 24 Jan 2025 | PE buyout | $1.1B | 2.6x |
Marshall Group Revenue
Marshall Group's latest recorded revenue is $366M, as of its secondary sale in September 2023.
Marshall Group revenue by funding round
| Date | Revenue * | Stage |
|---|---|---|
| Sep 2023 | $366M | Secondary |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Marshall Group Funding History
Marshall Group has 1 recorded secondary share sale and no primary funding rounds.
| Date | Stage | Investors | Deal Summary |
|---|---|---|---|
| Sep 2023 | Secondary | Altor | Altor agreed on 15 September 2023 to acquire a significant minority stake in Marshall Group, the Stockholm audio company created earlier that year from Zound Industries and Marshall Amplification. The shares were bought from funds advised by Varenne, from Zenith Venture Capital I and Zenith Venture Capital III, and from a number of smaller shareholders; neither the stake size nor the price was disclosed and the deal was subject to regulatory approval. Kichi Invest has been among Marshall Group's minority shareholders since backing predecessor Zound Industries in 2016. |
Who has invested in Marshall Group?
1 investor has backed Marshall Group across its funding rounds, including Altor.
Marshall Group Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Marshall Group investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialMarshall Group Competitors
Marshall Group competitors include listed companies like HTC, Cricut and Fenda Technology, and private ones like Smarter, LeVP and HMD.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $91M | $22M | $1B | 6.9x | ||
| Private | - | - | $1.2B | - | ||
| Publicly listed | $709M | $122M | $1.2B | 1.3x | ||
| Publicly listed | $404M | $22M | $1.2B | - | ||
| Private | - | - | $1B | - | ||
| Private | $2.1B | - | $1B | 0.5x |
Marshall Group Public Comps
Marshall Group is no longer listed, but its public comps include HTC, Cricut, Fenda Technology, Toshiba, Daiichikosho, New Vision Electronics, Primax Electronics, Skyworth Group, Quest Holdings and Edifier.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $91M | $22M | 6.8x | 6.9x | 27.7x | (6.2x) | |||
| $709M | $122M | 1.3x | 1.3x | 7.6x | 7.4x | |||
| $404M | $22M | 3.3x | - | 59.5x | - | |||
| $3.7B | $146M | 0.3x | 0.3x | 7.4x | 4.4x | |||
| $1B | $268M | 1.3x | 1.3x | 5.1x | 6.0x | |||
| $99M | ($94M) | 9.5x | - | (10.0x) | - | |||
| $1.9B | $140M | 0.4x | 0.4x | 5.3x | 5.6x | |||
| $10B | $363M | 0.3x | - | 10.0x | - | |||
This data is available for Pro users. Sign up to see all Marshall Group competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Marshall Group
| When was Marshall Group founded? | Marshall Group was founded in 2023. |
| Where is Marshall Group headquartered? | Marshall Group is headquartered in Stockholm, Sweden. |
| Is Marshall Group publicly listed? | No, Marshall Group was acquired by HSG in January 2025. |
| Who acquired Marshall Group? | Marshall Group was acquired by HSG in January 2025. |
| How much was Marshall Group acquired for? | Marshall Group was acquired for $1.1B in January 2025, a 2.6x revenue multiple. |
| Who are Marshall Group's investors? | Marshall Group's investors include Altor. |
| What is Marshall Group's revenue? | Marshall Group's latest recorded revenue is $366M (September 2023). |
| Which companies are comparable to Marshall Group? | Companies comparable to Marshall Group include HTC, Smarter, Cricut, Fenda Technology, LeVP and HMD. |
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