Lvmama Funding, Investors & Competitors

Lvmama has raised $676M across 4 funding rounds, most recently a $394M undisclosed-stage round in December 2017.

Last Lvmama funding round

$394M

Undisclosed stage · Dec 2017

Cumulative funding Lvmama raised

$676M

across 4 funding rounds

Key investors in Lvmama

  • GX Capital
  • Jinjiang International
  • Fullshare Holdings

Lvmama Overview

About Lvmama

Lvmama is a Shanghai-headquartered online travel agency providing DIY tours, ticket bookings, and hotel reservations across China and 50 countries. It lists 6,000 scenic spots, 6,000 resorts, and partnerships with 1,000 airlines and tourism boards. Users book group tours, outbound trips, and flash sales via its app with 100 million registered accounts. Founded in 2008, Lvmama serves all Chinese provinces and generates RMB 20 billion yearly.


Founded

2008

HQ

ChinaShanghai

Website

lvmama.com

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Lvmama Funding History

Lvmama has raised a total of $676M across 4 funding rounds.

Lvmama's first fundraising round was a $49M Series D in October 2014. The most recent completed round was a $394M undisclosed-stage round in December 2017.

Lvmama funding rounds

Lvmama funding rounds
DateStageInvestorsRaisedDeal Summary
Dec 2017Undisclosed stageFullshare Holdings (lead)$394MLvmama is a Chinese online tourism platform operated under Joyu Group (also referred to as Joyu Culture Media), which received multiple funding injections around 2017, including from Fullshare Holdings and related entities. In September 2017, Joyu-Lvmama raised RMB 1 billion from Res Publica Industry & Finance Holdings, controlled by a group including Fullshare, completing a prior private placement plan where Fullshare had committed RMB 700 million for 11.46 million shares at RMB 61.05 per share. A second 2017 round involved RMB 2.633 billion (approximately USD 402 million or USD 400 million) via a third-party limited partnership acquired by Fullshare Holdings, announced around December 28, 2017, to optimize its brick-and-mortar travel retail model. Earlier, Joyu received up to RMB 1.18 billion from Fullshare, Huace Media, and others during its New Third Board listing period (listed December 2015, delisting applied January 2017), plus USD 500 million from Jin Jiang International in June 2016 and RMB 300 million in 2014. Joyu delisted from NEEQ in early 2017 amid these privates. Joyu ranked in the top 10 Chinese tourism groups in 2017 per China Tourism Academy and National Tourism Administration. Cooperation frameworks mentioned total ~RMB 5 billion with initial RMB 1 billion investments.
Sep 2017Undisclosed stage-$152M-
Jun 2015Series EJinjiang International (lead)$80MLvmama, operating under Joyu Group, is a leading Chinese online travel agency (OTA) specializing in DIY travel, e-ticket booking for attractions, day trips, domestic and outbound travel, and customized corporate travel. It holds top market shares in prepaid admission tickets and neighboring trips according to iResearch and Analysis International, and its Lvyue Family Trip brand is recognized as innovative by Analysys. Joyu Group encompasses Lvmama, Kchance for travel planning, Joyu Tourism Marketing, Joyu Tourism Development, and Tent Resort Hotels, forming a comprehensive O2O tourism industrial chain. In June 2015, Joyu Group (Lvmama's parent) received a strategic investment of RMB 500 million (approximately USD 80 million) from Jinjiang International, one of China's largest tourism enterprises managing nearly 1,689 hotels and ranking as Asia's top hotel group. This funding aims to boost the formation of China's largest O2O tourism platform, enhancing partnerships with tourism administrations and destinations like Shandong, Fujian, and others to promote an online-destination-smart service model for increased traveler visits, spending, and satisfaction. Joyu Group has been ranked among China's Top 20 Tourism Groups by China Tourism Academy for three consecutive years prior to the investment. Lvmama had previously raised funds from Sequoia Capital, CDH Investments, South River Capital, and Guangya Capital. Jinjiang International spans hotels, tourism, transport, real estate, and finance, owning four listed companies.
Oct 2014Series DGX Capital (lead)$49MLvmama is a Shanghai-based online travel company founded in 2008, specializing in tourist attractions, sightseeing tickets, and related services, with an estimated 300 million users. In 2014, it secured RMB300 million in funding from GX Capital, matching the specified round with lead investor GX Capital around October 2014. This was followed by RMB500 million from Chinese hotel group Jinjiang International. Later funding included CNY1 billion from Res Publica in late 2017 and RMB2.1 billion for Lvmama’s parent company Joyu Culture Media to develop offline network technologies. In 2018, Lvmama partnered as the official Chinese travel partner of Italy’s Inter Milan football club, developing exclusive football-related itineraries. The company operates in the competitive Chinese online travel market alongside players like Ctrip and LY.com.

Who has invested in Lvmama?

3 investors have backed Lvmama across its funding rounds, including GX Capital, Jinjiang International and Fullshare Holdings.

Lead investors include Fullshare Holdings, Jinjiang International and GX Capital.


Lvmama Investors

Investors in Lvmama by funding rounds participated
InvestorHQRoundsRoleFirst check
GX CapitalChinaBeijing1LeadOct 2014

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Lvmama Competitors

Lvmama competitors include listed companies like Booking Holdings, Airbnb, Expedia and Amadeus, and private ones like Yanolja and Koubei.

Public and private companies comparable to Lvmama
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Booking HoldingsUnited StatesUnited StatesPublicly listed$27B$8.3B$128B4.6x
AirbnbUnited StatesUnited StatesPublicly listed$12B$2.4B$98B6.5x
ExpediaUnited StatesUnited StatesPublicly listed$15B$2.5B$34B2.2x
AmadeusSpainSpainPublicly listed$7.5B$2.9B$27B3.8x
YanoljaSouth KoreaSeoulPrivate$126M-$9B-
KoubeiChinaHangzhouPrivate--$8B-

Lvmama Public Comps

Lvmama is still privately-owned, but its public comps include Booking Holdings, Airbnb, Expedia, Amadeus, Trip.com, Amex GBT, MakeMyTrip, Travel+Leisure, Tongcheng Travel and HBX Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Booking Holdings$27B$8.3B4.9x4.6x15.9x12.4x
Airbnb$12B$2.4B7.2x6.5x36.3x18.2x
Expedia$15B$2.5B2.3x2.2x13.5x8.6x
Amadeus$7.5B$2.9B4.0x3.8x10.4x10.0x
Trip.com$9.3B$5.7B1.9x1.8x3.1x7.1x
Amex GBT$2.7B$426M2.2x1.9x14.3x9.9x
MakeMyTrip$1B$171M5.0x4.5x30.3x25.7x
Travel+Leisure$4B$684M2.3x2.3x13.6x8.9x

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Common questions about Lvmama

When was Lvmama founded?Lvmama was founded in 2008.
Where is Lvmama headquartered?Lvmama is headquartered in Shanghai, China.
Is Lvmama publicly listed?No, Lvmama is a private, VC-backed company.
How much funding has Lvmama raised?Lvmama has raised $676M across 4 funding rounds.
What was Lvmama's last funding round?Lvmama's last funding round was a $394M undisclosed-stage round in December 2017, led by Fullshare Holdings.
Who are Lvmama's investors?Lvmama's investors include GX Capital, Fullshare Holdings and Jinjiang International.
Which companies are comparable to Lvmama?Companies comparable to Lvmama include Booking Holdings, Airbnb, Expedia, Amadeus, Yanolja and Koubei.

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