Linktree Revenue, Valuation, Funding & Investors

Linktree is valued at $1.3B as of March 2022, a 26.5x multiple on its last reported $49M revenue.

Last Linktree valuation

$1.3B

Series B · Mar 2022

Last Linktree funding round

$110M

Series B · Mar 2022

Linktree revenue

$49M

Series B · Mar 2022

Key investors in Linktree

  • Insight Partners
  • Airtree Ventures
  • Index Ventures
  • Coatue
  • Harry Stebbings
  • Greenoaks

Linktree Overview

About Linktree

Linktree is a Melbourne-based 'link-in-bio' platform that lets creators, brands, and publishers consolidate their online presence into a single page linking out to their social profiles, stores, and content. The platform offers free and paid tiers, with Pro features including video links, thumbnails, and audience analytics. Since launching in 2016, it has grown into one of the most visited destinations on the web, used by creators to organize and monetize their digital footprint.


Founded

2016

HQ

AustraliaAustralia

Website

linktr.ee

Status

Privately held

Customer focus

B2C & B2B

Revenue model

Subscription, Advertising

Revenue

$49M (Mar 2022)

Valuation

$1.3B (Mar 2022)

Linktree Valuation

Linktree is currently valued at $1.3B, based on its Series B in March 2022.

The $110M round was led by Coatue and Index Ventures, with participation from Michelle Kennedy, Greenoaks, MetaWeb Ventures, Harry Stebbings, Insight Partners and 1 other investor.

Linktree valuation by funding round

Linktree valuation by funding round
DateStageValuationRevenue Multiple
Mar 2022Series B$1.3B26.5x

Linktree Revenue

Linktree's latest recorded revenue is $49M, as of its Series B in March 2022. At a $1.3B valuation, that implies a 26.5x revenue multiple.

Linktree revenue by funding round

Linktree revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Mar 2022$49M$1.3B26.5xSeries B

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Linktree Funding History

Linktree has raised a total of $166M across 3 funding rounds.

Linktree's first fundraising round was a $11M Series A in October 2020. The most recent completed round was a $110M Series B in March 2022.

Linktree funding rounds

Linktree funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Mar 2022Series BCoatue (lead); Index Ventures (lead); Michelle Kennedy; Greenoaks; MetaWeb Ventures; Harry Stebbings; Insight Partners; Airtree Ventures$110M$1.3BLinktree, an Australian-based 'link-in-bio' platform that enables creators, consumers, and brands to consolidate their online presence and monetize digital content, raised $110 million in equity funding on March 16, 2022. The Series C round was led by Index Ventures and Coatue, with participation from Airtree Ventures, Insight Partners, Greenoaks Capital, and others including Harry Stebbings and MetaWeb Ventures. The funding valued Linktree at a post-money valuation of $1.3 billion USD, following prior raises totaling around $55.7 million. At the time of the round, Linktree had achieved significant traction with 24 million users over the past year and attracted 1.2 billion unique visitors monthly, positioning it as a top 300 global website destination. The company planned to deploy the capital for geographic expansion, team growth especially in Los Angeles, development of new revenue streams, and enhanced tools for creators including partnerships to evolve beyond basic link aggregation into a comprehensive creator economy platform. This round solidified Linktree's leadership in the burgeoning creator economy amid rising fragmentation of digital identities across platforms. Investors highlighted its role as a trusted modern identity system for the open web, empowering creators to curate and grow their audiences. Commentary from leaders like CEO Alex Zaccaria emphasized innovation to maintain market dominance against competitors. The funding supported hiring key talent like Mike Olson to drive U.S. operations.
Mar 2021Series BCoatue (lead); Index Ventures (lead); Next Play Ventures; Insight Partners; Airtree Ventures$45M-Linktree, a Melbourne-based linking platform that enables creators, brands, artists, publishers, agencies, and businesses to curate an online ecosystem, engage audiences, and monetize their passion, raised $45M in a Series B funding round in March 2021 co-led by Index Ventures and Coatue, with participation from returning investors AirTree Ventures and Insight Partners. Coatue Chairman Dan Rose joined the board, bringing experience from Facebook and Amazon. The funds were intended to open an office in Los Angeles and expand the team. At the time, Linktree had over 12 million users worldwide and positioned itself as the market leader in the 'link-in-bio' space, competing with services like Taplink, Link in Profile, and Lnk.Bio. The platform was popular among Instagram users limited to one bio link, serving as a hub for multiple hyperlinks. This followed a $10.7M Series A in October 2020 led by AirTree Ventures and Insight Partners. A subsequent $110M round in March 2022, also led by Index Ventures and Coatue with follow-on from AirTree and Insight Partners plus new investor Greenoaks Capital, valued Linktree at $1.3 billion post-money. By then, the company had grown to 24 million users, driven 1.2 billion unique visitors monthly, and enabled over 1 million artists to generate 90 million visits to streaming providers in 2021. Funds supported geographic expansion, recruitment, new revenue streams, tools, and partnerships, with growth in influencer, small business, and music verticals exceeding 300% from 2020 to 2021 and 1.2 billion clicks to commerce sites.
Oct 2020Series AAirtree Ventures (lead); Insight Partners (lead); Sam Yam; Douglas English; Julien Codorniou; Harry Stebbings; April Underwood$11M-Linktree is a link-in-bio platform that enables creators, brands, and publishers to connect their social media followers to their entire online ecosystem through a single interactive hub. The company offers both free and paid Pro features, including video links, link thumbnails, social media icons, and analytics capabilities. In October 2020, Linktree raised $10.7 million in Series A funding led by Insight Partners and AirTree Ventures, with participation from strategic investors including Twenty Minute VC's Harry Stebbings, Patreon CTO Sam Yam, and Culture Amp CTO Doug English. The company was bootstrapped and profitable prior to this raise, operating as a lean Melbourne-based team since its 2016 launch.

Who has invested in Linktree?

13 investors have backed Linktree across its funding rounds, including Insight Partners, Airtree Ventures, Index Ventures, Coatue, Harry Stebbings and Greenoaks.

Lead investors include Coatue, Index Ventures, Airtree Ventures and Insight Partners.


Linktree Investors

Investors in Linktree by funding rounds participated
InvestorHQRoundsRoleFirst check
Insight PartnersUnited StatesNew York City, NY3LeadOct 2020
Airtree VenturesAustraliaSydney3LeadOct 2020
Index VenturesUnited KingdomLondon2LeadMar 2021
Harry StebbingsUnited KingdomLondon2ParticipantOct 2020
CoatueUnited StatesNew York City, NY2LeadMar 2021
Michelle KennedyUnited KingdomLondon1ParticipantMar 2022
GreenoaksUnited StatesSan Francisco, CA1ParticipantMar 2022
Sam YamUnited StatesSan Francisco, CA1ParticipantOct 2020
MetaWeb VenturesChinaShanghai1ParticipantMar 2022
Douglas EnglishAustraliaMelbourne1ParticipantOct 2020
Next Play VenturesUnited StatesSan Francisco, CA1ParticipantMar 2021

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Acquisitions by Linktree

Linktree has acquired 5 companies to date.

Last acquisition by Linktree was on November 16th 2025. Linktree acquired Fingertip for undisclosed valuation.


Latest Acquisitions by Linktree

Fingertip
Plann
Koji
Bento
Description
Fingertip is a no-code platform for creating mini-websites tailored to service businesses. The tool enables users to build sites featuring booking calendars, invoice generators, product catalogs, contact forms, and payment integrations in a single dashboard. Fingertip targets freelancers and small enterprises in Europe, with features supporting multilingual content and custom domains. Headquartered in Tallinn, Estonia, it emphasizes drag-and-drop simplicity for rapid online presence setup without coding knowledge.
Plann is an Australian SaaS platform for social media management available on web, iOS, and Android. It handles content scheduling, analytics, and strategy planning for businesses. Users across industries track performance metrics and plan posts across platforms like Instagram and Facebook.
Koji is a San Francisco-headquartered link-in-bio platform founded in 2019 that equips creators on TikTok, Instagram, and Twitch with customizable pages featuring 300+ apps for shops, tips, and events. Over 1 million creators use it to monetize audiences, generating $100 million in creator earnings. The no-code tools integrate payments via Stripe and analytics, serving as a mobile web app builder.
Bento is a collaboration platform that enables creators to share personal portfolios via single links. Users showcase skills, interests, and project timelines to connect with engineers, designers, and collaborators beyond local networks. The San Francisco-based service facilitates opportunity matching based on work samples rather than credentials, supporting remote project discovery for content creators worldwide.
HQ CountryAustraliaAustraliaUnited StatesSwitzerland
HQ City
Melbourne
Sydney
New York City, NY
Zurich
Deal Date16 Nov 202515 Aug 202414 Dec 20235 Jun 2023
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Linktree Competitors

Linktree competitors include listed companies like Wondershare and Ireader, and private ones like HubX, Triller, Flo Health and Super.com.

Public and private companies comparable to Linktree
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
HubXTurkeyIzmirPrivate--$1.3B-
TrillerUnited StatesLos Angeles, CAPrivate--$1.3B-
Flo HealthUnited KingdomUnited KingdomPrivate$300M-$1.2B4.1x
Super.comUnited StatesSan Francisco, CAPrivate$200M-$1.2B6.0x
WondershareChinaChinaPublicly listed$229M($6M)$1.4B6.4x
IreaderChinaChinaPublicly listed$484M($16M)$1.5B3.5x

Linktree Public Comps

Linktree is still privately-owned, but its public comps include Wondershare, Ireader, Opera, Yalla Group, Truecaller, Hello Group, VNG Corp., Meitu, Bumble and Kurashiru.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Wondershare$229M($6M)6.3x6.4x(231.3x)(175.1x)
Ireader$484M($16M)2.7x3.5x(81.1x)-
Opera$615M$141M2.4x2.1x10.5x9.2x
Yalla Group$342M$128M----
Truecaller$195M$61M3.2x3.4x10.2x11.8x
Hello Group$1.5B$215M----
VNG Corp.$420M$23M1.4x-25.5x-
Meitu$575M$137M3.0x2.6x12.5x9.6x

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Common questions about Linktree

When was Linktree founded?Linktree was founded in 2016.
Where is Linktree headquartered?Linktree is headquartered in Australia.
Is Linktree publicly listed?No, Linktree is a private, VC-backed company.
What is Linktree's valuation?Linktree was last valued at $1.3B in its Series B in March 2022.
How much funding has Linktree raised?Linktree has raised $166M across 3 funding rounds.
What was Linktree's last funding round?Linktree's last funding round was a $110M Series B in March 2022, led by Coatue and Index Ventures.
Who are Linktree's investors?Linktree's investors include Insight Partners, Airtree Ventures, Index Ventures, Harry Stebbings, Coatue, Michelle Kennedy, Greenoaks, Sam Yam, MetaWeb Ventures, Douglas English and 3 others.
What is Linktree's revenue?Linktree's latest recorded revenue is $49M (March 2022).
What is Linktree's revenue multiple?Linktree's latest valuation implies a 26.5x revenue multiple ($1.3B valuation on $49M of revenue).
Which companies are comparable to Linktree?Companies comparable to Linktree include HubX, Triller, Flo Health, Super.com, Wondershare and Ireader.
How many companies has Linktree acquired?Linktree has acquired 5 companies, including Fingertip, Plann, Koji, Bento and Songlink.

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