- Companies
- Linktree
Linktree Revenue, Valuation, Funding & Investors
Linktree is valued at $1.3B as of March 2022, a 26.5x multiple on its last reported $49M revenue.
Last Linktree valuation
$1.3B
Series B · Mar 2022
Last Linktree funding round
$110M
Series B · Mar 2022
Linktree revenue
$49M
Series B · Mar 2022
Key investors in Linktree
Insight Partners
Airtree Ventures
Index Ventures
Coatue
Harry Stebbings
Greenoaks
About Linktree
Linktree is a Melbourne-based 'link-in-bio' platform that lets creators, brands, and publishers consolidate their online presence into a single page linking out to their social profiles, stores, and content. The platform offers free and paid tiers, with Pro features including video links, thumbnails, and audience analytics. Since launching in 2016, it has grown into one of the most visited destinations on the web, used by creators to organize and monetize their digital footprint.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2C & B2B
Revenue model
Subscription, Advertising
Revenue
$49M (Mar 2022)
Valuation
$1.3B (Mar 2022)
Sectors
Linktree Valuation
Linktree is currently valued at $1.3B, based on its Series B in March 2022.
The $110M round was led by Coatue and Index Ventures, with participation from Michelle Kennedy, Greenoaks, MetaWeb Ventures, Harry Stebbings, Insight Partners and 1 other investor.
Linktree valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Mar 2022 | Series B | $1.3B | 26.5x |
Linktree Revenue
Linktree's latest recorded revenue is $49M, as of its Series B in March 2022. At a $1.3B valuation, that implies a 26.5x revenue multiple.
Linktree revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Mar 2022 | $49M | $1.3B | 26.5x | Series B |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Linktree Funding History
Linktree has raised a total of $166M across 3 funding rounds.
Linktree's first fundraising round was a $11M Series A in October 2020. The most recent completed round was a $110M Series B in March 2022.
Linktree funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2022 | Series B | Coatue (lead); Index Ventures (lead); Michelle Kennedy; Greenoaks; MetaWeb Ventures; Harry Stebbings; Insight Partners; Airtree Ventures | $110M | $1.3B | Linktree, an Australian-based 'link-in-bio' platform that enables creators, consumers, and brands to consolidate their online presence and monetize digital content, raised $110 million in equity funding on March 16, 2022. The Series C round was led by Index Ventures and Coatue, with participation from Airtree Ventures, Insight Partners, Greenoaks Capital, and others including Harry Stebbings and MetaWeb Ventures. The funding valued Linktree at a post-money valuation of $1.3 billion USD, following prior raises totaling around $55.7 million. At the time of the round, Linktree had achieved significant traction with 24 million users over the past year and attracted 1.2 billion unique visitors monthly, positioning it as a top 300 global website destination. The company planned to deploy the capital for geographic expansion, team growth especially in Los Angeles, development of new revenue streams, and enhanced tools for creators including partnerships to evolve beyond basic link aggregation into a comprehensive creator economy platform. This round solidified Linktree's leadership in the burgeoning creator economy amid rising fragmentation of digital identities across platforms. Investors highlighted its role as a trusted modern identity system for the open web, empowering creators to curate and grow their audiences. Commentary from leaders like CEO Alex Zaccaria emphasized innovation to maintain market dominance against competitors. The funding supported hiring key talent like Mike Olson to drive U.S. operations. |
| Mar 2021 | Series B | Coatue (lead); Index Ventures (lead); Next Play Ventures; Insight Partners; Airtree Ventures | $45M | - | Linktree, a Melbourne-based linking platform that enables creators, brands, artists, publishers, agencies, and businesses to curate an online ecosystem, engage audiences, and monetize their passion, raised $45M in a Series B funding round in March 2021 co-led by Index Ventures and Coatue, with participation from returning investors AirTree Ventures and Insight Partners. Coatue Chairman Dan Rose joined the board, bringing experience from Facebook and Amazon. The funds were intended to open an office in Los Angeles and expand the team. At the time, Linktree had over 12 million users worldwide and positioned itself as the market leader in the 'link-in-bio' space, competing with services like Taplink, Link in Profile, and Lnk.Bio. The platform was popular among Instagram users limited to one bio link, serving as a hub for multiple hyperlinks. This followed a $10.7M Series A in October 2020 led by AirTree Ventures and Insight Partners. A subsequent $110M round in March 2022, also led by Index Ventures and Coatue with follow-on from AirTree and Insight Partners plus new investor Greenoaks Capital, valued Linktree at $1.3 billion post-money. By then, the company had grown to 24 million users, driven 1.2 billion unique visitors monthly, and enabled over 1 million artists to generate 90 million visits to streaming providers in 2021. Funds supported geographic expansion, recruitment, new revenue streams, tools, and partnerships, with growth in influencer, small business, and music verticals exceeding 300% from 2020 to 2021 and 1.2 billion clicks to commerce sites. |
| Oct 2020 | Series A | Airtree Ventures (lead); Insight Partners (lead); Sam Yam; Douglas English; Julien Codorniou; Harry Stebbings; April Underwood | $11M | - | Linktree is a link-in-bio platform that enables creators, brands, and publishers to connect their social media followers to their entire online ecosystem through a single interactive hub. The company offers both free and paid Pro features, including video links, link thumbnails, social media icons, and analytics capabilities. In October 2020, Linktree raised $10.7 million in Series A funding led by Insight Partners and AirTree Ventures, with participation from strategic investors including Twenty Minute VC's Harry Stebbings, Patreon CTO Sam Yam, and Culture Amp CTO Doug English. The company was bootstrapped and profitable prior to this raise, operating as a lean Melbourne-based team since its 2016 launch. |
Who has invested in Linktree?
13 investors have backed Linktree across its funding rounds, including Insight Partners, Airtree Ventures, Index Ventures, Coatue, Harry Stebbings and Greenoaks.
Lead investors include Coatue, Index Ventures, Airtree Ventures and Insight Partners.
Linktree Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Oct 2020 | ||
| 3 | Lead | Oct 2020 | ||
| 2 | Lead | Mar 2021 | ||
| 2 | Participant | Oct 2020 | ||
| 2 | Lead | Mar 2021 | ||
| 1 | Participant | Mar 2022 | ||
| 1 | Participant | Mar 2022 | ||
| 1 | Participant | Oct 2020 | ||
| 1 | Participant | Mar 2022 | ||
| 1 | Participant | Oct 2020 | ||
| 1 | Participant | Mar 2021 | ||
This data is available for Pro users. Sign up to see all 13 Linktree investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Linktree
Linktree has acquired 5 companies to date.
Last acquisition by Linktree was on November 16th 2025. Linktree acquired Fingertip for undisclosed valuation.
Latest Acquisitions by Linktree
| Description | Fingertip is a no-code platform for creating mini-websites tailored to service businesses. The tool enables users to build sites featuring booking calendars, invoice generators, product catalogs, contact forms, and payment integrations in a single dashboard. Fingertip targets freelancers and small enterprises in Europe, with features supporting multilingual content and custom domains. Headquartered in Tallinn, Estonia, it emphasizes drag-and-drop simplicity for rapid online presence setup without coding knowledge. | Plann is an Australian SaaS platform for social media management available on web, iOS, and Android. It handles content scheduling, analytics, and strategy planning for businesses. Users across industries track performance metrics and plan posts across platforms like Instagram and Facebook. | Koji is a San Francisco-headquartered link-in-bio platform founded in 2019 that equips creators on TikTok, Instagram, and Twitch with customizable pages featuring 300+ apps for shops, tips, and events. Over 1 million creators use it to monetize audiences, generating $100 million in creator earnings. The no-code tools integrate payments via Stripe and analytics, serving as a mobile web app builder. | Bento is a collaboration platform that enables creators to share personal portfolios via single links. Users showcase skills, interests, and project timelines to connect with engineers, designers, and collaborators beyond local networks. The San Francisco-based service facilitates opportunity matching based on work samples rather than credentials, supporting remote project discovery for content creators worldwide. | |
| HQ Country | |||||
| HQ City | Melbourne | Sydney | New York City, NY | Zurich | |
| Deal Date | 16 Nov 2025 | 15 Aug 2024 | 14 Dec 2023 | 5 Jun 2023 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Linktree acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Linktree Competitors
Linktree competitors include listed companies like Wondershare and Ireader, and private ones like HubX, Triller, Flo Health and Super.com.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1.3B | - | ||
| Private | - | - | $1.3B | - | ||
| Private | $300M | - | $1.2B | 4.1x | ||
| Private | $200M | - | $1.2B | 6.0x | ||
| Publicly listed | $229M | ($6M) | $1.4B | 6.4x | ||
| Publicly listed | $484M | ($16M) | $1.5B | 3.5x |
Linktree Public Comps
Linktree is still privately-owned, but its public comps include Wondershare, Ireader, Opera, Yalla Group, Truecaller, Hello Group, VNG Corp., Meitu, Bumble and Kurashiru.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $229M | ($6M) | 6.3x | 6.4x | (231.3x) | (175.1x) | |||
| $484M | ($16M) | 2.7x | 3.5x | (81.1x) | - | |||
| $615M | $141M | 2.4x | 2.1x | 10.5x | 9.2x | |||
| $342M | $128M | - | - | - | - | |||
| $195M | $61M | 3.2x | 3.4x | 10.2x | 11.8x | |||
| $1.5B | $215M | - | - | - | - | |||
| $420M | $23M | 1.4x | - | 25.5x | - | |||
| $575M | $137M | 3.0x | 2.6x | 12.5x | 9.6x | |||
This data is available for Pro users. Sign up to see all Linktree competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Linktree
| When was Linktree founded? | Linktree was founded in 2016. |
| Where is Linktree headquartered? | Linktree is headquartered in Australia. |
| Is Linktree publicly listed? | No, Linktree is a private, VC-backed company. |
| What is Linktree's valuation? | Linktree was last valued at $1.3B in its Series B in March 2022. |
| How much funding has Linktree raised? | Linktree has raised $166M across 3 funding rounds. |
| What was Linktree's last funding round? | Linktree's last funding round was a $110M Series B in March 2022, led by Coatue and Index Ventures. |
| Who are Linktree's investors? | Linktree's investors include Insight Partners, Airtree Ventures, Index Ventures, Harry Stebbings, Coatue, Michelle Kennedy, Greenoaks, Sam Yam, MetaWeb Ventures, Douglas English and 3 others. |
| What is Linktree's revenue? | Linktree's latest recorded revenue is $49M (March 2022). |
| What is Linktree's revenue multiple? | Linktree's latest valuation implies a 26.5x revenue multiple ($1.3B valuation on $49M of revenue). |
| Which companies are comparable to Linktree? | Companies comparable to Linktree include HubX, Triller, Flo Health, Super.com, Wondershare and Ireader. |
| How many companies has Linktree acquired? | Linktree has acquired 5 companies, including Fingertip, Plann, Koji, Bento and Songlink. |
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