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- Picsart
Picsart Revenue, Valuation, Funding & Investors
Picsart is valued at $1.5B as of August 2021, a 15.0x multiple on its last reported $100M revenue.
Last Picsart valuation
$1.5B
Series C · Aug 2021
Last Picsart funding round
$130M
Series C · Aug 2021
Picsart revenue
$100M
Series C · Aug 2021
Key investors in Picsart
Sequoia Capital
DCM Ventures
Graph Ventures
Siguler Guff & Company
Insight Partners
SoftBank Group
About Picsart
Picsart is the largest all-in-one digital creation platform for photo and video editing. Miami-headquartered with offices worldwide, Picsart provides AI tools for design, drawing, and content sharing via mobile apps and web interfaces. The platform maintains an extensive open-source library of stickers, templates, backgrounds, and effects. Businesses access image processing through APIs and SDKs for marketing and content production. Picsart serves consumers, creators, and enterprises across personal and professional workflows.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2C & B2B
Revenue model
Subscription, Advertising
Revenue
$100M (Aug 2021)
Valuation
$1.5B (Aug 2021)
Picsart Valuation
Picsart is currently valued at $1.5B, based on its Series C in August 2021.
The $130M round was led by SoftBank Group, with participation from Siguler Guff & Company, Graph Ventures, G Squared, Tribe Capital, Sequoia Capital and 2 other investors.
Picsart's valuation has grown 6.0x from $250M at its Series A in February 2015 to $1.5B in August 2021, across 3 priced rounds.
Picsart valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Aug 2021 | Series C | $1.5B | 15.0x |
| Jun 2015 | Series A | $250M | - |
| Feb 2015 | Series A | $250M | - |
Picsart Revenue
Picsart's latest recorded revenue is $100M, as of its Series C in August 2021. At a $1.5B valuation, that implies a 15.0x revenue multiple.
Picsart revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Aug 2021 | $100M | $1.5B | 15.0x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Picsart Funding History
Picsart has raised a total of $195M across 5 funding rounds.
Picsart's first fundraising round was a $10M Series A in February 2015. The most recent completed round was a $130M Series C in August 2021.
Picsart funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Aug 2021 | Series C | SoftBank Group (lead); Siguler Guff & Company; Graph Ventures; G Squared; Tribe Capital; Sequoia Capital; Antenna Ventures; DCM Ventures | $130M | $1.5B | Picsart, the world’s largest creative platform and a top photo/video editing app, raised $130 million in its Series C funding round on August 26, 2021, led by SoftBank Vision Fund 2, with participation from G Squared, Tribe Capital, Sequoia Capital, DCM Ventures, Graph Ventures, and Siguler Guff & Company. This brought total funding to $195 million and valued the company at a post-money valuation of approximately $1.5 billion, achieving unicorn status. The freemium mobile app, also available as a browser-based editor, serves over 150 million monthly active users, primarily under 35, who create more than a billion edits monthly for social media, eCommerce, and advertising. The company surpassed $100 million in annual revenue run rate at the time of the round, up from over $50 million ARR earlier in 2021, driven by a paid subscription at $4.66 per month and millions of subscribers. Picsart positions itself against leaders like Canva and Adobe, expanding into AI features, prosumer tools, publishing, and collaboration akin to Dropbox and Airtable. Funds were allocated to hire engineering talent, develop AI technology, pursue acquisitions, scale advertising, and grow its global team. With users in 180 countries and a focus on Gen Z creators including influencers, e-commerce entrepreneurs, and musicians, Picsart leads in visual content creation. CEO Hovhannes Avoyan planned an IPO within 10-12 months. TechCrunch noted revenue in the 'nine figures starting with one' and valuation similarly, implying a low-teens revenue multiple, though not explicitly stated. |
| Jul 2019 | Series B | EBRD Venture Capital; 3VC | $20M | - | Picsart is a developer of a digital creation application that streamlines photo and video editing, featuring tools for photo manipulation, freehand drawing, text, and layout templates to empower users in enhancing editing skills and sharing content. The company, founded in 2012, has raised $185M in total funding to date from investors including Graph Ventures, G Squared, Siguler Guff, Tribe Capital, SoftBank Investment Advisers, DCM Ventures, EBRD Venture Capital Investment Programme, Insight Partners, 3VC, and Agnostic Ventures. EBRD Venture Capital, a €200M fund targeting technology companies from 38 countries across EMEA, has invested in Picsart among others like Plum and Pollfish. |
| Apr 2016 | Series B | Siguler Guff & Company; DCM Ventures | $20M | - | Picsart is a US-based developer of an online photo and video editing platform, founded in 2012, offering creative software with AI-based technology and boasting 150 million monthly active users across 180 countries by 2021. The company raised $20 million in its Series B round in April 2016 from DCM Ventures and Siguler Guff & Company, following a $15 million Series A in 2015 led by Insight Partners and Sequoia Capital. This brought early funding to support R&D and AI-powered creative functionalities. By its Series C in August 2021, led by SoftBank Vision Fund 2 with participation from G Squared, Tribe Capital, Sequoia Capital, DCM, Graph Ventures, and Siguler Guff, Picsart raised $130 million at a valuation over $1 billion (some reports cite $1.5 billion post-money), achieving unicorn status and totaling $195 million raised. The 2021 round funded AI expansion, prosumer tools, acquisitions, team growth, and advertising scale to compete with Canva, Adobe, Dropbox, and Airtable. At that time, Picsart reported over $100 million in annual revenue run rate, positioning it as the world's #1 creative platform with top-20 app downloads in 2020 and a vast open-source content library. Investors like DCM Ventures focus on early-stage tech, while Siguler Guff participated in both early and later rounds. |
| Jun 2015 | Series A | Insight Partners (lead); Sequoia Capital | $15M | $250M | Picsart is a mobile photo-editing app founded in Armenia by Hovhannes Avoyan that allows users to edit and collaborate on images, combining elements of Instagram and Adobe Photoshop. The app supports native advertising, in-app purchases for tools like fonts, and brand partnerships with companies such as American Express and Sony Music. By April 2015, it had achieved 250 million downloads and 60 million monthly active users across iOS and Android, primarily in Europe, Latin America, North America, and Asia. In April 2015, Picsart raised $15 million in a funding round led by Insight Partners with participation from previous investor Sequoia Capital, valuing the company at $250 million post-money. This followed a $10 million investment from Sequoia in late 2014. The company, which bootstrapped profitably for its first two years, hired ex-Zynga executive Wilson Kriegel as chief revenue officer to drive growth. Plans included adding video editing capabilities to enhance its creative platform. |
| Feb 2015 | Series A | Graph Ventures; Razmig Hovaghimian; Sequoia Capital | $10M | $250M | Picsart is a mobile photo-editing app that enables users to collaborate and edit images, combining elements of Instagram and Adobe Photoshop. Founded in Armenia in 2011 by Hovhannes Avoyan, the company had bootstrapped to profitability with 250 million downloads and 60 million monthly active users by early 2015. It embraced advertising and in-app purchases from the start, partnering with brands like American Express and Sony Music. In April 2015, Picsart raised $15 million in a round valuing the company at $250 million, with participation from previous investor Sequoia Capital, though not the lead. This followed a $10 million investment from Sequoia in late 2014. The funding supported growth, including expansion of its San Francisco office and addition of video editing features. Picsart's user base spanned Europe, Latin America, North America, and Asia, driven by word-of-mouth organic growth. |
Who has invested in Picsart?
12 investors have backed Picsart across its funding rounds, including Sequoia Capital, DCM Ventures, Graph Ventures, Siguler Guff & Company, Insight Partners and SoftBank Group.
Lead investors include SoftBank Group and Insight Partners.
Picsart Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Feb 2015 | ||
| 2 | Participant | Apr 2016 | ||
| 2 | Participant | Feb 2015 | ||
| 2 | Participant | Apr 2016 | ||
| 1 | Participant | Jul 2019 | ||
| 1 | Lead | Aug 2021 | ||
| 1 | Participant | Feb 2015 | ||
| 1 | Participant | Jul 2019 | ||
| 1 | Participant | Aug 2021 | ||
| 1 | Participant | Aug 2021 | ||
This data is available for Pro users. Sign up to see all 12 Picsart investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Picsart
Picsart has acquired 2 companies to date.
Last acquisition by Picsart was on December 2nd 2021. Picsart acquired DeepCraft for undisclosed valuation.
Latest Acquisitions by Picsart
| Description | DeepCraft is an AI research firm specializing in computer vision and machine learning, now integrated with Picsart to advance video creation tools. Based in South Korea, DeepCraft develops models for image generation, enhancement, and analysis. Its technologies support Picsart's growth in AI-driven editing features for photos and videos. DeepCraft contributes expertise in neural networks to improve user experiences on Picsart's platform. | D'efekt is a Berlin-based software company providing a generative AI tool for creating video art from text prompts and images. Launched in 2023, the platform generates looping clips in styles mimicking artists like Beeple or Refik Anadol, with features for color grading and motion controls. Used by digital creators on Instagram and TikTok, it processes videos up to 10 seconds at 1080p resolution. D'efekt integrates Stable Diffusion models fine-tuned for surreal effects and exports to MP4 for social media. |
| HQ Country | ||
| HQ City | Yerevan | Yerevan |
| Deal Date | 2 Dec 2021 | 22 Jul 2020 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Picsart acquisitions and their M&A valuation multiples. Start Free Trial | ||
Picsart Competitors
Picsart competitors include listed companies like Ireader and Wondershare, and private ones like Lightricks, InVision, Framer and InMobi.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $200M | - | $1.8B | 9.0x | ||
| Publicly listed | $484M | ($16M) | $1.5B | 3.5x | ||
| Publicly listed | $229M | ($6M) | $1.4B | 6.4x | ||
| Private | $100M | - | $1.9B | 19.0x | ||
| Private | $50M | - | $2B | 40.0x | ||
| Private | $1B | - | $2B | 2.0x |
Picsart Public Comps
Picsart is still privately-owned, but its public comps include Ireader, Wondershare, Opera, Zwsoft, PDF Solutions, Shanghai Suochen, Nagarro, Smarter Microelectronics, Lectra and Yalla Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $484M | ($16M) | 2.7x | 3.5x | (81.1x) | - | |||
| $229M | ($6M) | 6.3x | 6.4x | (231.3x) | (175.1x) | |||
| $615M | $141M | 2.4x | 2.1x | 10.5x | 9.2x | |||
| $133M | $12M | 7.4x | 6.9x | 79.9x | 49.1x | |||
| $219M | $10M | 8.2x | 7.2x | 181.2x | - | |||
| $69M | $12M | 24.6x | 20.9x | 142.5x | - | |||
| $1.2B | $134M | 1.2x | 1.2x | 10.2x | 8.0x | |||
| $120M | ($31M) | 7.7x | 7.8x | (30.2x) | (31.1x) | |||
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Common questions about Picsart
| When was Picsart founded? | Picsart was founded in 2011. |
| Where is Picsart headquartered? | Picsart is headquartered in Miami, FL, United States. |
| Is Picsart publicly listed? | No, Picsart is a private, VC-backed company. |
| What is Picsart's valuation? | Picsart was last valued at $1.5B in its Series C in August 2021. |
| How much funding has Picsart raised? | Picsart has raised $195M across 5 funding rounds. |
| What was Picsart's last funding round? | Picsart's last funding round was a $130M Series C in August 2021, led by SoftBank Group. |
| Who are Picsart's investors? | Picsart's investors include Sequoia Capital, Siguler Guff & Company, Graph Ventures, DCM Ventures, EBRD Venture Capital, SoftBank Group, Razmig Hovaghimian, 3VC, G Squared, Tribe Capital and 2 others. |
| What is Picsart's revenue? | Picsart's latest recorded revenue is $100M (August 2021). |
| What is Picsart's revenue multiple? | Picsart's latest valuation implies a 15.0x revenue multiple ($1.5B valuation on $100M of revenue). |
| Which companies are comparable to Picsart? | Companies comparable to Picsart include Lightricks, Ireader, Wondershare, InVision, Framer and InMobi. |
| How many companies has Picsart acquired? | Picsart has acquired 2 companies, including DeepCraft and D'efekt. |
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