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Kellanova Acquisition & Valuation
Kellanova was acquired by Mars for $36B in August 2024, a 2.8x multiple on $13B of revenue.
Kellanova acquisition price
$36B
Acquired by Mars · Aug 2024
Kellanova revenue at acquisition
$13B
Last twelve months · Aug 2024
Kellanova revenue multiple at acquisition
2.8x
EV/Revenue · Aug 2024
Kellanova EBITDA multiple at acquisition
16.4x
EV/EBITDA · Aug 2024
About Kellanova
Kellanova is a US-based global snacking company formed in August 2023 following the spin-off of Kellogg Company's North American cereal business into a separate entity called WK Kellogg Co. The company owns a portfolio of well-known snack, cracker, and convenience food brands including Pringles, Cheez-It, Pop-Tarts, RXBAR, Eggo, and MorningStar Farms, distributed across more than 180 countries. Headquartered in Chicago, Illinois, Kellanova generated approximately $13 billion in annual net sales at the time of its formation. In March 2025, Kellanova was acquired by Mars, Incorporated in a transaction valued at around $36 billion, making it part of one of the world's largest privately held food and confectionery businesses.
HQ
Website
Status
Acquired
Customer focus
B2C
Revenue model
Product sales
Revenue
$13B (Aug 2024)
Valuation
$36B (acquired Aug 2024)
Sectors
Kellanova Acquisition
Kellanova was acquired by Mars for $36B on 14 August 2024.
The acquisition price implies a 2.8x revenue and 16.4x EBITDA multiple on $13B of revenue.
| Acquirer | Date | Type | Price | EV/Revenue | EV/EBITDA |
|---|---|---|---|---|---|
| 14 Aug 2024 | Strategic M&A | $36B | 2.8x | 16.4x |
Acquisitions by Kellanova
Kellanova has acquired 5 companies to date.
Last acquisition by Kellanova was on October 6th 2017. Kellanova acquired RXBAR for $600M.
Latest Acquisitions by Kellanova
| Description | RXBAR is a Chicago-based producer of protein bars launched in 2013 with no added sugar and simple ingredients like dates, egg whites, and nuts. Available in flavors such as chocolate sea salt, peanut butter chocolate, and blueberry, the bars contain 12 grams of protein each. Acquired by Kellogg Company in 2017, RXBAR products reach consumers through grocery chains like Whole Foods and Target nationwide. | Parati Group is a Brazilian food manufacturer producing biscuits, pasta, and powdered beverages under brands like Passatempo and Pelé. The São Paulo-headquartered company operates six factories across Brazil with annual production exceeding 200,000 tons of packaged goods. Parati exports to over 20 countries in Latin America and markets powdered drink mixes in flavors such as guarana and orange. Founded in 1953, it supplies major retailers like Carrefour and Pão de Açúcar while maintaining a portfolio of 300 biscuit varieties and private-label pasta lines. | Ritmo Investimentos is a privately held Brazilian manufacturer of biscuits operating production facilities in the country. | Mass Food Group is a Cairo-headquartered producer of breakfast cereals and snack bars tailored to Egyptian tastes. Flagship brands include Temmy's cornflakes, wheat flakes, and muesli alongside NutriFit energy bars in flavors like chocolate and fruits. The family-owned operation distributes through supermarkets, hypermarkets, and export markets in the Middle East. Introduced cereals to Egypt in the early 2000s, it maintains production facilities in 10th of Ramadan City serving local and regional consumers. | |
| HQ Country | |||||
| HQ City | Chicago, IL | São Lourenço do Oeste | São Lourenço do Oeste | Cairo | |
| Deal Date | 6 Oct 2017 | 13 Oct 2016 | 13 Oct 2016 | 28 Sep 2015 | |
| Valuation | $600M | $429M | $235M | $46M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Kellanova acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Kellanova Competitors
Kellanova competitors include listed companies like Givaudan, Sysco, Hershey and Ajinomoto, and private ones like Chobani and Froneri.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $9.1B | $2.2B | $37B | 4.5x | ||
| Publicly listed | $85B | $4.1B | $38B | 0.6x | ||
| Publicly listed | $12B | $1.9B | $34B | 3.2x | ||
| Publicly listed | $10B | $1.3B | $30B | 3.1x | ||
| Private | $3.8B | - | $20B | 5.3x | ||
| Private | $11B | - | $17B | 1.6x |
Kellanova Public Comps
Kellanova is no longer listed, but its public comps include Givaudan, Sysco, Hershey, Ajinomoto, Kraft Heinz, Foshan Haitian Flavouring, Keurig Dr Pepper, Grupo Nutresa, Nestlé India and Danone.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $9.1B | $2.2B | 4.7x | 4.5x | 19.7x | 19.3x | |||
| $85B | $4.1B | 0.6x | 0.6x | 12.4x | 11.4x | |||
| $12B | $1.9B | 3.3x | 3.2x | 20.4x | 13.6x | |||
| $10B | $1.3B | 3.2x | 3.1x | 25.7x | 17.6x | |||
| $25B | ($3.7B) | 1.8x | 1.8x | (12.5x) | 8.8x | |||
| $4.3B | $1.3B | 5.8x | 5.5x | 19.0x | 17.8x | |||
| $17B | $4.2B | 4.8x | 3.4x | 19.0x | 12.7x | |||
| $6.6B | $949M | 6.7x | - | 46.1x | - | |||
This data is available for Pro users. Sign up to see all Kellanova competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Kellanova
| Where is Kellanova headquartered? | Kellanova is headquartered in Michigan, ND, United States. |
| Is Kellanova publicly listed? | No, Kellanova was acquired by Mars in August 2024. |
| Who acquired Kellanova? | Kellanova was acquired by Mars in August 2024. |
| How much was Kellanova acquired for? | Kellanova was acquired for $36B in August 2024, a 2.8x revenue multiple. |
| Which companies are comparable to Kellanova? | Companies comparable to Kellanova include Givaudan, Sysco, Hershey, Ajinomoto, Chobani and Froneri. |
| How many companies has Kellanova acquired? | Kellanova has acquired 5 companies, including RXBAR, Parati Group, Ritmo Investimentos, Mass Food and BiscoMisr. |
| What was the largest acquisition by Kellanova? | The $600M acquisition of RXBAR in October 2017 is the largest acquisition Kellanova has made to date. |
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