Kellanova Acquisition & Valuation

Kellanova was acquired by Mars for $36B in August 2024, a 2.8x multiple on $13B of revenue.

Kellanova acquisition price

$36B

Acquired by Mars · Aug 2024

Kellanova revenue at acquisition

$13B

Last twelve months · Aug 2024

Kellanova revenue multiple at acquisition

2.8x

EV/Revenue · Aug 2024

Kellanova EBITDA multiple at acquisition

16.4x

EV/EBITDA · Aug 2024

Kellanova Overview

About Kellanova

Kellanova is a US-based global snacking company formed in August 2023 following the spin-off of Kellogg Company's North American cereal business into a separate entity called WK Kellogg Co. The company owns a portfolio of well-known snack, cracker, and convenience food brands including Pringles, Cheez-It, Pop-Tarts, RXBAR, Eggo, and MorningStar Farms, distributed across more than 180 countries. Headquartered in Chicago, Illinois, Kellanova generated approximately $13 billion in annual net sales at the time of its formation. In March 2025, Kellanova was acquired by Mars, Incorporated in a transaction valued at around $36 billion, making it part of one of the world's largest privately held food and confectionery businesses.


HQ

United StatesMichigan, ND

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$13B (Aug 2024)

Valuation

$36B (acquired Aug 2024)

Kellanova Acquisition

Kellanova was acquired by Mars for $36B on 14 August 2024.

The acquisition price implies a 2.8x revenue and 16.4x EBITDA multiple on $13B of revenue.

Kellanova acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
  • Mars
14 Aug 2024Strategic M&A$36B2.8x16.4x

Acquisitions by Kellanova

Kellanova has acquired 5 companies to date.

Last acquisition by Kellanova was on October 6th 2017. Kellanova acquired RXBAR for $600M.


Latest Acquisitions by Kellanova

RXBAR
Parati Group
Ritmo Investimentos
Mass Food
Description
RXBAR is a Chicago-based producer of protein bars launched in 2013 with no added sugar and simple ingredients like dates, egg whites, and nuts. Available in flavors such as chocolate sea salt, peanut butter chocolate, and blueberry, the bars contain 12 grams of protein each. Acquired by Kellogg Company in 2017, RXBAR products reach consumers through grocery chains like Whole Foods and Target nationwide.
Parati Group is a Brazilian food manufacturer producing biscuits, pasta, and powdered beverages under brands like Passatempo and Pelé. The São Paulo-headquartered company operates six factories across Brazil with annual production exceeding 200,000 tons of packaged goods. Parati exports to over 20 countries in Latin America and markets powdered drink mixes in flavors such as guarana and orange. Founded in 1953, it supplies major retailers like Carrefour and Pão de Açúcar while maintaining a portfolio of 300 biscuit varieties and private-label pasta lines.
Ritmo Investimentos is a privately held Brazilian manufacturer of biscuits operating production facilities in the country.
Mass Food Group is a Cairo-headquartered producer of breakfast cereals and snack bars tailored to Egyptian tastes. Flagship brands include Temmy's cornflakes, wheat flakes, and muesli alongside NutriFit energy bars in flavors like chocolate and fruits. The family-owned operation distributes through supermarkets, hypermarkets, and export markets in the Middle East. Introduced cereals to Egypt in the early 2000s, it maintains production facilities in 10th of Ramadan City serving local and regional consumers.
HQ CountryUnited StatesBrazilBrazilEgypt
HQ City
Chicago, IL
São Lourenço do Oeste
São Lourenço do Oeste
Cairo
Deal Date6 Oct 201713 Oct 201613 Oct 201628 Sep 2015
Valuation$600M$429M$235M$46M
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all Kellanova acquisitions and their M&A valuation multiples.

Start Free Trial

Kellanova Competitors

Kellanova competitors include listed companies like Givaudan, Sysco, Hershey and Ajinomoto, and private ones like Chobani and Froneri.

Public and private companies comparable to Kellanova
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
GivaudanSwitzerlandSwitzerlandPublicly listed$9.1B$2.2B$37B4.5x
SyscoUnited StatesUnited StatesPublicly listed$85B$4.1B$38B0.6x
HersheyUnited StatesUnited StatesPublicly listed$12B$1.9B$34B3.2x
AjinomotoJapanJapanPublicly listed$10B$1.3B$30B3.1x
ChobaniUnited StatesUnited StatesPrivate$3.8B-$20B5.3x
FroneriUnited KingdomHarrogatePrivate$11B-$17B1.6x

Kellanova Public Comps

Kellanova is no longer listed, but its public comps include Givaudan, Sysco, Hershey, Ajinomoto, Kraft Heinz, Foshan Haitian Flavouring, Keurig Dr Pepper, Grupo Nutresa, Nestlé India and Danone.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Givaudan$9.1B$2.2B4.7x4.5x19.7x19.3x
Sysco$85B$4.1B0.6x0.6x12.4x11.4x
Hershey$12B$1.9B3.3x3.2x20.4x13.6x
Ajinomoto$10B$1.3B3.2x3.1x25.7x17.6x
Kraft Heinz$25B($3.7B)1.8x1.8x(12.5x)8.8x
Foshan Haitian Flavouring$4.3B$1.3B5.8x5.5x19.0x17.8x
Keurig Dr Pepper$17B$4.2B4.8x3.4x19.0x12.7x
Grupo Nutresa$6.6B$949M6.7x-46.1x-

This data is available for Pro users. Sign up to see all Kellanova competitors and their valuation data.

Start Free Trial

Common questions about Kellanova

Where is Kellanova headquartered?Kellanova is headquartered in Michigan, ND, United States.
Is Kellanova publicly listed?No, Kellanova was acquired by Mars in August 2024.
Who acquired Kellanova?Kellanova was acquired by Mars in August 2024.
How much was Kellanova acquired for?Kellanova was acquired for $36B in August 2024, a 2.8x revenue multiple.
Which companies are comparable to Kellanova?Companies comparable to Kellanova include Givaudan, Sysco, Hershey, Ajinomoto, Chobani and Froneri.
How many companies has Kellanova acquired?Kellanova has acquired 5 companies, including RXBAR, Parati Group, Ritmo Investimentos, Mass Food and BiscoMisr.
What was the largest acquisition by Kellanova?The $600M acquisition of RXBAR in October 2017 is the largest acquisition Kellanova has made to date.

See companies similar to Kellanova

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial