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- Hala
Hala Valuation, Funding & Investors
Hala is valued at $900M as of September 2025.
Last Hala valuation
$900M
Series B · Sep 2025
Last Hala funding round
$157M
Series B · Sep 2025
Cumulative funding Hala raised
$189M
across 4 funding rounds
Key investors in Hala
Wamda Capital
Raed Ventures
Arzan Venture Capital
Khwarizmi Ventures
TPG
Middle East Venture Partners (MEVP)
About Hala
Hala is a Riyadh-based financial-technology company founded in 2016 that provides payments and business financial services to small and medium-sized enterprises in Saudi Arabia. Its platform combines point-of-sale acceptance, business accounts, payment cards and digital tools for managing day-to-day merchant finances. Customers use Hala to accept card transactions, monitor sales, make transfers and organize operating payments through a unified interface. The company has expanded beyond payment acquiring into embedded financial products intended to address working-capital and cash-management needs. Hala serves merchants and entrepreneurs rather than operating as a consumer wallet for the United Arab Emirates. It earns payment-processing fees and other financial-service revenue from business customers. The company remains privately held and is regulated within Saudi Arabia's financial-services ecosystem as it expands its product and regional footprint.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Commission
Valuation
$900M (Sep 2025)
Hala Valuation
Hala is currently valued at $900M, based on its Series B in September 2025. Read the announcement ↗
The $157M round was led by Sanabil and TPG, with participation from Wamda Capital, Arzan Venture Capital, Middle East Venture Partners (MEVP), Khwarizmi Ventures and Raed Ventures.
Hala valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Sep 2025 | Series B | $900M |
Hala Funding History
Hala has raised a total of $189M across 4 funding rounds.
Hala's first fundraising round was a $600K seed round in January 2018. The most recent completed round was a $157M Series B in September 2025.
Hala funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2025 | Series B | Sanabil (lead); TPG (lead); Wamda Capital; Arzan Venture Capital; Middle East Venture Partners (MEVP); Khwarizmi Ventures; Raed Ventures | $157M | $900M | HALA is a Saudi Arabia-based fintech providing embedded financial services to micro, small, and medium-sized enterprises (MSMEs), supporting over 140,000 businesses and processing more than $8 billion in annual transactions. The company raised $157 million in a landmark Series B round on September 15, 2025, co-led by The Rise Fund (TPG's impact investing strategy) and Sanabil Investments (Public Investment Fund subsidiary), with participation from QED, Raed Ventures, Impact 46, MEVP, Isometry Capital, Arzan VC, BNVT Capital, Kaltaire Investments, Endeavor Catalyst, Nour Nouf Ventures, Khwarizmi Ventures, and Wamda Capital. This round, one of the largest fintech Series B investments in the Middle East, was completed at a $900 million valuation. The funding will sustain HALA's market leadership, launch new ventures including lending products, and support regional expansion. HALA's leadership, including co-founder and Group CEO Maher Loubieh and co-founder and chairman Esam Alnahdi, emphasized the investors' trust in the business model and its potential for innovation in SME financial services. Sanabil highlighted HALA's role in reshaping SME finance with patient capital, while The Rise Fund noted this as their first Middle East investment, driven by favorable demographics and social impact opportunities. HALA has demonstrated rapid scaling with 142,000 clients and strong year-on-year growth, positioning it as a pioneer in the MSME fintech space amid the region's economic diversification efforts. The diverse investor base provides global expertise to accelerate expansion and impact in financial inclusion. |
| Jan 2022 | Undisclosed stage | Raed Ventures (lead); Arzan Venture Capital | $25M | - | Hala secured a USD 25 million financing during 2022 with Raed Ventures, Impact46 and Middle East Venture Partners identified as the round's leaders. Raed's official portfolio independently records 2022 as its investment year in Hala. Hala provides payments and embedded financial services to small and medium-sized businesses in Saudi Arabia. Its platform combines merchant accounts, point-of-sale acceptance, cards and tools for managing operating payments. The round supported Hala's continued product and customer expansion. |
| Mar 2021 | Series A | Impact46 (lead); Wamda Capital; Khwarizmi Ventures | $7M | - | - |
| Jan 2018 | Seed | Oqal | $600K | - | - |
Who has invested in Hala?
9 investors have backed Hala across its funding rounds, including Wamda Capital, Raed Ventures, Arzan Venture Capital, Khwarizmi Ventures, TPG and Middle East Venture Partners (MEVP).
Lead investors include Sanabil, TPG, Raed Ventures and Impact46.
Hala Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Mar 2021 | ||
| 2 | Participant | Jan 2022 | ||
| 2 | Participant | Mar 2021 | ||
| 2 | Lead | Jan 2022 | ||
| 1 | Participant | Jan 2018 | ||
| 1 | Lead | Mar 2021 | ||
| 1 | Lead | Sep 2025 | ||
This data is available for Pro users. Sign up to see all 9 Hala investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Hala
Hala has acquired 2 companies to date.
Last acquisition by Hala was on February 14th 2023. Hala acquired paymennt.com for undisclosed valuation.
Latest Acquisitions by Hala
| Description | Paymennt.com is a Berlin-based mobile-first payments platform that allows micro and small businesses to accept online payments, in-person taps, and link-based transactions. The solution supports cards, Apple Pay, and SEPA transfers with instant settlements. Paymennt targets Europe with no-code integrations for e-commerce sites like Shopify. | FRESH POS was a Saudi retail-management software company founded in 2019. It developed an Android-based point-of-sale and enterprise-resource-planning system for small and medium-sized retailers. The product combined cashier functions with inventory management, electronic invoicing, accounting records, tax reporting, online ordering and supplier-management tools. Grocery stores and other merchants used the software to manage daily sales and operating resources from a single system. Revenue came from subscriptions and related software services provided to business customers. Hala acquired the company in 2020 and expanded the product beyond grocery stores to a broader range of small merchants. The acquired platform was subsequently developed and relaunched as Hala Cashier within Hala’s financial and merchant-services offering. |
| HQ Country | ||
| HQ City | Abu Dhabi | Riyadh |
| Deal Date | 14 Feb 2023 | 1 Jan 2020 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Hala acquisitions and their M&A valuation multiples. Start Free Trial | ||
Hala Competitors
Hala competitors include listed companies like PicPay and PaySign, and private ones like TNG FinTech Group, Sipay, Satispay and Interswitch.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $1.2B | $205M | $920M | 0.3x | ||
| Private | - | - | $860M | - | ||
| Private | $600M | - | $875M | 1.5x | ||
| Private | $42M | - | $980M | 23.3x | ||
| Private | $300M | - | $1B | 3.3x | ||
| Publicly listed | $82M | $16M | $787M | 7.0x |
Hala Public Comps
Hala is still privately-owned, but its public comps include SY Holdings Group, PicPay, Forbright Bank, Wema Bank, Eurowag, Agibank, Fawry, PaySign, Deluxe and Judo Bank.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $136M | $121M | 6.4x | - | 7.2x | - | |||
| $1.2B | $205M | 0.8x | 0.3x | 4.5x | 2.7x | |||
| $325M | - | 2.8x | - | - | - | |||
| $308M | - | 3.1x | - | - | - | |||
| $2.6B | $115M | 0.5x | 3.2x | 11.1x | 7.9x | |||
| $1.2B | $227M | 0.7x | 0.7x | 3.6x | 4.7x | |||
| $154M | $68M | 5.7x | 4.2x | 13.1x | 7.9x | |||
| $82M | $16M | 9.3x | 7.0x | 48.8x | 21.8x | |||
This data is available for Pro users. Sign up to see all Hala competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Hala
| When was Hala founded? | Hala was founded in 2017. |
| Where is Hala headquartered? | Hala is headquartered in Riyadh, Saudi Arabia. |
| Is Hala publicly listed? | No, Hala is a private, VC-backed company. |
| What is Hala's valuation? | Hala was last valued at $900M in its Series B in September 2025. |
| How much funding has Hala raised? | Hala has raised $189M across 4 funding rounds. |
| What was Hala's last funding round? | Hala's last funding round was a $157M Series B in September 2025, led by Sanabil and TPG. |
| Who are Hala's investors? | Hala's investors include Wamda Capital, Arzan Venture Capital, Khwarizmi Ventures, Raed Ventures, Oqal, Impact46, TPG, Sanabil and Middle East Venture Partners (MEVP). |
| Which companies are comparable to Hala? | Companies comparable to Hala include PicPay, TNG FinTech Group, Sipay, Satispay, Interswitch and PaySign. |
| How many companies has Hala acquired? | Hala has acquired 2 companies, including paymennt.com and FRESH POS. |
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