Goat Group Valuation, Funding & Investors

Goat Group is valued at $3.7B as of June 2021.

Last Goat Group valuation

$3.7B

Series F · Jun 2021

Last Goat Group funding round

$195M

Series F · Jun 2021

Cumulative funding Goat Group raised

$485M

across 6 funding rounds

Key investors in Goat Group

  • Upfront Ventures
  • Matrix Partners
  • Webb Investment Network
  • Irving Investors
  • Accel
  • Index Ventures

Goat Group Overview

About Goat Group

Goat Group is a Culver City-headquartered marketplace specializing in authenticated sneakers, apparel, and accessories under GOAT and Flight Club brands. It operates 13 retail stores and authentication centers in the United States, Asia, and Europe, shipping to 170 countries. The platforms list products from 350 brands like Nike, Adidas, and Jordan, processing millions of transactions yearly. Backed by Foot Locker and venture firms including Andreessen Horowitz, Goat Group verifies items through 450 specialists worldwide.


Founded

2011

HQ

United StatesLos Angeles, CA

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$3.7B (Jun 2021)

Goat Group Valuation

Goat Group is currently valued at $3.7B, based on its Series F in June 2021.

The $195M round was led by Park West Asset Management, with participation from Quarry, Ulysses Management, Putnam Premier IT, T. Rowe Price and Adage Capital Management.

Goat Group's valuation has grown 15x from $250M at its Series C in February 2018 to $3.7B in June 2021, across 4 priced rounds.

Goat Group valuation by funding round

Goat Group valuation by funding round
DateStageValuation
Jun 2021Series F$3.7B
Sep 2020Series E$1.8B
Feb 2019Series D$550M
Feb 2018Series C$250M

Goat Group Funding History

Goat Group has raised a total of $485M across 6 funding rounds.

Goat Group's first fundraising round was a $5M Series A in August 2016. The most recent completed round was a $195M Series F in June 2021.

Goat Group funding rounds

Goat Group funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jun 2021Series FPark West Asset Management (lead); Quarry; Ulysses Management; Putnam Premier IT; T. Rowe Price; Adage Capital Management$195M$3.7BGOAT Group, the global platform for sneakers, streetwear, apparel, and accessories including brands like GOAT and Flight Club, closed a $195 million Series F funding round on June 24, 2021, achieving a post-money valuation of $3.7 billion, more than double its previous $1.8 billion valuation from the September 2020 Series E round. The round was led by Park West Asset Management, with participation from T. Rowe Price Associates, Franklin Templeton, Adage Capital Management, and Ulysses Management, matching the specified investors. Proceeds will fund growth in the sneaker business, expansion of apparel and accessories verticals, and increase of its global footprint from 13 facilities by adding locations in Chicago, China, Japan, and Singapore. The company plans significant investments in technology and brand to serve its 30 million members and 600,000 sellers, maintaining a trusted end-to-end experience with authentication and peer-to-peer marketplace features. At the time, GOAT reported $2 billion in gross merchandise volume, 100% year-over-year growth in sneakers, and 500% growth in apparel, positioning it as a leader in the sneaker reselling market outside major platforms like Amazon. This brought total funding raised to nearly $500 million across multiple rounds since 2011. Previous investors included Groupe Artémis in early 2021 and D1 Capital in Series E. The investment highlights GOAT's appeal in lifestyle categories through e-commerce and physical stores, with strong market opportunities in global expansion and category diversification.
Sep 2020Series ED1 Capital Partners (lead)$100M$1.8BGOAT Group, founded in 2015 as a sneaker resale marketplace, has expanded into apparel, accessories, and other categories, serving 30 million members and 600,000 sellers with 13 physical locations across the US, Asia, and Europe. The company closed a $100 million Series E funding round on September 23, 2020, led by D1 Capital Partners, bringing total funding to nearly $300 million from investors including Accel, Foot Locker, Index Ventures, and Upfront Ventures. This round elevated the post-money valuation to $1.75 billion, up from a previous $550 million. The funding aims to accelerate growth across product categories like sneakers, apparel, and accessories, enhance technological innovation, expand internationally to 170 markets, and strengthen operations including authentication and distribution centers. GOAT positions itself at the intersection of primary and resale markets, offering trusted access to brands like Nike and Alexander McQueen directly on the platform. At the time, the sneaker resale market was valued at $2 billion in North America per a July 2020 Cowen & Co. analysis, with potential global growth to $30 billion by 2030. GOAT competes with platforms like StockX, which hit unicorn status the prior year, and leverages its scale to capture market share in a rapidly expanding sector. Subsequent developments include a January 2021 strategic investment from Groupe Artemis and a June 2021 Series F round of $195 million led by Park West Asset Management, doubling valuation to $3.7 billion amid $2 billion GMV in the prior 12 months, with 100% YoY growth in sneakers and 500% in apparel.
Feb 2019Series DFoot Locker (lead)$100M$550MGOAT Group, a managed marketplace for authentic sneakers founded in 2015, received a $100 million strategic minority investment from Foot Locker announced on February 7, 2019. The deal was structured as a Series D funding round that brought GOAT's total raised to $197.6 million since inception. Foot Locker's investment was positioned as the largest-to-date in the secondary sneaker market at that time, representing a strategic partnership combining Foot Locker's global retail footprint of approximately 3,220 stores across 27 countries with GOAT's digital marketplace capabilities. By early 2019, GOAT operated the GOAT and Flight Club brands and had acquired the physical retailer Flight Club in 2018 with accompanying $60 million Series C funding led by Index Ventures. At the time of the Foot Locker investment, GOAT reported 12 million active users on its platform (up from 2.5 million the prior year), 150,000 vendors, 750,000 sneaker listings, and 600 employees (up from 200 a year earlier). Top sellers on the platform were generating over $10 million in annual sales, compared to $2 million in 2017, demonstrating significant seller monetization growth. The investment was intended to accelerate GOAT Group's global operations, expand its omnichannel experience, and support the company's growth trajectory in the secondary sneaker market, which industry analysts noted was becoming increasingly disruptive to the primary sneaker retail market.
Feb 2018Series CIndex Ventures (lead); Matrix Partners; Upfront Ventures; Webb Investment Network; Accel; Irving Investors$60M$250MGOAT Group is a global e-commerce platform specializing in sneakers, apparel, and accessories, offering authentication services to bring trust to the resale market. Founded in 2015, it connects buyers and sellers for products from emerging, contemporary, and iconic brands, with physical locations and distribution centers shipping to 170 countries. The Series C round raised $60 million in February 2018, led by Index Ventures, with participation from investors including Accel, Matrix Partners, Upfront Ventures, and others matching the query. Funds were allocated to expand product categories and enter new markets. Prior to Series C, GOAT completed earlier rounds: $1.6M angel in 2011, $6M seed in 2012, $5M Series A in 2016 led by Matrix Partners, and $25M Series B in 2017 led by Accel, focusing on platform development, user acquisition, operations scaling, inventory growth, and market presence. The company demonstrated rapid growth, reaching 30 million members by 2020. Subsequent rounds included $100M Series D in 2019 led by Foot Locker and $100M Series E in 2020 led by D1 Capital Partners at $1.75B valuation, followed by $195M Series F in 2021 at $3.7B valuation, supporting global expansion, retail partnerships, and category diversification. Total funding reached approximately $500M across nine rounds by 2021, positioning GOAT as a leader in the sneaker resale and streetwear sector amid rising competition and e-commerce shifts.
Feb 2017Series BAccel (lead); Matrix Partners; Upfront Ventures; Webb Investment Network; Irving Investors$25M-Goat Group, operating as GOAT, is a Los Angeles-based mobile sneaker marketplace focused on authenticating and reselling collectible sneakers, targeting sneaker enthusiasts. The company raised $25 million in a Series B round on February 7, 2017, led by Accel Partners, with participation from existing investors including Matrix Partners, Upfront Ventures, and Webb Investment Network. This followed a $5 million Series A in August 2016 led by Matrix Partners, bringing total funding to $37.6 million at that point. The funds were intended to hire staff, expand distribution capabilities including consolidating warehouses from prior 2,500 sq ft, 4,000 sq ft, and 7,000 sq ft facilities, and improve the mobile app for better seller liquidity. CEO Eddy Lu noted they had barely used the previous $5 million due to rapid expansion. Accel partner Ryan Sweeney, a sneaker enthusiast, joined the board, leveraging the firm's e-commerce expertise. Later rounds provide context: a 2019 Series D at $100 million valued the company at $1.75 billion, and a 2021 Series F at $195 million reached $3.7 billion valuation with $2 billion in merchandise value processed over prior 12 months. Investors highlighted GOAT's position in the growing secondary sneaker market, with plans for global expansion into apparel and accessories in subsequent years.
Aug 2016Series AMatrix Partners (lead); Upfront Ventures; Webb Investment Network; Irving Investors$5M-Goat Group raised $5 million in its Series A round in August 2016 led by Matrix Partners, with participation from investors including Irving Investors, Upfront Ventures, and Webb Investment Network. The funding supported scaling operations and strengthening the technology foundation for the sneaker and apparel resale marketplace. This followed earlier angel and seed rounds totaling $7.6 million. Goat Group operates as a global marketplace for sneakers, apparel, and accessories, emphasizing authentication and customer experience. The company later expanded with a Series B of $25 million in February 2017 led by Accel. Subsequent rounds included Series D and E at $100 million each.

Who has invested in Goat Group?

14 investors have backed Goat Group across its funding rounds, including Upfront Ventures, Matrix Partners, Webb Investment Network, Irving Investors, Accel and Index Ventures.

Lead investors include Park West Asset Management, D1 Capital Partners, Foot Locker, Index Ventures, Accel and 1 other investor.


Goat Group Investors

Investors in Goat Group by funding rounds participated
InvestorHQRoundsRoleFirst check
Matrix PartnersUnited StatesBoston, MA3LeadAug 2016
Upfront VenturesUnited StatesLos Angeles, CA3ParticipantAug 2016
Webb Investment NetworkUnited StatesSan Francisco, CA3ParticipantAug 2016
Irving InvestorsUnited StatesDenver, CO3ParticipantAug 2016
AccelUnited StatesPalo Alto, CA2LeadFeb 2017
QuarryUnited StatesSan Francisco, CA1ParticipantJun 2021
Ulysses ManagementUnited StatesNew York City, NY1ParticipantJun 2021
Putnam Premier ITUnited StatesUnited States1ParticipantJun 2021
Index VenturesUnited KingdomLondon1LeadFeb 2018
T. Rowe PriceUnited StatesBaltimore, MD1ParticipantJun 2021
Foot LockerUnited StatesNew York City, NY1LeadFeb 2019
Adage Capital ManagementUnited StatesUnited States1ParticipantJun 2021

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Goat Group

Goat Group has acquired 2 companies to date.

Last acquisition by Goat Group was on October 17th 2022. Goat Group acquired Grailed for undisclosed valuation.


Latest Acquisitions by Goat Group

Grailed
Flight Club
Description
Grailed is a New York-based online marketplace for men's luxury and designer clothing, connecting buyers and sellers of pre-owned and new items from brands like Gucci, Rolex, and Supreme. The platform features authenticated listings, buyer protection, and tools for styling advice through its editorial content and community forums. Grailed hosts seasonal sales events and collaborations with retailers such as Nordstrom, serving fashion enthusiasts across the United States and Europe. Founded in 2014, it processes thousands of transactions monthly with a focus on streetwear and high-end menswear.
Flight Club is a New York City-based sneaker consignment retailer founded in 2005. Originating from vintagekicks.com in 1999, it guarantees authenticity for rare Air Jordans, Yeezys, and designer footwear. Locations include 812 Broadway in Manhattan and 503 North Fairfax Avenue in Los Angeles, attracting collectors with verification processes and nationwide shipping.
HQ CountryUnited StatesUnited States
HQ City
New York City, NY
New York City, NY
Deal Date17 Oct 20228 Feb 2018
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Investments by Goat Group

Goat Group has invested in 1 company to date.

Latest investment by Goat Group was on September 16th 2021. Goat Group invested in Grailed in their $60M Series B round.


Latest Investments by Goat Group

Grailed
Description
Grailed is a New York-based online marketplace for men's luxury and designer clothing, connecting buyers and sellers of pre-owned and new items from brands like Gucci, Rolex, and Supreme. The platform features authenticated listings, buyer protection, and tools for styling advice through its editorial content and community forums. Grailed hosts seasonal sales events and collaborations with retailers such as Nordstrom, serving fashion enthusiasts across the United States and Europe. Founded in 2014, it processes thousands of transactions monthly with a focus on streetwear and high-end menswear.
HQ CountryUnited States
HQ City
New York City, NY
Deal Date16 Sep 2021
RoundSeries B
Raised$60M
InvestorsIndex Ventures; Marco Bizzarri; Groupe Artémis; Thrive Capital
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Goat Group Competitors

Goat Group competitors include listed companies like Inchcape and Travel+Leisure, and private ones like OYO, Carro, StockX and Weee!.

Public and private companies comparable to Goat Group
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
InchcapeUnited KingdomUnited KingdomPublicly listed$12B$867M$3.7B0.4x
OYOIndiaGurgaonPrivate$669M$112M$3.8B5.7x
CarroSingaporeSingaporePrivate$936M$34M$3.8B-
StockXUnited StatesDetroit, MIPrivate$400M-$3.8B9.5x
Travel+LeisureUnited StatesUnited StatesPublicly listed$4B$684M$3.9B2.3x
Weee!United StatesSan Francisco, CAPrivate$400M-$4.1B10.3x

Goat Group Public Comps

Goat Group is still privately-owned, but its public comps include Inchcape, Citizen Watch, Puma, Kontoor Brands, Mercari, Travel+Leisure, Groupe Dynamite, PVH, Page Indus and HLA Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Inchcape$12B$867M0.4x0.4x5.4x5.0x
Citizen Watch$2.2B$320M1.5x1.5x10.8x10.3x
Puma$8.4B($37M)0.8x0.8x(174.3x)22.4x
Kontoor Brands$3.2B$396M1.5x1.7x12.1x10.0x
Mercari$1.5B$282M2.4x2.4x12.7x11.7x
Travel+Leisure$4B$684M2.3x2.3x13.6x8.9x
Groupe Dynamite$939M$337M4.6x3.9x12.8x10.1x
PVH$9B$503M0.7x0.7x13.1x6.3x

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Common questions about Goat Group

When was Goat Group founded?Goat Group was founded in 2011.
Where is Goat Group headquartered?Goat Group is headquartered in Los Angeles, CA, United States.
Is Goat Group publicly listed?No, Goat Group is a private, VC-backed company.
What is Goat Group's valuation?Goat Group was last valued at $3.7B in its Series F in June 2021.
How much funding has Goat Group raised?Goat Group has raised $485M across 6 funding rounds.
What was Goat Group's last funding round?Goat Group's last funding round was a $195M Series F in June 2021, led by Park West Asset Management.
Who are Goat Group's investors?Goat Group's investors include Matrix Partners, Upfront Ventures, Webb Investment Network, Irving Investors, Accel, Quarry, Ulysses Management, Putnam Premier IT, Index Ventures, T. Rowe Price and 4 others.
Which companies are comparable to Goat Group?Companies comparable to Goat Group include Inchcape, OYO, Carro, StockX, Travel+Leisure and Weee!.
How many companies has Goat Group acquired?Goat Group has acquired 2 companies, including Grailed and Flight Club.
How many companies has Goat Group invested in?Goat Group has invested in 1 company, including Grailed.
What was Goat Group's last investment?In September 2021, Goat Group invested in Grailed's $60M Series B alongside Index Ventures, Marco Bizzarri, Groupe Artémis and 1 other investor.

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