GeoWealth Funding, Investors & Competitors

GeoWealth has raised $118M across 4 funding rounds, most recently a $43M Series C in March 2026.

Last GeoWealth funding round

$43M

Series C · Mar 2026

Cumulative funding GeoWealth raised

$118M

across 4 funding rounds

Key investors in GeoWealth

GeoWealth Overview

About GeoWealth

GeoWealth is a New York City-based turnkey asset management platform for registered investment advisors managing separately managed accounts. It offers model portfolios in ETFs, direct indexing, and alternatives with automated rebalancing and tax optimization. GeoWealth integrates with custodians like Schwab and Fidelity for unified reporting and client portals. The platform supports advisors serving high-net-worth clients with customizable strategies across equities, fixed income, and ESG themes.


Founded

2010

HQ

United StatesChicago, IL

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

GeoWealth Funding History

GeoWealth has raised a total of $118M across 4 funding rounds.

GeoWealth's first fundraising round was a $19M Series B in November 2021. The most recent completed round was a $43M Series C in March 2026.

GeoWealth funding rounds

GeoWealth funding rounds
DateStageInvestorsRaisedDeal Summary
Mar 2026Series CGoldman Sachs (lead)$43M-
Aug 2025Series CApollo Global Management (lead)$38MGeoWealth, a Chicago-based turnkey asset management platform (TAMP), raised $38 million in Series C funding led by Apollo in August 2025. The round also included participation from previously announced investors BlackRock, J.P. Morgan Asset Management, and Kayne Anderson Capital Advisors (sub-advised by Composition Capital). The $38 million total includes an $18 million investment by these three firms that was announced approximately one year prior to the August 2025 close. As part of the financing, GeoWealth and Apollo formed a strategic partnership to expand access to customizable public-private model portfolios for registered investment advisors (RIAs). GeoWealth planned to deploy the capital to accelerate innovation in its unified managed account (UMA) capabilities and expand its public-private model portfolio offerings, while strengthening its core technology foundation. The company also completed the acquisition of TAMP assets from Freedom Advisors as part of the use of proceeds. GeoWealth's platform combines proprietary portfolio management software with unified managed account technology, enabling RIAs to integrate private market strategies with public market allocations. Through the partnership with Apollo, advisors gain access to Apollo-managed private market strategies delivered through GeoWealth's platform, addressing growing demand for institutional-quality alternatives in client portfolios.
Jul 2024Series CKayne Anderson Growth Capital; JPMorgan Asset Management; BlackRock$18MGeoWealth is a Chicago-based turnkey asset management platform (TAMP) and fintech company founded in 2010, providing proprietary technology that enables registered investment advisors (RIAs) to manage a wide range of investment use cases, including unified managed accounts (UMA), direct indexing, fixed-income SMAs, alternatives, and tax management tools. The platform supports flexible, customizable solutions for RIAs of all sizes, handling mid- and back-office functions like performance reporting, billing, and portfolio accounting. As of December 31, 2023, GeoWealth's platform managed over $28 billion in assets across more than 180,000 accounts for nearly 200 RIAs. On July 25, 2024, GeoWealth closed an $18 million growth investment round led by BlackRock, with participation from existing investors Kayne Anderson Growth Capital (which led the 2021 Series B) and J.P. Morgan Asset Management (investor since the 2018 Series A). The funding, which also included some internal capital from prior investors, will accelerate product development, expand engineering resources, extend UMA capabilities, enhance alternative investment reporting and tax management, retire debt, and provide capital for future opportunities. CEO Colin Falls noted the strategic alignment with BlackRock, particularly in custom model portfolios, without pursuing a formal fundraising process. GeoWealth has shown strong growth, reaching over 100 employees by 2023 with 45% year-over-year and 200% growth since 2020, and expects profitability by end-2024. Key milestones include the March 2023 acquisition of First Ascent Asset Management, boosting assets above $21 billion at the time, and partnerships like with Halo Investing for structured portfolios. The company was a 2024 Inno Fire awardee and finalist in Wealthies Awards.
Nov 2021Series BKayne Anderson Growth Capital (lead); JPMorgan Asset Management$19MGeoWealth, a Chicago-based turnkey asset management platform (TAMP) for registered investment advisors (RIAs), secured $19 million in Series B funding on November 4, 2021, led by Kayne Anderson Capital Advisors (Kayne Partners growth private equity group) with participation from existing investor J.P. Morgan Asset Management. The round supported GeoWealth's growth in providing flexible investment solutions, modern back-office operations, and elevated client experiences via SaaS and outsourced investment platform capabilities. Since its prior 2018 funding (led by J.P. Morgan), platform assets grew from $4 billion to nearly $17 billion, and the new capital exceeded the previous round's size, with J.P. Morgan investing pro rata while the family office retained significant majority ownership and sold only a small minority stake. Kayne Anderson highlighted GeoWealth's rapid growth and potential for explosive expansion in addressing advisor challenges with innovative technology over legacy providers. The funding positioned GeoWealth to scale through organic growth and potential M&A, leveraging Kayne's expertise in enterprise software and tech-enabled services across sectors like financial technology. GeoWealth's President Colin Falls emphasized the growth-oriented nature of the investment, not a private equity takeover. Subsequent developments included an $18 million growth investment in approximately 2024 led by BlackRock, with participation from Kayne Anderson Growth Capital and J.P. Morgan Asset Management, followed by a $38 million Series C round in August 2025 led by Apollo Global Management, incorporating the prior BlackRock-led tranche and involving the same legacy investors. These later rounds funded enhancements in unified managed account (UMA) technology, public-private model portfolios, product development, hiring, and acquisitions like TAMP assets from Freedom Advisors, amid rising RIA demand for alternative investments and custom portfolios.

Who has invested in GeoWealth?

5 investors have backed GeoWealth across its funding rounds, including Kayne Anderson Growth Capital, JPMorgan Asset Management, Goldman Sachs, BlackRock and Apollo Global Management.

Lead investors include Goldman Sachs, Apollo Global Management and Kayne Anderson Growth Capital.


GeoWealth Investors

Investors in GeoWealth by funding rounds participated
InvestorHQRoundsRoleFirst check
Kayne Anderson Growth CapitalUnited StatesLos Angeles, CA2LeadNov 2021
JPMorgan Asset ManagementUnited StatesNew York2ParticipantNov 2021
Apollo Global ManagementUnited StatesNew York City, NY1LeadAug 2025

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by GeoWealth

GeoWealth has acquired 2 companies to date.

Last acquisition by GeoWealth was on August 4th 2025. GeoWealth acquired Freedom Advisors for undisclosed valuation.


Latest Acquisitions by GeoWealth

Freedom Advisors
First Ascent Asset Management
Description
Freedom Advisors is a registered investment advisor platform offering access to custodians, investment partners, service teams, and marketing resources branded for independent advisors. It supports RIAs nationwide through freedomadvisors.com with compliance tools and client acquisition support.
First Ascent Asset Management is a Charlotte, North Carolina-headquartered firm offering outsourced portfolio management and model portfolios to registered investment advisors. It constructs ETF-based strategies for growth, income, and tax-efficient investing. With teams in multiple U.S. offices, the company supports advisors through trading, rebalancing, and performance reporting services.
HQ CountryUnited StatesUnited States
HQ City
San Francisco, CA
Denver, CO
Deal Date4 Aug 202523 Mar 2023
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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GeoWealth Competitors

GeoWealth competitors include listed companies like Coinbase, XP Investimentos, Webull and iFAST Corp, and private ones like StashAway and Scalable Capital.

Public and private companies comparable to GeoWealth
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
CoinbaseUnited StatesUnited StatesPublicly listed$7.2B$1.8B$46B7.6x
XP InvestimentosBrazilBrazilPublicly listed$1.5B$1.2B$10B5.2x
WebullUnited StatesUnited StatesPublicly listed$571M$54M$4.2B4.5x
StashAwaySingaporeSingaporePrivate--$2.2B-
iFAST CorpSingaporeSingaporePublicly listed$349M$106M$2.1B2.7x
Scalable CapitalGermanyMunichPrivate$129M-$1.8B-

GeoWealth Public Comps

GeoWealth is still privately-owned, but its public comps include Charles Schwab, Robinhood, Generali, Banco BTG Pactual, Coinbase, Interactive Brokers, LPL Financial, Huatai Securities, HiThink and Tradeweb Markets.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Charles Schwab$24B$14B7.3x6.4x12.7x10.9x
Robinhood$4.5B$2.2B23.5x21.0x48.0x38.4x
Generali$85B$7.7B1.4x1.0x16.0x12.7x
Banco BTG Pactual$10B-5.1x6.8x--
Coinbase$7.2B$1.8B6.1x7.6x24.2x27.2x
Interactive Brokers$10B$9.1B4.8x6.9x5.4x8.9x
LPL Financial$17B$2.2B1.9x1.6x14.8x10.7x
Huatai Securities$4.8B$2.5B4.8x3.5x9.2x9.2x

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Common questions about GeoWealth

When was GeoWealth founded?GeoWealth was founded in 2010.
Where is GeoWealth headquartered?GeoWealth is headquartered in Chicago, IL, United States.
Is GeoWealth publicly listed?No, GeoWealth is a private, VC-backed company.
How much funding has GeoWealth raised?GeoWealth has raised $118M across 4 funding rounds.
What was GeoWealth's last funding round?GeoWealth's last funding round was a $43M Series C in March 2026, led by Goldman Sachs.
Who are GeoWealth's investors?GeoWealth's investors include Kayne Anderson Growth Capital, JPMorgan Asset Management, Apollo Global Management, Goldman Sachs and BlackRock.
Which companies are comparable to GeoWealth?Companies comparable to GeoWealth include Coinbase, XP Investimentos, Webull, StashAway, iFAST Corp and Scalable Capital.
How many companies has GeoWealth acquired?GeoWealth has acquired 2 companies, including Freedom Advisors and First Ascent Asset Management.

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