Farmers Edge Funding, Investors & Competitors

Farmers Edge has raised $103M across 4 funding rounds, most recently a $18M undisclosed-stage round in September 2016.

Last Farmers Edge funding round

$18M

Undisclosed stage · Sep 2016

Cumulative funding Farmers Edge raised

$103M

across 4 funding rounds

Key investors in Farmers Edge

  • Osmington
  • Kleiner Perkins
  • Mitsui & Co
  • Sustainable Development Technology Canada

Farmers Edge Overview

About Farmers Edge

Farmeron is a cloud-based farm management software platform used by producers worldwide for data tracking and analytics. It integrates with John Deere, Case IH, and New Holland machinery to automate logging of field activities, fuel usage, and yields for crops like wheat, corn, and soybeans. Farmers generate reports for performance monitoring, variable rate applications, and compliance with EU subsidy programs. The tool supports multi-farm operations in the United States, Europe, and Australia through web and mobile interfaces.


Founded

2005

HQ

CanadaWinnipeg

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Farmers Edge Funding History

Farmers Edge has raised a total of $103M across 4 funding rounds.

Farmers Edge's first fundraising round was a $41M undisclosed-stage round in January 2016. The most recent completed round was a $18M undisclosed-stage round in September 2016.

Farmers Edge funding rounds

Farmers Edge funding rounds
DateStageInvestorsRaisedDeal Summary
Sep 2016Undisclosed stageSustainable Development Technology Canada (lead)$18MFarmers Edge is a Canadian precision agriculture company founded in 2005 that provides digital farming solutions and data management platforms to help farmers make informed crop production decisions. The company offers hardware, software, and agronomic decision support systems, including sensors called CanPlug that connect to farm machinery and weather stations deployed across client operations. Sustainable Development Technology Canada (SDTC) announced a $6.1 million investment in Farmers Edge, with the company and its consortium partners contributing an additional $12.2 million. The combined funding was directed toward developing next-generation hardware, software, and environmental sustainability features for the precision data management platform. The investment aimed to reduce nitrous oxide emissions by 10 percent, improve water use by 20 percent, and reduce phosphorus and nitrogen levels in critical water resources. By the time of this investment, Farmers Edge had expanded beyond its Canadian home market into multiple U.S. states, Brazil, and Australia, and was managing approximately 4 million acres with targets for further growth. The company projected revenues exceeding $20 million by the end of 2016 and had received recognition as a World Economic Forum Technology Pioneer and Canada's Disruptor Innovator of the Year by PwC.
May 2016Series COsmington (lead)$3MFarmers Edge is a Winnipeg-based precision agriculture company founded in 2005, providing data management solutions, variable rate technology, and farm intelligence tools to enhance yields, efficiency, and sustainability for farmers globally. The company offers an equipment-agnostic platform that delivers field-centric data and advanced precision agronomy to support informed decision-making across the agricultural value chain. In May 2016, Osmington Inc., a Toronto-based firm owned by David Thomson, exercised an option to invest an additional $3.2 million CAD (approximately $2.46 million USD) in Farmers Edge to support global market expansion and data analytics team growth. This followed a C$58 million (US$41 million) equity round in January 2016 led by Mitsui & Co. and Kleiner Perkins Caufield & Byers’ Green Growth Fund, with participation from Osmington, bringing total fundraising to around $60 million at that point. Osmington's investment reflected confidence in Farmers Edge's disruptive technology and full-farm solutions amid growing competition in agtech. By mid-2016, Farmers Edge managed data across expanding acres, targeting 4 million acres by July 2016 from 600,000 in July 2014, and projected revenues exceeding $20 million by year-end 2016. The funding enabled entry into South America, Australia, and Eastern Europe, alongside data science enhancements and product development.
Jan 2016Series CMitsui & Co (lead); Kleiner Perkins; Osmington$41MFarmers Edge is a Canadian agriculture big data company providing precision agriculture solutions, including data management software that optimizes crop inputs for higher yields, better quality, and reduced environmental impact. The company collects data on factors like weather, soil, pests, crop prices, and costs to support farmers globally. Founded in 2005, it has expanded through multiple funding rounds since a Series B in November 2014. In January 2016, Farmers Edge raised C$58 million (approximately $41 million USD) in equity funding from investors including Mitsui & Co, Kleiner Perkins Caufield & Byers (through its Green Growth Fund), and Osmington Inc., with Mitsui co-leading the round. Mitsui had previously invested $22.5 million total by that point, starting in June 2015, while Osmington joined in August 2015. The funds were allocated for global expansion into South America, Australia, and Eastern Europe, growing the data science team, and new product development, with a Mitsui general manager joining the board. At the time of the round, Farmers Edge managed data across hundreds of thousands of acres, targeting 4 million acres by July 2016 from 600,000 acres in July 2014. The company projected revenues exceeding $20 million USD by the end of 2016. Mitsui's network aided market entry in Brazil, Australia, and Eastern Europe, focusing on partnerships and technology development. This January 2016 round was the company's fourth since late 2014, part of cumulative fundraising reaching C$74 million by later stages. Subsequent developments included a C$18.3 million raise in September 2016 with contributions from Sustainable Development Technology Canada and others, and later investments like from Fairfax Financial, which bought out stakes from earlier investors including Kleiner Perkins and Avrio Capital, enabling Avrio a nearly 5x return on its position while retaining a small stake for potential future IPO.
Jan 2016Undisclosed stageKleiner Perkins (lead); Mitsui & Co (lead); Osmington (lead)$41M-

Who has invested in Farmers Edge?

4 investors have backed Farmers Edge across its funding rounds, including Osmington, Kleiner Perkins, Mitsui & Co and Sustainable Development Technology Canada.

Lead investors include Sustainable Development Technology Canada, Osmington, Mitsui & Co and Kleiner Perkins.


Farmers Edge Investors

Investors in Farmers Edge by funding rounds participated
InvestorHQRoundsRoleFirst check
OsmingtonCanadaToronto3LeadJan 2016
Kleiner PerkinsUnited StatesSan Francisco, CA2LeadJan 2016

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Farmers Edge

Farmers Edge has acquired 3 companies to date.

Last acquisition by Farmers Edge was on August 12th 2021. Farmers Edge acquired CommoditAg for undisclosed valuation.


Latest Acquisitions by Farmers Edge

CommoditAg
GranDuke Geomatics
Crop Ventures
Description
CommoditAg is an agricultural procurement platform headquartered in the United States, enabling farmers to purchase inputs like fertilizers and seeds directly from local suppliers. The service operates in Midwest states, streamlining bulk orders and pricing transparency for crop producers.
GranDuke Geomatics is a Canadian consulting firm offering GIS software and services for resource and infrastructure management. Based in Alberta, it provides data analytics, mapping, custom applications, pipeline asset tools, and training for oil and gas, precision agriculture, and environmental sectors.
Crop Ventures is a venture capital firm investing in agriculture technology startups. San Francisco-headquartered, it backs innovations in precision farming, biologicals, and supply chain solutions to enhance farmer outcomes and global food security.
HQ CountryUnited StatesCanadaUnited States
HQ City
Indianapolis, IN
Lethbridge
Omaha, NE
Deal Date12 Aug 202125 Feb 20151 Jan 2014
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Farmers Edge Competitors

Farmers Edge competitors include listed companies like Braiin, SAP and Novonesis, and private ones like Nxin, Niqo Robotics and Scale AI.

Public and private companies comparable to Farmers Edge
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
NxinChinaBeijingPrivate--$1.1B-
BraiinAustraliaAustraliaPublicly listed$73M($15M)$1.2B13.0x
Niqo RoboticsIndiaBangalorePrivate--$1.6B-
SAPGermanyGermanyPublicly listed$42B$13B$248B5.4x
NovonesisDenmarkDenmarkPublicly listed$4.8B$1.6B$31B6.7x
Scale AIUnited StatesSan Francisco, CAPrivate$2B-$29B14.5x

Farmers Edge Public Comps

Farmers Edge is still privately-owned, but its public comps include CrowdStrike, SAP, Salesforce, ServiceNow, Adobe, Datadog, Moody's, Corteva, BASF and Workday.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
CrowdStrike$4.8B($12M)51.4x44.5x(19816.2x)151.0x
SAP$42B$13B5.8x5.4x18.4x17.1x
Salesforce$42B$13B5.5x5.2x17.8x12.2x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Adobe$24B$9.3B4.3x3.9x10.9x8.2x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x
Moody's$7.7B$3.8B11.2x10.6x22.5x20.1x
Corteva$17B$2.9B3.3x3.2x19.5x13.9x

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Common questions about Farmers Edge

When was Farmers Edge founded?Farmers Edge was founded in 2005.
Where is Farmers Edge headquartered?Farmers Edge is headquartered in Winnipeg, Canada.
Is Farmers Edge publicly listed?No, Farmers Edge is a private, VC-backed company.
How much funding has Farmers Edge raised?Farmers Edge has raised $103M across 4 funding rounds.
What was Farmers Edge's last funding round?Farmers Edge's last funding round was a $18M undisclosed-stage round in September 2016, led by Sustainable Development Technology Canada.
Who are Farmers Edge's investors?Farmers Edge's investors include Osmington, Kleiner Perkins, Mitsui & Co and Sustainable Development Technology Canada.
Which companies are comparable to Farmers Edge?Companies comparable to Farmers Edge include Nxin, Braiin, Niqo Robotics, SAP, Novonesis and Scale AI.
How many companies has Farmers Edge acquired?Farmers Edge has acquired 3 companies, including CommoditAg, GranDuke Geomatics and Crop Ventures.

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