Easyhome Furnishing New Retail Chain Store Group Revenue, Valuation, Funding & Investors

Easyhome Furnishing New Retail Chain Store Group is valued at $5.3B as of February 2018, a 5.2x multiple on its last reported $1B revenue.

Last Easyhome Furnishing New Retail Chain Store Group valuation

$5.3B

Undisclosed stage · Feb 2018

Last Easyhome Furnishing New Retail Chain Store Group funding round

$31M

Undisclosed stage · Feb 2018

Easyhome Furnishing New Retail Chain Store Group revenue

$1B

Undisclosed stage · Feb 2018

Key investors in Easyhome Furnishing New Retail Chain Store Group

Easyhome Furnishing New Retail Chain Store Group Overview

About Easyhome Furnishing New Retail Chain Store Group

Easyhome Furnishing New Retail Chain Store Group is China's largest home furnishing retailer, operating over 200 stores nationwide under the Juran brand. The Beijing-headquartered company specializes in integrated home solutions, including furniture, appliances, and decoration services through a new retail model blending online and offline sales. It provides one-stop shopping experiences with financing options and home design consultations. Easyhome serves urban consumers in major cities like Shanghai and Guangzhou, emphasizing supply chain integration with thousands of suppliers.


Founded

1990

HQ

ChinaBeijing

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$1B (Feb 2018)

Valuation

$5.3B (Feb 2018)

Easyhome Furnishing New Retail Chain Store Group Valuation

Easyhome Furnishing New Retail Chain Store Group is currently valued at $5.3B, based on its undisclosed-stage round in February 2018.

The $2.1B round was led by Alibaba Group, with participation from YF Capital, Taikang Insurance Group and Harvest Capital.

Easyhome Furnishing New Retail Chain Store Group valuation by funding round

Easyhome Furnishing New Retail Chain Store Group valuation by funding round
DateStageValuationRevenue Multiple
Feb 2018Undisclosed stage$5.3B5.2x

Easyhome Furnishing New Retail Chain Store Group Revenue

Easyhome Furnishing New Retail Chain Store Group's latest recorded revenue is $1B, as of its undisclosed-stage round in February 2018. At a $5.3B valuation, that implies a 5.2x revenue multiple.

Easyhome Furnishing New Retail Chain Store Group revenue by funding round

Easyhome Furnishing New Retail Chain Store Group revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Feb 2018$1B$5.3B5.2xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Easyhome Furnishing New Retail Chain Store Group Funding History

Easyhome Furnishing New Retail Chain Store Group has raised a total of $2.1B across 2 funding rounds.

Easyhome Furnishing New Retail Chain Store Group's first fundraising round was a $2.1B undisclosed-stage round in February 2018. The most recent completed round was a $31M undisclosed-stage round in February 2018.

Easyhome Furnishing New Retail Chain Store Group funding rounds

Easyhome Furnishing New Retail Chain Store Group funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2018Undisclosed stageJason Furniture (lead); Alibaba Group$31M-Easyhome Furnishing New Retail Chain Store Group, also referred to as Easyhome, is a major Chinese home furnishing retailer operating offline chain stores and expanding into online platforms like Tongchengzhan. It partnered with Alibaba to integrate online traffic, data, and technology for digital transformation, launching initiatives like Shejijia for home decoration design to connect supply and demand. Offline stores focus on services such as design, product testing, purchasing, shipping, installation, and maintenance, while online channels drive traffic and enable online-to-offline integration. Easyhome emphasizes in-person experiences crucial for furniture purchases, leveraging platforms for visible logistics, smart home sales, and post-decoration services to cover design, selection, and home decoration. Alibaba invested in Easyhome as part of its broader New Retail strategy, which fuses physical retail with e-commerce, spending around $10 billion on traditional retailers including Sun Art, Intime, Suning, and Easyhome since 2016. This aimed to enhance customer convenience across online and offline channels, optimizing inventory and supply chains.
Feb 2018Undisclosed stageAlibaba Group (lead); YF Capital; Taikang Insurance Group; Harvest Capital$2.1B$5.3BBeijing Easyhome Furnishing Chain Store Group (Easyhome Furnishing New Retail Chain Store Group) operates over 220 home furnishing stores across 29 provinces in China, offering home decor, improvement supplies, building materials, and design services. It is China's second-largest chain in the sector. In February 2018, sixteen investors including Alibaba Group (lead), Harvest Capital, Taikang Insurance Group, and others invested CNY13 billion for 36% of the new retail unit, with Alibaba acquiring a 15% stake for RMB5.45 billion (~USD867 million), implying a post-money valuation around CNY36.3 billion based on later listing references. The company's revenue reached CNY7 billion cumulatively from October 2015 to October 2018, reflecting 19% growth in the period leading up to and including the round timeframe. Easyhome Investment Holdings owns 42% post-round, with Alibaba at 9.6%. In January 2020, it pursued a backdoor listing valuing the unit at CNY36.3-38.3 billion (USD5.3-5.6 billion).

Who has invested in Easyhome Furnishing New Retail Chain Store Group?

5 investors have backed Easyhome Furnishing New Retail Chain Store Group across its funding rounds, including Alibaba Group, YF Capital, Harvest Capital, Taikang Insurance Group and Jason Furniture.

Lead investors include Jason Furniture and Alibaba Group.


Easyhome Furnishing New Retail Chain Store Group Investors

Investors in Easyhome Furnishing New Retail Chain Store Group by funding rounds participated
InvestorHQRoundsRoleFirst check
Alibaba GroupChinaHangzhou2LeadFeb 2018
YF CapitalChinaShanghai1ParticipantFeb 2018
Jason FurnitureChinaHangzhou1LeadFeb 2018

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Easyhome Furnishing New Retail Chain Store Group Competitors

Easyhome Furnishing New Retail Chain Store Group competitors include listed companies like Jarir, Colruyt Group, JB Hi Fi and Central Retail, and private ones like Familia and 1 India Family Mart.

Public and private companies comparable to Easyhome Furnishing New Retail Chain Store Group
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
FamiliaRussiaMoscowPrivate--$900M-
1 India Family MartIndiaIndiaPrivate--$54M-
JarirSaudi ArabiaSaudi ArabiaPublicly listed$3B$350M$5.3B1.7x
Colruyt GroupBelgiumBelgiumPublicly listed$12B$988M$5.2B0.4x
JB Hi FiAustraliaAustraliaPublicly listed$7.9B$722M$5.2B0.7x
Central RetailThailandThailandPublicly listed$6.9B$969M$5.4B1.2x

Easyhome Furnishing New Retail Chain Store Group Public Comps

Easyhome Furnishing New Retail Chain Store Group is still privately-owned, but its public comps include Jarir, Colruyt Group, JB Hi Fi, Central Retail, Floor & Décor, USS Co., Macy's, JD Sports Fashion, Cencosud and AutoNation.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Jarir$3B$350M1.8x1.7x15.5x14.9x
Colruyt Group$12B$988M0.4x0.4x5.5x5.3x
JB Hi Fi$7.9B$722M0.7x0.7x7.6x7.7x
Central Retail$6.9B$969M1.3x1.2x8.8x8.8x
Floor & Décor$4.7B$511M1.4x1.4x13.2x12.2x
USS Co.$732M$426M7.0x6.8x12.1x12.0x
Macy's$23B$1.9B0.4x0.4x5.0x5.2x
JD Sports Fashion$17B$2.4B0.5x0.5x3.9x3.7x

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Common questions about Easyhome Furnishing New Retail Chain Store Group

When was Easyhome Furnishing New Retail Chain Store Group founded?Easyhome Furnishing New Retail Chain Store Group was founded in 1990.
Where is Easyhome Furnishing New Retail Chain Store Group headquartered?Easyhome Furnishing New Retail Chain Store Group is headquartered in Beijing, China.
Is Easyhome Furnishing New Retail Chain Store Group publicly listed?No, Easyhome Furnishing New Retail Chain Store Group is a private, VC-backed company.
What is Easyhome Furnishing New Retail Chain Store Group's valuation?Easyhome Furnishing New Retail Chain Store Group was last valued at $5.3B in its undisclosed-stage round in February 2018.
How much funding has Easyhome Furnishing New Retail Chain Store Group raised?Easyhome Furnishing New Retail Chain Store Group has raised $2.1B across 2 funding rounds.
What was Easyhome Furnishing New Retail Chain Store Group's last funding round?Easyhome Furnishing New Retail Chain Store Group's last funding round was a $31M undisclosed-stage round in February 2018, led by Jason Furniture.
Who are Easyhome Furnishing New Retail Chain Store Group's investors?Easyhome Furnishing New Retail Chain Store Group's investors include Alibaba Group, YF Capital, Jason Furniture, Taikang Insurance Group and Harvest Capital.
What is Easyhome Furnishing New Retail Chain Store Group's revenue?Easyhome Furnishing New Retail Chain Store Group's latest recorded revenue is $1B (February 2018).
What is Easyhome Furnishing New Retail Chain Store Group's revenue multiple?Easyhome Furnishing New Retail Chain Store Group's latest valuation implies a 5.2x revenue multiple ($5.3B valuation on $1B of revenue).
Which companies are comparable to Easyhome Furnishing New Retail Chain Store Group?Companies comparable to Easyhome Furnishing New Retail Chain Store Group include Familia, 1 India Family Mart, Jarir, Colruyt Group, JB Hi Fi and Central Retail.

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