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- EarthOptics
EarthOptics Funding, Investors & Competitors
EarthOptics has raised $101M across 5 funding rounds, most recently a $38M undisclosed-stage round in October 2025.
Last EarthOptics funding round
$38M
Undisclosed stage · Oct 2025
Cumulative funding EarthOptics raised
$101M
across 5 funding rounds
Key investors in EarthOptics
S2G Investments
Leaps by Bayer
Route 66 Ventures
iSelect Fund
Conti Ventures
FHB Ventures
Middleland Capital
Rabobank Food & Agri Innovation Fund
About EarthOptics
EarthOptics is a Raleigh, North Carolina-headquartered agritech company delivering soil health analytics via mobile scanning technology. Its platform captures physical, chemical, and biological soil data across millions of acres to inform precise fertilizer application, irrigation, and carbon sequestration strategies. Farmers access near-real-time maps for variable rate prescriptions, while carbon programs verify sequestration credits. EarthOptics partners with ag cooperatives and insurers in the Midwest and Southeast United States.
Founded
2018
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
EarthOptics Funding History
EarthOptics has raised a total of $101M across 5 funding rounds.
EarthOptics' first fundraising round was a $600K pre-seed round in February 2020. The most recent completed round was a $38M undisclosed-stage round in October 2025.
EarthOptics funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Oct 2025 | Undisclosed stage | - | $38M | EarthOptics is an agriculture technology company that specializes in soil digitization and predictive agronomy, transforming how farmers and ranchers understand and manage soil. The company combines next-generation sensors, advanced algorithms, and carbon analytics to build a Soil Cloud platform that empowers farmers to optimize operations sustainably, increase yields, and make data-driven decisions. The company's GroundOwl sensor suite and SoilMapper platform deliver hyper-accurate soil insights including compaction levels, nutrient composition, and carbon sequestration measurements. The company was formerly known as GroundTruth Ag, Inc. and is headquartered in Minneapolis, Minnesota. On October 28, 2025, EarthOptics announced a Series D funding round of $38.1 million. EarthOptics has demonstrated significant growth trajectory through multiple funding rounds. The company previously raised $27.6 million in Series B funding in January 2023 led by Conti Ventures, and a $24 million financing in November 2024 also led by Conti Ventures alongside new partners including Cibus Capital, RuralWorks Partners, and Norinchukin Bank. The company achieved tenfold growth in acres covered and partnerships with global food companies in 2022, and secured recognition from the USDA as a partner in their Climate Smart Partnership program. |
| Nov 2024 | Undisclosed stage | Conti Ventures (lead); The Production Board (TPB) (lead) | $24M | EarthOptics, founded in 2018 by space scientist Lars Dyrud and agricultural economist Todd Martin, provides a cloud-based machine learning platform for soil digitization and predictive agronomy. The company delivers near real-time actionable data for farmers and ranchers, including high-resolution soil property analysis, pest detection, fertilization optimization, and industry-first tillage prescriptions. In November 2024, EarthOptics completed a $24 million funding round led by repeat investors Conti Ventures (the venture arm of Continental Grain Company) and The Production Board, with new investors including Cibus Capital, RuralWorks Partners, and Norinchukin Bank. This round also included notable participation from Leaps by Bayer, S2G Ventures, Middleland Capital's VTC Ventures, Cooperative Ventures, iSelect Fund, Serra Ventures, TO VC, Route 66 Ventures, Shell Ventures, Pappas Capital, CNH Ventures, and Rabo Ventures. The company merged with Pattern Ag prior to this funding round, combining EarthOptics' proprietary field-based sensing technologies with Pattern Ag's lab-based analysis capabilities to create a vertically integrated business offering comprehensive soil intelligence. According to Evan Savell of Conti Ventures, a sold-out commercial trial in spring 2024 built conviction in the merger combination. As of the funding announcement, EarthOptics had raised total outside investment of $79.1 million since its 2018 founding, including a $27.6 million Series B in January 2023. The company is positioned to lead agricultural intelligence through data-driven soil insights and carbon measurement capabilities. |
| Jan 2023 | Series B | Conti Ventures (lead); Louis Dreyfus Company; iSelect Fund; VTC Ventures; CHS Capital LLC; CNH Industrial; FHB Ventures; Route 66 Ventures; Leaps by Bayer; S2G Investments; Rabobank Food & Agri Innovation Fund; Cooperative Ventures | $28M | EarthOptics is an Arlington, Virginia-based company founded in 2018 by space scientist Lars Dyrud and agricultural economist Todd Martin that provides a cloud-based machine learning platform for soil and ground management. The company delivers point-of-care soil health insights related to physical, chemical, and biological attributes of soil in real time through its GroundOwl suite of capabilities, which leverages ground-based sensors, satellites, physical soil samples, machine learning models, and agronomic expertise to help farmers and ranchers make more-informed decisions about their land. In January 2023, EarthOptics closed a $27.6 million Series B funding round led by Conti Ventures, with participation from existing investors Leaps by Bayer, FHB Ventures, S2G Ventures, iSelect Fund, Route 66 Ventures, and Middleland Capital's VTC Ventures, as well as new investors Rabo Food & Ag Innovation Fund, CNH Industrial, Louis Dreyfus Company Ventures, and CHS and Growmark's Cooperative Ventures. The capital was intended to further build out EarthOptics' GroundOwl sensor suite capabilities, accelerate acreage growth, scale service providers, and meet growing customer demand. By 2022, the company demonstrated significant traction with 10x growth in acres covered and established new partnerships with global food companies, positioning itself as a leader in hyper-accurate soil measurement technology for carbon credit verification and agronomic optimization. |
| Sep 2021 | Series A | Leaps by Bayer (lead); iSelect Fund; FHB Ventures; Route 66 Ventures; S2G Investments; Middleland Capital | $10M | EarthOptics raised $10.3 million in its Series A funding round on September 21, 2021, led by Leaps by Bayer with participation from S2G Ventures, FHB Ventures, Middleland Capital’s VTC Ventures, Route 66 Ventures, and iSelect Fund. The company develops advanced remote sensing solutions including the GroundOwl sensor suite for soil sampling and machine learning applications like TillMapper and C-Mapper for mapping soil carbon, tillage, and other properties to support farmers in carbon sequestration verification, water and fertilizer optimization, and sustainable practices. The funding aimed to expand product offerings, scale across more farmland, and develop additional capabilities such as moisture mapping. |
| Feb 2020 | Pre-seed | - | $600K | - |
Who has invested in EarthOptics?
14 investors have backed EarthOptics across its funding rounds, including S2G Investments, Leaps by Bayer, Route 66 Ventures, iSelect Fund, Conti Ventures and FHB Ventures.
Lead investors include Conti Ventures, The Production Board (TPB) and Leaps by Bayer.
EarthOptics Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Sep 2021 | ||
| 2 | Participant | Sep 2021 | ||
| 2 | Participant | Sep 2021 | ||
| 2 | Lead | Sep 2021 | ||
| 2 | Lead | Jan 2023 | ||
| 2 | Participant | Sep 2021 | ||
| 1 | Participant | Jan 2023 | ||
| 1 | Participant | Jan 2023 | ||
| 1 | Participant | Jan 2023 | ||
| 1 | Participant | Jan 2023 | ||
| 1 | Lead | Nov 2024 | ||
| 1 | Participant | Jan 2023 | ||
This data is available for Pro users. Sign up to see all 14 EarthOptics investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by EarthOptics
EarthOptics has acquired 1 company to date.
Last acquisition by EarthOptics was on August 27th 2024. EarthOptics acquired Pattern Ag for undisclosed valuation.
Latest Acquisitions by EarthOptics
| Description | Pattern Ag is a Seattle-headquartered agritech firm offering soil microbiome analysis services for corn and soybean farms. The company tests soil samples to identify microbial communities linked to pest and disease pressures, then delivers recommendations on biological inputs, application timing, and placement to optimize crop yields and reduce chemical use. Farmers access results through an online platform with actionable insights tailored to Midwest growing conditions. |
| HQ Country | |
| HQ City | San Francisco, CA |
| Deal Date | 27 Aug 2024 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all EarthOptics acquisitions and their M&A valuation multiples. Start Free Trial | |
EarthOptics Competitors
EarthOptics competitors include listed companies like Tongwei and Borregaard, and private ones like Absolute, Indigo, Pivot Bio and Plenty.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $13B | $461M | $7.4B | 1.5x | ||
| Private | $210M | - | $500M | 2.4x | ||
| Private | $163M | - | $3.5B | 21.5x | ||
| Private | - | - | $2B | - | ||
| Private | - | - | $1.9B | - | ||
| Publicly listed | $807M | $169M | $1.6B | 2.2x |
EarthOptics Public Comps
EarthOptics is still privately-owned, but its public comps include Corteva, BASF, Archer-Daniels-Midland, Nutrien, Muyuan Foods, Novonesis, Bunge, First Solar, CF Industries and Qinghai Salt Lake Industry.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $17B | $2.9B | 3.3x | 3.2x | 19.5x | 13.9x | |||
| $69B | $8.2B | 1.1x | 1.0x | 8.9x | 8.6x | |||
| $80B | $2.9B | 0.6x | 0.6x | 17.4x | 11.2x | |||
| $27B | $6.1B | 1.9x | 1.8x | 8.2x | 8.0x | |||
| $21B | $5B | 2.0x | 2.3x | 8.7x | 16.1x | |||
| $4.8B | $1.6B | 7.1x | 6.7x | 21.7x | 17.9x | |||
| $70B | $2.3B | 0.6x | 0.5x | 17.9x | 11.2x | |||
| $5.2B | $2.1B | 3.8x | 4.0x | 9.7x | 7.7x | |||
This data is available for Pro users. Sign up to see all EarthOptics competitors and their valuation data. Start Free Trial | ||||||||
Common questions about EarthOptics
| When was EarthOptics founded? | EarthOptics was founded in 2018. |
| Where is EarthOptics headquartered? | EarthOptics is headquartered in Washington, DC, United States. |
| Is EarthOptics publicly listed? | No, EarthOptics is a private, VC-backed company. |
| How much funding has EarthOptics raised? | EarthOptics has raised $101M across 5 funding rounds. |
| What was EarthOptics' last funding round? | EarthOptics' last funding round was a $38M undisclosed-stage round in October 2025. |
| Who are EarthOptics' investors? | EarthOptics' investors include iSelect Fund, FHB Ventures, Route 66 Ventures, Leaps by Bayer, Conti Ventures, S2G Investments, Louis Dreyfus Company, VTC Ventures, CHS Capital LLC, CNH Industrial and 4 others. |
| Which companies are comparable to EarthOptics? | Companies comparable to EarthOptics include Tongwei, Absolute, Indigo, Pivot Bio, Plenty and Borregaard. |
| How many companies has EarthOptics acquired? | EarthOptics has acquired 1 company, including Pattern Ag. |
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