EarthOptics Funding, Investors & Competitors

EarthOptics has raised $101M across 5 funding rounds, most recently a $38M undisclosed-stage round in October 2025.

Last EarthOptics funding round

$38M

Undisclosed stage · Oct 2025

Cumulative funding EarthOptics raised

$101M

across 5 funding rounds

Key investors in EarthOptics

  • S2G Investments
  • Leaps by Bayer
  • Route 66 Ventures
  • iSelect Fund
  • Conti Ventures
  • FHB Ventures
  • Middleland Capital
  • Rabobank Food & Agri Innovation Fund

EarthOptics Overview

About EarthOptics

EarthOptics is a Raleigh, North Carolina-headquartered agritech company delivering soil health analytics via mobile scanning technology. Its platform captures physical, chemical, and biological soil data across millions of acres to inform precise fertilizer application, irrigation, and carbon sequestration strategies. Farmers access near-real-time maps for variable rate prescriptions, while carbon programs verify sequestration credits. EarthOptics partners with ag cooperatives and insurers in the Midwest and Southeast United States.


Founded

2018

HQ

United StatesWashington, DC

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

EarthOptics Funding History

EarthOptics has raised a total of $101M across 5 funding rounds.

EarthOptics' first fundraising round was a $600K pre-seed round in February 2020. The most recent completed round was a $38M undisclosed-stage round in October 2025.

EarthOptics funding rounds

EarthOptics funding rounds
DateStageInvestorsRaisedDeal Summary
Oct 2025Undisclosed stage-$38MEarthOptics is an agriculture technology company that specializes in soil digitization and predictive agronomy, transforming how farmers and ranchers understand and manage soil. The company combines next-generation sensors, advanced algorithms, and carbon analytics to build a Soil Cloud platform that empowers farmers to optimize operations sustainably, increase yields, and make data-driven decisions. The company's GroundOwl sensor suite and SoilMapper platform deliver hyper-accurate soil insights including compaction levels, nutrient composition, and carbon sequestration measurements. The company was formerly known as GroundTruth Ag, Inc. and is headquartered in Minneapolis, Minnesota. On October 28, 2025, EarthOptics announced a Series D funding round of $38.1 million. EarthOptics has demonstrated significant growth trajectory through multiple funding rounds. The company previously raised $27.6 million in Series B funding in January 2023 led by Conti Ventures, and a $24 million financing in November 2024 also led by Conti Ventures alongside new partners including Cibus Capital, RuralWorks Partners, and Norinchukin Bank. The company achieved tenfold growth in acres covered and partnerships with global food companies in 2022, and secured recognition from the USDA as a partner in their Climate Smart Partnership program.
Nov 2024Undisclosed stageConti Ventures (lead); The Production Board (TPB) (lead)$24MEarthOptics, founded in 2018 by space scientist Lars Dyrud and agricultural economist Todd Martin, provides a cloud-based machine learning platform for soil digitization and predictive agronomy. The company delivers near real-time actionable data for farmers and ranchers, including high-resolution soil property analysis, pest detection, fertilization optimization, and industry-first tillage prescriptions. In November 2024, EarthOptics completed a $24 million funding round led by repeat investors Conti Ventures (the venture arm of Continental Grain Company) and The Production Board, with new investors including Cibus Capital, RuralWorks Partners, and Norinchukin Bank. This round also included notable participation from Leaps by Bayer, S2G Ventures, Middleland Capital's VTC Ventures, Cooperative Ventures, iSelect Fund, Serra Ventures, TO VC, Route 66 Ventures, Shell Ventures, Pappas Capital, CNH Ventures, and Rabo Ventures. The company merged with Pattern Ag prior to this funding round, combining EarthOptics' proprietary field-based sensing technologies with Pattern Ag's lab-based analysis capabilities to create a vertically integrated business offering comprehensive soil intelligence. According to Evan Savell of Conti Ventures, a sold-out commercial trial in spring 2024 built conviction in the merger combination. As of the funding announcement, EarthOptics had raised total outside investment of $79.1 million since its 2018 founding, including a $27.6 million Series B in January 2023. The company is positioned to lead agricultural intelligence through data-driven soil insights and carbon measurement capabilities.
Jan 2023Series BConti Ventures (lead); Louis Dreyfus Company; iSelect Fund; VTC Ventures; CHS Capital LLC; CNH Industrial; FHB Ventures; Route 66 Ventures; Leaps by Bayer; S2G Investments; Rabobank Food & Agri Innovation Fund; Cooperative Ventures$28MEarthOptics is an Arlington, Virginia-based company founded in 2018 by space scientist Lars Dyrud and agricultural economist Todd Martin that provides a cloud-based machine learning platform for soil and ground management. The company delivers point-of-care soil health insights related to physical, chemical, and biological attributes of soil in real time through its GroundOwl suite of capabilities, which leverages ground-based sensors, satellites, physical soil samples, machine learning models, and agronomic expertise to help farmers and ranchers make more-informed decisions about their land. In January 2023, EarthOptics closed a $27.6 million Series B funding round led by Conti Ventures, with participation from existing investors Leaps by Bayer, FHB Ventures, S2G Ventures, iSelect Fund, Route 66 Ventures, and Middleland Capital's VTC Ventures, as well as new investors Rabo Food & Ag Innovation Fund, CNH Industrial, Louis Dreyfus Company Ventures, and CHS and Growmark's Cooperative Ventures. The capital was intended to further build out EarthOptics' GroundOwl sensor suite capabilities, accelerate acreage growth, scale service providers, and meet growing customer demand. By 2022, the company demonstrated significant traction with 10x growth in acres covered and established new partnerships with global food companies, positioning itself as a leader in hyper-accurate soil measurement technology for carbon credit verification and agronomic optimization.
Sep 2021Series ALeaps by Bayer (lead); iSelect Fund; FHB Ventures; Route 66 Ventures; S2G Investments; Middleland Capital$10MEarthOptics raised $10.3 million in its Series A funding round on September 21, 2021, led by Leaps by Bayer with participation from S2G Ventures, FHB Ventures, Middleland Capital’s VTC Ventures, Route 66 Ventures, and iSelect Fund. The company develops advanced remote sensing solutions including the GroundOwl sensor suite for soil sampling and machine learning applications like TillMapper and C-Mapper for mapping soil carbon, tillage, and other properties to support farmers in carbon sequestration verification, water and fertilizer optimization, and sustainable practices. The funding aimed to expand product offerings, scale across more farmland, and develop additional capabilities such as moisture mapping.
Feb 2020Pre-seed-$600K-

Who has invested in EarthOptics?

14 investors have backed EarthOptics across its funding rounds, including S2G Investments, Leaps by Bayer, Route 66 Ventures, iSelect Fund, Conti Ventures and FHB Ventures.

Lead investors include Conti Ventures, The Production Board (TPB) and Leaps by Bayer.


EarthOptics Investors

Investors in EarthOptics by funding rounds participated
InvestorHQRoundsRoleFirst check
iSelect FundUnited StatesSt Louis, MO2ParticipantSep 2021
FHB VenturesUnited StatesArkansas City, KS2ParticipantSep 2021
Route 66 VenturesUnited StatesWashington, DC2ParticipantSep 2021
Leaps by BayerGermanyLeverkusen2LeadSep 2021
Conti VenturesUnited StatesNew York City, NY2LeadJan 2023
S2G InvestmentsUnited StatesChicago, IL2ParticipantSep 2021
Louis Dreyfus CompanyNetherlandsRotterdam1ParticipantJan 2023
VTC VenturesHungaryRönök1ParticipantJan 2023
CHS Capital LLCUnited StatesUnited States1ParticipantJan 2023
CNH IndustrialUnited StatesBasildon1ParticipantJan 2023
The Production Board (TPB)United StatesSan Francisco, CA1LeadNov 2024
Rabobank Food & Agri Innovation FundNetherlandsUtrecht1ParticipantJan 2023

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by EarthOptics

EarthOptics has acquired 1 company to date.

Last acquisition by EarthOptics was on August 27th 2024. EarthOptics acquired Pattern Ag for undisclosed valuation.


Latest Acquisitions by EarthOptics

Pattern Ag
Description
Pattern Ag is a Seattle-headquartered agritech firm offering soil microbiome analysis services for corn and soybean farms. The company tests soil samples to identify microbial communities linked to pest and disease pressures, then delivers recommendations on biological inputs, application timing, and placement to optimize crop yields and reduce chemical use. Farmers access results through an online platform with actionable insights tailored to Midwest growing conditions.
HQ CountryUnited States
HQ City
San Francisco, CA
Deal Date27 Aug 2024
Valuationundisclosed
EV/Revenue
EV/EBITDA

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EarthOptics Competitors

EarthOptics competitors include listed companies like Tongwei and Borregaard, and private ones like Absolute, Indigo, Pivot Bio and Plenty.

Public and private companies comparable to EarthOptics
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
TongweiChinaChinaPublicly listed$13B$461M$7.4B1.5x
AbsoluteIndiaNew DelhiPrivate$210M-$500M2.4x
IndigoUnited StatesBoston, MAPrivate$163M-$3.5B21.5x
Pivot BioUnited StatesSan Francisco, CAPrivate--$2B-
PlentyUnited StatesSan Francisco, CAPrivate--$1.9B-
BorregaardNorwayNorwayPublicly listed$807M$169M$1.6B2.2x

EarthOptics Public Comps

EarthOptics is still privately-owned, but its public comps include Corteva, BASF, Archer-Daniels-Midland, Nutrien, Muyuan Foods, Novonesis, Bunge, First Solar, CF Industries and Qinghai Salt Lake Industry.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Corteva$17B$2.9B3.3x3.2x19.5x13.9x
BASF$69B$8.2B1.1x1.0x8.9x8.6x
Archer-Daniels-Midland$80B$2.9B0.6x0.6x17.4x11.2x
Nutrien$27B$6.1B1.9x1.8x8.2x8.0x
Muyuan Foods$21B$5B2.0x2.3x8.7x16.1x
Novonesis$4.8B$1.6B7.1x6.7x21.7x17.9x
Bunge$70B$2.3B0.6x0.5x17.9x11.2x
First Solar$5.2B$2.1B3.8x4.0x9.7x7.7x

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Common questions about EarthOptics

When was EarthOptics founded?EarthOptics was founded in 2018.
Where is EarthOptics headquartered?EarthOptics is headquartered in Washington, DC, United States.
Is EarthOptics publicly listed?No, EarthOptics is a private, VC-backed company.
How much funding has EarthOptics raised?EarthOptics has raised $101M across 5 funding rounds.
What was EarthOptics' last funding round?EarthOptics' last funding round was a $38M undisclosed-stage round in October 2025.
Who are EarthOptics' investors?EarthOptics' investors include iSelect Fund, FHB Ventures, Route 66 Ventures, Leaps by Bayer, Conti Ventures, S2G Investments, Louis Dreyfus Company, VTC Ventures, CHS Capital LLC, CNH Industrial and 4 others.
Which companies are comparable to EarthOptics?Companies comparable to EarthOptics include Tongwei, Absolute, Indigo, Pivot Bio, Plenty and Borregaard.
How many companies has EarthOptics acquired?EarthOptics has acquired 1 company, including Pattern Ag.

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