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- Credit Karma
Credit Karma Acquisition, Valuation, Funding & Investors
Credit Karma was acquired by Intuit for $8.1B in February 2020, a 8.1x multiple on $1B of revenue.
Credit Karma revenue at acquisition
$1B
Last twelve months · Feb 2020
Credit Karma revenue multiple at acquisition
8.1x
EV/Revenue · Feb 2020
Cumulative funding Credit Karma raised
$365M
across 4 funding rounds
About Credit Karma
Credit Karma is a San Francisco-headquartered personal finance platform offering free credit scores from TransUnion and VantageScore, plus recommendations for credit cards, loans, and insurance. Acquired by Intuit in 2020 for $7.1 billion, it features tax filing via Cash App Taxes and investing through M1 Finance integration. The service reaches users in the U.S. and Canada with weekly monitoring alerts.
Founded
2007
HQ
Website
Status
Acquired
Customer focus
B2C
Revenue model
Advertising
Revenue
$1B (Feb 2020)
Valuation
$4B (Mar 2018)
Credit Karma Acquisition
Credit Karma was acquired by Intuit for $8.1B on 24 February 2020.
The acquisition price implies a 8.1x revenue multiple on $1B of revenue.
Before the acquisition Credit Karma had raised $365M across 4 funding rounds.
| Acquirer | Date | Type | Price | EV/Revenue |
|---|---|---|---|---|
| 24 Feb 2020 | Strategic M&A | $8.1B | 8.1x |
Credit Karma Valuation
Credit Karma is currently valued at $4B, based on its secondary sale in March 2018.
The $500M round was led by Silver Lake, with participation from Employee Stock Option Fund and Esas Private Equity.
Credit Karma's valuation has grown 4.0x from $1B at its Series D in September 2014 to $4B in March 2018, across 3 priced rounds.
Credit Karma valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Mar 2018 | Secondary | $4B |
| Jun 2015 | Series E | $3.5B |
| Sep 2014 | Series D | $1B |
Credit Karma Funding History
Credit Karma has raised a total of $365M across 4 funding rounds, plus 1 secondary share sale.
Credit Karma's first fundraising round was a $30M Series B in April 2013. The most recent completed round was a $175M Series E in June 2015.
Credit Karma funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2018 | Secondary | Silver Lake (lead); Employee Stock Option Fund; Esas Private Equity | $500M | $4B | Credit Karma is a personal finance technology company offering free credit scores, identity monitoring, tax filing, and financial product recommendations to over 80 million members in North America. On March 28, 2018, Silver Lake acquired a significant minority stake worth approximately $500 million from existing equity holders in a secondary transaction, with Mike Bingle joining the board. The deal valued Credit Karma at roughly $4 billion, reflecting a 23% increase from its prior secondary round valuation of around $3.25 billion, positioning it as one of the highest-valued fintech companies at the time. Founder and CEO Kenneth Lin remained the largest shareholder, supported by co-founders and management to drive growth. Credit Karma had previously raised primary funding totaling about $369 million since 2007, including a $175 million round in 2015 from Tiger Global, Valinor, and Viking at a $3.5 billion valuation. The company had originated over $40 billion in credit products like credit cards, loans, and mortgages, with 80% of active members using mobile devices and ranking as the top finance app in the U.S. |
| Jun 2015 | Series E | Tiger Global; Viking Global Investors; Valinor Management | $175M | $3.5B | Credit Karma, a San Francisco-based fintech platform founded in 2007, provides free credit scores, reports, and monitoring to users while serving as a portal for personalized financial product offers like credit cards, loans, and insurance based on user credit profiles. By June 2015, it had grown to over 40 million members, leveraging a massive dataset representing $2.3 trillion in U.S. household debt to deliver tailored insights and analytics for users and partner companies. On June 23, 2015, Credit Karma raised $175 million in a Series D funding round from Tiger Global Management, Valinor Management, and Viking Global Investors, valuing the company at $3.5 billion post-money and bringing total funding to $368.5 million. The round positioned Credit Karma as a unicorn in the fintech space amid a surge in investments for online financial services. The company planned to use the funds to expand its platform, introducing features like quick student loan consolidation, customized insurance quotes, optimal credit card recommendations, and auto financing tools to cover all aspects of users' financial lives. CEO Ken Lin emphasized building a comprehensive financial platform that anticipates user needs. Credit Karma eyed an IPO within 1-2 years, reflecting strong growth and market traction. The high valuation underscored the lucrative potential of its data-driven model connecting consumers with financial products. |
| Sep 2014 | Series D | SV Angel (lead); GV; Felicis; QED Investors; Ribbit Capital; CapitalG; Founders Fund; Tiger Global; Susquehanna Growth Equity | $75M | $1B | Credit Karma, a San Francisco-based consumer credit monitoring company founded in 2007, raised $75 million in a Series D funding round on September 29, 2014, backed by Google Capital (now CapitalG), Tiger Global Management, and Susquehanna Growth Equity, with prior investors including SV Angel, Ribbit Capital, Felicis Ventures, QED Investors, and Founders Fund. The round valued the company at over $1 billion post-money, bringing total funding to approximately $193.5 million following an $85 million Series C in March 2014. At the time, Credit Karma served over 30 million customers, up 50% from February, providing free credit scores, reports, and financial product recommendations. The funding was intended to support ongoing growth initiatives and product development, reinforcing Credit Karma's position as a leading platform for consumer credit monitoring and finance. CEO Ken Lin highlighted the investment as validation of strong consumer demand and the company's market leadership. Unlike competitors, Credit Karma offered practical financial insights, helping users understand credit scores, loan applications, and debt management without subscription fees. The company had demonstrated rapid user growth, reaching 32 million users by late September 2014, positioning it for further expansion in personal finance services. |
| Mar 2014 | Series C | CapitalG (lead); Tiger Global; Susquehanna Growth Equity | $85M | - | Credit Karma, a consumer finance and technology company providing free credit scores, financial information, and personalized recommendations, raised $85 million in a Series C round in early 2014 led by CapitalG (then Google Capital), with participation from Susquehanna Growth Equity, Tiger Global, and Ribbit Capital, valuing the company at less than $1 billion. This round followed a $30 million Series B in 2013 led by Ribbit Capital and Susquehanna Growth Equity. By February 2014, Credit Karma had 20 million users, representing $1.2 trillion in U.S. consumer debt. In September/October 2014, Credit Karma announced a $75 million add-on growth round from existing investors CapitalG, Tiger Global Management, and Susquehanna Growth Equity, expected to close in Q4 2014 (aligning with the approximate December 3, 2014 date), bringing total equity investments to over $193.5 million including prior backers like Felicis Ventures, QED Investors, Founders Fund, and SV Angel. The company confirmed a post-money valuation exceeding $1 billion for this round, with user base growing 50-60% to over 30-32 million members. Funds were allocated to growth initiatives and product innovation in credit monitoring, financial education, and services like credit card and loan recommendations. Subsequent rounds included a $175 million raise in 2015 at $3.5 billion valuation and a $500 million secondary in 2018 at $4 billion, culminating in Intuit's $7.1 billion acquisition in 2020, where CapitalG exited. |
| Apr 2013 | Series B | Ribbit Capital (lead); Susquehanna Growth Equity (lead); Felicis; 500 Global | $30M | - | Credit Karma, a free online credit monitoring service founded in 2008, raised $30 million in Series B funding announced on April 2, 2013, led by Ribbit Capital and Susquehanna Growth Equity, with participation from existing investor Felicis Ventures. This brought total funding to $33.5 million following a prior Series A in 2009. The company had grown its user base to 10 million members and was launching a new Insight platform for real-time financial health monitoring, including account aggregation, positioning it as a competitor to services like Intuit's Mint. The funding was aimed at expanding the team from 60 to 100 employees, primarily in technical roles, investing in data centers, and enhancing infrastructure to support growth into a centralized financial services platform. Investors highlighted Credit Karma's exponential growth and trusted brand in personal finance. Ribbit Capital, focused on fintech disruptors, and Susquehanna Growth Equity brought operational expertise from backing companies like PaySimple and Lemon wallet. No specific post-money valuation, revenue numbers, ARR, EBITDA, or valuation multiples were disclosed in announcements. Sources noted revenue increased by over 4,000 percent since the 2009 Series A, but provided no absolute figures. Credit Karma later grew significantly, with Ribbit Capital holding a minority stake from March 2013 until its acquisition by Intuit in December 2020. |
Who has invested in Credit Karma?
15 investors have backed Credit Karma across its funding rounds, including Tiger Global, Susquehanna Growth Equity, Felicis, Ribbit Capital, CapitalG and 500 Global.
Lead investors include Silver Lake, SV Angel, CapitalG, Ribbit Capital and Susquehanna Growth Equity.
Credit Karma Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Mar 2014 | ||
| 3 | Lead | Apr 2013 | ||
| 2 | Participant | Apr 2013 | ||
| 2 | Lead | Apr 2013 | ||
| 2 | Lead | Mar 2014 | ||
| 1 | Lead | Mar 2018 | ||
| 1 | Lead | Sep 2014 | ||
| 1 | Participant | Sep 2014 | ||
| 1 | Participant | Sep 2014 | ||
| 1 | Participant | Sep 2014 | ||
| 1 | Participant | Mar 2018 | ||
| 1 | Participant | Jun 2015 | ||
| 1 | Participant | Jun 2015 | ||
This data is available for Pro users. Sign up to see all 15 Credit Karma investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Credit Karma
Credit Karma has acquired 9 companies to date.
Last acquisition by Credit Karma was on December 1st 2022. Credit Karma acquired SeedFi for undisclosed valuation.
Latest Acquisitions by Credit Karma
| Description | SeedFi is a San Francisco- and New York-headquartered fintech firm offering financial products for Americans living paycheck to paycheck. The company provides lower-cost credit access, credit-building tools, and savings plans to underserved consumers, operating through digital lending platforms licensed across multiple US states. | Haven Money is a New York City-headquartered fintech platform for joint financial management. Couples track expenses, automate savings transfers, and access high-yield checking accounts through a dashboard integrated with major US banks. | Callcredit Information Group is a Leeds-headquartered consumer data management firm serving UK financial services and retail. Acquired by Experian in 2018, it provides lifecycle marketing tools like decisioning engines and fraud detection. The company processes billions of data points for clients including HSBC and Tesco. | Noddle is a free credit monitoring service from TransUnion in the United Kingdom, allowing users to view reports from Equifax, Experian, and TransUnion. Launched in 2011, it alerts consumers to credit file changes and offers financial management tools. The service operates through Credit Karma's UK platform. | |
| HQ Country | |||||
| HQ City | San Francisco, CA | San Francisco, CA | Leeds | Leeds | |
| Deal Date | 1 Dec 2022 | 16 Dec 2019 | 4 Nov 2018 | 4 Nov 2018 | |
| Valuation | undisclosed | undisclosed | $1.4B | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Credit Karma acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Credit Karma Competitors
Credit Karma competitors include listed companies like StoneX Group and Nordnet, and private ones like ClearScore, iCapital Network, Carta and Wealthsimple.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $200M | - | $700M | 3.5x | ||
| Publicly listed | $132B | $2B | $8B | 5.0x | ||
| Publicly listed | $550M | - | $8.5B | 14.9x | ||
| Private | - | - | $7.5B | - | ||
| Private | $150M | - | $7.4B | 49.3x | ||
| Private | - | - | $7.3B | - |
Credit Karma Public Comps
Credit Karma is no longer listed, but its public comps include StoneX Group, PB Fintech, Nordnet, Swissquote, Allfunds, XP Investimentos, IG Group, MarketAxess, BGC Group and Kakaku.com.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $132B | $2B | 0.2x | 5.0x | 14.6x | - | |||
| $708M | $58M | 11.7x | 10.1x | 143.3x | 101.3x | |||
| $550M | - | 17.3x | 14.9x | - | - | |||
| $880M | - | 7.1x | 6.9x | - | - | |||
| $749M | $295M | 8.4x | 8.1x | 21.2x | 12.3x | |||
| $1.5B | $1.2B | 12.6x | 5.2x | 15.9x | 15.4x | |||
| $1.3B | $533M | 4.2x | 3.2x | 10.0x | 6.8x | |||
| $846M | $428M | 6.7x | 6.5x | 13.3x | 13.1x | |||
This data is available for Pro users. Sign up to see all Credit Karma competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Credit Karma
| When was Credit Karma founded? | Credit Karma was founded in 2007. |
| Where is Credit Karma headquartered? | Credit Karma is headquartered in San Francisco, CA, United States. |
| Is Credit Karma publicly listed? | No, Credit Karma was acquired by Intuit in February 2020. |
| Who acquired Credit Karma? | Credit Karma was acquired by Intuit in February 2020. |
| How much was Credit Karma acquired for? | Credit Karma was acquired for $8.1B in February 2020, a 8.1x revenue multiple. |
| What is Credit Karma's valuation? | Credit Karma was last valued at $4B in its secondary sale in March 2018. |
| How much funding has Credit Karma raised? | Credit Karma has raised $365M across 4 funding rounds. |
| What was Credit Karma's last funding round? | Credit Karma's last funding round was a $175M Series E in June 2015. |
| Who are Credit Karma's investors? | Credit Karma's investors include Tiger Global, Susquehanna Growth Equity, Felicis, Ribbit Capital, CapitalG, Silver Lake, SV Angel, GV, QED Investors, Founders Fund and 5 others. |
| Which companies are comparable to Credit Karma? | Companies comparable to Credit Karma include ClearScore, StoneX Group, Nordnet, iCapital Network, Carta and Wealthsimple. |
| How many companies has Credit Karma acquired? | Credit Karma has acquired 9 companies, including SeedFi, Haven Money, Callcredit Information, Noddle and Approved. |
| What was the largest acquisition by Credit Karma? | The $1.4B acquisition of Callcredit Information in November 2018 is the largest acquisition Credit Karma has made to date. |
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