Centra Valuation, Funding & Investors
Centra is valued at $52M as of May 2025.
Last Centra valuation
$52M
Strategic investment · May 2025
Last Centra funding round
$5M
Strategic investment · May 2025
Cumulative funding Centra raised
$105M
across 2 funding rounds
Key investors in Centra
Verdane
H&M Group Ventures
About Centra
Centra is a Stockholm-headquartered e-commerce platform powering direct-to-consumer and wholesale channels for global brands. With offices in Wroclaw, Poland, and New York City, it integrates PIM, order management, and multi-marketplace support for retailers like Filippa K and Gant. Centra enables headless commerce with ERP and logistics connectors.
Founded
2016
HQ
StockholmWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$52M (May 2025)
Centra Valuation
Centra is currently valued at $52M, based on its strategic investment round in May 2025.
The $5M round was led by H&M Group Ventures.
Centra valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| May 2025 | Strategic investment | $52M |
Centra Funding History
Centra has raised a total of $105M across 2 funding rounds.
Centra's first fundraising round was a $100M undisclosed-stage round in November 2021. The most recent completed round was a $5M strategic investment round in May 2025.
Centra funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2025 | Strategic investment | H&M Group Ventures (lead) | $5M | $52M | Centra is a fashion-focused e-commerce platform founded in 2016 that enables fashion brands to sell directly to consumers through DTC, wholesale, and omnichannel capabilities. It has partnered with several H&M portfolio brands including COS, ARKET, & Other Stories, and Weekday, which transitioned to Centra’s platform in 2024. H&M Group Ventures made a strategic minority stake investment in Centra in May 2025 to support global growth, R&D, and scaling in Europe and the US. The investment amount was not officially disclosed, though some media reported it as SEK 50 million. |
| Nov 2021 | Undisclosed stage | Verdane (lead) | $100M | - | Centra is a Stockholm-based SaaS e-commerce platform specializing in headless commerce solutions for fashion and lifestyle brands, offering direct-to-consumer (DTC) and digital wholesale modules to enable global e-commerce experiences. Founded in 2016, it serves midmarket consumer goods brands like Nudie Jeans, Ideal of Sweden, Stronger, Eton Shirts, and Sandqvist, positioning itself as a cost-effective alternative to complex enterprise solutions with API-based tools for B2B and B2C operations. On November 22, 2021, Centra secured a growth equity investment from Verdane, reported across sources as €10 million, SEK 100 million (approximately $11.1M), led by Verdane as a minority stake via its Verdane Capital X fund. The funding aims to accelerate international expansion, product development, and niche leadership in Europe for fashion and lifestyle brands, including organic growth across the Nordics and M&A opportunities. At the time, Centra demonstrated strong traction with around 50% year-on-year ARR growth and over 200 clients across Europe, marking it as one of the fastest-growing e-commerce platforms and a pioneer in headless commerce. Verdane, a Northern European growth equity firm with over €6 billion in commitments and extensive software investment experience, supports Centra's next growth phase. |
Who has invested in Centra?
2 investors have backed Centra across its funding rounds, including Verdane and H&M Group Ventures.
Lead investors include H&M Group Ventures and Verdane.
Centra Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 2 Centra investors. Start Free Trial | ||||
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Start Free TrialCentra Competitors
Centra competitors include listed companies like Netbay and Intershop Communications, and private ones like PowerBuy, Cadi, Dukaan® and Entando.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Los Angeles, CA | Private | - | - | $51M | - | |
| Los Angeles, CA | Private | - | - | $42M | - | |
 Bangalore | Private | $1M | - | $71M | 71.0x | |
| Miami, FL | Private | - | - | $51M | - | |
 Thailand | Publicly listed | $22M | $11M | $71M | 3.3x | |
 Germany | Publicly listed | $38M | $599K | $29M | 0.7x |
Centra Public Comps
Centra is still privately-owned, but its public comps include YES24, SunCar, Online Brands Nordic, Waqoo, Meds Apotek, Autopedia, Sportsman's Warehouse, Yoho Group Holdings, KT Millie Seojae and Grove Collaborative.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $456M | $1M | 0.4x | - | 173.5x | - | |||
| $489M | $9M | 0.3x | 0.3x | 17.6x | 8.9x | |||
| $48M | $2M | 1.1x | 0.8x | 26.9x | 12.6x | |||
| $13M | $2M | 3.8x | 3.8x | 25.5x | - | |||
| $103M | $2M | 0.4x | 0.4x | 22.5x | 9.7x | |||
| $57M | $5M | 0.5x | - | 6.2x | - | |||
| $1.2B | $2M | 0.4x | 0.4x | 320.8x | 17.6x | |||
| $94M | $4M | 0.2x | - | 4.7x | - | |||
This data is available for Pro users. Sign up to see all Centra competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Centra
| When was Centra founded? | Centra was founded in 2016. |
| Where is Centra headquartered? | Centra is headquartered in Stockholm, Sweden. |
| Is Centra publicly listed? | No, Centra is a private, VC-backed company. |
| What is Centra's valuation? | Centra was last valued at $52M in its strategic investment round in May 2025. |
| How much funding has Centra raised? | Centra has raised $105M across 2 funding rounds. |
| What was Centra's last funding round? | Centra's last funding round was a $5M strategic investment round in May 2025, led by H&M Group Ventures. |
| Who are Centra's investors? | Centra's investors include H&M Group Ventures and Verdane. |
| Which companies are comparable to Centra? | Companies comparable to Centra include PowerBuy, Cadi, Dukaan®, Entando, Netbay and Intershop Communications. |
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