BodyArmor Acquisition, Valuation, Funding & Investors

BodyArmor was acquired by Coca-Cola for $6.6B in November 2021, a 6.6x multiple on $1B of revenue.

BodyArmor acquisition price

$6.6B

Acquired by Coca-Cola · Nov 2021

BodyArmor revenue at acquisition

$1B

Last twelve months · Nov 2021

BodyArmor revenue multiple at acquisition

6.6x

EV/Revenue · Nov 2021

Cumulative funding BodyArmor raised

$336M

across 5 funding rounds

BodyArmor Overview

About BodyArmor

BodyArmor is an American sports drink brand owned by The Coca-Cola Company. It was founded in 2011 by Mike Repole, a co-founder of vitaminwater, and Lance Collins, and is made with potassium-rich electrolytes, coconut water, vitamins and no artificial colours or sweeteners. The range includes the original sports drink, a low-calorie Lyte version, zero-sugar drinks, SportWater and the Flash I.V. hydration products. It sells through retailers, convenience stores and distributors to consumers, and it is promoted through partnerships with professional athletes and sports leagues. It competes with Gatorade and Powerade in the sports drink category. Early backers included the basketball player Kobe Bryant and Dr Pepper Snapple, and Coca-Cola bought a minority stake in 2018 before acquiring full ownership in 2021. Its operating company is BA Sports Nutrition.


Founded

2011

HQ

United StatesNew York City, NY

Status

Acquired

Customer focus

B2B

Revenue model

Product sales

Revenue

$30M (Aug 2015)

Valuation

$2B (Aug 2018)

BodyArmor Acquisition

BodyArmor was acquired by Coca-Cola for $6.6B on 1 November 2021.

The acquisition price implies a 6.6x revenue multiple on $1B of revenue.

Before the acquisition BodyArmor had raised $336M across 5 funding rounds.

Coca-Cola acquired the remaining 85% stake in BODYARMOR, a premium sports drink brand founded in 2011 by Mike Repole and Lance Collins, for $5.6 billion in cash, achieving full ownership after initially purchasing a 15% stake in 2018. BODYARMOR offers hydration beverages with electrolytes, coconut water, antioxidants, low sodium, high potassium, natural flavors and sweeteners, and no artificial colors, positioning it as a healthier alternative in the sports drink category. The brand, which gained prominence with Kobe Bryant's investment in 2013, had grown retail sales over threefold since 2018 and surpassed Powerade to become the second-largest U.S. sports drink behind Gatorade by 2021, with sales exceeding $1 billion that year. The acquisition, Coca-Cola's largest ever, aims to bolster its position against PepsiCo's Gatorade through BODYARMOR's innovation in health-and-wellness products and athlete endorsements from figures like Mike Trout, Mookie Betts, and James Harden. BODYARMOR will operate as a separate business unit, with Coca-Cola collaborating with founder Mike Repole on marketing, packaging, and innovation for its still beverages portfolio. The deal was funded by cash on hand, aligning with Coca-Cola's strategy for growth-oriented, complementary brands.

BodyArmor acquisition details
AcquirerDateTypePriceEV/Revenue
1 Nov 2021Strategic M&A$6.6B6.6x

Sources: investors.coca-colacompany.com, cfo.com

BodyArmor Valuation

BodyArmor is currently valued at $2B, based on its strategic investment round in August 2018. Read the announcement ↗

The $300M round was led by Coca-Cola.

BodyArmor's valuation has grown 33x from $60M at its Series A in March 2014 to $2B in August 2018, across 3 priced rounds.

BodyArmor valuation by funding round

Revenue multiple
BodyArmor valuation by funding round
DateStageValuationRevenue Multiple
Aug 2018Strategic investment$2B-
Aug 2015Strategic investment$170M5.7x
Mar 2014Series A$60M6.0x

BodyArmor Revenue

BodyArmor's latest recorded revenue is $30M, as of its strategic investment round in August 2015. At a $170M valuation, that implies a 5.7x revenue multiple.

Revenue grew from $10M in March 2014 to $30M in August 2015, while the revenue multiple moved from 6.0x to 5.7x.

BodyArmor revenue by funding round

BodyArmor revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Aug 2015$30M$170M5.7xStrategic investment
Mar 2014$10M$60M6.0xSeries A

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

BodyArmor Funding History

BodyArmor has raised a total of $336M across 5 funding rounds.

BodyArmor's first fundraising round was a $1M seed round in May 2013. The most recent completed round was a $300M strategic investment round in August 2018.

BodyArmor funding rounds

BodyArmor funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2018Strategic investmentCoca-Cola (lead)$300M$2BBodyArmor is a premium sports drink brand offering hydration products with coconut water, low sodium, high potassium, no artificial colors, and sugar instead of high fructose corn syrup. Coca-Cola acquired a minority ownership stake in BodyArmor on August 14, 2018, through a $300 million investment that valued the company at $2 billion. The deal provided BodyArmor access to Coca-Cola's bottling system to accelerate distribution and growth. The investment was structured to allow Coca-Cola to increase its ownership in the future under defined terms and was part of Coca-Cola's North America Venturing and Emerging Brands portfolio. BodyArmor positioned itself as a healthier alternative in the sports drink category, competing against Gatorade and Powerade, with endorsements from athletes like Kobe Bryant, who became the third-largest shareholder in 2013 with a $6 million investment.
Apr 2016Strategic investmentKeurig Dr Pepper$6M-Dr Pepper Snapple Group invested an additional 6 million dollars in BodyArmor in a deal finalized in March 2016 and announced on 4 April 2016. The investment raised its ownership of BA Sports Nutrition, the maker of the BodyArmor sports drink, from 11.7 percent to 15.5 percent. It came about seven months after the company first bought its 11.7 percent stake for 20 million dollars, and it made Dr Pepper Snapple the second-largest shareholder behind chairman and co-founder Mike Repole. Repole said the new money would go toward additional staffing and marketing. Dr Pepper Snapple had been distributing BodyArmor as an allied brand since 2013 and was expanding its distribution through its direct store delivery network across 34 states. BodyArmor was co-founded in 2011 by Repole and Lance Collins and sells a premium sports drink made with coconut water, potassium electrolytes, vitamins and cane sugar, positioned as a healthier alternative to Gatorade and Powerade. The business was later bought outright by Coca-Cola, which paid 5.6 billion dollars for the remaining 85 percent in 2021.
Aug 2015Strategic investmentKeurig Dr Pepper$20M$170MBodyArmor SuperDrink, founded in 2012 by Mike Repole (co-founder of vitaminwater) and Lance Collins (founder of Fuze), is a premium sports drink made with potassium-packed electrolytes, coconut water, vitamins, and pure cane sugar, with no artificial colors or flavors. It launched with backing from sports stars like Kobe Bryant, Andrew Luck, and Mike Trout, positioning itself as a healthier rival to Gatorade and Powerade in the $6.81 billion U.S. sports drink market dominated by PepsiCo (77% share) and Coca-Cola (20% share) in 2014. In August 2015, Dr Pepper Snapple Group (DPS) invested $20 million for an 11.7% stake in BA Sports Nutrition LLC, owner of BodyArmor, implying a $170 million valuation according to Wells Fargo analyst Bonnie Herzog. BodyArmor had approximately $30 million in retail sales in 2014, with sales up 180% so far in 2015, expected to exceed $50 million that year, and projected to reach $100 million in 2016 as DPS expanded distribution from 25,000 to 50,000 stores nationwide using its direct store delivery network. The investment built on BodyArmor's prior allied brand status with DPS since 2013 and aimed to accelerate growth amid declining soda sales. This marked the second collaboration between DPS and Repole, following vitaminwater's growth in DPS's system from 2000-2007. DPS's portfolio of third-party allied brands included Big Red, Fiji Water, Vita Coco, Bai Brands, Neuro, SunnyD, and others, with BodyArmor fitting into DPS's strategy to diversify into faster-growing categories like sports drinks. The deal had no material impact on DPS's financial statements, and DPS later increased its investment with an additional $6 million stake.
Mar 2014Series AKobe Bryant$9M$60MBodyArmor is a sports drink company positioned as a healthier alternative to Gatorade, with no artificial sweeteners or colors. It was co-founded by Mike Repole, previously of Glaceau (sold to Coca-Cola for $4.1 billion in 2007), and Lance Collins of Fuze tea. In March 2014, Kobe Bryant invested $6 million for a 10% stake, implying a $60 million valuation. The company had generated $10 million in revenue in the year prior to this investment. This early funding round marked significant backing for BodyArmor shortly after its launch. Kobe's involvement highlighted the brand's potential in the competitive sports beverage market dominated by Gatorade.
May 2013Seed-$1M--

Who has invested in BodyArmor?

3 investors have backed BodyArmor across its funding rounds, including Keurig Dr Pepper, Coca-Cola and Kobe Bryant.

Lead investors include Coca-Cola.


BodyArmor Investors

Investors in BodyArmor by funding rounds participated
InvestorHQRoundsRoleFirst check
Keurig Dr PepperUnited StatesBurlington2ParticipantAug 2015

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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BodyArmor Competitors

BodyArmor competitors include listed companies like Masan Consumer, Pilgrims Pride, Sam Yang Foods and Emmi, and private ones like Peranel and Global Eggs.

Public and private companies comparable to BodyArmor
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Masan ConsumerVietnamVietnamPublicly listed$1.2B$307M$6.6B5.0x
Pilgrims PrideUnited StatesUnited StatesPublicly listed$18B$2.1B$6.8B0.5x
Sam Yang FoodsSouth KoreaSouth KoreaPublicly listed$1.7B$435M$6.8B3.1x
EmmiSwitzerlandSwitzerlandPublicly listed$5.8B$587M$6.3B1.3x
PeranelFranceParisPrivate$4.3B$570M$5.6B1.3x
Global EggsLuxembourgLuxembourgPrivate$2B$500M$8B4.0x

BodyArmor Public Comps

BodyArmor is no longer listed, but its public comps include Masan Consumer, Pilgrims Pride, Sam Yang Foods, Emmi, Campbell's, Sojitz, Toyo Suisan, Sigma Foods, Hebei Yangyuan Zhihui and Dabur India.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Masan Consumer$1.2B$307M5.5x5.0x21.5x19.9x
Pilgrims Pride$18B$2.1B0.5x0.5x4.6x6.7x
Sam Yang Foods$1.7B$435M3.9x3.1x15.5x11.9x
Emmi$5.8B$587M1.3x1.3x12.9x12.3x
Campbell's$9.7B$1.3B1.5x1.5x11.3x9.2x
Sojitz$17B$1.1B0.8x0.8x13.1x15.1x
Toyo Suisan$3.4B$673M1.4x1.4x7.1x7.2x
Sigma Foods$9.5B$1.2B0.9x0.9x7.4x7.8x

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Common questions about BodyArmor

When was BodyArmor founded?BodyArmor was founded in 2011.
Where is BodyArmor headquartered?BodyArmor is headquartered in New York City, NY, United States.
Is BodyArmor publicly listed?No, BodyArmor was acquired by Coca-Cola in November 2021.
Who acquired BodyArmor?BodyArmor was acquired by Coca-Cola in November 2021.
How much was BodyArmor acquired for?BodyArmor was acquired for $6.6B in November 2021, a 6.6x revenue multiple.
What is BodyArmor's valuation?BodyArmor was last valued at $2B in its strategic investment round in August 2018.
How much funding has BodyArmor raised?BodyArmor has raised $336M across 5 funding rounds.
What was BodyArmor's last funding round?BodyArmor's last funding round was a $300M strategic investment round in August 2018, led by Coca-Cola.
Who are BodyArmor's investors?BodyArmor's investors include Keurig Dr Pepper, Kobe Bryant and Coca-Cola.
What is BodyArmor's revenue?BodyArmor's latest recorded revenue is $30M (August 2015).
What is BodyArmor's revenue multiple?BodyArmor's latest valuation implies a 5.7x revenue multiple ($170M valuation on $30M of revenue).
Which companies are comparable to BodyArmor?Companies comparable to BodyArmor include Masan Consumer, Pilgrims Pride, Sam Yang Foods, Emmi, Peranel and Global Eggs.

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