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- BodyArmor
BodyArmor Acquisition, Valuation, Funding & Investors
BodyArmor was acquired by Coca-Cola for $6.6B in November 2021, a 6.6x multiple on $1B of revenue.
BodyArmor revenue at acquisition
$1B
Last twelve months · Nov 2021
BodyArmor revenue multiple at acquisition
6.6x
EV/Revenue · Nov 2021
Cumulative funding BodyArmor raised
$36M
across 4 funding rounds
About BodyArmor
BodyArmor is a New York-headquartered beverage company producing natural sports drinks fortified with electrolytes, vitamins, and coconut water. Distributed nationwide in the United States through major retailers like Walmart and Amazon, its lineup includes flavors such as Lyte and Edge, emphasizing hydration without artificial ingredients. Acquired by The Coca-Cola Company in 2021, BodyArmor holds a significant share in the premium sports drink market. The brand partners with NBA stars and professional teams for endorsements and sponsorships.
Founded
2011
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Product sales
Revenue
$1B (Aug 2018)
Valuation
$2B (Aug 2018)
Sectors
BodyArmor Acquisition
BodyArmor was acquired by Coca-Cola for $6.6B on 1 November 2021.
The acquisition price implies a 6.6x revenue multiple on $1B of revenue.
Before the acquisition BodyArmor had raised $36M across 4 funding rounds.
Coca-Cola acquired the remaining 85% stake in BODYARMOR, a premium sports drink brand founded in 2011 by Mike Repole and Lance Collins, for $5.6 billion in cash, achieving full ownership after initially purchasing a 15% stake in 2018. BODYARMOR offers hydration beverages with electrolytes, coconut water, antioxidants, low sodium, high potassium, natural flavors and sweeteners, and no artificial colors, positioning it as a healthier alternative in the sports drink category. The brand, which gained prominence with Kobe Bryant's investment in 2013, had grown retail sales over threefold since 2018 and surpassed Powerade to become the second-largest U.S. sports drink behind Gatorade by 2021, with sales exceeding $1 billion that year. The acquisition, Coca-Cola's largest ever, aims to bolster its position against PepsiCo's Gatorade through BODYARMOR's innovation in health-and-wellness products and athlete endorsements from figures like Mike Trout, Mookie Betts, and James Harden. BODYARMOR will operate as a separate business unit, with Coca-Cola collaborating with founder Mike Repole on marketing, packaging, and innovation for its still beverages portfolio. The deal was funded by cash on hand, aligning with Coca-Cola's strategy for growth-oriented, complementary brands.
| Acquirer | Date | Type | Price | EV/Revenue |
|---|---|---|---|---|
| 1 Nov 2021 | Strategic M&A | $6.6B | 6.6x |
BodyArmor Valuation
BodyArmor is currently valued at $2B, based on its strategic investment round in August 2018.
The $6M round was led by Coca-Cola.
BodyArmor's valuation has grown 33x from $60M at its Series A in February 2014 to $2B in August 2018, across 3 priced rounds.
BodyArmor valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Aug 2018 | Strategic investment | $2B | 2.0x |
| Aug 2015 | Strategic investment | $170M | 5.7x |
| Feb 2014 | Series A | $60M | 6.0x |
BodyArmor Revenue
BodyArmor's latest recorded revenue is $1B, as of its strategic investment round in August 2018. At a $2B valuation, that implies a 2.0x revenue multiple.
Revenue grew from $10M in February 2014 to $1B in August 2018, while the revenue multiple moved from 6.0x to 2.0x.
BodyArmor revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Aug 2018 | $1B | $2B | 2.0x | Strategic investment |
| Aug 2015 | $30M | $170M | 5.7x | Strategic investment |
| Feb 2014 | $10M | $60M | 6.0x | Series A |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
BodyArmor Funding History
BodyArmor has raised a total of $36M across 4 funding rounds.
BodyArmor's first fundraising round was a $1M seed round in May 2013. The most recent completed round was a $6M strategic investment round in August 2018.
BodyArmor funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Aug 2018 | Strategic investment | Coca-Cola (lead) | $6M | $2B | BodyArmor is a premium sports drink brand offering hydration products with coconut water, low sodium, high potassium, no artificial colors, and sugar instead of high fructose corn syrup. Coca-Cola acquired a minority ownership stake in BodyArmor on August 14, 2018, through a $300 million investment that valued the company at $2 billion. The deal provided BodyArmor access to Coca-Cola's bottling system to accelerate distribution and growth. The investment was structured to allow Coca-Cola to increase its ownership in the future under defined terms and was part of Coca-Cola's North America Venturing and Emerging Brands portfolio. BodyArmor positioned itself as a healthier alternative in the sports drink category, competing against Gatorade and Powerade, with endorsements from athletes like Kobe Bryant, who became the third-largest shareholder in 2013 with a $6 million investment. |
| Aug 2015 | Strategic investment | Dr Pepper Snapple Group | $20M | $170M | BodyArmor SuperDrink, founded in 2012 by Mike Repole (co-founder of vitaminwater) and Lance Collins (founder of Fuze), is a premium sports drink made with potassium-packed electrolytes, coconut water, vitamins, and pure cane sugar, with no artificial colors or flavors. It launched with backing from sports stars like Kobe Bryant, Andrew Luck, and Mike Trout, positioning itself as a healthier rival to Gatorade and Powerade in the $6.81 billion U.S. sports drink market dominated by PepsiCo (77% share) and Coca-Cola (20% share) in 2014. In August 2015, Dr Pepper Snapple Group (DPS) invested $20 million for an 11.7% stake in BA Sports Nutrition LLC, owner of BodyArmor, implying a $170 million valuation according to Wells Fargo analyst Bonnie Herzog. BodyArmor had approximately $30 million in retail sales in 2014, with sales up 180% so far in 2015, expected to exceed $50 million that year, and projected to reach $100 million in 2016 as DPS expanded distribution from 25,000 to 50,000 stores nationwide using its direct store delivery network. The investment built on BodyArmor's prior allied brand status with DPS since 2013 and aimed to accelerate growth amid declining soda sales. This marked the second collaboration between DPS and Repole, following vitaminwater's growth in DPS's system from 2000-2007. DPS's portfolio of third-party allied brands included Big Red, Fiji Water, Vita Coco, Bai Brands, Neuro, SunnyD, and others, with BodyArmor fitting into DPS's strategy to diversify into faster-growing categories like sports drinks. The deal had no material impact on DPS's financial statements, and DPS later increased its investment with an additional $6 million stake. |
| Feb 2014 | Series A | - | $9M | $60M | BodyArmor is a sports drink company positioned as a healthier alternative to Gatorade, with no artificial sweeteners or colors. It was co-founded by Mike Repole, previously of Glaceau (sold to Coca-Cola for $4.1 billion in 2007), and Lance Collins of Fuze tea. In March 2014, Kobe Bryant invested $6 million for a 10% stake, implying a $60 million valuation. The company had generated $10 million in revenue in the year prior to this investment. This early funding round marked significant backing for BodyArmor shortly after its launch. Kobe's involvement highlighted the brand's potential in the competitive sports beverage market dominated by Gatorade. |
| May 2013 | Seed | - | $1M | - | - |
Who has invested in BodyArmor?
2 investors have backed BodyArmor across its funding rounds, including Coca-Cola and Dr Pepper Snapple Group.
Lead investors include Coca-Cola.
BodyArmor Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialBodyArmor Competitors
BodyArmor competitors include listed companies like Fonterra, Lamb Weston, Campbell's and Ingredion, and private ones like Impossible Foods and Peranel.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $14B | $1.2B | $6.4B | 0.7x | ||
| Publicly listed | $6.6B | $983M | $6.4B | 1.6x | ||
| Publicly listed | $10B | $1.6B | $6.3B | 1.4x | ||
| Publicly listed | $7.2B | $1.2B | $6.2B | 1.0x | ||
| Private | $460M | - | $7B | 15.2x | ||
| Private | - | - | $5.6B | - |
BodyArmor Public Comps
BodyArmor is no longer listed, but its public comps include Fonterra, Lamb Weston, Campbell's, Ingredion, Pilgrims Pride, Sam Yang Foods, Toyo Suisan, Dabur India, CELSIUS Energy Drinks and Glanbia.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $14B | $1.2B | 0.7x | 0.7x | 7.9x | 7.5x | |||
| $6.6B | $983M | 1.6x | 1.6x | 10.4x | 8.9x | |||
| $10B | $1.6B | 1.3x | 1.4x | 8.6x | 8.5x | |||
| $7.2B | $1.2B | 1.0x | 1.0x | 5.7x | 6.0x | |||
| $18B | $2.1B | 0.5x | 0.5x | 4.7x | 6.0x | |||
| $1.7B | $428M | 4.1x | 3.4x | 16.4x | 13.1x | |||
| $3.4B | $684M | 1.3x | 1.3x | 6.6x | 6.8x | |||
| $1.4B | $276M | 5.0x | 4.7x | 24.5x | 24.9x | |||
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Common questions about BodyArmor
| When was BodyArmor founded? | BodyArmor was founded in 2011. |
| Where is BodyArmor headquartered? | BodyArmor is headquartered in New York City, NY, United States. |
| Is BodyArmor publicly listed? | No, BodyArmor was acquired by Coca-Cola in November 2021. |
| Who acquired BodyArmor? | BodyArmor was acquired by Coca-Cola in November 2021. |
| How much was BodyArmor acquired for? | BodyArmor was acquired for $6.6B in November 2021, a 6.6x revenue multiple. |
| What is BodyArmor's valuation? | BodyArmor was last valued at $2B in its strategic investment round in August 2018. |
| How much funding has BodyArmor raised? | BodyArmor has raised $36M across 4 funding rounds. |
| What was BodyArmor's last funding round? | BodyArmor's last funding round was a $6M strategic investment round in August 2018, led by Coca-Cola. |
| Who are BodyArmor's investors? | BodyArmor's investors include Coca-Cola and Dr Pepper Snapple Group. |
| What is BodyArmor's revenue? | BodyArmor's latest recorded revenue is $1B (August 2018). |
| What is BodyArmor's revenue multiple? | BodyArmor's latest valuation implies a 2.0x revenue multiple ($2B valuation on $1B of revenue). |
| Which companies are comparable to BodyArmor? | Companies comparable to BodyArmor include Fonterra, Lamb Weston, Campbell's, Ingredion, Impossible Foods and Peranel. |
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