Auro Travel Valuation, Funding & Investors

Auro Travel is valued at $623M as of February 2025.

Last Auro Travel valuation

$623M

Strategic investment · Feb 2025

Last Auro Travel funding round

$187M

Strategic investment · Feb 2025

Cumulative funding Auro Travel raised

$198M

across 2 funding rounds

Key investors in Auro Travel

  • FJ Labs
  • GP Bullhound
  • Uber
  • Hugo Arevalo
  • Felix Ruiz Hernandez
  • Zaryn Dentzel

Auro Travel Overview

About Auro Travel

Auro Travel is a Madrid-headquartered car service operating Spain's largest private vehicle fleet for chauffeured transfers with English-speaking drivers. Services cover airport pickups at Madrid-Barajas and Barcelona-El Prat, city tours in Seville and Valencia, and corporate events nationwide. Vehicles range from Mercedes E-Class sedans to minivans seating eight, all equipped with GPS tracking and insurance up to 50 million euros liability. Bookings support hourly hires and long-distance trips to Marbella and Ibiza.


Founded

2017

HQ

SpainMadrid

Status

Privately held

Customer focus

B2B

Revenue model

Services

Valuation

$623M (Feb 2025)

Auro Travel Valuation

Auro Travel is currently valued at $623M, based on its strategic investment round in February 2025.

The $187M round was led by Uber.

Auro Travel valuation by funding round

Auro Travel valuation by funding round
DateStageValuation
Feb 2025Strategic investment$623M

Auro Travel Funding History

Auro Travel has raised a total of $198M across 2 funding rounds.

Auro Travel's first fundraising round was a $11M Series A in July 2019. The most recent completed round was a $187M strategic investment round in February 2025.

Auro Travel funding rounds

Auro Travel funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2025Strategic investmentUber (lead)$187M$623MAuro New Transport Concept is a Spanish transportation company that Uber acquired a 30% stake in for €220 million on February 28, 2025, as part of a strategic expansion of its footprint in the Spanish market. Based on the €220 million investment for a 30% stake, the implied post-money valuation of Auro is approximately €733.33 million. The transaction demonstrates Uber's commitment to strengthening its position in Spain's mobility sector.
Jul 2019Series AGP Bullhound (lead); Zaryn Dentzel; Hugo Arevalo; José Antonio Parrondo; Felix Ruiz Hernandez; FJ Labs$11M-Auro Travel is a Madrid-based company founded in 2017 that provides car services with professional drivers, operating in Madrid, Barcelona, Malaga, and Valencia. The company secured a €10 million ($11.2M) investment round backed by GP Bullhound, FJ Labs, and individual investors including Félix Ruiz, Zaryn Dentzel, Hugo Arévalo, and José Antonio Parrondo. CEO Jaime Banús leads the firm, which offers legal, discreet, and tailored driving services. The round occurred around 2019, with GP Bullhound as a key backer. Auro Travel reported sales of €4.4 million in 2017, reflecting early traction in the Spanish market.

Who has invested in Auro Travel?

7 investors have backed Auro Travel across its funding rounds, including FJ Labs, GP Bullhound, Uber, Hugo Arevalo, Felix Ruiz Hernandez and Zaryn Dentzel.

Lead investors include Uber and GP Bullhound.


Auro Travel Investors

Investors in Auro Travel by funding rounds participated
InvestorHQRoundsRoleFirst check
Zaryn DentzelSpainMadrid1ParticipantJul 2019
Hugo ArevaloSpainMadrid1ParticipantJul 2019
José Antonio ParrondoSpainMadrid1ParticipantJul 2019
UberUnited StatesSan Francisco, CA1LeadFeb 2025
Felix Ruiz HernandezSpainMadrid1ParticipantJul 2019

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Auro Travel Competitors

Auro Travel competitors include listed companies like Movida, Gür-Sel Turizm, Lotte Tour Development and H.I.S. Group, and private ones like Concesionaria Mexiquense and SMARTSCORE.

Public and private companies comparable to Auro Travel
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
MovidaBrazilBrazilPublicly listed$2.9B$984M$624M1.5x
Concesionaria MexiquenseMexicoMexicoPrivate--$610M-
Gür-Sel TurizmTurkeyTurkeyPublicly listed$171M$54M$578M-
Lotte Tour DevelopmentSouth KoreaSouth KoreaPublicly listed$476M$167M$677M2.9x
SMARTSCORESouth KoreaSeoulPrivate--$688M-
H.I.S. GroupJapanJapanPublicly listed$2.4B$125M$555M0.4x

Auro Travel Public Comps

Auro Travel is still privately-owned, but its public comps include Movida, Gür-Sel Turizm, Lotte Tour Development, H.I.S. Group, Issta, Rainbow Tours, Emei Shan Tourism, Verra Mobility, eDreams ODIGEO and UTour Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Movida$2.9B$984M1.6x1.5x4.7x3.8x
Gür-Sel Turizm$171M$54M3.2x-10.3x-
Lotte Tour Development$476M$167M3.2x2.9x9.2x8.0x
H.I.S. Group$2.4B$125M0.4x0.4x8.2x7.1x
Issta$193M$84M7.0x-16.2x-
Rainbow Tours$1.2B$89M0.4x0.4x5.3x5.5x
Emei Shan Tourism$139M$43M3.2x3.4x10.5x12.2x
Verra Mobility$979M$374M1.6x1.6x4.2x4.0x

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Common questions about Auro Travel

When was Auro Travel founded?Auro Travel was founded in 2017.
Where is Auro Travel headquartered?Auro Travel is headquartered in Madrid, Spain.
Is Auro Travel publicly listed?No, Auro Travel is a private, VC-backed company.
What is Auro Travel's valuation?Auro Travel was last valued at $623M in its strategic investment round in February 2025.
How much funding has Auro Travel raised?Auro Travel has raised $198M across 2 funding rounds.
What was Auro Travel's last funding round?Auro Travel's last funding round was a $187M strategic investment round in February 2025, led by Uber.
Who are Auro Travel's investors?Auro Travel's investors include Zaryn Dentzel, Hugo Arevalo, José Antonio Parrondo, Uber, Felix Ruiz Hernandez, FJ Labs and GP Bullhound.
Which companies are comparable to Auro Travel?Companies comparable to Auro Travel include Movida, Concesionaria Mexiquense, Gür-Sel Turizm, Lotte Tour Development, SMARTSCORE and H.I.S. Group.

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