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- Addi
Addi Valuation, Funding & Investors
Addi is valued at $350M as of September 2023.
Last Addi valuation
$350M
Series B · Sep 2023
Last Addi funding round
$85M
Series D · Jun 2026
Cumulative funding Addi raised
$342M
across 9 funding rounds
Key investors in Addi
MONASHEES
Andreessen Horowitz
Citius
Union Square Ventures
Quona Capital
Foundation Capital
About Addi
Addi is a Bogotá-headquartered fintech company offering buy-now-pay-later credit solutions integrated into retail point-of-sale systems across Colombia. Users apply for instant credit approvals during checkout at partner stores and repay in interest-free installments over three to twelve months. Backed by investors like Kaszek Ventures, Addi serves over 1,000 merchant partners including Falabella and processes millions in transaction volume annually.
Founded
2018
HQ
Website
Status
Privately held
Customer focus
B2B & B2C
Revenue model
Product sales
Valuation
$350M (Sep 2023)
Addi Valuation
Addi is currently valued at $350M, based on its Series B in September 2023.
The $36M round included SquareOne Capital, Union Square Ventures, GIC, Greycroft, Andreessen Horowitz and 3 other investors.
Addi's valuation has moved from $700M at its Series C in December 2021 to $350M in September 2023, across 2 priced rounds.
Addi valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Sep 2023 | Series B | $350M |
| Dec 2021 | Series C | $700M |
Addi Funding History
Addi has raised a total of $342M across 9 funding rounds.
Addi's first fundraising round was a $2M seed round in October 2018. The most recent completed round was a $85M Series D in June 2026.
Addi funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2026 | Series D | Banco BTG Pactual (lead); Citius (lead); GIC; MONASHEES | $85M | - | BTG Pactual Timberland Investment Group (BTG Pactual TIG), one of the world's largest timberland managers, closed fundraising for its Latin American Reforestation Strategy at US$1.24 billion in commitments on April 28, 2026, marking the largest reforestation fund closed to date. The fund is structured as a dedicated reforestation and restoration vehicle aiming to deliver durable climate impact, tangible benefits for rural communities, biodiversity outcomes, and sustainable commercial production. On June 10, 2026, BNDES committed R$200 million in debt finance to the Camapuã site, a 49,400-hectare Cerrado restoration project expected to generate approximately 36 million carbon credits over its life. BTG Pactual TIG is recognized as a leading global timberland investment manager with operations concentrated primarily in Brazil, where 84.5% of its workforce is located. The company has grown its headcount by 42.0% from 2023 to 2025, reaching 3,201 employees in 2025. The reforestation strategy represents a model for large-scale ecological restoration with sustainable commercial production potential. |
| Sep 2023 | Series B | SquareOne Capital; Union Square Ventures; GIC; Greycroft; Andreessen Horowitz; Citius; Quona Capital; MONASHEES | $36M | $350M | - |
| Dec 2021 | Series C | GIC (lead); SoftBank Group; Union Square Ventures; Andreessen Horowitz; Notable Capital; MONASHEES | $80M | $700M | - |
| Sep 2021 | Series B | Greycroft (lead); Union Square Ventures; Intersection Fintech Ventures; Andreessen Horowitz; Endeavor Catalyst; Citius; Foundation Capital; Quona Capital; Notable Capital; MONASHEES | $75M | - | Addi is a fintech and digital commerce startup headquartered in Bogota, Colombia and São Paulo, Brazil, founded in 2018 to power digital commerce in Latin America. The company's flagship product is a Buy Now Pay Later (BNPL) offering that allows customers to make purchases in minutes with no additional costs, paperwork, or complications. By September 2021, Addi had established itself as a key partner for online retailers, with hundreds of merchants and thousands of customers across Brazil and Colombia using its BNPL platform for transactions across e-commerce, mobile, and brick-and-mortar channels. In September 2021, Addi announced a $75 million Series B extension round led by Greycroft with participation from new investors GGV Capital, Citius Capital, and Intersection Growth Partners, alongside existing backers Andreessen Horowitz, Citius VC, Endeavor Catalyst, Foundation Capital, Monashees, and Quona Capital. Union Square's Opportunity Fund, which had led the earlier $65 million Series B tranche, also participated. The proceeds were earmarked to scale operations in Brazil and Colombia while funding expansion into Mexico in early 2022. Addi planned to enhance its BNPL offering and launch a new app allowing customers and merchants to access additional payment methods through its platform. By September 2021, Addi had raised $220 million in total capital since inception—$140 million in equity and over $80 million in debt. The company also announced the hiring of Niki Sri-Kumar, a former executive at Vise and Affirm, as Vice President and General Manager to support its commercial expansion. |
| May 2021 | Series B | Union Square Ventures (lead); Huey Lin; 8VC; The Marathon Fund; Hans Tung; Andreessen Horowitz; Endeavor Catalyst; Citius; Foundation Capital; Quona Capital; Bossa Invest; MONASHEES | $35M | - | Addi is a Colombian buy-now-pay-later (BNPL) fintech founded in 2018 by Santiago Suarez and Daniel Vallejo, enabling digital commerce in Latin America, particularly Colombia and Brazil, by offering installment payment options for online and WhatsApp purchases in categories like electronics, apparel, and furniture. Addi's credit scoring algorithms provide real-time financing, helping merchants increase average order values and conversions while broadening consumer access to credit amid rising smartphone adoption. The Series B round on May 26, 2021, was led by Union Square Ventures with participation from Andreessen Horowitz, Foundation Capital, Monashees, Quona Capital, 8VC, and Citius Capital. Union Square Ventures highlighted Addi's role in enabling long-tail merchants to grow ecommerce via convenient payments. More recent developments show Addi evolving into a profitable ecosystem serving 2.5 million customers and 30,000 merchants across over 1,000 cities, with $200M ARR and better margins than Nubank, backed by investors including Andreessen Horowitz, Union Square Ventures, GIC, Monashees, and Greycroft. The company credits strong execution by a management team from Capital One, Amazon, and Paytm, along with investor networks for its turnaround and growth. |
| May 2020 | Series B | Quona Capital (lead); Andreessen Horowitz; Decart Ventures; Citius; Foundation Capital; Tom Stafford; MONASHEES | $15M | - | ADDI is a Bogota-based point-of-sale financing platform offering credit and banking solutions to merchants and consumers across Latin America. Founded in 2018 by Santiago Suárez, Daniel Vallejo, and Elmer Ortega, the company provides consumer credit approval in under four minutes at physical retail locations. In May 2020, ADDI closed a $15 million Series A extension round led by Quona Capital, with participation from returning investors Andreessen Horowitz and Monashees, alongside new backers Foundation Capital, S7 Ventures, and DST partner Tom Stafford. This brought ADDI's total funding to approximately $32 million, making it the fintech with the most venture capital raised in Colombia at that time. The company had achieved traction with $26.5 million in cumulative lending to over 70,000 clients and operated at more than 1,200 points of sale across 85 Colombian municipalities. The funding was earmarked to expand ADDI's lending capacity and fuel its expansion into Brazil and Mexico by end of 2020, while enhancing its technology platform and product capabilities. |
| Jun 2019 | Series A | Andreessen Horowitz (lead); Village Global; Sinai Capital Partners; Wayra; MONASHEES | $13M | - | - |
| Mar 2019 | Seed | - | $2M | - | - |
| Oct 2018 | Seed | Village Global (lead); Andreessen Horowitz; AlleyCorp; MONASHEES | $2M | - | - |
Who has invested in Addi?
25 investors have backed Addi across its funding rounds, including MONASHEES, Andreessen Horowitz, Citius, Union Square Ventures, Quona Capital and Foundation Capital.
Lead investors include Banco BTG Pactual, Citius, GIC, Greycroft, Union Square Ventures and 3 other investors.
Addi Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 8 | Participant | Oct 2018 | ||
| 7 | Lead | Oct 2018 | ||
| 5 | Lead | May 2020 | ||
| 4 | Lead | May 2021 | ||
| 4 | Lead | May 2020 | ||
| 3 | Lead | Dec 2021 | ||
| 3 | Participant | May 2020 | ||
| 2 | Lead | Oct 2018 | ||
| 2 | Lead | Sep 2021 | ||
| 2 | Participant | May 2021 | ||
| 2 | Participant | Sep 2021 | ||
| 1 | Participant | May 2021 | ||
| 1 | Participant | Jun 2019 | ||
This data is available for Pro users. Sign up to see all 25 Addi investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAddi Competitors
Addi competitors include listed companies like Green Dot and NewtekOne, and private ones like Nomad, Slash, Greenwood Bank and Mos.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $367M | - | ||
| Private | $150M | - | $370M | 2.5x | ||
| Private | - | - | $325M | - | ||
| Private | - | - | $400M | - | ||
| Publicly listed | $2.1B | ($12M) | $751M | 0.3x | ||
| Publicly listed | $267M | - | $343M | 1.1x |
Addi Public Comps
Addi is still privately-owned, but its public comps include NewtekOne, Lesaka Technologies, Younited, LendingTree, Hypothekarbank Lenzburg, SBM Holdings, Oportun, Muthoot Microfin, S & U and ASA International Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $267M | - | 1.3x | 1.1x | - | - | |||
| $722M | $67M | 0.5x | 0.8x | 5.5x | 4.7x | |||
| $113M | $10M | 2.2x | 1.5x | 25.9x | 6.6x | |||
| $1.1B | $89M | 0.6x | 0.6x | 7.7x | 4.8x | |||
| $171M | - | - | - | - | - | |||
| $381M | - | 0.9x | 1.1x | - | - | |||
| $406M | - | 7.6x | 3.3x | - | - | |||
| $230M | $24M | 5.3x | 7.7x | 50.1x | - | |||
This data is available for Pro users. Sign up to see all Addi competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Addi
| When was Addi founded? | Addi was founded in 2018. |
| Where is Addi headquartered? | Addi is headquartered in Bogotá, Colombia. |
| Is Addi publicly listed? | No, Addi is a private, VC-backed company. |
| What is Addi's valuation? | Addi was last valued at $350M in its Series B in September 2023. |
| How much funding has Addi raised? | Addi has raised $342M across 9 funding rounds. |
| What was Addi's last funding round? | Addi's last funding round was a $85M Series D in June 2026, led by Banco BTG Pactual and Citius. |
| Who are Addi's investors? | Addi's investors include MONASHEES, Andreessen Horowitz, Citius, Union Square Ventures, Quona Capital, GIC, Foundation Capital, Village Global, Greycroft, Endeavor Catalyst and 15 others. |
| Which companies are comparable to Addi? | Companies comparable to Addi include Nomad, Slash, Greenwood Bank, Mos, Green Dot and NewtekOne. |
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