Addi Valuation, Funding & Investors

Addi is valued at $700M as of December 2021.

See full Addi profile

Last Addi valuation

$700M

Series C · Dec 2021

Last Addi funding round

$85M

Series D · Jul 2026

Cumulative funding Addi raised

$342M

across 9 funding rounds

Key investors in Addi

  • MONASHEES
  • Andreessen Horowitz
  • Citius
  • Union Square Ventures
  • Quona Capital
  • Foundation Capital

Addi Overview

About Addi

Addi is a Colombian buy-now-pay-later and consumer credit platform headquartered in Bogota. It lets customers pay in instalments at online shops, physical stores and its own marketplace using only an identity document and a phone number, with real-time credit decisions from its own scoring models. The company was founded in 2018 by Santiago Suarez, Daniel Vallejo and Elmer Ortega and launched in February 2019. It reports more than 5 million customers and about 76,000 partner merchants in Colombia, and funds its lending with more than US$680 million of debt commitments from banks including Goldman Sachs, BBVA, Citigroup and JP Morgan. It has raised more than US$140 million of equity from investors including Andreessen Horowitz, GIC, Monashees, Union Square Ventures, Citius and BTG Pactual, and reports it has been profitable for two years.


Founded

2018

HQ

ColombiaBogotá

Status

Privately held

Customer focus

B2B & B2C

Revenue model

Product sales

Valuation

$700M (Dec 2021)

Addi Valuation

Addi is currently valued at $700M, based on its Series C in December 2021. Read the announcement ↗

The $80M round was led by GIC, with participation from SoftBank Group, Union Square Ventures, Andreessen Horowitz, GGV Capital and MONASHEES.

Addi valuation by funding round

Addi valuation by funding round
DateStageValuation
Dec 2021Series C$700M

Addi Funding History

Addi has raised a total of $342M across 9 funding rounds.

Addi's first fundraising round was a $2M seed round in October 2018. The most recent completed round was a $85M Series D in July 2026.

Addi funding rounds

Addi funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2026Series DBanco BTG Pactual (lead); Citius (lead); GIC; MONASHEES$85M-Addi announced an US$85 million Series D in July 2026 led by Citius and co-led by BTG Pactual, with GIC and Monashees also investing. It was BTG Pactual's first growth investment outside Brazil, and the two companies agreed to develop joint initiatives for the Colombian market. The proceeds are meant to accelerate growth of the credit platform, strengthen technology infrastructure and expand financial products for consumers and merchants. The chief executive said the company had been profitable for two years. Addi, founded in Bogota in 2018 by Santiago Suarez, Daniel Vallejo and Elmer Ortega, is a buy-now-pay-later and consumer credit platform that serves millions of customers through tens of thousands of merchant partners in Colombia and funds its lending with debt from banks such as Goldman Sachs, BBVA, Citigroup and JP Morgan.
Mar 2024Series BSquareOne Capital; Union Square Ventures; GIC; Greycroft; Andreessen Horowitz; Citius; Quona Capital; MONASHEES$36M-Addi raised US$36 million of equity from Union Square Ventures, Andreessen Horowitz and GIC, together with US$50 million of debt from Goldman Sachs, for a total of US$86 million, as reported in March 2024. The company did not disclose the valuation; its chief executive said Addi had chosen to cut its valuation after raising at the market peak in late 2021, when it had been valued at more than US$700 million. The capital came with a change of strategy, as Addi shelved plans to expand into Brazil and Mexico to concentrate on Colombia. Addi is a Bogota-based buy-now-pay-later and consumer credit platform founded in 2018 that had reached two million customers in 2023, with sales at affiliated stores of COP 1.6 trillion, about US$413 million, in the previous year. It later grew to millions of customers and tens of thousands of merchants.
Dec 2021Series CGIC (lead); SoftBank Group; Union Square Ventures; Andreessen Horowitz; GGV Capital; MONASHEES$80M$700MAddi raised a late-2021 round led by GIC, Singapore's sovereign investor, as part of a US$200 million combined equity and debt financing in which Andreessen Horowitz, Monashees, GGV Capital, SoftBank and Union Square Ventures also participated. The financing valued the company at more than US$700 million, a figure the chief executive later said reflected the peak of the market for financial technology companies. It came three months after a US$75 million Series B extension led by Greycroft and gave the Colombian buy-now-pay-later and consumer credit platform capital to expand lending and its merchant network in Colombia and Brazil. Addi was founded in 2018 by Santiago Suarez, Daniel Vallejo and Elmer Ortega, is based in Bogota and lends at online and physical points of sale. In 2024 the company raised a smaller round at a lower valuation and refocused on Colombia.
Sep 2021Series BGreycroft (lead); Union Square Ventures; Intersection Fintech Ventures; Andreessen Horowitz; Endeavor Catalyst; Citius; GGV Capital; Foundation Capital; Quona Capital; MONASHEES$75M-Addi is a fintech and digital commerce startup headquartered in Bogota, Colombia and São Paulo, Brazil, founded in 2018 to power digital commerce in Latin America. The company's flagship product is a Buy Now Pay Later (BNPL) offering that allows customers to make purchases in minutes with no additional costs, paperwork, or complications. By September 2021, Addi had established itself as a key partner for online retailers, with hundreds of merchants and thousands of customers across Brazil and Colombia using its BNPL platform for transactions across e-commerce, mobile, and brick-and-mortar channels. In September 2021, Addi announced a $75 million Series B extension round led by Greycroft with participation from new investors GGV Capital, Citius Capital, and Intersection Growth Partners, alongside existing backers Andreessen Horowitz, Citius VC, Endeavor Catalyst, Foundation Capital, Monashees, and Quona Capital. Union Square's Opportunity Fund, which had led the earlier $65 million Series B tranche, also participated. The proceeds were earmarked to scale operations in Brazil and Colombia while funding expansion into Mexico in early 2022. Addi planned to enhance its BNPL offering and launch a new app allowing customers and merchants to access additional payment methods through its platform. By September 2021, Addi had raised $220 million in total capital since inception—$140 million in equity and over $80 million in debt. The company also announced the hiring of Niki Sri-Kumar, a former executive at Vise and Affirm, as Vice President and General Manager to support its commercial expansion.
May 2021Series BUnion Square Ventures (lead); Huey Lin; 8VC; The Marathon Fund; Hans Tung; Andreessen Horowitz; Endeavor Catalyst; Citius; Foundation Capital; Quona Capital; Bossa Invest; MONASHEES$35M-Addi is a Colombian buy-now-pay-later (BNPL) fintech founded in 2018 by Santiago Suarez and Daniel Vallejo, enabling digital commerce in Latin America, particularly Colombia and Brazil, by offering installment payment options for online and WhatsApp purchases in categories like electronics, apparel, and furniture. Addi's credit scoring algorithms provide real-time financing, helping merchants increase average order values and conversions while broadening consumer access to credit amid rising smartphone adoption. The Series B round on May 26, 2021, was led by Union Square Ventures with participation from Andreessen Horowitz, Foundation Capital, Monashees, Quona Capital, 8VC, and Citius Capital. Union Square Ventures highlighted Addi's role in enabling long-tail merchants to grow ecommerce via convenient payments. More recent developments show Addi evolving into a profitable ecosystem serving 2.5 million customers and 30,000 merchants across over 1,000 cities, with $200M ARR and better margins than Nubank, backed by investors including Andreessen Horowitz, Union Square Ventures, GIC, Monashees, and Greycroft. The company credits strong execution by a management team from Capital One, Amazon, and Paytm, along with investor networks for its turnaround and growth.
May 2020Series AQuona Capital (lead); Andreessen Horowitz; Decart Ventures; Citius; Foundation Capital; Tom Stafford; MONASHEES$15M-ADDI is a Bogota-based point-of-sale financing platform offering credit and banking solutions to merchants and consumers across Latin America. Founded in 2018 by Santiago Suárez, Daniel Vallejo, and Elmer Ortega, the company provides consumer credit approval in under four minutes at physical retail locations. In May 2020, ADDI closed a $15 million Series A extension round led by Quona Capital, with participation from returning investors Andreessen Horowitz and Monashees, alongside new backers Foundation Capital, S7 Ventures, and DST partner Tom Stafford. This brought ADDI's total funding to approximately $32 million, making it the fintech with the most venture capital raised in Colombia at that time. The company had achieved traction with $26.5 million in cumulative lending to over 70,000 clients and operated at more than 1,200 points of sale across 85 Colombian municipalities. The funding was earmarked to expand ADDI's lending capacity and fuel its expansion into Brazil and Mexico by end of 2020, while enhancing its technology platform and product capabilities.
Jun 2019Series AAndreessen Horowitz (lead); Village Global; Sinai Capital Partners; Wayra; MONASHEES$13M-Andreessen Horowitz led a US$12.5 million investment in Addi, a Colombian point-of-sale lending start-up, with previous investors Monashees, Village Global and Sinai VC taking part. The financing closed in April 2019 and was reported in June 2019 as Addi looked to expand its online lending services. Addi had been incorporated in September 2018 by Santiago Suarez and Elmer Ortega, raised US$2.3 million of seed money and a further US$1.5 million internally, and launched on 22 February 2019. In its first weeks it originated 10,000 borrowers and typically lent about US$500 per loan. The article noted that Latin America was the only region outside the United States where the venture firm routinely invested. The Series A funded product development, credit risk models and expansion of the lending platform, which later became a leading Colombian buy-now-pay-later business.
Mar 2019Seed-$2M-Addi raised a further US$1.5 million in an internal round of financing in early 2019 from its existing seed investors, before closing its Series A. The round followed the US$2.3 million seed from Monashees, Andreessen Horowitz and Village Global in 2018 and came shortly after the product launch on 22 February 2019. Addi, a Colombian point-of-sale lender co-founded by Santiago Suarez and Elmer Ortega, used the money to scale lending to the first 10,000 borrowers, who typically borrowed about US$500 each. The company then raised US$12.5 million in a round led by Andreessen Horowitz that closed in April 2019. Addi has since grown into a Colombian buy-now-pay-later and consumer credit platform serving millions of customers and tens of thousands of merchants.
Oct 2018SeedVillage Global (lead); Andreessen Horowitz; AlleyCorp; MONASHEES$2M-Addi raised US$2.3 million in a seed round from the regional investment firm Monashees, Andreessen Horowitz and Village Global, around the time the founders incorporated the company in September 2018. Santiago Suarez and Elmer Ortega started Addi to offer point-of-sale lending in Colombia, arguing that the gaps in financial access in Latin America are bigger than in the United States. The seed money funded the build of the credit scoring and lending product and the first merchant integrations ahead of the public launch on 22 February 2019. After launch the company originated about 10,000 borrowers, typically lending roughly US$500 each. The round was followed by an internal round of US$1.5 million from existing investors and then a US$12.5 million Series A led by Andreessen Horowitz in 2019. Addi later became one of Colombia's largest buy-now-pay-later and consumer credit platforms.

Who has invested in Addi?

25 investors have backed Addi across its funding rounds, including MONASHEES, Andreessen Horowitz, Citius, Union Square Ventures, Quona Capital and Foundation Capital.

Lead investors include Banco BTG Pactual, Citius, GIC, Greycroft, Union Square Ventures and 3 other investors.


Addi Investors

Investors in Addi by funding rounds participated
InvestorHQRoundsRoleFirst check
MONASHEESBrazilSão Paulo8ParticipantOct 2018
Andreessen HorowitzUnited StatesSan Francisco, CA7LeadOct 2018
CitiusLuxembourgLuxembourg5LeadMay 2020
Union Square VenturesUnited StatesNew York City, NY4LeadMay 2021
Quona CapitalUnited StatesWashington, DC4LeadMay 2020
GICSingaporeSingapore3LeadDec 2021
Foundation CapitalUnited StatesPalo Alto, CA3ParticipantMay 2020
Village GlobalUnited StatesLos Angeles, CA2LeadOct 2018
GreycroftUnited StatesNew York City, NY2LeadSep 2021
Endeavor CatalystUnited StatesNew York City, NY2ParticipantMay 2021
GGV CapitalUnited StatesSan Francisco, CA2ParticipantSep 2021
Huey LinUnited StatesSan Francisco, CA1ParticipantMay 2021
Sinai Capital PartnersUnited StatesNew York City, NY1ParticipantJun 2019

This data is available for Pro users. Sign up to see all 25 Addi investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Addi Competitors

Addi competitors include listed companies like Green Dot and FinVolution Group, and private ones like Novo, WeBank, Neo Financial and Tamara.

Public and private companies comparable to Addi
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Green DotUnited StatesUnited StatesPublicly listed$2.1B($12M)$700M0.3x
NovoUnited StatesMiami, FLPrivate--$755M-
WeBankChinaShenzhenPrivate--$941M-
Neo FinancialCanadaCalgaryPrivate--$510M-
TamaraSaudi ArabiaRiyadhPrivate$360M$52M$1B2.8x
FinVolution GroupChinaChinaPublicly listed$2B$480M$694M-

Addi Public Comps

Addi is still privately-owned, but its public comps include Green Dot, VersaBank, Credit Corp, FinVolution Group, Bank Maybank Indonesia, Judo Bank, Heartland Group, India Shelter Finance, Yixin Group and Rhino Bitcoin.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Green Dot$2.1B($12M)0.3x0.3x(59.6x)3.9x
VersaBank$89M-7.9x6.3x--
Credit Corp$410M$138M2.5x2.4x7.4x7.1x
FinVolution Group$2B$480M----
Bank Maybank Indonesia$515M-1.4x---
Judo Bank$363M-2.0x1.9x--
Heartland Group$206M-3.7x3.4x--
India Shelter Finance$137M$62M9.5x10.0x20.8x-

This data is available for Pro users. Sign up to see all Addi competitors and their valuation data.

Start Free Trial

Common questions about Addi

When was Addi founded?Addi was founded in 2018.
Where is Addi headquartered?Addi is headquartered in Bogotá, Colombia.
Is Addi publicly listed?No, Addi is a private, VC-backed company.
What is Addi's valuation?Addi was last valued at $700M in its Series C in December 2021.
How much funding has Addi raised?Addi has raised $342M across 9 funding rounds.
What was Addi's last funding round?Addi's last funding round was a $85M Series D in July 2026, led by Banco BTG Pactual and Citius.
Who are Addi's investors?Addi's investors include MONASHEES, Andreessen Horowitz, Citius, Union Square Ventures, Quona Capital, GIC, Foundation Capital, Village Global, Greycroft, Endeavor Catalyst and 15 others.
Which companies are comparable to Addi?Companies comparable to Addi include Green Dot, Novo, WeBank, Neo Financial, Tamara and FinVolution Group.

See companies similar to Addi

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial