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Largest Toys & Games Public Companies in China
Benchmark revenue and EBITDA valuation multiples for public comps like
POP MART, Bloks Group, Shanghai Yaoji Tech, Mubang High-Tech and Rastar Group.
 | Pop Mart was founded in 2010 by entrepreneur Wang Ning and his partners to design, create, and sell pop-culture figure toys based on intellectual properties, or IPs. The company develops toy products by acquiring and self-incubating IPs, as well as collaborating with IP owners thorough exclusive and nonexclusive licensing agreements. Its products have gained widespread popularity in China and have rapidly expanded into overseas markets, such as Southeast Asia and North America, in recent years. To diversify its revenue streams, Pop Mart has also tapped into accessories, building blocks, and theme park operations. | $23 | -33% | $30B | $28B | 5.1x | 10.4x | ||
| Bloks Group Ltd is a assembly character toys company in China. Its Bloks System that combines standardization and individuality elements to create popular and fun assembly character toys, address consumers demand for toys that recreate the essence of IP characters, and deliver the joy of assembling. It has nearly 431 SKUs available for sale, including 116 SKUs designed for children under the age of six, 295 SKUs designed for consumers between the ages of six and 16, and 20 SKUs designed or consumers over the age of 16. | $7 | -61% | $2B | $1B | 3.1x | 10.0x | ||
| Shanghai Yaoji Technology Co Ltd, formerly Shanghai Yaoji Playing Card Co Ltd a Chinese card company principally engaged in the design, production, and sale of playing cards. It offers Wanshengda series products and Yao Ji series poker products. | $3 | -30% | $1B | $1B | 2.8x | 11.1x | ||
| Mubang High-Tech Co Ltd is a manufacturer which is specialized in the research, development, and production of educational plastic block toys and infant preschool block toys. It also engaged in the production and sales of precision non-metal molds, production and sales of pharmaceutical packaging materials, building block creative training, educational service consulting among others. | $2 | +167% | $934M | $980M | 17.0x | (10.3x) | ||
| Rastar Group is a Chinese company involved in the development, manufacturing, and sale of model cars in China. It also manufactures RC auto model, Die cast car, Ride-on products, and baby safety car seats. The company sells its products in China and also exports its products to the international countries. | $1 | +0% | $877M | $956M | 3.1x | 12.5x | ||
| Guangdong Qunxing Toys JSC Ltd is a China-based company engaged in developing, designing, producing and selling electrical toys. The company's main products include baby car series, children computer, baby toys, electric car series, mobile phone series, and others. | $1 | -25% | $568M | $547M | 7.9x | 150.2x | ||
| Median | $3 | -28% | $1B | $1B | 4.1x | 10.8x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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