May 2026
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Largest Sports & Leisure Public Companies in Germany
Benchmark revenue and EBITDA valuation multiples for public comps like
adidas, Puma, Knaus Tabbert, HanseYachts and Ming Le Sports.
 | Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 1,900 owned retail stores, 15,000 Adidas-branded franchise stores (including about 7,500 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany. | $169 | -33% | $30B | $35B | 1.2x | 9.5x | ||
| Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (53% of 2024 sales) is its largest category, followed by apparel (32%) and accessories (14%). Puma also licenses its name for fragrances, eyewear, and watches. Most (73% in 2024) of its sales are through wholesale partners, with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (39% of 2024 sales), the Americas (40%), and Asia-Pacific (21%). | $31 | +17% | $5B | $8B | 0.9x | 79.4x | ||
| Knaus Tabbert AG is engaged in the business of manufacturing motorhomes, caravans, and camper vans (CUV) in Europe. The company sells its products under brands, Knaus, Tabbert, Weinsberg, and Morelo. Its operating segment includes Premium and Luxury. It generates maximum revenue from the Premium segment. Geographically, it derives a majority of its revenue from Germany. | $14 | -5% | $148M | $453M | 0.4x | 16.3x | ||
| HanseYachts AG is the manufacturer of seagoing sailing and motor yachts. The company's business segments include Sailing Yachts; Motor Yachts; Catamarans and others. The Sailing Yachts segment engages in the production and selling of sailing yachts. It offers cruising yachts under the HANSE brand, elegant deck salons or classically designed cruisers under the Moody brand, sporty cruiser racers under the delher brand, and the VA brand. The Motor Yachts segment manufactures motor yachts under brands such as Fjord and Sealine. It generates maximum revenue from the Sailing Yachts segment. Geographically, it operates in Germany, the United States, France, Turkey, the Netherlands, the United Kingdom, Other Europe and others. | $1 | -44% | $16M | $16M | 0.1x | (3.1x) | ||
| Ming Le Sports AG operates as an investment company. It mainly invests in corporations and partnerships, based on attractive risk-reward profiles. | $0 | -93% | $322K | ($753K) | (308.4x) | 2.0x | ||
| Median | $14 | -33% | $148M | $453M | 0.4x | 9.5x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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