May 2026
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Largest MarTech Public Companies in China
Benchmark revenue and EBITDA valuation multiples for public comps like
Baidu, Easy Click Worldwide, Marketingforce Management, Weimob and Cheetah Mobile.
 | Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving. | $17 | +61% | $47B | $43B | 2.3x | 9.5x | ||
| Easy Click Worldwide Network Technology Co Ltd is committed as a global intelligent data-driven marketing service profession to provide results-driven services included performance marketing, brand building and industrial solutions integrating. The company's clients is involved in wide range industries of E-commerce, tool applications, information dissemination, games and other pan-entertainment applications. | $7 | +72% | $4B | $4B | 6.6x | 118.4x | ||
| Marketingforce Management Ltd is engaged in marketing and sales SaaS solution provider in China. It delivers marketing and sales SaaS solutions through the Marketing Force platform to enterprises. The company offers cloud-based SaaS products to enterprises to enable effective and efficient marketing and sales management, and also offers two signature SaaS products, T Cloud and True Client, which combine a series of functional modules respectively to address the pain points faced by enterprises in marketing and sales activities. The group is engaged in two segments: AI+ SaaS business and Precision marketing. Key revenue is generated from the AI+SaaS business. | $5 | -21% | $1B | $1B | 5.5x | (11.1x) | ||
| Weimob Inc is a provider of cloud business and marketing solutions for small and medium-sized enterprises in China. The company operates in two segments: Subscription solutions and Merchant solutions. It provides SaaS and other software in its Subscription Solutions segment for e-commerce, Retail, catering, hotel, local life, and other industries, enabling merchants to carry out private traffic management. The company helps merchants obtain public domain traffic and supports them to achieve digital upgrades with full chain services and operations through its Merchant Solutions segment. It derives the majority of its revenue from the Subscription segment. | $0 | -15% | $807M | $827M | 3.5x | 36.2x | ||
| Cheetah Mobile Inc along with its subsidiaries provides comprehensive products and services on PCs and mobile devices. It generates revenue from utility-related business, including advertising services and premium membership services. It also provides multi-cloud management platform and overseas advertising agency service. The company operates in two segments: Internet business, and AI and others. The firm's majority of the revenue is derived from the internet business segment that provides mobile advertising services to advertising customers, as well as selling advertisements and referring user traffic on its mobile and PC platforms. Geographically, it derives the majority of its revenue from the PRC and the rest from Hong Kong, Japan, and the rest of the world. | $4 | -6% | $136M | ($86M) | (0.5x) | (61.9x) | ||
| Easou Technology Holdings Ltd, along with its subsidiaries, is engaged in the following business segments: online literature recommendation services, digital marketing services, online games publishing services, and other digital content services. The group derives maximum revenue from its digital marketing services business, which collects, analyzes, and predicts users’ appetite for advertising content and matches the needs of its advertising customers for advertisement placements with suitable third-party advertising channels. Geographically, the group derives a majority of its revenue from its customers in Mainland China. | $0 | -57% | $102M | $72M | 0.8x | 17.8x | ||
| Median | $5 | -11% | $1B | $1B | 2.9x | 13.7x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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