May 2026
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Largest Advertising & Marketing Public Companies in Australia
Benchmark revenue and EBITDA valuation multiples for public comps like
oOh media, IVE Group, Global Traffic Network, Pureprofile and Enero Group.
 | OOh media operates a network of out-of-home advertising sites with a commanding 35% share of the Australian market, and also has a sizable presence in New Zealand. It boasts a diverse portfolio of locations to service the needs of out-of-home marketers, and is particularly strong in the roadside billboard, street furniture and rail, and retail (shopping malls) segments. OOh!media offers these advertising services by entering into space lease arrangements with owners of out-of-home sites, and extracting margins on those lease concessions from firms advertising on those sites. oOh!media is effectively an intermediary allowing site owners to monetize their visible space in high-traffic areas. | $1 | -20% | $506M | $1B | 2.5x | 7.0x | ||
| IVE Group Ltd is a diversified print and marketing communications company. The principal activities of the company include conceptual and creative design across print, mobile and interactive media; catalogues, the printing of magazines, marketing, and corporate communications materials and stationery and multi-channel solutions. It serves sectors such as financial services, publishing, retail, communications, property, clubs and associations, not-for-profit, utilities, manufacturing, education and government. | $2 | +4% | $290M | $516M | 0.7x | 5.5x | ||
| Gtn Ltd is a marketing services company. The company operates broadcast media advertising platforms that supply traffic information reports to radio and/or television stations. The company offers advertising spots on television and radio networks, adjacent to information reports that listeners are typically engaged with traffic and news, as this content is of use to the consumer. Its advertising platform enables advertisers to reach audiences in Australia, Canada, the United Kingdom, and Brazil. | $0 | -65% | $30M | $37M | 0.3x | 3.4x | ||
| Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services. | $0 | -16% | $28M | $27M | 0.7x | 8.0x | ||
| Enero Group Ltd engages in the provision of marketing and communication services in Australia, Asia, the United Kingdom, Europe, and the United States. The services of the company include market research, advertising, public relations, communications planning, graphic design, events management, direct marketing, programmatic media, and others. The company has two operating segments namely, Technology, Healthcare and Consumer Practice, and OBMedia segment. The majority of revenue is derived from the Technology, Healthcare, and Consumer Practice segment. Geographically majority of revenue is derived from Australia. | $0 | -51% | $21M | $12M | 0.1x | 1.3x | ||
| Median | $0 | -20% | $30M | $37M | 0.7x | 5.5x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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