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Compare PitchBook pricing, features and alternatives
Last verified: Aug 14, 2026PitchBook is a gold standard for private markets research, used mainly by enterprise clients. Its public company coverage is sufficient, but limited in features compared to alternatives.On this page we analyzed eight PitchBook alternatives across: public comps coverage, deal data, product features, and subscription price.
What is PitchBook?
PitchBook is a comprehensive private-market database owned by Morningstar. It is sold as one license, without add-ons. It bundles several datasets, like companies intelligence, fund performance, LP relationships, email contacts. Licenses are quoted per team, minimum 2-3 seats. Pricing is not officially disclosed, but reported at $25,000-$40,000 per year, $70,000+ for API.
PitchBook is accessible through the web app, an Excel plugin, and an enterprise API. Access includes Morningstar's equity research and industry reports. PitchBook also offers a mobile app that covers basic entity search on the go.
Its core customer base is enterprise-heavy - bulge bracket investment banks, PE and VC funds, corporations, government agencies and educational institutions.
PitchBook was founded in 2007 in Seattle, WA and fully acquired by Morningstar in 2016 for $225 million.
There are alternatives that (depending on the use case) can replace PitchBook. Multiples covers the valuation, comps and sourcing part - public comparables, M&A data, VC multiples. Preqin delivers funds and LP data. CB Insights covers tech market research, and Mergermarket covers early M&A intelligence. Grata, Harmonic, Crunchbase and Tracxn cover early stage company discovery.
* = reported figure, vendor does not officially publish pricing. Published prices and reported ranges are stated as they stand in August 2026.
Also worth considering as alternative to PitchBook
Preqin
Preqin (owned by BlackRock) targets a different market segment, and focuses heavily on fund performance, alternative assets, and LPs, but less so on company-level data and dealflow. It is a good complement to PitchBook for fund and LP research, but not a direct replacement for company and deal data.
Crunchbase
Crunchbase is an affordable, self-sign up startup database built around funding rounds activity. It is not the institutional-quality platform (no valuation data, no public comps). There is a free tier, and you can sign up without a sales demo.
PitchBook pricing, features and coverage vs. alternatives
Multiples
Best for: Teams that use PitchBook mainly for valuations and public/private comps.
Multiples is a modern alternative to PitchBook covering all valuation and deal intelligence workflows. It has public comps (licensed by FactSet and Morningstar), M&A transaction comps and VC round data. The database holds 19,000+ public companies (with consensus estimates), 165,000+ M&A deals and 330,000+ funding rounds. EV/Revenue, EV/EBITDA and 130+ other fields are available for every public company. Revenue and EBITDA multiples are available for every M&A and VC deal with disclosed financials.
Multiples' plans start at $239/month with annual billing. Monthly subscription is also available. Excel/Sheets add-in comes with all paid plans. MCP integration is available at the higher tier ($399/month billed annually, $499 monthly).
Multiples database differentiates from PitchBook also with much more granular sector taxonomy. Data is split across 220+ sectors and sub-sectors, and niche categories like e.g. B2B marketplaces or Vertical AI applications. This allows for more precise comps screening and benchmarking.
Compared to PitchBook, you get more comprehensive valuation data for a fraction of the PB's price. Multiples however has no fund returns data, no patent data, no LP information and no email contacts. Its private-company coverage is also tied to deals rather than profiles (so you won't find niche or unknown companies without deal data here).
Pricing
Pro: $239/mo (billed annually) or $299 (monthly). Pro Max: $399/mo (billed annually) or $499 (monthly). API: from $1,499/mo. Free 3-day trial.
Strengths
- Extensive valuation data across M&A and VC deals
- Public comps licensed from FactSet and Morningstar
- Affordable $239/mo entry price
- Excel add-in, API, MCP server
Limitations
- No fund performance or LP data
- No investor contacts or BD tooling
- Private coverage is tied to deals - no profiles for companies that never transacted
CB Insights
Best for: Teams that want quality, niche tech research, not raw deal or public comps data.
CB Insights tracks 12 million companies and sells research built on that data. Their main strength is deep sector research, custom analyst briefs and Mosaic scores - an algorithmic health rating built for startups. CB Insights focuses on tech, whereas PitchBook has broader coverage.
Pricing-wise, similarly to PitchBook it is quoted per team and reported at $40,000-$100,000 per year, billed annually. Minimum number of seats applies too. CB Insights does not publish pricing officially, but G2 and Reddit users report that it is at or above PitchBook's price.
CB Insights integrates with Excel, Salesforce, Snowflake, and other popular data platforms. Enterprise agreements with API are available too.
Compared to PitchBook, CB Insights is better at tech research and market analysis, and weaker as a raw deal database. Coverage of very early, pre-institutional companies is limited, and there is no fund performance, LP data or contact data.
Pricing
Custom quote. Reported $40k-$100k/yr.
Strengths
- Tech research: market maps, briefs, Mosaic scores
- Lots of tools integration
- Detailed classification of emerging tech sectors
Limitations
- Lacks extensive public comps data
- Limited coverage of very early startups
- Annual contracts, no flexibility
Gain.pro
Best for: European private markets data, often with financials and ownership.
Gain.pro and PitchBook are both private market intelligence platforms, but they cater to different regional strengths. PitchBook is an established global giant with deep roots in VC, PE, and M&A data across North America. In contrast, Gain approaches market intelligence with an AI-native architecture, offering localized, highly structured company profiles and robust European market coverage.
Gain's coverage centres on Europe. The deal database holds half a million transactions. Gain has no public companies data.
PitchBook is better in macro-level deal tracking, fund performance benchmarks, and broad venture ecosystem visibility. Gain might win on granular private company transparency and deeper intelligence across Europe.
Neither platform posts transparent or fixed price sheets on their public websites, as both require custom quote. PitchBook is one of the most expensive platforms on the market, typically quoting $25,000-40,000/yr. Gain pricing is undisclosed, but expected to be slightly cheaper - yet still very "enterprise"-focused.
Choose Gain if you need European private company research. For more extensive private markets "workstation" and global data coverage, PitchBook will be a better choice for most enterprise teams.
Pricing
Custom quote. Annual licenses only.
Strengths
- Analyst-researched profiles with verified financials and ownership
- 500,000+ deals, filterable by valuation
- Excel add-in, API and two-way CRM sync
Limitations
- Europe-first coverage; thinner elsewhere
- Pricing not published, annual licenses only
- No public comps or fund performance data
Tracxn
Best for: Sector research and coverage in India.
Tracxn is an Indian company, based in Bengaluru and is itself publicly listed on the NSE. Its platform tracks 3M+ companies, maintained by an in-house analyst team.
Mid-level price point: a single-user plan is reported at around $550 per month, team licenses are quoted and reported at $6,500-$15,000 per year - cheaper than PitchBook.
Coverage is deepest in India, where companies file financials with the registrar - Tracxn often has revenue and profit figures for companies that US databases list with just a name and a website. Stage and sector tagging is detailed across the platform.
Compared to PitchBook, valuations and deal terms are thin, and there are no public consensus estimates. In India and Southeast Asia, Tracxn’s coverage is often better than PitchBook’s.
Pricing
Single-user plans at around $550/mo, team licenses reported $6.5k-$15k/yr.
Strengths
- Better emerging-markets coverage than PitchBook
- Mid-range price
Limitations
- Weak valuation and deal terms data
- No public comps or analyst estimates
Harmonic
Best for: VC funds that source startups programmatically.
Harmonic claims it tracks 35M+ companies and 195M+ people profiles, with key companies refreshed daily. It picks up signals that many databases miss: stealth incorporations, founder departures, employee growth, website updates, social traction, etc.
Pricing is quoted per team and reported at $10,000-$30,000 per year. There is very limited public markets data in the product. Harmonic is a discovery platform, not a valuation/comps database.
It is built API-first: REST and GraphQL endpoints, data-warehouse sync and MCP access, plus native Affinity, Salesforce and HubSpot integrations. Scout, Harmonic's built-in AI agent is available for human-language queries.
Harmonic overlaps with PitchBook only on sourcing. Harmonic finds companies before a round is announced, PitchBook records the round after it happens. In terms of deal intelligence or public comps data, PitchBook wins.
Pricing
Custom quote. API plans scoped to usage.
Strengths
- Find stealth startups
- API-first and AI-native platform
- Extensive people data and analytics
Limitations
- Limited valuations, deal or fund data
- Web app is thinner than the API
Mergermarket
Best for: Bankers and large PE teams that need extensive deal intelligence
Mergermarket (owned by ION Analytics) is an M&A intelligence platform, reporting on M&A processes before they are announced. It tracks mandates, auctions and sale preparations, sourced by a journalist network across EMEA, the Americas and APAC. It carries a deal database with 400,000+ transactions tracked since 1998, plus various deal league tables.
Reported pricing starts around $30,000 per year with annual contracts only - a similar price range to PitchBook.
ION also sells programmatic access: the Acuris M&A Deals API for the deal history and an Intelligence API with over 2M+ articles.
Mergermarket beats PitchBook on deal intelligence. It reports deals months before PitchBook records them, but it does not replace a full-stack database: there is no public comps data, and no contact information.
Pricing
Custom quote. Reported at $30k+/yr. Annual contracts only.
Strengths
- Reports on live M&A processes before they are announced
- Higher quality valuation data
- Verified journalist network reporting numbers
Limitations
- No typical screening or comps tools
- As expensive as PitchBook
- Annual contract only, no flexibility
Grata
Best for: North America-based enterprise clients that need mid-market data
Grata is a different product than PitchBook: it builds company profiles by crawling websites instead of tracking funding events. It covers founder-owned, bootstrapped US mid-market businesses. The crawl covers 21M+ companies and 8M+ verified executive contacts (vendor-claimed).
Reported pricing runs $15,000-$40,000 per year, quoted per team. There is no public-company data, no fund data and very little deal history.
Grata beats PitchBook at one thing: coverage and contacts for US mid-market comps that never raised money. It has no valuations, no multiples and no fund data, and coverage outside North America is thin.
Pricing
Custom quote. Reported $15k-$40k/yr depending on number of seats. API pricing quoted separately.
Strengths
- Great coverage across the US mid-market
- Verified owner and executive contacts
- Search / Similar / Enrichment APIs
Limitations
- Thin coverage outside North America
- No multiples, comps or fund data
- Expensive, no flexible contracts
Which PitchBook alternative fits your use case?
| Platform | Best For | Public markets data depth | M&A data depth | VC data depth | Ease of use | Tools Integration |
|---|---|---|---|---|---|---|
| PitchBook | Extensive sourcing, contact data | Medium | High | High | Medium | High |
| Multiples | Public comps and transaction data | High | High | High | High | High |
| CB Insights | Tech market maps and industry research | Medium | Medium | High | Medium | Medium |
| Gain.pro | Europe private markets data | Low | Medium | Medium | High | High |
| Tracxn | Deal sourcing, India-focused | Low | Medium | Medium | Medium | High |
| Harmonic | VC startup sourcing | Low | Medium | High | Medium | High |
| Grata | US mid-market private companies | Low | Medium | Low | High | Low |
| Mergermarket | Early M&A intelligence | Low | High | High | Medium | Low |
| Preqin | Funds and LP research | Low | Medium | Medium | Low | Low |
Should you choose PitchBook or look for an alternative?
PitchBook strengths
- Very comprehensive private markets dataset: deals, funds, LPs and contacts in one product
- Investor and M&A buyers contact data (though many users report email quality issues)
- Fund performance and LP data
- Equity research included with the license
- Brand name, established enterprise support
PitchBook trade-offs
- One of the most expensive financial data platforms: $25,000-$40,000 per year, $70,000+ for API access
- Annual contracts only, with 2-3 seat minimums. No monthly option
- Public comps data is weaker than Capital IQ, FactSet or Multiples
- Price often increases on renewal
- No self-serve trial, "tiring" onboarding process
- Lots of features = clunky user interface, sub-optimal UX, learning curve
Why teams look for PitchBook alternatives
PitchBook has (too) many features
PitchBook is a comprehensive platform, but its license is expensive. If you're a team that refreshes comps/deal data once a week, buying a full workstation like PB might be overkill.
Price increases on renewal
PitchBook pricing resets at each renewal. G2 and Reddit users reviews repeatedly cite double-digit percentage increases at renewal.
Mediocre public markets data depth
PitchBook has decent public comps coverage, but its feature depth is weaker vs Capital IQ, FactSet and Multiples. It lacks monthly time-series data, point-in-time analyses, and niche valuation ratios like Rule of 40 or Rule of X.
Emerging markets coverage gaps
PitchBook coverage is particularly strong in North America and Western Europe, but lacks emerging markets depth, especially across Latin America.
Frequently asked questions about PitchBook
Questions about PitchBook pricing, PitchBook alternatives, API access, and comparisons with FactSet or CB Insights.
See all PitchBook competitorsThe bottom line
If you are an enterprise user who uses the full scope of PitchBook - deal data, fund performance, patents, LP relationships and contacts - and the reported $25,000-$40,000 per year fits your budget, staying with PB is a defensible choice. No single alternative replaces the whole bundle.
If you buy PitchBook for one workflow only (for example getting transaction data, valuation multiples and comps), consider alternatives before renewal. Multiples covers the whole valuation workflow (public comps, M&A deals, VC data) at much more affordable price (and with a modern set of features like MCP, or a fast Excel add-in).
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