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Direct Line is one of the more focused insurers that we cover. The business sells four lines of insurance in two divisions: personal lines motor, personal lines home, rescue and other personal lines, and commercial. Rescue and other personal lines include rescue and travel with pet insurance being discontinued. Commercial insurance is sold to small businesses and Direct Line agreed to the sale of its commercial broking business. Direct Line only sells insurance in the United Kingdom. Its personal motor insurance division typically accounts for around 60% of group gross written premium and the personal home insurance unit typically sells around 20%. Rescue and other personal lines account for around 10% and commercial insurance accounts for around 10%.
1988
9.1K+
LTM Revenue $4.5B
LTM EBITDA $454M
$4.3B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Direct Line Group has a last 12-month revenue (LTM) of $4.5B and a last 12-month EBITDA of $454M.
In the most recent fiscal year, Direct Line Group achieved revenue of $6.1B and an EBITDA of n/a.
Direct Line Group expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Direct Line Group valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $4.5B | XXX | $6.1B | XXX | XXX | XXX |
| Gross Profit | $4.5B | XXX | n/a | XXX | XXX | XXX |
| Gross Margin | 100% | XXX | n/a | XXX | XXX | XXX |
| EBITDA | $454M | XXX | n/a | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | n/a | XXX | XXX | XXX |
| EBIT | $358M | XXX | n/a | XXX | XXX | XXX |
| EBIT Margin | 8% | XXX | n/a | XXX | XXX | XXX |
| Net Profit | $261M | XXX | $218M | XXX | XXX | XXX |
| Net Margin | 6% | XXX | 4% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
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As of May 30, 2025, Direct Line Group's stock price is GBP 3 (or $4).
Direct Line Group has current market cap of GBP 3.9B (or $5.3B), and EV of GBP 3.2B (or $4.3B).
See Direct Line Group trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $4.3B | $5.3B | XXX | XXX | XXX | XXX | $0.18 |
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Start Free TrialAs of May 30, 2025, Direct Line Group has market cap of $5.3B and EV of $4.3B.
Direct Line Group's trades at 0.7x EV/Revenue multiple, and n/a EV/EBITDA.
Equity research analysts estimate Direct Line Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Direct Line Group has a P/E ratio of 20.1x.
See valuation multiples for Direct Line Group and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $5.3B | XXX | $5.3B | XXX | XXX | XXX |
| EV (current) | $4.3B | XXX | $4.3B | XXX | XXX | XXX |
| EV/Revenue | 1.0x | XXX | 0.7x | XXX | XXX | XXX |
| EV/EBITDA | 9.5x | XXX | n/a | XXX | XXX | XXX |
| EV/EBIT | 12.0x | XXX | n/a | XXX | XXX | XXX |
| EV/Gross Profit | 1.0x | XXX | n/a | XXX | XXX | XXX |
| P/E | 20.1x | XXX | 24.1x | XXX | XXX | XXX |
| EV/FCF | n/a | XXX | -6.8x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialDirect Line Group's last 12 month revenue growth is 0%
Direct Line Group's revenue per employee in the last FY averaged $0.7M, while opex per employee averaged n/a for the same period.
Direct Line Group's rule of 40 is unknown (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Direct Line Group's rule of X is 9% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Direct Line Group and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 0% | XXX | -14% | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | n/a | XXX | XXX | XXX |
| EBITDA Growth | 42% | XXX | n/a | XXX | XXX | XXX |
| Rule of 40 | n/a | XXX | n/a | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 9% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.7M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | n/a | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| ADNIC | XXX | XXX | XXX | XXX | XXX | XXX |
| Aegon | XXX | XXX | XXX | XXX | XXX | XXX |
| ASR Nederland | XXX | XXX | XXX | XXX | XXX | XXX |
| NN Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Challenger | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Direct Line Group acquired XXX companies to date.
Last acquisition by Direct Line Group was XXXXXXXX, XXXXX XXXXX XXXXXX . Direct Line Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was Direct Line Group founded? | Direct Line Group was founded in 1988. |
| Where is Direct Line Group headquartered? | Direct Line Group is headquartered in United Kingdom of Great Britain and Northern Ireland. |
| How many employees does Direct Line Group have? | As of today, Direct Line Group has 9.1K+ employees. |
| Who is the CEO of Direct Line Group? | Direct Line Group's CEO is Mr. Adam Winslow. |
| Is Direct Line Group publicy listed? | Yes, Direct Line Group is a public company listed on LON. |
| What is the stock symbol of Direct Line Group? | Direct Line Group trades under DLG ticker. |
| When did Direct Line Group go public? | Direct Line Group went public in 2012. |
| Who are competitors of Direct Line Group? | Similar companies to Direct Line Group include e.g. ADNIC, Aegon, ASR Nederland, NN Group. |
| What is the current market cap of Direct Line Group? | Direct Line Group's current market cap is $5.3B |
| What is the current revenue of Direct Line Group? | Direct Line Group's last 12 months revenue is $4.5B. |
| What is the current revenue growth of Direct Line Group? | Direct Line Group revenue growth (NTM/LTM) is 0%. |
| What is the current EV/Revenue multiple of Direct Line Group? | Current revenue multiple of Direct Line Group is 1.0x. |
| Is Direct Line Group profitable? | Yes, Direct Line Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Direct Line Group? | Direct Line Group's last 12 months EBITDA is $454M. |
| What is Direct Line Group's EBITDA margin? | Direct Line Group's last 12 months EBITDA margin is 10%. |
| What is the current EV/EBITDA multiple of Direct Line Group? | Current EBITDA multiple of Direct Line Group is 9.5x. |
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