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- Zhiketong Technology
Zhiketong Technology Funding, Investors & Competitors
Zhiketong Technology has raised $125M across 4 funding rounds, most recently a $50M Series D in November 2020.
Last Zhiketong Technology funding round
$50M
Series D · Nov 2020
Cumulative funding Zhiketong Technology raised
$125M
across 4 funding rounds
Key investors in Zhiketong Technology
IDG Capital
HSG
Shunwei Capital
Lightspeed China Partners
Vision Plus Capital
CYTS Hongqi Partnership
Gobi Partners
Yijing Capital
About Zhiketong Technology
Zhiketong Technology delivers direct-sale marketing strategies and operational services for official WeChat accounts of hospitality, leisure, and entertainment businesses. Services encompass digital marketing solutions, consulting, channel development, advertising, and data analysis to boost efficiency and brand visibility. Founded in 2014 and headquartered in Beijing, China, the firm operates via zhiketong.cn.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Services
Zhiketong Technology Funding History
Zhiketong Technology has raised a total of $125M across 4 funding rounds.
Zhiketong Technology's first fundraising round was a $15M Series A in November 2017. The most recent completed round was a $50M Series D in November 2020.
Zhiketong Technology funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Nov 2020 | Series D | CYTS Hongqi Partnership (lead); Vision Plus Capital (lead); Shunwei Capital; Yijing Capital; Axiom Asia Private Capital; HSG | $50M | Zhiketong Technology (Beijing Zhiketong Technology) is a digital marketing service provider offering SaaS-supported transaction services, specializing in WeChat marketing solutions for hotels and attractions to acquire customers and improve retention. It was incorporated in December 2014 and has partnerships with top hotels and 41 attraction operators including Wanda Theme Park. The company recently raised RMB 300 million in its Series C financing, split into C1 led by Sequoia Capital China with IDG Capital, Shunwei Capital, and LightSpeed China Partners; C2 led by Vision Plus Capital with Sequoia Capital China; and C3 led by CYTS Hongqi Fund. Proceeds from the Series C will fund technology innovation and business expansion. It claims to be the first company in its sector to receive over RMB 100 million funding leveraging the WeChat ecosystem for hotels and attractions. Traction metrics include partner merchants grossing RMB 400 million in monthly transactions, with major large-scale merchants contributing over tens of millions yuan monthly. Top hotel players using its solutions achieve 10% of total revenue from WeChat direct booking channels, and merchants using services for over a year see more than 40% repeat business. |
| Aug 2019 | Series C | CYTS Hongqi Partnership (lead); HSG (lead); Vision Plus Capital (lead); Lightspeed China Partners; IDG Capital; Shunwei Capital | $43M | Zhiketong Technology, founded in 2014, operates a direct sales marketing platform for hotels, tours, and other services, centered on WeChat for brands to set up sales channels. High-profile clients include InterContinental Hotels Group, Hilton, and Ritz-Carlton. In August 2019, it raised a Series C round of $42.5 million, split into three parts: C1 led by Sequoia Capital China, C2 by Vision Plus Capital, and C3 by CYTS Hongqi Partnership, with participation from previous investors IDG Capital, Shunwei Capital, and Lightspeed China Partners. The funds were allocated to develop the core technology platform and support business development, bringing total funding to around $53 million. Later rounds include RMB 110 million in June 2019 and RMB 300 million in August 2019, potentially overlapping, with cumulative funding exceeding RMB 800 million by a Series D in November 2020 led by Vision Capital and CYTS Hongqi Fund, backed by Axiom Asia, Sequoia Capital, Shunwei Capital, and Yijing Capital. By late 2020, Zhiketong served over 17,000 hotels and tourist attractions in China, with monthly transaction value exceeding RMB 700 million (USD 105 million) on WeChat, though this is transaction volume (GMV/TPV), not revenue. It offers services like membership management, operation support, channel connection, advertising, and data analysis. The company acquired Guangzhou-based WeChat operation provider Jperation in 2018 and targeted clients' total transaction value over RMB 100 billion by 2025. |
| Mar 2018 | Series B | Shunwei Capital (lead); Lightspeed China Partners; IDG Capital; Gobi Partners; HSG | $17M | Zhiketong Technology Limited (ZKT), founded in December 2014, is a direct-sales marketing and operation agency serving hospitality, leisure, and entertainment enterprises. The company provides system support and operational consulting for WeChat official accounts and WeChat Mini Programs across 275 cities in China through 37 regional offices, serving thousands of upscale hotels, scenic spots, theme parks, and restaurants. In Q1 2018, ZKT raised more than RMB 100 million from Shunwei Capital and previous investors including IDG Capital, Lightspeed China Partners, and GOBI Partners. By 2017, ZKT's cooperated enterprises had achieved more than RMB 100 million in monthly sales volume, more than 1 million unique visitors per month, and nearly 1 million sales units per month through their WeChat online malls. |
| Nov 2017 | Series A | IDG Capital (lead); Lightspeed China Partners | $15M | - |
Who has invested in Zhiketong Technology?
9 investors have backed Zhiketong Technology across its funding rounds, including IDG Capital, HSG, Shunwei Capital, Lightspeed China Partners, Vision Plus Capital and CYTS Hongqi Partnership.
Lead investors include CYTS Hongqi Partnership, Vision Plus Capital, HSG, Shunwei Capital and IDG Capital.
Zhiketong Technology Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Nov 2017 | ||
| 3 | Lead | Nov 2017 | ||
| 3 | Lead | Mar 2018 | ||
| 3 | Lead | Mar 2018 | ||
| 2 | Lead | Aug 2019 | ||
| 2 | Lead | Aug 2019 | ||
| 1 | Participant | Mar 2018 | ||
This data is available for Pro users. Sign up to see all 9 Zhiketong Technology investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Zhiketong Technology
Zhiketong Technology has acquired 1 company to date.
Last acquisition by Zhiketong Technology was on September 6th 2019. Zhiketong Technology acquired JPERATION for $7M.
Latest Acquisitions by Zhiketong Technology
| Description | - |
| HQ Country | |
| HQ City | - |
| Deal Date | 6 Sep 2019 |
| Valuation | $7M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Zhiketong Technology acquisitions and their M&A valuation multiples. Start Free Trial | |
Zhiketong Technology Competitors
Zhiketong Technology competitors include listed companies like Compass Pathways and Alignment Healthcare, and private ones like Neko Health, Ro, Sword Health and Noom.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $7B | - | ||
| Private | $598M | - | $7B | 11.7x | ||
| Private | $240M | - | $4B | 16.7x | ||
| Private | $400M | - | $3.7B | 9.3x | ||
| Publicly listed | - | ($293M) | $2.1B | - | ||
| Publicly listed | $3.9B | $45M | $1.8B | 0.3x |
Zhiketong Technology Public Comps
Zhiketong Technology is still privately-owned, but its public comps include Publicis Groupe, Omnicom Group, Focus Media, BlueFocus Communication, Dentsu Group, JCDecaux, WPP, Outfront Media, CyberAgent and Hakuhodo Dy Holdings.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $20B | $3.6B | 1.6x | 1.8x | 8.9x | 8.3x | |||
| $17B | $721M | 1.8x | 1.3x | 42.4x | 8.2x | |||
| $1.9B | $985M | 4.7x | 4.8x | 9.0x | 8.2x | |||
| $10B | $56M | 0.6x | 0.6x | 116.8x | 74.3x | |||
| $9.2B | ($1.8B) | 0.7x | 0.7x | (3.7x) | 4.7x | |||
| $4.2B | $1.5B | 2.1x | 2.0x | 6.1x | 9.3x | |||
| $18B | $726M | 0.7x | 0.9x | 16.9x | 5.8x | |||
| $1.8B | $453M | 4.9x | 4.6x | 19.9x | 16.0x | |||
This data is available for Pro users. Sign up to see all Zhiketong Technology competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Zhiketong Technology
| When was Zhiketong Technology founded? | Zhiketong Technology was founded in 2014. |
| Where is Zhiketong Technology headquartered? | Zhiketong Technology is headquartered in Beijing, China. |
| Is Zhiketong Technology publicly listed? | No, Zhiketong Technology is a private, VC-backed company. |
| How much funding has Zhiketong Technology raised? | Zhiketong Technology has raised $125M across 4 funding rounds. |
| What was Zhiketong Technology's last funding round? | Zhiketong Technology's last funding round was a $50M Series D in November 2020, led by CYTS Hongqi Partnership and Vision Plus Capital. |
| Who are Zhiketong Technology's investors? | Zhiketong Technology's investors include Lightspeed China Partners, IDG Capital, Shunwei Capital, HSG, CYTS Hongqi Partnership, Vision Plus Capital, Gobi Partners, Yijing Capital and Axiom Asia Private Capital. |
| Which companies are comparable to Zhiketong Technology? | Companies comparable to Zhiketong Technology include Neko Health, Ro, Sword Health, Noom, Compass Pathways and Alignment Healthcare. |
| How many companies has Zhiketong Technology acquired? | Zhiketong Technology has acquired 1 company, including JPERATION. |
| What was the largest acquisition by Zhiketong Technology? | The $7M acquisition of JPERATION in September 2019 is the largest acquisition Zhiketong Technology has made to date. |
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