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- Zeotap
Zeotap Valuation, Funding & Investors
Zeotap is valued at $158M as of November 2020.
Last Zeotap valuation
$158M
Series C · Nov 2020
Last Zeotap funding round
$25M
Undisclosed stage · Nov 2024
Cumulative funding Zeotap raised
$117M
across 7 funding rounds
Key investors in Zeotap
Capnamic
IRIS
Christer Andersson
SignalFire
Zach Coelius
IONIQ
About Zeotap
Zeotap is a Hamburg-headquartered customer data platform launched in 2014. The company offers Zeotap CDP for data integration and orchestration, Zeotap Data with 2,500 pre-built segments activatable on over 100 programmatic and social platforms, and Zeotap ID+ as a cookieless identity solution. Services enable brands to activate first-party data in privacy-compliant ways across Europe and beyond.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$158M (Nov 2020)
Zeotap Valuation
Zeotap is currently valued at $158M, based on its Series C in November 2020.
The $19M round was led by SignalFire, with participation from Kortschak Investments L.P..
Zeotap valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Nov 2020 | Series C | $158M |
Zeotap Funding History
Zeotap has raised a total of $117M across 7 funding rounds.
Zeotap's first fundraising round was a $1M seed round in November 2014. The most recent completed round was a $25M undisclosed-stage round in November 2024.
Zeotap funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2024 | Undisclosed stage | SignalFire; Salica Investments | $25M | - | Zeotap is an enterprise Customer Data Platform (CDP) that enables brands to unify customer data, predict behaviors, and drive omnichannel marketing outcomes through its ID+ universal marketing identity solution and full-stack customer intelligence capabilities. On November 20, 2024, the company announced $25 million in new investment from existing and new investors, including SignalFire and Salica Investments, structured as a combination of equity and debt raised during the year. This funding marks a profitability milestone for Zeotap and supports its accelerated growth path, with proceeds aimed at expanding its platform across active markets. The round aligns with Zeotap's strengthening leadership, adding Amir Rosentuler as Chairman and Elad Simon as Chief Operating Officer, alongside prior board additions like Chris Scoggins and Taylor Barada from SignalFire. Salica Investments highlighted Zeotap as Europe's leading CDP provider with impressive technology and customer base, expressing enthusiasm for supporting its growth. This follows earlier Series C funding totaling $60.5 million, including a $42 million initial raise in 2020 and an $18.5 million extension from SignalFire's Breakout Fund in November 2020. Zeotap operates in 14 markets, serving top marketers and publishers globally, with plans to invest further in its CDP and ID+ products to meet rising demand for customer data intelligence amid shifts like redirecting TV budgets to data-driven channels. The company positions itself as a single integrated suite contrasting scattered point solutions, emphasizing quicker deployments, lower costs, and operational efficiencies. |
| Sep 2021 | Series C | Liberty Global Ventures (lead); Richard Pennycook | $11M | - | Zeotap, a Berlin- and Bengaluru-based customer data platform, announced an $11 million extension to its Series C funding round on September 8, 2021, led by Liberty Global Ventures with participation from Richard Pennycook CBE, former CEO of the Co-operative Group. This extension followed a $42 million Series C in July 2020 and an $18.5 million extension in November 2020 from SignalFire, bringing total funding to $90 million. The capital fuels Zeotap's Customer Intelligence Platform (CIP), launched in 2020 for privacy-compliant customer data solutions in Europe, and its ID+ universal ID system to address third-party cookie deprecation. Since the prior extension, Zeotap reported 126% ARR growth in 2020 alongside 201% year-over-year subscription revenue growth. The company signed new clients including Virgin Media, DER Touristik, and Nestlé, and partnered with over 60 European publishers on ID+. Zeotap's platform leverages first-party data combined with other sources to analyze customer behavior for brands and marketers. |
| Nov 2020 | Series C | SignalFire (lead); Kortschak Investments L.P. | $19M | $158M | Zeotap is a Customer Intelligence Platform (CIP) that enables brands and marketers to unify first-party customer data with external sources for identity resolution, enrichment, analytics, and modeling to predict behaviors and improve marketing outcomes. Founded in 2014 by Projjol Banerjea, Daniel Heer, and Stephan Schwebe, the Berlin- and Bengaluru-based company operates in 14 markets with offices in New York, the U.K., and India, serving clients like Virgin Media, Nestlé, Mercedes-Benz, BBVA, Vodafone, and partnering with over 60 European publishers on its ID+ universal marketing identity solution launched in 2020. On November 16, 2020, Zeotap raised an additional $18.5 million extension to its Series C round from SignalFire's Breakout Fund, led by SignalFire, bringing the total Series C to $60.5 million after an initial $42 million close earlier in 2020. The funds were earmarked to enhance the CDP and ID+ products amid rising demand driven by COVID-19 shifts in marketing budgets toward data-driven channels. Traction included onboarding new clients like DER Touristik and strong growth metrics post-round, with 126% annual recurring revenue growth in 2020 and a 431% revenue run rate increase in FY19, alongside claims of assisting 30 million customers with 165% ROI. The board added martech experts Chris Scoggins (ex-Datalogix GM, SignalFire Venture Partner) and Taylor Barada (ex-Adobe VP). Subsequent extensions in 2021 added $11 million from Liberty Global Ventures and others, pushing total funding to $90 million. Zeotap positions itself for a privacy-first future, addressing third-party cookie deprecation with compliant solutions tailored for European markets, evolving from mobile data brokering to a comprehensive CDP. |
| Jul 2020 | Series C | Chris Scoggins; Capnamic; Bernd Miehler; coparion; AperiamVentures; IONIQ; HERE Technologies Chicago; Eric Roza; Jim Thoeni; IRIS; Andrew Bursky; Christer Andersson | $42M | - | Zeotap is a customer intelligence platform (CIP) founded in 2014 that enables brands to unify first-party data, perform identity resolution, enrich data, conduct analytics and modeling (including in data clean rooms), and activate audiences across over 100 marketing partners. The platform has evolved from a diversified data company to a SaaS-based solution addressing marketers' needs, with a focus on ID+, a privacy-compliant universal marketing identity solution to handle cookie restrictions and regulations. Clients include Mercedes-Benz, BBVA, Orange Telecom, Vodafone, and Red Bull, operating in 14 active markets. In July 2020, Zeotap raised an oversubscribed $42 million Series C round, matching the specified investors including coparion, Capnamic Ventures, Iris Capital (IRIS), HERE, IONIQ, and individuals like Eric Roza who joined the board. Existing investors such as New Science Ventures also participated, with half the funding secured that year and the rest previously. The round supported investments in the CIP and ID+ for faster deployments and efficiencies versus point solutions. The Series C was later extended in November 2020 by $18.5 million from SignalFire's Breakout Fund, bringing the total to $60.5 million, with Chris Scoggins joining the board. This followed 431% YoY growth in revenue run rate in the previous accounting year, amid rising demand for customer data capabilities accelerated by COVID-19 shifts in marketing budgets. Total funding post-initial Series C reached around $63 million. |
| Jan 2017 | Series B | HERE Technologies Chicago (lead); New Science Ventures (lead); Capnamic; Zach Coelius; IRIS; Christer Andersson; Bossa Invest | $13M | - | Zeotap, a Berlin-based mobile data platform, raised $12.7 million (12 million euros) in its Series B funding round on January 17, 2017, led by HERE Technologies Chicago and New Science Ventures, with participation from Bossa Invest, Capnamic, Christer Andersson, IRIS, and Zach Coelius. This brought the company's total funding to $20 million at that time. Zeotap works with top carriers in India and other telcos to provide data onboarding solutions for advertising. |
| Aug 2015 | Series A | Capnamic (lead); IRIS (lead); IONIQ; Michael Halbherr; Zach Coelius; Steffen Roehn; Devin Guan; Peter Scheufen; Christer Andersson | $6M | - | Zeotap GmbH, a Berlin- and Bangalore-based startup founded in November 2014 by Daniel Heer, Stephan Schwebe, and Projjol Banerjea, develops a carrier-grade data platform that connects mobile network operators with the app and advertising ecosystem. The platform activates and monetizes telecom data assets while ensuring compliance with privacy legislation and zero data leakage, mapping anonymized data to identifiers like Apple’s IDFA and Google’s ad ID for segmentation in mobile advertising. It optimizes yield for publishers and supply-side platforms and improves ad buying efficiency for advertisers and demand-side players, with clients including large telecom companies in Europe and Asia. Zeotap raised $6.4 million in a Series A funding round in August 2015 from lead investors Capnamic Ventures and Iris Capital, along with angels such as Michael Halbherr (former CEO of Nokia HERE), Steffen Roehn (former CIO of Deutsche Telekom), Devin Guan (co-founder of Drawbridge), Peter Scheufen (former CEO of Skobbler), and existing investors including HitFox Group. The funds supported international expansion, growth of its global technology center in Bangalore, and aggressive hiring for engineering and product roles led by VP of Engineering Ameya Agnihotri. |
| Nov 2014 | Seed | - | $1M | - | - |
Who has invested in Zeotap?
24 investors have backed Zeotap across its funding rounds, including Capnamic, IRIS, Christer Andersson, SignalFire, Zach Coelius and IONIQ.
Lead investors include Liberty Global Ventures, SignalFire, HERE Technologies Chicago, New Science Ventures, Capnamic and 1 other investor.
Zeotap Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Aug 2015 | ||
| 3 | Lead | Aug 2015 | ||
| 3 | Participant | Aug 2015 | ||
| 2 | Lead | Nov 2020 | ||
| 2 | Participant | Aug 2015 | ||
| 2 | Lead | Jan 2017 | ||
| 2 | Participant | Aug 2015 | ||
| 1 | Participant | Jul 2020 | ||
| 1 | Participant | Jul 2020 | ||
| 1 | Participant | Jul 2020 | ||
| 1 | Participant | Jul 2020 | ||
| 1 | Participant | Sep 2021 | ||
| 1 | Participant | Jul 2020 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialZeotap Competitors
Zeotap competitors include listed companies like HCR Co and Aether Holdings, and private ones like Crunchbase, OWL, The TIE and Aimondo.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $150M | - | ||
| Private | - | - | $184M | - | ||
| Private | - | - | $100M | - | ||
| Publicly listed | $75M | ($3M) | $354M | - | ||
| Private | - | - | $154M | - | ||
| Publicly listed | $1M | ($3M) | $41M | 31.1x |
Zeotap Public Comps
Zeotap is still privately-owned, but its public comps include User Local, wallstreet:online, Optim, FnGuide, Saltlux, Coocon, Domo, Business Online, dotDigital Group and Credit Bureau Asia.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $34M | $15M | 2.7x | 2.8x | 6.1x | - | |||
| $79M | ($378K) | 1.9x | 1.8x | (390.7x) | 6956.0x | |||
| $75M | $20M | 1.9x | 1.7x | 7.2x | - | |||
| $26M | $9M | 5.2x | - | 14.3x | - | |||
| $30M | ($5M) | 3.8x | - | (22.9x) | - | |||
| $51M | $22M | 1.2x | 1.2x | 2.7x | 3.6x | |||
| $319M | ($48M) | 1.0x | 1.0x | (6.5x) | 9.5x | |||
| $23M | $10M | 5.2x | - | 11.5x | - | |||
This data is available for Pro users. Sign up to see all Zeotap competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Zeotap
| When was Zeotap founded? | Zeotap was founded in 2014. |
| Where is Zeotap headquartered? | Zeotap is headquartered in Berlin, Germany. |
| Is Zeotap publicly listed? | No, Zeotap is a private, VC-backed company. |
| What is Zeotap's valuation? | Zeotap was last valued at $158M in its Series C in November 2020. |
| How much funding has Zeotap raised? | Zeotap has raised $117M across 7 funding rounds. |
| What was Zeotap's last funding round? | Zeotap's last funding round was a $25M undisclosed-stage round in November 2024. |
| Who are Zeotap's investors? | Zeotap's investors include Capnamic, IRIS, Christer Andersson, SignalFire, IONIQ, HERE Technologies Chicago, Zach Coelius, Chris Scoggins, Bernd Miehler, coparion and 14 others. |
| Which companies are comparable to Zeotap? | Companies comparable to Zeotap include Crunchbase, OWL, The TIE, HCR Co, Aimondo and Aether Holdings. |
See companies similar to Zeotap
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