Simon Data Valuation, Funding & Investors

Simon Data is valued at $124M as of August 2023.

Last Simon Data valuation

$124M

Series D · Aug 2023

Last Simon Data funding round

$54M

Series D · Aug 2023

Cumulative funding Simon Data raised

$116M

across 6 funding rounds

Key investors in Simon Data

  • .406 Ventures
  • F-Prime
  • Polaris Partners
  • Allon Ventures
  • SV Angel
  • BoxGroup

Simon Data Overview

About Simon Data

Simon Data is a New York-based customer data platform enabling marketers to build audiences and activate campaigns across channels without custom data warehouses. The service integrates with tools like Segment, Snowflake, and Google Cloud, powering personalization for brands such as Peloton and Sonos. Headquartered in Manhattan with remote teams, it processes petabytes of data daily to segment customers by behavior and demographics in real time.


Founded

2015

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$124M (Aug 2023)

Simon Data Valuation

Simon Data is currently valued at $124M, based on its Series D in August 2023.

The $54M round was led by Macquarie Asset Management, with participation from .406 Ventures, Polaris Partners and F-Prime.

Simon Data's valuation has grown 2.3x from $55M at its Series B in July 2018 to $124M in August 2023, across 2 priced rounds.

Simon Data valuation by funding round

Simon Data valuation by funding round
DateStageValuation
Aug 2023Series D$124M
Jul 2018Series B$55M

Simon Data Funding History

Simon Data has raised a total of $116M across 6 funding rounds.

Simon Data's first fundraising round was a $2M seed round in November 2013. The most recent completed round was a $54M Series D in August 2023.

Simon Data funding rounds

Simon Data funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2023Series DMacquarie Asset Management (lead); .406 Ventures; Polaris Partners; F-Prime$54M$124MSimon Data is a customer data platform (CDP) company founded in 2013 that combines analytics and marketing automation capabilities. The company positions itself as a composable CDP that integrates with organizations' existing cloud data warehouse infrastructure without requiring data replication, addressing security and workflow efficiency concerns. Simon Data's platform includes an email distribution engine for automated marketing outreach, in-app promotions, and connected segmentation tools designed to work within cloud data platforms like Snowflake. In August 2023, Simon Data announced a $54 million Series D funding round led by Macquarie Capital with participation from existing investors Polaris Partners, .406 Ventures, and F-Prime Capital, bringing total funding to approximately $118 million. The company reported 50% year-over-year revenue growth as of the time of the Series D announcement and counted customers including JetBlue, Bombas, and Vimeo. Proceeds from the funding were designated for feature development, particularly tools integrating with additional cloud data warehouses, and go-to-market initiatives, with a focus on building generative AI capabilities to enable less technically-inclined marketers to automate customer journey creation.
Aug 2019Series CPolaris Partners (lead); .406 Ventures; F-Prime$30M-Simon Data is a New York-based customer data platform (CDP) that integrates first- and third-party data from sources like SQL data warehouses, web/mobile analytics, customer support, transactional data, and surveys to provide a unified customer view. This enables marketers to deliver personalized experiences, analyze campaign performance, measure revenue impact, and leverage AI-driven orchestration across marketing stacks. Customers include Equinox, Venmo, WeWork, and Albertsons, with the company doubling its client count annually in the two years prior to the round. On August 19, 2019, Simon Data raised $30 million in a Series C funding round led by Polaris Partners, with participation from existing investors .406 Ventures and F-Prime Capital Partners. This fast follow-on to its $20 million Series B in July 2018 brought total funding to $59 million across prior rounds including an $8 million Series A in 2015. The round was smaller than the average Series C ($46 million) but notable in the CDP sector competing with Segment, Amperity, Evergage, Exponea, and Leadspace. Proceeds were allocated to scaling operations for enterprise growth, hiring across teams, and enhancing machine learning and data science features for predictive personalization. CEO Jason Davis highlighted the platform's ability to unlock data value for high-growth brands unable to leverage existing data investments. Polaris Managing Partner Dave Barrett praised Simon's explosive growth, client-centric approach, and leadership in delivering next-generation customer experiences via disruptive data science technology. At the time, Simon Data had around 87 employees and planned significant expansion. The funding supported widening its lead as the preferred enterprise CDP amid rising demand for data-driven personalization in a competitive market.
Jul 2018Series BPolaris Partners (lead); .406 Ventures; Allon Ventures; F-Prime; Maria Cirino; Commerce Ventures$20M$55MSimon Data is a New York-based customer data platform (CDP) that enables marketers to unify first- and third-party data from sources like SQL warehouses, web/mobile analytics, customer support, transactional data, and surveys to deliver personalized cross-channel customer experiences. Founded in 2014 by Jason Davis, Josh Neckes, and Matt Walker, the company serves high-growth brands including Airbnb, OpenTable, Blue Apron, TrueCar, Rover, Equinox, Venmo, and WeWork. At the time of its Series B, Simon Data had 48 employees and focused on email personalization and complex marketing workflows. On July 30, 2018 (or July 27 per some sources), Simon Data raised $20 million in its Series B funding round led by Polaris Partners, with participation from .406 Ventures, F-Prime, Commerce Ventures, and angel investor Maria Cirino. This followed an $8 million Series A in December 2015, bringing total funding to $32 million at that point. Dave Barrett from Polaris Partners joined the board alongside Maria Cirino from .406 Ventures. The proceeds were earmarked for expanding product and engineering teams, data science capabilities, and enhancing orchestration of customer experiences amid growing demand for insights and journey management. Simon Data positioned itself to help companies capture value from their data infrastructure investments, working across any end-channel. Simon Data continued scaling post-Series B, raising a $30 million Series C in August 2019 again led by Polaris Partners with .406 Ventures and F-Prime, growing to 87 employees and doubling client count annually.
Dec 2015Series A.406 Ventures (lead); Allon Ventures$8M-Simon Data raised an $8M Series A round in November 2015. The investors included .406 Ventures.
Nov 2014Seed-$2M--
Nov 2013SeedSV Angel; Allon Ventures; Slow Ventures; BoxGroup; Scott Belsky$2M--

Who has invested in Simon Data?

11 investors have backed Simon Data across its funding rounds, including .406 Ventures, F-Prime, Polaris Partners, Allon Ventures, SV Angel and BoxGroup.

Lead investors include Macquarie Asset Management, Polaris Partners and .406 Ventures.


Simon Data Investors

Investors in Simon Data by funding rounds participated
InvestorHQRoundsRoleFirst check
.406 VenturesUnited StatesUnited States4LeadDec 2015
Allon VenturesUnited StatesNew York City, NY3ParticipantNov 2013
Polaris PartnersUnited StatesBoston, MA3LeadJul 2018
F-PrimeUnited StatesUnited States3ParticipantJul 2018
SV AngelUnited StatesSan Francisco, CA1ParticipantNov 2013
Slow VenturesUnited StatesSan Francisco, CA1ParticipantNov 2013
BoxGroupUnited StatesNew York City, NY1ParticipantNov 2013
Macquarie Asset ManagementAustraliaSydney1LeadAug 2023
Maria CirinoUnited StatesBoston, MA1ParticipantJul 2018

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Simon Data Competitors

Simon Data competitors include listed companies like Deluxe and Dekuple, and private ones like Car Capital Technologies, Tropic, Orum and Cluely.

Public and private companies comparable to Simon Data
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Car Capital TechnologiesUnited StatesDallas, TXPrivate--$170M-
TropicUnited StatesNew York City, NYPrivate--$175M-
DeluxeUnited StatesUnited StatesPublicly listed$2.1B$379M$1.1B1.2x
OrumUnited StatesSan Francisco, CAPrivate$5M-$125M25.0x
CluelyUnited StatesSan Francisco, CAPrivate$7M-$120M17.1x
DekupleFranceFrancePublicly listed$279M$26M$110M0.6x

Simon Data Public Comps

Simon Data is still privately-owned, but its public comps include Business Online, Dekuple, eGain, FnGuide, NeoJapan, wallstreet:online, SysJust, TON Strategy, Plaid and Luzon Credit and Finance.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Business Online$23M$10M5.2x-11.5x-
Dekuple$279M$26M0.6x0.6x6.6x5.6x
eGain$91M$10M0.8x0.8x7.1x6.6x
FnGuide$26M$9M5.2x-14.3x-
NeoJapan$53M$19M2.0x2.0x5.6x-
wallstreet:online$79M($378K)1.9x1.8x(390.7x)6956.0x
SysJust$32M$8M2.0x-7.5x-
TON Strategy$13M($148M)11.0x11.0x(1.0x)-

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Common questions about Simon Data

When was Simon Data founded?Simon Data was founded in 2015.
Where is Simon Data headquartered?Simon Data is headquartered in New York City, NY, United States.
Is Simon Data publicly listed?No, Simon Data is a private, VC-backed company.
What is Simon Data's valuation?Simon Data was last valued at $124M in its Series D in August 2023.
How much funding has Simon Data raised?Simon Data has raised $116M across 6 funding rounds.
What was Simon Data's last funding round?Simon Data's last funding round was a $54M Series D in August 2023, led by Macquarie Asset Management.
Who are Simon Data's investors?Simon Data's investors include .406 Ventures, Allon Ventures, Polaris Partners, F-Prime, SV Angel, Slow Ventures, BoxGroup, Macquarie Asset Management, Maria Cirino, Commerce Ventures and 1 other.
Which companies are comparable to Simon Data?Companies comparable to Simon Data include Car Capital Technologies, Tropic, Deluxe, Orum, Cluely and Dekuple.

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