YOPA Revenue, Valuation, Funding & Investors
YOPA is valued at $205M as of August 2018, a 5.7x multiple on its last reported $36M revenue.
Last YOPA valuation
$205M
Series D · Aug 2018
Last YOPA funding round
$19M
Undisclosed stage · Aug 2019
YOPA revenue
$36M
Series D · Aug 2018
Key investors in YOPA
dmg ventures
LSL Property Services
Savills
Grosvenor Hill Ventures
About YOPA
YOPA is a London-headquartered real estate agency offering fixed-fee services for property sales in the United Kingdom. The online platform provides free valuations, professional photography, listings on major portals like Rightmove, accompanied viewings, and negotiation support. YOPA leverages hybrid agent technology to reduce costs while maintaining high service levels. It operates nationwide with local experts in England, Scotland, and Wales. Launched in 2015, YOPA disrupts traditional agencies with transparent pricing.
Founded
2015
HQ
LondonWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Revenue
$36M (Aug 2018)
Valuation
$205M (Aug 2018)
YOPA Valuation
YOPA is currently valued at $205M, based on its Series D in August 2018.
The $26M round was led by dmg ventures.
YOPA valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Aug 2018 | Series D | $205M | 5.7x |
YOPA Revenue
YOPA's latest recorded revenue is $36M, as of its Series D in August 2018. At a $205M valuation, that implies a 5.7x revenue multiple.
YOPA revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Aug 2018 | $36M | $205M | 5.7x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
YOPA Funding History
YOPA has raised a total of $122M across 5 funding rounds.
YOPA's first fundraising round was a $21M Series A in June 2016. The most recent completed round was a $19M undisclosed-stage round in August 2019.
YOPA funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Aug 2019 | Undisclosed stage | dmg ventures | $19M | - | YOPA announced on 21 August 2019 the completion of a GBP 16 million funding round from its existing investors dmg ventures and Grosvenor Hill Ventures together with the company's founders. The proceeds were earmarked for continued investment in customer service and proprietary technology and for building local market share through YOPA's network of agents. Alongside the round, the company appointed Grenville Turner, the former Countrywide chief executive who took that business back to the London market in 2013, as chairman; Turner has also served on the boards of Rightmove, Realogy and Sainsbury's Bank. Manuel Lopo de Carvalho, chief executive of dmg ventures, said DMGT's experience of the UK property market underpinned continued confidence in YOPA and its technology. Chief executive Ben Poynter framed the round as recognition of the company's growth potential after a year of investment and the 2018 launch of its no-sale-no-fee product, during which the business had streamlined operations and added teams to drive customer service. YOPA sells homes for a fixed fee using local agents and its own technology rather than high-street branches, and had become one of the largest estate agents in the UK within three years of launch. |
| Aug 2018 | Series D | dmg ventures (lead) | $26M | $205M | Yopa is a UK-based PropTech platform operating as a fixed-fee digital real estate agent that enhances transparency in property sales, allowing vendors and buyers to book viewings, receive feedback, and accept offers anytime. It combines a network of local agents with proprietary technology and flexible payment models like 'No Sale, No Fee'. In August 2018, Yopa raised £20 million in a funding round led by dmg ventures, the venture capital arm of Daily Mail and General Trust (DMGT), with participation from Grosvenor Hill Ventures and the company's founders, bringing total equity funding to over £75 million since its hybrid model launch in January 2016. The round supported expansion of Yopa's network of 140 local agents across the UK, enhancements to its technology platform, scaling of offerings, and development of a new customer service center. By mid-2018, Yopa had listed more properties in the first half of the year than throughout all of 2017, positioning it as the UK's eighth largest estate agency brand based on listings on Rightmove and Zoopla. The investment followed prior rounds involving LSL Property Services and reflected confidence from dmg ventures, which had recent successes like exiting Zoopla. Industry veteran Grenville Turner was appointed chairman around this period to guide Yopa's maturation. The funding aligned with DMGT's strategy of long-term investments in property market opportunities, as Yopa became an associate in August 2018. Some reports mentioned a £16 million figure, likely referring to the net new investment component. The deal was valued at $205 million, though this appears contextual within dmg ventures' portfolio activities. |
| Sep 2017 | Series C | LSL Property Services (lead); dmg ventures | $36M | - | YOPA is an online hybrid estate agent founded in January 2016 by Daniel Attia alongside Andrew and Alistair Barclay. The company operates a fixed fee model rather than the percentage-based commission structure used by traditional estate agents, and combines digital technology with local agents supported by a dedicated customer service centre. In September 2017, YOPA announced a combined £27.6 million funding round comprising a £20 million investment from LSL Property Services (acquiring a 17.3% equity stake) and an additional £7.6 million from Daily Mail and General Trust, an existing investor. This investment followed a £15 million funding round in May 2017 led by Savills, bringing the company's total funding to over £58 million since launch. LSL Property Services, parent company of Your Move, Reeds Rains, and Marsh & Parsons, described the investment as providing a meaningful presence in the expanding online and hybrid estate agency markets. YOPA stated it would use the proceeds to expand its network of local agents and increase market share while continuing to operate independently under its existing brand and management team. |
| May 2017 | Series B | Grosvenor Hill Ventures; dmg ventures | $19M | - | - |
| Jun 2016 | Series A | Savills (lead); dmg ventures | $21M | - | YOPA is a UK-based hybrid estate agency launched in January 2016, offering a fixed-fee model combining online services with local agents to disrupt traditional high street agencies. It positions itself as customer-focused, transparent, and flexible, aiming to simplify home sales. Backed by investors including dmg ventures (investment arm of Daily Mail and General Trust), Grosvenor Ventures (Savills' arm), LSL Property Services, and founder Alistair Barclay, YOPA quickly grew to become the eighth largest UK estate agency brand by listings on Rightmove and Zoopla within 2.5 years of launch. Later traction shows strong growth: more properties listed in H1 2018 than all of 2017. Recent 2024 accounts (unrelated to 2016) indicate £21.2 million revenue for year ending September 2024, with losses narrowing to £3.2 million and forecasts of £27 million revenue in 2025. Investors highlight YOPA's technology-driven hybrid model amid challenges to incumbents like Countrywide and Foxtons, drawing parallels to DMGT's prior Zoopla success. Competitive context includes online/hybrid peers like Purplebricks, with YOPA differentiating via local agents and fixed fees. Leadership changes include appointing ex-Countrywide CEO Grenville Turner as chairman alongside a funding round, and later CEO Ben Poynter (2018) and Frankish (2022). Shareholder base simplified to DMG and Savills by 2024, with investments in Scout FS tech, agent growth, and efficiencies targeting profitability, expected in 2025-2026. |
Who has invested in YOPA?
4 investors have backed YOPA across its funding rounds, including dmg ventures, LSL Property Services, Savills and Grosvenor Hill Ventures.
Lead investors include dmg ventures, LSL Property Services and Savills.
YOPA Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| London | 5 | Lead | Jun 2016 | |
 Dublin | 1 | Lead | Jun 2016 | |
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Start Free TrialYOPA Competitors
YOPA competitors include listed companies like Zublin Immobilien and Riyad REIT Fund, and private ones like Wingreens Farms, Zeus Living, Paper Boat and Wine.com.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Gurgaon | Private | $33M | - | $205M | 6.2x | |
 San Francisco, CA | Private | $100M | - | $205M | - | |
 Switzerland | Publicly listed | $12M | $12M | $202M | - | |
 Saudi Arabia | Publicly listed | $73M | $30M | $209M | - | |
| Haryana | Private | $26M | - | $201M | 7.7x | |
| United States | Private | - | - | $209M | - |
YOPA Public Comps
YOPA is still privately-owned, but its public comps include Zublin Immobilien, Riyad REIT Fund, Real Matters, Awfis Space Solutions, YesAsia, Vente Unique, Kogan.com, Phoenix Spree Deutschland, Trisul and Verkkokauppa.com.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $12M | $12M | 23.4x | - | 23.5x | - | |||
| $73M | $30M | 7.5x | - | 18.6x | - | |||
| $170M | ($3M) | 0.9x | 3.0x | (46.9x) | 84.9x | |||
| $156M | $62M | 2.2x | 2.0x | 5.6x | 5.4x | |||
| $502M | $42M | 0.4x | 0.3x | 4.9x | 4.1x | |||
| $231M | $22M | 0.8x | 0.7x | 8.4x | 6.6x | |||
| $347M | ($11M) | 0.6x | 0.6x | (19.3x) | 6.9x | |||
| $6M | - | 79.5x | 17.9x | - | - | |||
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Common questions about YOPA
| When was YOPA founded? | YOPA was founded in 2015. |
| Where is YOPA headquartered? | YOPA is headquartered in London, United Kingdom. |
| Is YOPA publicly listed? | No, YOPA is a private, VC-backed company. |
| What is YOPA's valuation? | YOPA was last valued at $205M in its Series D in August 2018. |
| How much funding has YOPA raised? | YOPA has raised $122M across 5 funding rounds. |
| What was YOPA's last funding round? | YOPA's last funding round was a $19M undisclosed-stage round in August 2019. |
| Who are YOPA's investors? | YOPA's investors include dmg ventures, Savills, Grosvenor Hill Ventures and LSL Property Services. |
| What is YOPA's revenue? | YOPA's latest recorded revenue is $36M (August 2018). |
| What is YOPA's revenue multiple? | YOPA's latest valuation implies a 5.7x revenue multiple ($205M valuation on $36M of revenue). |
| Which companies are comparable to YOPA? | Companies comparable to YOPA include Wingreens Farms, Zeus Living, Zublin Immobilien, Riyad REIT Fund, Paper Boat and Wine.com. |
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