WOW Tech Group Acquisition, Valuation, Funding & Investors

WOW Tech Group was acquired by Lovehoney for $1.1B in August 2021, a 2.7x multiple on $400M of revenue.

WOW Tech Group acquisition price

$1.1B

Acquired by Lovehoney · Aug 2021

WOW Tech Group revenue at acquisition

$400M

Last twelve months · Aug 2021

WOW Tech Group revenue multiple at acquisition

2.7x

EV/Revenue · Aug 2021

Key investors in WOW Tech Group

  • Rigeto

WOW Tech Group Overview

About WOW Tech Group

WOW Tech Group is a sexual health and wellness manufacturer distributing Womanizer air-pulse stimulators and We-Vibe vibrators globally. Headquartered in Ottawa, Canada, with operations in Germany, its products appear in thousands of retailers across 60 countries including Lovehoney and Amazon. WOW Tech Group develops app-controlled devices with body-safe silicone and sells over 10 million units annually, focusing on couples' toys and solo pleasure tools.


Founded

2018

HQ

GermanyBerlin

Status

Acquired

Customer focus

B2B

Revenue model

Product sales

Revenue

$400M (Aug 2021)

Valuation

$1.1B (acquired Aug 2021)

WOW Tech Group Acquisition

WOW Tech Group was acquired by Lovehoney for $1.1B on 12 August 2021.

The acquisition price implies a 2.7x revenue multiple on $400M of revenue.

WOW Tech Group, a pioneering provider of premium sexual wellness products including brands like Womanizer, We-Vibe, and Arcwave, merged with Lovehoney, a leading e-commerce retailer, manufacturer, and distributor of pleasure products and accessories featuring brands such as Fifty Shades of Grey and Happy Rabbit. The merger, announced on August 12, 2021, created the Lovehoney Group, valued at over €1 billion, with Telemos Capital retaining a majority investment and CDH Investments as a minority investor alongside Lovehoney co-founders. The combined entity also includes Amorana, a Swiss sexual well-being retailer previously acquired by Lovehoney in 2020, and operates 10 offices across four continents with over 650 employees. It was projected to generate over $400 million in sales for 2021, positioning it as the world's largest sexual wellness company by revenue. Johannes Plettenberg, former WOW Tech CEO, became CEO of the Lovehoney Group, with existing management teams retained. The strategic rationale focused on combining B2C sales and marketing excellence, multi-channel distribution, R&D capabilities, and patented technologies to advance sexual wellness market growth, amid a global market valued at $34 billion in 2020 and expected to reach over $52 billion by 2028.

WOW Tech Group acquisition details
AcquirerDateTypePriceEV/Revenue
  • Lovehoney
12 Aug 2021Strategic M&A$1.1B2.7x

WOW Tech Group Funding History

WOW Tech Group has raised 1 funding round.

WOW Tech Group funding rounds
DateStageInvestorsDeal Summary
Jan 2017Undisclosed stageRigeto (lead)Rigeto Unternehmerkapital invested in WOW Tech Group in 2017, joining the sexual wellness manufacturer behind the Womanizer and We-Vibe brands. The holding was expanded in 2020 and again in 2021, when WOW Tech merged with UK retailer Lovehoney to form the Lovehoney Group. Revenue at the combined business exceeded EUR 300 million, more than fifteen times the level at Rigeto's entry.

Who has invested in WOW Tech Group?

1 investor has backed WOW Tech Group across its funding rounds, including Rigeto.

Lead investors include Rigeto.


WOW Tech Group Investors

Investors in WOW Tech Group by funding rounds participated
InvestorHQRoundsRoleFirst check

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WOW Tech Group Competitors

WOW Tech Group competitors include listed companies like Emami, Flyco, Chicmax Cosmetic and HTC, and private ones like Eight Sleep and Pharmapacks.

Public and private companies comparable to WOW Tech Group
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Eight SleepUnited StatesNew York City, NYPrivate--$1.5B-
EmamiIndiaIndiaPublicly listed$391M$105M$1.7B3.9x
FlycoChinaChinaPublicly listed$576M$112M$2.1B3.1x
PharmapacksUnited StatesNew York City, NYPrivate$250M-$1.1B4.4x
Chicmax CosmeticChinaChinaPublicly listed$1.4B$235M$1.1B0.8x
HTCTaiwanTaiwanPublicly listed$91M$22M$1B6.9x

WOW Tech Group Public Comps

WOW Tech Group is no longer listed, but its public comps include Chicmax Cosmetic, HTC, Cosmecca Korea, Toshiba, Cricut, New Vision Electronics, Primax Electronics, Procter & Gamble Health, Fenda Technology and Mega Lifesciences.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Chicmax Cosmetic$1.4B$235M0.8x0.8x4.5x7.3x
HTC$91M$22M6.8x6.9x27.7x(6.2x)
Cosmecca Korea$467M$71M2.5x2.1x16.5x12.9x
Toshiba$3.7B$146M0.3x0.3x7.4x4.4x
Cricut$709M$122M1.3x1.3x7.6x7.4x
New Vision Electronics$99M($94M)9.5x-(10.0x)-
Primax Electronics$1.9B$140M0.4x0.4x5.3x5.6x
Procter & Gamble Health$144M$48M6.4x6.0x19.1x18.3x

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Common questions about WOW Tech Group

When was WOW Tech Group founded?WOW Tech Group was founded in 2018.
Where is WOW Tech Group headquartered?WOW Tech Group is headquartered in Berlin, Germany.
Is WOW Tech Group publicly listed?No, WOW Tech Group was acquired by Lovehoney in August 2021.
Who acquired WOW Tech Group?WOW Tech Group was acquired by Lovehoney in August 2021.
How much was WOW Tech Group acquired for?WOW Tech Group was acquired for $1.1B in August 2021, a 2.7x revenue multiple.
What was WOW Tech Group's last funding round?WOW Tech Group's last funding round was a undisclosed-stage round in January 2017, led by Rigeto.
Who are WOW Tech Group's investors?WOW Tech Group's investors include Rigeto.
Which companies are comparable to WOW Tech Group?Companies comparable to WOW Tech Group include Eight Sleep, Emami, Flyco, Pharmapacks, Chicmax Cosmetic and HTC.

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