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- Wiliot
Wiliot Valuation, Funding & Investors
Wiliot is valued at $1B as of July 2021.
Last Wiliot valuation
$1B
Series C · Jul 2021
Last Wiliot funding round
$75M
Strategic investment · Apr 2026
Cumulative funding Wiliot raised
$344M
across 6 funding rounds
Key investors in Wiliot
Grove Ventures
Norwest
Qualcomm Ventures
83North
Avery Dennison
SoftBank Group
About Wiliot
Wiliot is an IoT company, with operations in San Diego and Israel, that develops stamp-sized, self-powered compute devices known as IoT Pixels. These ambient-powered tags attach to products to sense temperature, humidity, motion, and location in real time, feeding data into a cloud platform for AI-driven supply chain insights. Wiliot targets supply chain transparency across industries including food, retail, healthcare, and pharmaceuticals, running a 'Sensing as a Service' model alongside licensing of its chip technology.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$1B (Jul 2021)
Sectors
Wiliot Valuation
Wiliot is currently valued at $1B, based on its Series C in July 2021.
The $200M round was led by SoftBank Group.
Wiliot's valuation has grown 8.3x from $120M at its Series B in January 2019 to $1B in July 2021, across 2 priced rounds.
Wiliot valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jul 2021 | Series C | $1B |
| Jan 2019 | Series B | $120M |
Wiliot Funding History
Wiliot has raised a total of $344M across 6 funding rounds.
Wiliot's first fundraising round was a $14M Series A in January 2017. The most recent completed round was a $75M strategic investment round in April 2026.
Wiliot funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2026 | Strategic investment | Avery Dennison (lead) | $75M | - | Wiliot, a San Diego-based provider of physical AI solutions for supply chains, received a $75 million minority investment from Avery Dennison on April 27, 2026. Avery Dennison, a leading global materials science and digital identification solutions company, made this strategic investment to scale physical AI technology and accelerate the adoption of digital identities on physical items within supply chain operations. |
| Jul 2021 | Series C | SoftBank Group (lead) | $200M | $1B | Wiliot is an Israeli IoT startup developing stamp-sized, self-powered compute devices, known as IoT Pixels, that attach to products for real-time sensing of temperature, humidity, motion, location, and other data, feeding into a cloud platform for AI-driven insights. The technology targets supply chain transparency across industries like food, retail, healthcare, and pharmaceuticals, enabling applications from vaccine tracking to inventory management and reducing waste. Wiliot operates a 'Sensing as a Service' model and was pivoting toward SaaS with licensing of its ambient-power chip technology around the funding time. On July 27, 2021, Wiliot closed a $200 million Series C funding round led by SoftBank Vision Fund 2, with participation from prior investors including Amazon, Maersk, Qualcomm Ventures, Samsung Ventures, Verizon Ventures, and Vintage Investment Partners. The round was oversubscribed, with most funds as primary investment and a small portion for secondary deals, bringing total funding to over $270 million. Proceeds were earmarked for team expansion, channel scaling, and launching V2 products with next-generation performance to accelerate global IoT adoption. SoftBank's Yanni Pipilis highlighted Wiliot's potential to merge digital and physical worlds via AI-powered IoT for safer consumer products. The investment marked SoftBank Vision Fund 2's fourth Israeli deal in 2021. |
| Feb 2020 | Series B | Vintage Investment Partners (lead); Grove Ventures; Maersk Growth; PepsiCo; Verizon Ventures; NTT DOCOMO Ventures; Cerca Partners | $20M | - | Wiliot develops ambient IoT technology, featuring postage-stamp-sized compute devices or tags that harness ambient power for tracking, temperature measurement, and product engagement on surfaces like apparel, glass, plastic bottles, and cardboard. The February 2020 funding involved investors including Vintage Investment Partners, Verizon Ventures, Maersk Growth, PepsiCo, and NTT DOCOMO Ventures, as part of a Series B extension, bringing total funding to over $75 million by that point. This followed a January 2019 Series B round valued at $120 million, extended to approximately $70 million total, implying potential pre-money growth. In 2020, Wiliot focused on high-volume inlay manufacturing using RFID machinery, partnering with Avery Dennison, Muhlbauer, and Tadbik for scaled production to support pilot customers. The 'Works with Wiliot' partner program included Aruba (HPE), Deloitte for lab deployments, and Mist for Bluetooth location in retail. Demonstrations at NRF showed compatibility with access points and secure beacon formats. Later developments included a July 2021 Series C raising $200 million led by SoftBank Vision Fund 2, with many repeat investors like Grove Ventures, Maersk Growth, NTT DOCOMO Ventures, Verizon Ventures, and Vintage, pivoting toward 'sensing as a service' SaaS and licensing chip tech. Total funding reached $269 million over six rounds by 2021. Wiliot expanded into asset tracking, AI-enhanced platforms, and partnerships like Identiv for 25 million tag orders in 2022, earning Gartner recognition in 2024. |
| Jan 2019 | Series B | Samsung; Grove Ventures; Qualcomm Ventures; Amazon; Norwest; Cerity Partners Ventures; 83North; Avery Dennison | $30M | $120M | Wiliot is a fabless semiconductor company developing passive system-on-chip (SoC) platforms for the Internet of Things (IoT) market, focusing on battery-free Bluetooth sensor tags and ambient IoT solutions for asset tracking and connectivity. The company enables unit-level traceability in applications like cold chain transport and inventory management without batteries, positioning itself as a pioneer in ambient IoT alongside partners like Avery Dennison. The company has grown to around 226 employees and continues developing for retail, mail operations, and real-time visibility platforms as of 2025. |
| Nov 2017 | Series A | M Ventures (lead); Qualcomm Ventures (lead) | $5M | - | Wiliot is a fabless semiconductor startup founded in January 2017 that develops battery-free Bluetooth stickers designed to communicate with smartphones, Wi-Fi access points, and IoT devices for product tracking and household device communication. In November 2017, Wiliot closed an early investment round with Qualcomm Ventures and M Ventures (Merck's corporate venture arm), along with Grove Ventures, Norwest Venture Partners, and 83North. This round raised $6 million and represented the company's first external funding after its January 2017 launch, bringing total capital raised to $19 million within its first 10 months. The company's post-money valuation was not disclosed for this early 2017 round; however, subsequent disclosures show Wiliot was valued at $120 million in its January 2019 Series B round, followed by a $200 million Series C in July 2021 led by SoftBank Vision Fund 2. |
| Jan 2017 | Series A | Grove Ventures (lead); Norwest; 83North | $14M | - | - |
Who has invested in Wiliot?
16 investors have backed Wiliot across its funding rounds, including Grove Ventures, Norwest, Qualcomm Ventures, 83North, Avery Dennison and SoftBank Group.
Lead investors include Avery Dennison, SoftBank Group, Vintage Investment Partners, M Ventures, Qualcomm Ventures and 1 other investor.
Wiliot Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Jan 2017 | ||
| 2 | Lead | Nov 2017 | ||
| 2 | Participant | Jan 2017 | ||
| 2 | Participant | Jan 2017 | ||
| 2 | Lead | Jan 2019 | ||
| 1 | Participant | Jan 2019 | ||
| 1 | Lead | Nov 2017 | ||
| 1 | Participant | Feb 2020 | ||
| 1 | Lead | Feb 2020 | ||
| 1 | Lead | Jul 2021 | ||
| 1 | Participant | Jan 2019 | ||
| 1 | Participant | Feb 2020 | ||
| 1 | Participant | Jan 2019 | ||
This data is available for Pro users. Sign up to see all 16 Wiliot investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialWiliot Competitors
Wiliot competitors include listed companies like Chengdu RML Technology and Towa, and private ones like Pragmatic Semiconductor, proteanTecs, Bouffalo Lab and COSMOplat.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $637M | - | ||
| Private | $60M | - | $600M | 10.0x | ||
| Private | - | - | $515M | - | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $110M | $29M | $1B | - | ||
| Publicly listed | $350M | $66M | $1B | 2.5x |
Wiliot Public Comps
Wiliot is still privately-owned, but its public comps include Chengdu RML Technology, Smarter Microelectronics, Towa, Sitronix, Foxsemicon, FourSemi, Ituran Location & Control, MTCN Technology, MegaChips and Aeva.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $110M | $29M | 6.5x | - | 24.5x | - | |||
| $120M | ($31M) | 7.7x | 7.8x | (30.2x) | (31.1x) | |||
| $350M | $66M | 2.7x | 2.5x | 14.5x | 12.5x | |||
| $596M | $89M | 1.3x | - | 8.8x | - | |||
| $654M | $115M | 1.5x | 1.3x | 8.5x | 9.4x | |||
| $55M | ($7M) | 16.8x | - | (122.6x) | - | |||
| $359M | $93M | 2.6x | 2.4x | 10.2x | 8.8x | |||
| $64M | $17M | 17.0x | - | 62.9x | - | |||
This data is available for Pro users. Sign up to see all Wiliot competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Wiliot
| When was Wiliot founded? | Wiliot was founded in 2017. |
| Where is Wiliot headquartered? | Wiliot is headquartered in Israel. |
| Is Wiliot publicly listed? | No, Wiliot is a private, VC-backed company. |
| What is Wiliot's valuation? | Wiliot was last valued at $1B in its Series C in July 2021. |
| How much funding has Wiliot raised? | Wiliot has raised $344M across 6 funding rounds. |
| What was Wiliot's last funding round? | Wiliot's last funding round was a $75M strategic investment round in April 2026, led by Avery Dennison. |
| Who are Wiliot's investors? | Wiliot's investors include Grove Ventures, Qualcomm Ventures, Norwest, 83North, Avery Dennison, Samsung, M Ventures, Maersk Growth, Vintage Investment Partners, SoftBank Group and 6 others. |
| Which companies are comparable to Wiliot? | Companies comparable to Wiliot include Pragmatic Semiconductor, proteanTecs, Bouffalo Lab, COSMOplat, Chengdu RML Technology and Towa. |
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