Vlocity Acquisition, Valuation, Funding & Investors
Vlocity was acquired by Salesforce for $1.3B in February 2020, a 26.6x multiple on $50M of revenue.
Vlocity revenue at acquisition
$50M
Last twelve months · Feb 2020
Vlocity revenue multiple at acquisition
26.6x
EV/Revenue · Feb 2020
Cumulative funding Vlocity raised
$163M
across 4 funding rounds
About Vlocity
Vlocity was a San Francisco-based software company, founded in 2014 by former Siebel executives, that built industry-specific cloud and CRM applications natively on the Salesforce platform. Its vertical solutions served industries including communications, media, insurance, healthcare, energy, utilities, and government, embedding industry-specific functionality and best practices into Salesforce implementations. Customers included MetLife, Humana, Verizon, and Anthem before Salesforce acquired the company in 2020.
Founded
2014
HQ
San Francisco, CAWebsite
Status
Acquired
Customer focus
B2B & B2G
Revenue model
Subscription
Revenue
$100M (Mar 2019)
Valuation
$1B (Mar 2019)
Vlocity Acquisition
Vlocity was acquired by Salesforce for $1.3B on 25 February 2020.
The acquisition price implies a 26.6x revenue multiple on $50M of revenue.
Before the acquisition Vlocity had raised $163M across 4 funding rounds.
| Acquirer | Date | Type | Price | EV/Revenue |
|---|---|---|---|---|
| 25 Feb 2020 | Strategic M&A | $1.3B | 26.6x |
Vlocity Valuation
Vlocity is currently valued at $1B, based on its Series C in March 2019.
The $60M round was led by Salesforce Ventures and Sutter Hill Ventures, with participation from Accenture, New York Life Investment Management, Bessemer Venture Partners and Savant Growth.
Vlocity valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Mar 2019 | Series C | $1B | 10.0x |
Vlocity Revenue
Vlocity's latest recorded revenue is $100M, as of its Series C in March 2019. At a $1B valuation, that implies a 10.0x revenue multiple.
Vlocity revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Mar 2019 | $100M | $1B | 10.0x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Vlocity Funding History
Vlocity has raised a total of $163M across 4 funding rounds.
Vlocity's first fundraising round was a $10M seed round in March 2014. The most recent completed round was a $60M Series C in March 2019.
Vlocity funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2019 | Series C | Salesforce Ventures (lead); Sutter Hill Ventures (lead); Accenture; New York Life Investment Management; Bessemer Venture Partners; Savant Growth | $60M | $1B | Vlocity, founded in 2014 and based in San Francisco, develops industry-specific CRM solutions built natively on the Salesforce platform, targeting verticals such as communications, media, insurance, health, utilities, public sector, energy, and government. The company announced a $60 million Series C funding round on March 26, 2019, co-led by Salesforce Ventures and Sutter Hill Ventures, with participation from new investors Bessemer Venture Partners, Accenture, and New York Life, bringing total funding to $163 million. This round valued Vlocity at over $1 billion post-money, establishing it as a unicorn. At the time of the Series C, Vlocity reported having just surpassed $100 million in annual recurring revenue (ARR), with expectations to double that by year-end. The company had grown to 700 employees and served 124 clients, up from 92 the prior year, including major customers like MetLife, Humana, Delta Dental, Verizon, Anthem, Allstate, the government of Canada, and the US Department of Agriculture. Prior fiscal year revenue was nearly $100 million, with projections of $160-170 million for the fiscal year ending January 31, 2020. The funding was intended to support global expansion into Asia and Latin America, workforce doubling, and development of new modules integrating Salesforce's AI and data-analysis capabilities. Vlocity's close partnership with Salesforce, including being hosted in Salesforce Tower, positioned it as one of the fastest-growing partners on the Lightning platform, enhancing Salesforce utilization for clients in key industries. Post-round developments included continued growth, culminating in Salesforce's acquisition of Vlocity on February 25, 2020, at an implied enterprise value of $1.33 billion with $1.1 billion annualized recurring revenue at that time. |
| Sep 2016 | Series B | Sutter Hill Ventures (lead); Salesforce Ventures; Accenture; Wildcat Venture Partners; Kennet Partners; New York Life Investment Management; TDF Ventures | $50M | - | Vlocity, founded in 2014 by former Siebel executives, develops industry-specific cloud applications and CRM solutions built natively on the Salesforce platform, targeting verticals such as insurance, healthcare, energy, government, and financial services. The company raised a $50 million funding round around September 20, 2016, led by Sutter Hill Ventures, with participation from strategic and existing investors including Accenture, Kennet Partners, New York Life Investment Management, Salesforce Ventures, TDF Ventures, and Wildcat Venture Partners. This 2016 round followed earlier funding, including a $42 million Series A in 2015, and preceded later raises such as a Series B in 2017 and a $60 million Series C in March 2019 led by Sutter Hill Ventures and Salesforce Ventures, with Accenture and New York Life also participating. The Series C achieved a $1 billion valuation and came after the company reportedly reached $100 million in revenue, though this traction metric is tied to 2019, not 2016. Vlocity grew rapidly, amassing 150 customers like New York Life, Verizon, Cigna, and the City of New York, and expanding to 700 employees across 20 countries by 2019. Vlocity's strategy focused on deep product development for vertical industries, leveraging Salesforce's ecosystem to deliver specialized solutions. The 2016 funding supported this expansion amid a competitive landscape of Salesforce platform builders. Ultimately, Salesforce acquired Vlocity in an all-cash deal announced February 25, 2020, with an implied enterprise value of $1.33 billion at a 10.0x+ EV/revenue multiple, following $163 million total raised across rounds. Prior to acquisition, a 2019 Series C valued it at $940 million to $1 billion. |
| Apr 2015 | Series A | Salesforce Ventures (lead); Accenture | $43M | - | Vlocity is a leading Industry Cloud software company that builds industry-specific cloud and mobile solutions on top of the Salesforce platform. The company develops vertical applications for customer-centric industries including communications, media and entertainment, insurance and financial services, health, energy and utilities, and government and nonprofits. Vlocity's offerings embed industry-specific functionality, best practices and business processes to enable companies to achieve faster business agility and time to value from the cloud. In April 2015, Vlocity raised $42.8 million in a Series A funding round led by Salesforce Ventures, with participation from Accenture. The funding was intended to accelerate the delivery of the company's industry cloud and mobile solutions. At the time of the announcement, the press release highlighted that Vlocity's products help companies deliver high-quality, unified and omni-channel customer experiences tailored to unique industry requirements, addressing limitations of on-premise CRM systems. |
| Mar 2014 | Seed | - | $10M | - | Vlocity, founded in 2014 by former Siebel and Veeva Systems executives including David Schmaier, Craig Ramsey, James Ramsey, Mark Armenante, and Young Sohn, develops industry-specific CRM solutions on the Salesforce platform targeting multiple verticals. The company raised an initial undisclosed funding round in 2014. In April 2015, Vlocity secured $42.8 million led by Salesforce Ventures with participation from Accenture, bringing total funding above $100 million by September 2016. |
Who has invested in Vlocity?
9 investors have backed Vlocity across its funding rounds, including Salesforce Ventures, Accenture, Sutter Hill Ventures, New York Life Investment Management, Bessemer Venture Partners and TDF Ventures.
Lead investors include Salesforce Ventures and Sutter Hill Ventures.
Vlocity Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 3 | Lead | Apr 2015 | |
| Dublin | 3 | Participant | Apr 2015 | |
| San Francisco, CA | 2 | Lead | Sep 2016 | |
| New York City, NY | 2 | Participant | Sep 2016 | |
| San Francisco, CA | 1 | Participant | Sep 2016 | |
 London | 1 | Participant | Sep 2016 | |
| Washington, DC | 1 | Participant | Sep 2016 | |
This data is available for Pro users. Sign up to see all 9 Vlocity investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialVlocity Competitors
Vlocity competitors include listed companies like CS Disco and Shenzhen Sunwin, and private ones like Enter, Valsoft, Scribe and Vention.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 São Paulo | Private | $10M | - | $1.2B | 120.0x | |
 Montreal | Private | - | - | $2B | - | |
| United States | Publicly listed | $157M | ($44M) | $273M | 1.0x | |
| San Francisco, CA | Private | $15M | - | $1.3B | - | |
| Montreal | Private | $73M | - | $1.2B | 16.4x | |
 China | Publicly listed | $20M | ($147M) | $687M | - |
Vlocity Public Comps
Vlocity is no longer listed, but its public comps include Fractal Analytics, BigBear.ai, ZoomInfo, Braiin, Shenzhen Ysstech Info, iFLYHealth, ODDITY Tech, Beijing Haitian Ruisheng, Beijing Deep Glint Tech and Shenzhen Sunwin.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $344M | $50M | 3.7x | 3.4x | 25.8x | 21.0x | |||
| $128M | ($295M) | 8.3x | 7.6x | (3.6x) | (27.8x) | |||
| $1.2B | $326M | 2.0x | 2.1x | 7.8x | 5.1x | |||
| $73M | ($15M) | 15.8x | 13.0x | (76.1x) | 89.6x | |||
| $205M | $4M | 7.2x | - | 378.8x | - | |||
| $136M | ($7M) | 7.7x | 6.2x | (150.8x) | (144172.5x) | |||
| $810M | $131M | 1.5x | 1.8x | 9.6x | 18.3x | |||
| $56M | $5M | 13.8x | 14.0x | 160.9x | - | |||
This data is available for Pro users. Sign up to see all Vlocity competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Vlocity
| When was Vlocity founded? | Vlocity was founded in 2014. |
| Where is Vlocity headquartered? | Vlocity is headquartered in San Francisco, CA, United States. |
| Is Vlocity publicly listed? | No, Vlocity was acquired by Salesforce in February 2020. |
| Who acquired Vlocity? | Vlocity was acquired by Salesforce in February 2020. |
| How much was Vlocity acquired for? | Vlocity was acquired for $1.3B in February 2020, a 26.6x revenue multiple. |
| What is Vlocity's valuation? | Vlocity was last valued at $1B in its Series C in March 2019. |
| How much funding has Vlocity raised? | Vlocity has raised $163M across 4 funding rounds. |
| What was Vlocity's last funding round? | Vlocity's last funding round was a $60M Series C in March 2019, led by Salesforce Ventures and Sutter Hill Ventures. |
| Who are Vlocity's investors? | Vlocity's investors include Salesforce Ventures, Accenture, Sutter Hill Ventures, New York Life Investment Management, Wildcat Venture Partners, Kennet Partners, TDF Ventures, Bessemer Venture Partners and Savant Growth. |
| What is Vlocity's revenue? | Vlocity's latest recorded revenue is $100M (March 2019). |
| What is Vlocity's revenue multiple? | Vlocity's latest valuation implies a 10.0x revenue multiple ($1B valuation on $100M of revenue). |
| Which companies are comparable to Vlocity? | Companies comparable to Vlocity include Enter, Valsoft, CS Disco, Scribe, Vention and Shenzhen Sunwin. |
See companies similar to Vlocity
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.