Placer.ai Revenue, Valuation, Funding & Investors

Placer.ai is valued at $1.5B as of July 2024, a 15.0x multiple on its last reported $100M revenue.

Last Placer.ai valuation

$1.5B

Undisclosed stage · Jul 2024

Last Placer.ai funding round

$75M

Undisclosed stage · Jul 2024

Placer.ai revenue

$100M

Undisclosed stage · Jul 2024

Key investors in Placer.ai

  • Aleph
  • Reciprocal Ventures
  • Buckley Ventures
  • Josh Buckley
  • JBV Capital
  • Fifth Wall

Placer.ai Overview

About Placer.ai

Placer.ai is a Los Altos-headquartered traffic analytics platform founded in 2016. It generates property-specific insights from location data for retail, commercial real estate, hospitality, and economic development professionals, revealing drivers of physical world performance.


Founded

2016

HQ

United StatesSan Francisco, CA

Website

placer.ai

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$100M (Jul 2024)

Valuation

$1.5B (Jul 2024)

Placer.ai Valuation

Placer.ai is currently valued at $1.5B, based on its undisclosed-stage round in July 2024.

The $75M round included GEM REALTY CAPITAL.

Placer.ai's valuation has grown 1.5x from $1B at its Series C in January 2022 to $1.5B in July 2024, across 3 priced rounds.

Placer.ai valuation by funding round

Revenue multiple
Placer.ai valuation by funding round
DateStageValuationRevenue Multiple
Jul 2024Undisclosed stage$1.5B15.0x
Jul 2022Undisclosed stage$1B33.3x
Jan 2022Series C$1B33.3x

Placer.ai Revenue

Placer.ai's latest recorded revenue is $100M, as of its undisclosed-stage round in July 2024. At a $1.5B valuation, that implies a 15.0x revenue multiple.

Revenue grew from $30M in January 2022 to $100M in July 2024, while the revenue multiple moved from 33.3x to 15.0x.

Placer.ai revenue by funding round

Placer.ai revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jul 2024$100M$1.5B15.0xUndisclosed stage
Jul 2022$30M$1B33.3xUndisclosed stage
Jan 2022$30M$1B33.3xSeries C

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Placer.ai Funding History

Placer.ai has raised a total of $268M across 6 funding rounds.

Placer.ai's first fundraising round was a $4M seed round in June 2018. The most recent completed round was a $75M undisclosed-stage round in July 2024.

Placer.ai funding rounds

Placer.ai funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2024Undisclosed stageGEM REALTY CAPITAL$75M$1.5BPlacer.ai, known formally as Placer Labs, is a location analytics platform that uses AI and anonymized location data from third-party apps to provide insights into foot traffic, consumer behavior, and market research for industries including retail, real estate, CPG, events, entertainment, financial services, and healthcare. The platform helps businesses identify investment opportunities, optimize offline activities, and make data-driven decisions, with customers such as Sony, Century 21, Wegmans, and various municipalities. In July 2024, Placer.ai closed a $75 million funding round participated in by existing investors including GEM Realty Capital, bringing its post-money valuation to approximately $1.5 billion (specifically $1.45 billion per some reports), up nearly 50% from its prior $1 billion valuation in a $100 million Series C in early 2022. The company kept most investor details private but confirmed all were prior backers. Funds are earmarked for business development, adding features, and expanding datasets. At the time of the announcement in August 2024, Placer.ai reported surpassing a $100 million annual revenue run rate in February 2024, with over 80% year-over-year revenue growth in the prior 12 months and forecasted 60% growth for the current year. Customer base expanded to over 4,300 from 1,000 in 2022. Total funding raised to date exceeds $267 million across multiple rounds since 2018.
Jul 2022Undisclosed stage-$27M$1BPlacer.ai is a location analytics platform that helps retailers, real estate companies, and other organizations analyze foot traffic and understand customer behavior at physical locations. The platform aggregates more than 50 datasets including foot traffic information and enables customers to identify business opportunities, monitor competitive intelligence, and track market share changes. In January 2022, Placer.ai closed a $100 million Series C funding round at a $1 billion post-money valuation, led by Josh Buckley (CEO of Product Hunt) with participation from strategic and financial investors including WndrCo, Fifth Wall Ventures, Array Ventures, and numerous real estate executives. At the time of this round, the company had approximately 1,000 customers and was generating near $30 million in annual recurring revenue. The funding was designated for platform expansion, including integration of additional data types such as vehicle traffic, real estate development information, online purchase data, and predictive analytics capabilities. By the time of a subsequent $75 million Series D round in July 2024, the company had grown its customer base to over 4,300 accounts and achieved a $100 million annual revenue run rate, representing over 80% year-over-year growth from the January 2022 baseline.
Jan 2022Series CBuckley Ventures (lead); Josh Buckley (lead)$100M$1BPlacer.ai is an Israeli-founded company based in Los Altos, California, specializing in location analytics and foot traffic data using AI and anonymized geospatial data from third-party apps to help businesses in retail, real estate, CPG, financial services, healthcare, events, and entertainment analyze consumer behavior and market trends. It launched in November 2018 and by early 2022 had over 1,000 customers including JLL, Regency Centers, Planet Fitness, BJ’s Wholesale Club, Tyson Foods, and Reckitt Benckiser. On January 12, 2022, Placer.ai closed a $100 million Series C funding round led by Josh Buckley with participation from Buckley Ventures, WndrCo, Lachy Groom, MMC Technology Ventures, Fifth Wall Ventures, JBV Capital, Array Ventures, and commercial real estate investors like Continental Realty Corp, Tryperion Partners, Klein Enterprises, and Majestic Realty, achieving a post-money valuation of $1 billion and unicorn status. The funds were intended to expand R&D, scale the platform by incorporating more physical and digital datasets, grow the enterprise customer base, and accelerate innovation in consumer behavior analytics amid post-COVID demand. At the time of the Series C, Placer.ai's ARR was nearing $30 million, reflecting significant 2021 growth driven by market consensus on the need for reliable brick-and-mortar analytics. The company continued raising capital post-Series C, including a $26.5 million unattributed round in July 2022 and a $75 million Series D in July 2024 at $1.45-1.5 billion valuation from existing investors, with total funding reaching $268 million. By 2024, ARR exceeded $100 million run rate, customer count surpassed 4,300, and annual growth hit 80%.
Apr 2021Series BBuckley Ventures (lead); Josh Buckley (lead); Rahul Vohra (lead); Todd Goldberg (lead); Trousdale Ventures; Aleph; Partner Ventures; MDL Investments; Fifth Wall; JBV Capital; Reciprocal Ventures; Bossa Invest$50M-Placer.ai is a location data analytics startup based in Los Altos, California, that collects geolocation and proximity data from user-enabled devices to create anonymized, aggregated consumer profiles. It primarily serves retail, commercial real estate, shopping centers, hotels, and brick-and-mortar businesses to analyze foot traffic, marketing campaign success, and location performance. During the COVID-19 pandemic, the company expanded into new categories like consumer packaged goods and hedge funds using its data for due diligence, tripling its customer base despite challenges in core segments. On April 27, 2021, Placer.ai raised $50 million in a Series B funding round led by angel investors Josh Buckley (CEO of Product Hunt), Todd Goldberg, and Rahul Vohra, with participation from Fifth Wall, JBV Capital, Aleph VC, and others including Bossa Invest, Buckley Ventures, MDL Investments, Partner Ventures, Reciprocal Ventures, and Trousdale Ventures. The funds were allocated to research and development for adding more data sets and analytics, as well as expanding sales and marketing teams, with plans to grow headcount from 160 to 300 employees within a year. This followed a $12 million Series A in January 2020.
Aug 2019Series AJBV Capital (lead); Aleph; OCA Ventures; Reciprocal Ventures$12M-Placer.ai raised $12 million in a Series A funding round in August 2019 led by JBV Capital, with participation from Aleph, OCA Ventures, and Reciprocal Ventures. The funding aimed to scale operations and enhance the platform's capabilities. Placer.ai provides location analytics and foot traffic data, combining AI with anonymized location data sourced from third-party apps for industries including retail, real estate, financial services, and healthcare. The company, founded around 2018, has since progressed through multiple funding stages, including a $100 million Series C in January 2022 at a $1 billion valuation and later rounds reaching $1.45-$1.5 billion valuations with over $267 million total raised.
Jun 2018SeedArray Ventures; Craig J. Abrahams; Itamar Mula; Ran Makavy; Stefan Martinovic; VITALIZE Venture Capital; Stage Venture Partners$4M--

Who has invested in Placer.ai?

21 investors have backed Placer.ai across its funding rounds, including Aleph, Reciprocal Ventures, Buckley Ventures, Josh Buckley, JBV Capital and Fifth Wall.

Lead investors include Buckley Ventures, Josh Buckley, Rahul Vohra, Todd Goldberg and JBV Capital.


Placer.ai Investors

Investors in Placer.ai by funding rounds participated
InvestorHQRoundsRoleFirst check
Buckley VenturesUnited StatesSan Francisco, CA2LeadApr 2021
AlephIsraelIsrael2ParticipantAug 2019
Josh BuckleyUnited StatesSan Francisco, CA2LeadApr 2021
JBV CapitalUnited StatesSan Francisco, CA2LeadAug 2019
Reciprocal VenturesUnited StatesNew York City, NY2ParticipantAug 2019
Array VenturesUnited StatesSan Francisco, CA1ParticipantJun 2018
Trousdale VenturesUnited StatesLos Angeles, CA1ParticipantApr 2021
GEM REALTY CAPITALUnited StatesChicago, IL1ParticipantJul 2024
Todd GoldbergUnited StatesSan Francisco, CA1LeadApr 2021
Craig J. AbrahamsUnited StatesLos Angeles, CA1ParticipantJun 2018
Partner VenturesUnited StatesSan Francisco, CA1ParticipantApr 2021
MDL InvestmentsUnited StatesUnited States1ParticipantApr 2021
Itamar MulaIsraelTel Aviv1ParticipantJun 2018

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Placer.ai Competitors

Placer.ai competitors include listed companies like EverCommerce and Porch Group, and private ones like Vantaca, Meiwei Buyongdeng, Zest AI and Qualia.

Public and private companies comparable to Placer.ai
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
VantacaUnited StatesWilmington, DEPrivate--$1.3B-
Meiwei BuyongdengChinaShanghaiPrivate--$628M-
Zest AIUnited StatesLos Angeles, CAPrivate$38M-$1.5B39.5x
QualiaUnited StatesSan Francisco, CAPrivate$65M-$1.5B22.9x
EverCommerceUnited StatesUnited StatesPublicly listed$589M$128M$1.4B2.9x
Porch GroupUnited StatesUnited StatesPublicly listed$510M$79M$1.8B4.1x

Placer.ai Public Comps

Placer.ai is still privately-owned, but its public comps include Shenzhen Ysstech Info, BigBear.ai, EverCommerce, Fractal Analytics, Porch Group, ZoomInfo, Braiin, Altus Group, Vitec Software and iFLYHealth.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Shenzhen Ysstech Info$205M$4M7.2x-378.8x-
BigBear.ai$128M($295M)8.3x7.6x(3.6x)(27.8x)
EverCommerce$589M$128M3.0x2.9x13.7x9.5x
Fractal Analytics$344M$50M3.7x3.4x25.8x21.0x
Porch Group$510M$79M4.0x4.1x25.7x18.4x
ZoomInfo$1.2B$326M2.0x2.1x7.8x5.1x
Braiin$73M($15M)15.8x13.0x(76.1x)89.6x
Altus Group$360M$31M3.5x3.7x40.5x14.2x

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Common questions about Placer.ai

When was Placer.ai founded?Placer.ai was founded in 2016.
Where is Placer.ai headquartered?Placer.ai is headquartered in San Francisco, CA, United States.
Is Placer.ai publicly listed?No, Placer.ai is a private, VC-backed company.
What is Placer.ai's valuation?Placer.ai was last valued at $1.5B in its undisclosed-stage round in July 2024.
How much funding has Placer.ai raised?Placer.ai has raised $268M across 6 funding rounds.
What was Placer.ai's last funding round?Placer.ai's last funding round was a $75M undisclosed-stage round in July 2024.
Who are Placer.ai's investors?Placer.ai's investors include Buckley Ventures, Aleph, Josh Buckley, JBV Capital, Reciprocal Ventures, Array Ventures, Trousdale Ventures, GEM REALTY CAPITAL, Todd Goldberg, Craig J. Abrahams and 11 others.
What is Placer.ai's revenue?Placer.ai's latest recorded revenue is $100M (July 2024).
What is Placer.ai's revenue multiple?Placer.ai's latest valuation implies a 15.0x revenue multiple ($1.5B valuation on $100M of revenue).
Which companies are comparable to Placer.ai?Companies comparable to Placer.ai include Vantaca, Meiwei Buyongdeng, Zest AI, Qualia, EverCommerce and Porch Group.

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