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- Placer.ai
Placer.ai Revenue, Valuation, Funding & Investors
Placer.ai is valued at $1.5B as of July 2024, a 15.0x multiple on its last reported $100M revenue.
Last Placer.ai valuation
$1.5B
Undisclosed stage · Jul 2024
Last Placer.ai funding round
$75M
Undisclosed stage · Jul 2024
Placer.ai revenue
$100M
Undisclosed stage · Jul 2024
Key investors in Placer.ai
Aleph
Reciprocal Ventures
Buckley Ventures
Josh Buckley
JBV Capital
Fifth Wall
About Placer.ai
Placer.ai is a Los Altos-headquartered traffic analytics platform founded in 2016. It generates property-specific insights from location data for retail, commercial real estate, hospitality, and economic development professionals, revealing drivers of physical world performance.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$100M (Jul 2024)
Valuation
$1.5B (Jul 2024)
Placer.ai Valuation
Placer.ai is currently valued at $1.5B, based on its undisclosed-stage round in July 2024.
The $75M round included GEM REALTY CAPITAL.
Placer.ai's valuation has grown 1.5x from $1B at its Series C in January 2022 to $1.5B in July 2024, across 3 priced rounds.
Placer.ai valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jul 2024 | Undisclosed stage | $1.5B | 15.0x |
| Jul 2022 | Undisclosed stage | $1B | 33.3x |
| Jan 2022 | Series C | $1B | 33.3x |
Placer.ai Revenue
Placer.ai's latest recorded revenue is $100M, as of its undisclosed-stage round in July 2024. At a $1.5B valuation, that implies a 15.0x revenue multiple.
Revenue grew from $30M in January 2022 to $100M in July 2024, while the revenue multiple moved from 33.3x to 15.0x.
Placer.ai revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jul 2024 | $100M | $1.5B | 15.0x | Undisclosed stage |
| Jul 2022 | $30M | $1B | 33.3x | Undisclosed stage |
| Jan 2022 | $30M | $1B | 33.3x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Placer.ai Funding History
Placer.ai has raised a total of $268M across 6 funding rounds.
Placer.ai's first fundraising round was a $4M seed round in June 2018. The most recent completed round was a $75M undisclosed-stage round in July 2024.
Placer.ai funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jul 2024 | Undisclosed stage | GEM REALTY CAPITAL | $75M | $1.5B | Placer.ai, known formally as Placer Labs, is a location analytics platform that uses AI and anonymized location data from third-party apps to provide insights into foot traffic, consumer behavior, and market research for industries including retail, real estate, CPG, events, entertainment, financial services, and healthcare. The platform helps businesses identify investment opportunities, optimize offline activities, and make data-driven decisions, with customers such as Sony, Century 21, Wegmans, and various municipalities. In July 2024, Placer.ai closed a $75 million funding round participated in by existing investors including GEM Realty Capital, bringing its post-money valuation to approximately $1.5 billion (specifically $1.45 billion per some reports), up nearly 50% from its prior $1 billion valuation in a $100 million Series C in early 2022. The company kept most investor details private but confirmed all were prior backers. Funds are earmarked for business development, adding features, and expanding datasets. At the time of the announcement in August 2024, Placer.ai reported surpassing a $100 million annual revenue run rate in February 2024, with over 80% year-over-year revenue growth in the prior 12 months and forecasted 60% growth for the current year. Customer base expanded to over 4,300 from 1,000 in 2022. Total funding raised to date exceeds $267 million across multiple rounds since 2018. |
| Jul 2022 | Undisclosed stage | - | $27M | $1B | Placer.ai is a location analytics platform that helps retailers, real estate companies, and other organizations analyze foot traffic and understand customer behavior at physical locations. The platform aggregates more than 50 datasets including foot traffic information and enables customers to identify business opportunities, monitor competitive intelligence, and track market share changes. In January 2022, Placer.ai closed a $100 million Series C funding round at a $1 billion post-money valuation, led by Josh Buckley (CEO of Product Hunt) with participation from strategic and financial investors including WndrCo, Fifth Wall Ventures, Array Ventures, and numerous real estate executives. At the time of this round, the company had approximately 1,000 customers and was generating near $30 million in annual recurring revenue. The funding was designated for platform expansion, including integration of additional data types such as vehicle traffic, real estate development information, online purchase data, and predictive analytics capabilities. By the time of a subsequent $75 million Series D round in July 2024, the company had grown its customer base to over 4,300 accounts and achieved a $100 million annual revenue run rate, representing over 80% year-over-year growth from the January 2022 baseline. |
| Jan 2022 | Series C | Buckley Ventures (lead); Josh Buckley (lead) | $100M | $1B | Placer.ai is an Israeli-founded company based in Los Altos, California, specializing in location analytics and foot traffic data using AI and anonymized geospatial data from third-party apps to help businesses in retail, real estate, CPG, financial services, healthcare, events, and entertainment analyze consumer behavior and market trends. It launched in November 2018 and by early 2022 had over 1,000 customers including JLL, Regency Centers, Planet Fitness, BJ’s Wholesale Club, Tyson Foods, and Reckitt Benckiser. On January 12, 2022, Placer.ai closed a $100 million Series C funding round led by Josh Buckley with participation from Buckley Ventures, WndrCo, Lachy Groom, MMC Technology Ventures, Fifth Wall Ventures, JBV Capital, Array Ventures, and commercial real estate investors like Continental Realty Corp, Tryperion Partners, Klein Enterprises, and Majestic Realty, achieving a post-money valuation of $1 billion and unicorn status. The funds were intended to expand R&D, scale the platform by incorporating more physical and digital datasets, grow the enterprise customer base, and accelerate innovation in consumer behavior analytics amid post-COVID demand. At the time of the Series C, Placer.ai's ARR was nearing $30 million, reflecting significant 2021 growth driven by market consensus on the need for reliable brick-and-mortar analytics. The company continued raising capital post-Series C, including a $26.5 million unattributed round in July 2022 and a $75 million Series D in July 2024 at $1.45-1.5 billion valuation from existing investors, with total funding reaching $268 million. By 2024, ARR exceeded $100 million run rate, customer count surpassed 4,300, and annual growth hit 80%. |
| Apr 2021 | Series B | Buckley Ventures (lead); Josh Buckley (lead); Rahul Vohra (lead); Todd Goldberg (lead); Trousdale Ventures; Aleph; Partner Ventures; MDL Investments; Fifth Wall; JBV Capital; Reciprocal Ventures; Bossa Invest | $50M | - | Placer.ai is a location data analytics startup based in Los Altos, California, that collects geolocation and proximity data from user-enabled devices to create anonymized, aggregated consumer profiles. It primarily serves retail, commercial real estate, shopping centers, hotels, and brick-and-mortar businesses to analyze foot traffic, marketing campaign success, and location performance. During the COVID-19 pandemic, the company expanded into new categories like consumer packaged goods and hedge funds using its data for due diligence, tripling its customer base despite challenges in core segments. On April 27, 2021, Placer.ai raised $50 million in a Series B funding round led by angel investors Josh Buckley (CEO of Product Hunt), Todd Goldberg, and Rahul Vohra, with participation from Fifth Wall, JBV Capital, Aleph VC, and others including Bossa Invest, Buckley Ventures, MDL Investments, Partner Ventures, Reciprocal Ventures, and Trousdale Ventures. The funds were allocated to research and development for adding more data sets and analytics, as well as expanding sales and marketing teams, with plans to grow headcount from 160 to 300 employees within a year. This followed a $12 million Series A in January 2020. |
| Aug 2019 | Series A | JBV Capital (lead); Aleph; OCA Ventures; Reciprocal Ventures | $12M | - | Placer.ai raised $12 million in a Series A funding round in August 2019 led by JBV Capital, with participation from Aleph, OCA Ventures, and Reciprocal Ventures. The funding aimed to scale operations and enhance the platform's capabilities. Placer.ai provides location analytics and foot traffic data, combining AI with anonymized location data sourced from third-party apps for industries including retail, real estate, financial services, and healthcare. The company, founded around 2018, has since progressed through multiple funding stages, including a $100 million Series C in January 2022 at a $1 billion valuation and later rounds reaching $1.45-$1.5 billion valuations with over $267 million total raised. |
| Jun 2018 | Seed | Array Ventures; Craig J. Abrahams; Itamar Mula; Ran Makavy; Stefan Martinovic; VITALIZE Venture Capital; Stage Venture Partners | $4M | - | - |
Who has invested in Placer.ai?
21 investors have backed Placer.ai across its funding rounds, including Aleph, Reciprocal Ventures, Buckley Ventures, Josh Buckley, JBV Capital and Fifth Wall.
Lead investors include Buckley Ventures, Josh Buckley, Rahul Vohra, Todd Goldberg and JBV Capital.
Placer.ai Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Apr 2021 | ||
| 2 | Participant | Aug 2019 | ||
| 2 | Lead | Apr 2021 | ||
| 2 | Lead | Aug 2019 | ||
| 2 | Participant | Aug 2019 | ||
| 1 | Participant | Jun 2018 | ||
| 1 | Participant | Apr 2021 | ||
| 1 | Participant | Jul 2024 | ||
| 1 | Lead | Apr 2021 | ||
| 1 | Participant | Jun 2018 | ||
| 1 | Participant | Apr 2021 | ||
| 1 | Participant | Apr 2021 | ||
| 1 | Participant | Jun 2018 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialPlacer.ai Competitors
Placer.ai competitors include listed companies like EverCommerce and Porch Group, and private ones like Vantaca, Meiwei Buyongdeng, Zest AI and Qualia.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1.3B | - | ||
| Private | - | - | $628M | - | ||
| Private | $38M | - | $1.5B | 39.5x | ||
| Private | $65M | - | $1.5B | 22.9x | ||
| Publicly listed | $589M | $128M | $1.4B | 2.9x | ||
| Publicly listed | $510M | $79M | $1.8B | 4.1x |
Placer.ai Public Comps
Placer.ai is still privately-owned, but its public comps include Shenzhen Ysstech Info, BigBear.ai, EverCommerce, Fractal Analytics, Porch Group, ZoomInfo, Braiin, Altus Group, Vitec Software and iFLYHealth.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $205M | $4M | 7.2x | - | 378.8x | - | |||
| $128M | ($295M) | 8.3x | 7.6x | (3.6x) | (27.8x) | |||
| $589M | $128M | 3.0x | 2.9x | 13.7x | 9.5x | |||
| $344M | $50M | 3.7x | 3.4x | 25.8x | 21.0x | |||
| $510M | $79M | 4.0x | 4.1x | 25.7x | 18.4x | |||
| $1.2B | $326M | 2.0x | 2.1x | 7.8x | 5.1x | |||
| $73M | ($15M) | 15.8x | 13.0x | (76.1x) | 89.6x | |||
| $360M | $31M | 3.5x | 3.7x | 40.5x | 14.2x | |||
This data is available for Pro users. Sign up to see all Placer.ai competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Placer.ai
| When was Placer.ai founded? | Placer.ai was founded in 2016. |
| Where is Placer.ai headquartered? | Placer.ai is headquartered in San Francisco, CA, United States. |
| Is Placer.ai publicly listed? | No, Placer.ai is a private, VC-backed company. |
| What is Placer.ai's valuation? | Placer.ai was last valued at $1.5B in its undisclosed-stage round in July 2024. |
| How much funding has Placer.ai raised? | Placer.ai has raised $268M across 6 funding rounds. |
| What was Placer.ai's last funding round? | Placer.ai's last funding round was a $75M undisclosed-stage round in July 2024. |
| Who are Placer.ai's investors? | Placer.ai's investors include Buckley Ventures, Aleph, Josh Buckley, JBV Capital, Reciprocal Ventures, Array Ventures, Trousdale Ventures, GEM REALTY CAPITAL, Todd Goldberg, Craig J. Abrahams and 11 others. |
| What is Placer.ai's revenue? | Placer.ai's latest recorded revenue is $100M (July 2024). |
| What is Placer.ai's revenue multiple? | Placer.ai's latest valuation implies a 15.0x revenue multiple ($1.5B valuation on $100M of revenue). |
| Which companies are comparable to Placer.ai? | Companies comparable to Placer.ai include Vantaca, Meiwei Buyongdeng, Zest AI, Qualia, EverCommerce and Porch Group. |
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