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- Viral Nation
Viral Nation Revenue, Valuation, Funding & Investors
Viral Nation is valued at $515M as of April 2022, a 3.0x multiple on its last reported $174M revenue.
Last Viral Nation valuation
$515M
Undisclosed stage · Apr 2022
Last Viral Nation funding round
$198M
Undisclosed stage · Apr 2022
Viral Nation revenue
$174M
Undisclosed stage · Apr 2022
Key investors in Viral Nation
Eldridge Industries
Maverix Private Equity
About Viral Nation
Viral Nation is a Toronto-headquartered influencer marketing agency operating globally with offices in Los Angeles, New York, and London. The firm manages over 20000 creators across TikTok, Instagram, and YouTube, executing campaigns for brands like Netflix and Uber. Founded in 2014, Viral Nation produces branded content series and reports ROI through engagement metrics.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Services
Revenue
$174M (Apr 2022)
Valuation
$515M (Apr 2022)
Viral Nation Valuation
Viral Nation is currently valued at $515M, based on its undisclosed-stage round in April 2022.
The $198M round was led by Eldridge Industries, with participation from Maverix Private Equity.
Viral Nation valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Apr 2022 | Undisclosed stage | $515M | 3.0x |
Viral Nation Revenue
Viral Nation's latest recorded revenue is $174M, as of its undisclosed-stage round in April 2022. At a $515M valuation, that implies a 3.0x revenue multiple.
Viral Nation revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Apr 2022 | $174M | $515M | 3.0x | Undisclosed stage |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Viral Nation Funding History
Viral Nation has raised a total of $198M across 1 funding round.
Viral Nation funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2022 | Undisclosed stage | Eldridge Industries (lead); Maverix Private Equity | $198M | $515M | Viral Nation is a Toronto-based global digital and social innovation group founded in 2014 by Mathew Micheli and Joe Gagliese. The company specializes in influencer marketing campaigns for B2B and B2C brands, operating across VN Talent (representing celebrities and influencers), VN Tech (marketing data and analytics platform), VN Marketing (full-service integrated marketing firm), and VN Sports (athlete influencers). It services major brands like Tencent, Baidu, Match.com, and Victoria's Secret Pink, focusing on customized brand deals on social media platforms while prioritizing brand reputation. On April 12, 2022, Viral Nation announced an initial funding round of approximately $198 million USD (CAD $250 million) led by Eldridge Industries with participation from Maverix Private Equity. The round valued the company at $515 million according to Bloomberg. Approximately $150 million was allocated for immediate growth plans, with an additional $100 million over the next 18 months, to accelerate SaaS technology releases, introduce AI-powered solutions for the creator economy (valued over $100 billion), expand into markets like Europe, Brazil, and Israel, grow content services for creators, and double the in-house engineering team. Eldridge Co-founder Todd Boehly, Principal Jeff Wilbur, and Maverix Founder John Ruffolo joined the board. Co-founder and CEO Joe Gagliese stated expectations for total revenue to top $174 million in 2022. The funding supports Viral Nation's expansion amid rapid growth in social media and the creator market, including heavy involvement in college sports NIL deals since July 2021, such as securing over $400,000 in deals for athlete-influencer Anthony Hamilton Jr. in December 2021. |
Who has invested in Viral Nation?
2 investors have backed Viral Nation across its funding rounds, including Eldridge Industries and Maverix Private Equity.
Lead investors include Eldridge Industries.
Viral Nation Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 2 Viral Nation investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Viral Nation
Viral Nation has acquired 2 companies to date.
Last acquisition by Viral Nation was on October 25th 2022. Viral Nation acquired Eight Seven Media for undisclosed valuation.
Latest Acquisitions by Viral Nation
| Description | Eight Seven Media is a New York-based digital media company producing content for brands and athletes. Founded in 2018, it creates videos, podcasts, and social campaigns distributed on YouTube, Instagram, and TikTok, reaching 100 million monthly impressions. Clients include NBA stars like Kyrie Irving and brands such as Nike and Gatorade. Eight Seven Media operates studios in Los Angeles and Miami, specializing in athlete documentaries and branded series. | MediaKits is a New York-based tool for content creators to generate shareable media kits showcasing analytics from YouTube, Instagram, TikTok, and podcasts. It compiles audience demographics, engagement metrics, and past campaigns into professional PDFs for brand sponsorship pitches. |
| HQ Country | ||
| HQ City | New York City, NY | Los Angeles, CA |
| Deal Date | 25 Oct 2022 | 20 Sep 2022 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Viral Nation acquisitions and their M&A valuation multiples. Start Free Trial | ||
Viral Nation Competitors
Viral Nation competitors include listed companies like Ciwen Media Co and Innocean, and private ones like Songtradr, Animoca Brands KK, HeyGen and Mirage.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $59M | ($512K) | $398M | - | ||
| Publicly listed | $1.6B | $133M | $528M | 0.1x | ||
| Private | $24M | - | $530M | - | ||
| Private | - | - | $500M | - | ||
| Private | $35M | - | $500M | 14.3x | ||
| Private | - | - | $500M | - |
Viral Nation Public Comps
Viral Nation is still privately-owned, but its public comps include Innocean, AMC Global Media, MD Entertainment, Zhejiang Talent TV & Film, INTAGE HOLDINGS, NRJ Group, Digital Network, GREE Holdings, CJ ENM and StudioDragon.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.6B | $133M | 0.1x | 0.1x | 1.3x | 1.0x | |||
| $2.3B | $1.2B | 0.8x | 0.8x | 1.5x | 4.4x | |||
| $28M | ($4M) | 17.7x | - | (138.5x) | - | |||
| $17M | ($52M) | 29.2x | - | (9.5x) | - | |||
| $422M | $44M | 1.0x | 1.0x | 9.4x | - | |||
| $390M | $74M | 0.3x | 0.3x | 1.6x | 1.7x | |||
| $30M | $18M | 17.6x | 9.0x | 29.5x | 16.7x | |||
| $367M | $25M | 0.1x | 0.1x | 1.9x | - | |||
This data is available for Pro users. Sign up to see all Viral Nation competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Viral Nation
| When was Viral Nation founded? | Viral Nation was founded in 2014. |
| Where is Viral Nation headquartered? | Viral Nation is headquartered in Toronto, Canada. |
| Is Viral Nation publicly listed? | No, Viral Nation is a private, VC-backed company. |
| What is Viral Nation's valuation? | Viral Nation was last valued at $515M in its undisclosed-stage round in April 2022. |
| How much funding has Viral Nation raised? | Viral Nation has raised $198M across 1 funding round. |
| What was Viral Nation's last funding round? | Viral Nation's last funding round was a $198M undisclosed-stage round in April 2022, led by Eldridge Industries. |
| Who are Viral Nation's investors? | Viral Nation's investors include Maverix Private Equity and Eldridge Industries. |
| What is Viral Nation's revenue? | Viral Nation's latest recorded revenue is $174M (April 2022). |
| What is Viral Nation's revenue multiple? | Viral Nation's latest valuation implies a 3.0x revenue multiple ($515M valuation on $174M of revenue). |
| Which companies are comparable to Viral Nation? | Companies comparable to Viral Nation include Ciwen Media Co, Innocean, Songtradr, Animoca Brands KK, HeyGen and Mirage. |
| How many companies has Viral Nation acquired? | Viral Nation has acquired 2 companies, including Eight Seven Media and MediaKits. |
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