Viee Valuation, Funding & Investors

Viee is valued at $1.5B as of August 2024.

See full Viee profile

Last Viee valuation

$1.5B

Series A · Aug 2024

Last Viee funding round

$14M

Series A · Aug 2024

Cumulative funding Viee raised

$14M

across 1 funding round

Key investors in Viee

  • L Catterton

Viee Overview

About Viee

Viee is a beverage producer crafting nut-based drinks from non-GMO almonds, cashews, pistachios, and macadamia nuts. The lineup includes flavored milks, smoothies, and energy boosters sweetened with natural extracts. Manufacturing occurs in facilities using cold-pressing to retain nutrients. Ho Chi Minh City-based Viee distributes through supermarkets and cafes in Vietnam.


Founded

1992

HQ

ChinaChengdu

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Valuation

$1.5B (Aug 2024)

Viee Valuation

Viee is currently valued at $1.5B, based on its Series A in August 2024.

The $14M round was led by L Catterton.

Viee valuation by funding round

Viee valuation by funding round
DateStageValuation
Aug 2024Series A$1.5B

Viee Funding History

Viee has raised a total of $14M across 1 funding round.

Viee funding rounds

Viee funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2024Series AL Catterton (lead)$14M$1.5BViee is a plant-based beverage company based in southwestern China, with a brand primarily consumed alongside spicy cuisines in the Sichuan and Chongqing regions. The company specializes in nutritious plant-based drinks tailored to local consumer preferences in its home market. In August 2024, L Catterton, a leading global consumer-focused investment firm managing approximately $35 billion in equity capital, made a strategic investment in Viee at a $1.5 billion valuation. L Catterton partnered with Viee to solidify the brand's position in its core markets of Sichuan and Chongqing, expand into adjacent provinces, and scale across the broader Chinese market. L Catterton brings extensive experience in building beverage brands globally, with past and current investments including Vitaminwater, Heytea, Remedy, and Sweet Leaf Tea, positioning the firm to drive growth and value creation for Viee's expansion strategy.

Who has invested in Viee?

1 investor has backed Viee across its funding rounds, including L Catterton.

Lead investors include L Catterton.


Viee Investors

Investors in Viee by funding rounds participated
InvestorHQRoundsRoleFirst check

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Viee Competitors

Viee competitors include listed companies like Nomad Foods, Kernel Holding, LT Foods and J&J Snack Foods, and private ones like Picnic and Snack Is Busy.

Public and private companies comparable to Viee
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
PicnicUnited StatesSeattle, WAPrivate--$1.5B-
Nomad FoodsUnited KingdomUnited KingdomPublicly listed$3.5B$417M$1.5B1.1x
Kernel HoldingIndiaIndiaPublicly listed$4.1B$433M$1.5B0.4x
Snack Is BusyChinaChangshaPrivate--$1.5B-
LT FoodsIndiaIndiaPublicly listed$1.1B$126M$1.5B1.3x
J&J Snack FoodsUnited StatesUnited StatesPublicly listed$1.6B$161M$1.5B1.1x

Viee Public Comps

Viee is still privately-owned, but its public comps include Nomad Foods, Kernel Holding, J&J Snack Foods, LT Foods, Osotspa, Del Monte, Bikaji Foods, Cloetta, Honasa Consumer and Lotte.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Nomad Foods$3.5B$417M1.1x1.1x9.2x6.7x
Kernel Holding$4.1B$433M0.4x0.4x3.5x3.8x
J&J Snack Foods$1.6B$161M1.0x1.1x9.9x9.1x
LT Foods$1.1B$126M1.5x1.3x13.2x12.0x
Osotspa$767M$180M1.7x1.7x7.3x7.4x
Del Monte$4.3B$213M0.5x0.4x9.5x8.4x
Bikaji Foods$306M$44M4.8x4.4x33.2x31.9x
Cloetta$870M$137M1.9x1.8x12.2x11.6x

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Common questions about Viee

When was Viee founded?Viee was founded in 1992.
Where is Viee headquartered?Viee is headquartered in Chengdu, China.
Is Viee publicly listed?No, Viee is a private, VC-backed company.
What is Viee's valuation?Viee was last valued at $1.5B in its Series A in August 2024.
How much funding has Viee raised?Viee has raised $14M across 1 funding round.
What was Viee's last funding round?Viee's last funding round was a $14M Series A in August 2024, led by L Catterton.
Who are Viee's investors?Viee's investors include L Catterton.
Which companies are comparable to Viee?Companies comparable to Viee include Picnic, Nomad Foods, Kernel Holding, Snack Is Busy, LT Foods and J&J Snack Foods.

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