touchland Acquisition, Valuation, Funding & Investors

touchland was acquired by Church & Dwight for $700M in May 2025, a 5.4x multiple on $130M of revenue.

touchland acquisition price

$700M

Acquired by Church & Dwight · May 2025

touchland revenue at acquisition

$130M

Last twelve months · May 2025

touchland revenue multiple at acquisition

5.4x

EV/Revenue · May 2025

touchland EBITDA multiple at acquisition

12.7x

EV/EBITDA · May 2025

touchland Overview

About touchland

touchland is a Los Angeles-based personal care brand specializing in hand sanitizers and mists. Its Power Mist line uses 70% ethyl alcohol with aloe in scents like Citrus Grove and Vanilla Blossom, sold at Ulta and Target. touchland also offers body mists in Mango Mojo and accessories for commercial dispensers.


Founded

2017

HQ

United StatesMiami, FL

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$130M (May 2025)

Valuation

$700M (acquired May 2025)

touchland Acquisition

touchland was acquired by Church & Dwight for $700M on 12 May 2025.

The acquisition price implies a 5.4x revenue and 12.7x EBITDA multiple on $130M of revenue.

Before the acquisition touchland had raised $2M across 1 funding round.

Touchland, founded in 2014 by Andrea Lisbona and Ruggero Grammatico, is the fastest-growing hand sanitizer brand in the United States, ranking #2 in the category behind Purell. The brand offers vibrantly designed, scented sanitizers with nearly 20 scents, plus body and hair fragrance mists, marketed primarily in the U.S. and Canada, with recent expansion to the Middle East via Sephora. For the trailing twelve months through March 31, 2025, Touchland reported net sales of approximately $130 million, reflecting triple-digit growth the prior year, and trades at 5.4x sales and 12.7x EBITDA on the base deal value. Church & Dwight Co., Inc. (NYSE: CHD), a consumer goods company with brands including Arm & Hammer, Trojan, OxiClean, Nair, Batiste, and Therabreath, signed a definitive agreement on May 12, 2025, to acquire the Touchland brand for $700 million at closing in cash and restricted stock units, plus up to $180 million earnout contingent on achieving 2025 net sales targets, for a total potential value of $880 million. The deal closed in the second quarter of 2025, subject to customary conditions. Church & Dwight views Touchland as its 8th power brand, citing its appeal to younger consumers, high repeat purchase loyalty, exceptional packaging for on-the-go use, asset-light model, and gross margin accretion. The acquisition is neutral to Church & Dwight's 2025 adjusted EPS, including transition costs and amortization, with double-digit sales growth projected for 2025 and 2026, and 3% accretion to cash earnings in 2026. CEO Rick Dierker emphasized Touchland's unique consumer value proposition driving category growth and marketing prowess, enabling portfolio expansion into engaged young demographics while leveraging Church & Dwight's scale for further international rollout and capabilities.

touchland acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
12 May 2025Strategic M&A$700M5.4x12.7x

touchland Funding History

touchland has raised a total of $2M across 1 funding round.

touchland funding rounds

touchland funding rounds
DateStageInvestorsRaised
Jan 2020SeedAlign Ventures; Spring St. Group$2M

Who has invested in touchland?

2 investors have backed touchland across its funding rounds, including Align Ventures and Spring St. Group.


touchland Investors

Investors in touchland by funding rounds participated
InvestorHQRoundsRoleFirst check

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touchland Competitors

touchland competitors include listed companies like Skinkandy, Weight Watchers, Medifast and Tempo Scan Pacific, and private ones like JSW Paints and BENOW.

Public and private companies comparable to touchland
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SkinkandyAustraliaAustraliaPublicly listed$51M$14M$215M3.3x
Weight WatchersUnited StatesUnited StatesPublicly listed$786M($198M)$160M0.7x
MedifastUnited StatesUnited StatesPublicly listed$386M$3M$134M-
JSW PaintsIndiaIndiaPrivate--$702M-
Tempo Scan PacificIndonesiaIndonesiaPublicly listed$790M$111M$712M-
BENOWSouth KoreaSeoulPrivate$235M-$737M3.1x

touchland Public Comps

touchland is no longer listed, but its public comps include Tempo Scan Pacific, Sunmax Biotechnology, Helen Of Troy, Synsam, Safilo Group, Alkaloid, Betterware de Mexico, XPS Pensions Group, The Honest Company and CEWE Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Tempo Scan Pacific$790M$111M0.6x-4.5x-
Sunmax Biotechnology$64M$35M10.2x-18.6x-
Helen Of Troy$1.8B($728M)0.8x0.8x(1.9x)7.3x
Synsam$734M$130M1.5x1.4x8.3x5.8x
Safilo Group$1.1B$126M0.7x0.7x6.3x6.0x
Alkaloid$391M$62M1.7x-10.7x-
Betterware de Mexico$829M$152M1.2x1.1x6.6x5.4x
XPS Pensions Group$353M$80M2.6x2.5x11.3x8.7x

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Common questions about touchland

When was touchland founded?touchland was founded in 2017.
Where is touchland headquartered?touchland is headquartered in Miami, FL, United States.
Is touchland publicly listed?No, touchland was acquired by Church & Dwight in May 2025.
Who acquired touchland?touchland was acquired by Church & Dwight in May 2025.
How much was touchland acquired for?touchland was acquired for $700M in May 2025, a 5.4x revenue multiple.
How much funding has touchland raised?touchland has raised $2M across 1 funding round.
What was touchland's last funding round?touchland's last funding round was a $2M seed round in January 2020.
Who are touchland's investors?touchland's investors include Align Ventures and Spring St. Group.
Which companies are comparable to touchland?Companies comparable to touchland include Skinkandy, Weight Watchers, Medifast, JSW Paints, Tempo Scan Pacific and BENOW.

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