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touchland Acquisition, Valuation, Funding & Investors
touchland was acquired by Church & Dwight for $700M in May 2025, a 5.4x multiple on $130M of revenue.
touchland revenue at acquisition
$130M
Last twelve months · May 2025
touchland revenue multiple at acquisition
5.4x
EV/Revenue · May 2025
touchland EBITDA multiple at acquisition
12.7x
EV/EBITDA · May 2025
About touchland
touchland is a Los Angeles-based personal care brand specializing in hand sanitizers and mists. Its Power Mist line uses 70% ethyl alcohol with aloe in scents like Citrus Grove and Vanilla Blossom, sold at Ulta and Target. touchland also offers body mists in Mango Mojo and accessories for commercial dispensers.
Founded
2017
HQ
Website
Status
Acquired
Customer focus
B2C
Revenue model
Product sales
Revenue
$130M (May 2025)
Valuation
$700M (acquired May 2025)
touchland Acquisition
touchland was acquired by Church & Dwight for $700M on 12 May 2025.
The acquisition price implies a 5.4x revenue and 12.7x EBITDA multiple on $130M of revenue.
Before the acquisition touchland had raised $2M across 1 funding round.
Touchland, founded in 2014 by Andrea Lisbona and Ruggero Grammatico, is the fastest-growing hand sanitizer brand in the United States, ranking #2 in the category behind Purell. The brand offers vibrantly designed, scented sanitizers with nearly 20 scents, plus body and hair fragrance mists, marketed primarily in the U.S. and Canada, with recent expansion to the Middle East via Sephora. For the trailing twelve months through March 31, 2025, Touchland reported net sales of approximately $130 million, reflecting triple-digit growth the prior year, and trades at 5.4x sales and 12.7x EBITDA on the base deal value. Church & Dwight Co., Inc. (NYSE: CHD), a consumer goods company with brands including Arm & Hammer, Trojan, OxiClean, Nair, Batiste, and Therabreath, signed a definitive agreement on May 12, 2025, to acquire the Touchland brand for $700 million at closing in cash and restricted stock units, plus up to $180 million earnout contingent on achieving 2025 net sales targets, for a total potential value of $880 million. The deal closed in the second quarter of 2025, subject to customary conditions. Church & Dwight views Touchland as its 8th power brand, citing its appeal to younger consumers, high repeat purchase loyalty, exceptional packaging for on-the-go use, asset-light model, and gross margin accretion. The acquisition is neutral to Church & Dwight's 2025 adjusted EPS, including transition costs and amortization, with double-digit sales growth projected for 2025 and 2026, and 3% accretion to cash earnings in 2026. CEO Rick Dierker emphasized Touchland's unique consumer value proposition driving category growth and marketing prowess, enabling portfolio expansion into engaged young demographics while leveraging Church & Dwight's scale for further international rollout and capabilities.
| Acquirer | Date | Type | Price | EV/Revenue | EV/EBITDA |
|---|---|---|---|---|---|
| 12 May 2025 | Strategic M&A | $700M | 5.4x | 12.7x |
touchland Funding History
touchland has raised a total of $2M across 1 funding round.
touchland funding rounds
| Date | Stage | Investors | Raised |
|---|---|---|---|
| Jan 2020 | Seed | Align Ventures; Spring St. Group | $2M |
Who has invested in touchland?
2 investors have backed touchland across its funding rounds, including Align Ventures and Spring St. Group.
touchland Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free Trialtouchland Competitors
touchland competitors include listed companies like Skinkandy, Weight Watchers, Medifast and Tempo Scan Pacific, and private ones like JSW Paints and BENOW.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $51M | $14M | $215M | 3.3x | ||
| Publicly listed | $786M | ($198M) | $160M | 0.7x | ||
| Publicly listed | $386M | $3M | $134M | - | ||
| Private | - | - | $702M | - | ||
| Publicly listed | $790M | $111M | $712M | - | ||
| Private | $235M | - | $737M | 3.1x |
touchland Public Comps
touchland is no longer listed, but its public comps include Tempo Scan Pacific, Sunmax Biotechnology, Helen Of Troy, Synsam, Safilo Group, Alkaloid, Betterware de Mexico, XPS Pensions Group, The Honest Company and CEWE Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $790M | $111M | 0.6x | - | 4.5x | - | |||
| $64M | $35M | 10.2x | - | 18.6x | - | |||
| $1.8B | ($728M) | 0.8x | 0.8x | (1.9x) | 7.3x | |||
| $734M | $130M | 1.5x | 1.4x | 8.3x | 5.8x | |||
| $1.1B | $126M | 0.7x | 0.7x | 6.3x | 6.0x | |||
| $391M | $62M | 1.7x | - | 10.7x | - | |||
| $829M | $152M | 1.2x | 1.1x | 6.6x | 5.4x | |||
| $353M | $80M | 2.6x | 2.5x | 11.3x | 8.7x | |||
This data is available for Pro users. Sign up to see all touchland competitors and their valuation data. Start Free Trial | ||||||||
Common questions about touchland
| When was touchland founded? | touchland was founded in 2017. |
| Where is touchland headquartered? | touchland is headquartered in Miami, FL, United States. |
| Is touchland publicly listed? | No, touchland was acquired by Church & Dwight in May 2025. |
| Who acquired touchland? | touchland was acquired by Church & Dwight in May 2025. |
| How much was touchland acquired for? | touchland was acquired for $700M in May 2025, a 5.4x revenue multiple. |
| How much funding has touchland raised? | touchland has raised $2M across 1 funding round. |
| What was touchland's last funding round? | touchland's last funding round was a $2M seed round in January 2020. |
| Who are touchland's investors? | touchland's investors include Align Ventures and Spring St. Group. |
| Which companies are comparable to touchland? | Companies comparable to touchland include Skinkandy, Weight Watchers, Medifast, JSW Paints, Tempo Scan Pacific and BENOW. |
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