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- Totango
Totango Funding, Investors & Competitors
Totango has raised $133M across 4 funding rounds, most recently a $100M Series D in September 2021.
Last Totango funding round
$100M
Series D · Sep 2021
Cumulative funding Totango raised
$133M
across 4 funding rounds
Key investors in Totango
Pitango VC
Canvas Prime
InterWest Partners
Benhamou Global Ventures
Great Hill Partners
Gemini Israel Ventures
Grayhawk Capital
About Totango
Totango is a customer success platform pioneering customer-led growth since 2010 with tools for retention and expansion. Its suite includes automated workflows, AI-powered Unison for churn prediction, and Catalyst for revenue operations, used by SAP, GitHub, Schneider Electric, Dynatrace, Drata, and Aircall. Remote-first with offices in New York City and Tel Aviv, it merged with Catalyst Software in February 2024 across 25 US states and six countries.
Founded
2010
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Totango Funding History
Totango has raised a total of $133M across 4 funding rounds.
Totango's first fundraising round was a $16M Series A in February 2014. The most recent completed round was a $100M Series D in September 2021.
Totango funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Sep 2021 | Series D | Great Hill Partners (lead); Benhamou Global Ventures; Pitango VC; Canvas Prime | $100M | Totango is a customer success platform that leverages data to orchestrate and transform revenue experiences for SaaS companies, helping track customer engagement, identify user flow errors, and support product-led growth strategies. Founded in 2010 and based in Redwood City, California, and Boston, Massachusetts, the company raised $100 million in a Series D funding round on September 29, 2021, led by Great Hill Partners, with participation from existing investors Benhamou Global Ventures (BGV), Pitango Ventures, and Canvas. This brought Totango's total funding to $132 million, following prior rounds including an $8 million Series C in 2016, $15.5 million Series B in 2014, and $3.8 million Series A in 2011. The investment aims to accelerate Totango's leadership in the customer success market by funding expansion of its product-led-growth go-to-market strategy, product development, and other growth initiatives. Great Hill Partners, a Boston-based private equity firm focusing on high-growth companies in software and other sectors, highlighted Totango's position as an early entrant and leader in customer success through customer focus, innovation, and thought leadership. Union Square Advisors served as the exclusive financial advisor for the transaction. The company reported thousands of customers and exponential growth at the time, positioning it to capitalize on a large, underpenetrated market opportunity for customer success solutions across business sizes. Great Hill Partners noted their prior experience as Totango customers, emphasizing the platform's ease of implementation amid pandemic-driven needs for customer organization. |
| Feb 2018 | Series C | Grayhawk Capital (lead); Benhamou Global Ventures; Pitango VC; Canvas Prime; InterWest Partners | $9M | Totango raised $9 million in a Series C funding round in February 2018 led by Grayhawk Capital, with participation from existing investors Benhamou Global Ventures, Canvas Ventures, Pitango VC, and InterWest Partners. The funding aimed to scale the company for exponential growth and expand its enterprise client base while enhancing its Customer Success strategy. Totango, based in San Mateo and Tel Aviv (later Redwood City), provides an enterprise customer success platform focused on customer engagement throughout pre-sales and post-sales processes to drive adoption, retention, expansion, and revenue from existing accounts. The company added enterprise clients like Dimension Data, Citrix, and Computer Associates in 2017 and bolstered its management team with industry veterans including COO Jamie Bertasi, SVP of Sales Bill Hobbs, and CMO Jill Rubin. This round brought Totango's total funding to $36.7 million across five rounds as of early 2018. |
| Sep 2016 | Series B | Benhamou Global Ventures (lead); Pitango VC; Canvas Prime; InterWest Partners | $8M | Totango is a Tel Aviv- and San Mateo-based customer success platform that provides software for monitoring customer engagement, retention, and success metrics to help SaaS companies deliver predictable revenue outcomes and improve team efficiency. The company raised $8.3 million in a funding round dated September 2016, led by Benhamou Global Ventures, with participation from existing investors Pitango Venture Capital, Canvas Ventures, and InterWest Partners. Eric Benhamou joined Totango's board as chairman. The funding aimed to further develop Totango's customer monitoring capabilities amid growing enterprise reliance on SaaS and cloud products. Prior to this, Totango raised $15.5 million in Series A or B funding in February 2014 led by Canvas Ventures and InterWest Partners. |
| Feb 2014 | Series A | Canvas Prime (lead); InterWest Partners (lead); Pitango VC; Gemini Israel Ventures | $16M | - |
Who has invested in Totango?
7 investors have backed Totango across its funding rounds, including Pitango VC, Canvas Prime, InterWest Partners, Benhamou Global Ventures, Great Hill Partners and Gemini Israel Ventures.
Lead investors include Great Hill Partners, Grayhawk Capital, Benhamou Global Ventures, Canvas Prime and InterWest Partners.
Totango Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Participant | Feb 2014 | ||
| 4 | Lead | Feb 2014 | ||
| 3 | Lead | Sep 2016 | ||
| 3 | Lead | Feb 2014 | ||
| 1 | Lead | Feb 2018 | ||
This data is available for Pro users. Sign up to see all 7 Totango investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Totango
Totango has acquired 4 companies to date.
Last acquisition by Totango was on October 22nd 2024. Totango acquired Parative Customer Intelligence Platform for undisclosed valuation.
Latest Acquisitions by Totango
| Description | Parative Customer Intelligence Platform is a Denver-based software provider offering a no-code data platform for sales and customer success teams. The system integrates with CRM tools like Salesforce and HubSpot to unify customer records, detect duplicates, and enrich profiles automatically. Parative delivers AI-driven insights for ideal customer profiles, churn prediction, and net revenue retention forecasting through real-time dashboards. Launched in 2020, it processes data from marketing automation and billing systems to trigger playbooks for expansion opportunities, serving SaaS companies with over 1,000 customer accounts. | Catalyst Software is a customer success platform, now integrated into Totango, that identifies expansion and upsell opportunities to drive recurring revenue. The tool aligns team actions with customer objectives in SaaS environments, supporting scalable growth through opportunity scoring and workflow automation. | Lou is a no-code platform for user onboarding and engagement, enabling software companies to create self-serve tutorials, personalized product tours, and feature announcements. Launched for quick deployment in minutes, it integrates with web applications to guide new users through interfaces. Lou serves SaaS providers by automating activation flows and reducing support tickets, with tools for segmentation and analytics. | Personity.ai is a machine learning platform that analyzes digital footprints to infer user personalities and preferences. Headquartered in Tel Aviv, Israel, the company provides Personality-as-a-Service for applications in marketing, customer service, and product personalization. Its API integrates with web and mobile data sources to generate psychographic profiles based on behavior patterns. Personity.ai serves sectors like e-commerce and advertising, enabling targeted content delivery and user segmentation without manual surveys. |
| HQ Country | ||||
| HQ City | Boston, MA | New York City, NY | Austin, TX | Jerusalem |
| Deal Date | 22 Oct 2024 | 28 Feb 2024 | 21 Jun 2023 | 1 Jul 2018 |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed |
| EV/Revenue | ||||
| EV/EBITDA | ||||
This data is available for Pro users. Sign up to see all Totango acquisitions and their M&A valuation multiples. Start Free Trial | ||||
Totango Competitors
Totango competitors include listed companies like FiscalNote and Octave Intelligence, and private ones like ReliaQuest, MOV, Rippling and Celonis.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $300M | - | $3.4B | 11.3x | ||
| Private | - | - | $3B | - | ||
| Publicly listed | $95M | ($32M) | $1M | 1.5x | ||
| Private | $570M | - | $17B | 29.5x | ||
| Private | $400M | - | $13B | 32.5x | ||
| Publicly listed | $1.6B | $530M | $5B | 3.3x |
Totango Public Comps
Totango is still privately-owned, but its public comps include Palantir, ServiceNow, Datadog, RELX, Strategy, Constellation Software, Verisk Analytics, Fair Isaac, SS&C Technologies and Wolters Kluwer.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $4.5B | $1.5B | 92.6x | 58.1x | 285.0x | 97.4x | |||
| $13B | $2.6B | 11.1x | 9.6x | 57.2x | 25.0x | |||
| $3.4B | ($588K) | 23.6x | 19.4x | (137813.0x) | 77.6x | |||
| $13B | $4.9B | 5.5x | 5.3x | 14.4x | 13.2x | |||
| $477M | ($5.4B) | 149.4x | 144.4x | (13.1x) | (12.3x) | |||
| $12B | $2.5B | 4.0x | 3.5x | 18.5x | 12.9x | |||
| $3.1B | $1.7B | 8.8x | 8.5x | 16.2x | 15.1x | |||
| $2B | $951M | 13.2x | 10.4x | 27.6x | 17.1x | |||
This data is available for Pro users. Sign up to see all Totango competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Totango
| When was Totango founded? | Totango was founded in 2010. |
| Where is Totango headquartered? | Totango is headquartered in San Francisco, CA, United States. |
| Is Totango publicly listed? | No, Totango is a private, VC-backed company. |
| How much funding has Totango raised? | Totango has raised $133M across 4 funding rounds. |
| What was Totango's last funding round? | Totango's last funding round was a $100M Series D in September 2021, led by Great Hill Partners. |
| Who are Totango's investors? | Totango's investors include Pitango VC, Canvas Prime, Benhamou Global Ventures, InterWest Partners, Grayhawk Capital, Great Hill Partners and Gemini Israel Ventures. |
| Which companies are comparable to Totango? | Companies comparable to Totango include ReliaQuest, MOV, FiscalNote, Rippling, Celonis and Octave Intelligence. |
| How many companies has Totango acquired? | Totango has acquired 4 companies, including Parative Customer Intelligence Platform, Catalyst Software, Lou and Personity.ai. |
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