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- TOCA Football
TOCA Football Valuation, Funding & Investors
TOCA Football is valued at $345M as of January 2026.
Last TOCA Football valuation
$345M
Undisclosed stage · Jan 2026
Last TOCA Football funding round
$3M
Undisclosed stage · Jan 2026
Cumulative funding TOCA Football raised
$263M
across 9 funding rounds
Key investors in TOCA Football
WestRiver Group
Jared Smith
RNS Capital
Magnus Carlsen
Harry Kane
Jim Kavanaugh
About TOCA Football
TOCA Football is a Santa Monica-based soccer technology company founded in 2015. It manufactures the TOCA Touch automated trainers that deliver balls at customizable speeds and spins for skill development drills. The firm produces dimpled TOCA balls designed for improved control and distance. TOCA Football maintains partnerships with Major League Soccer clubs including LA Galaxy and Seattle Sounders FC plus installations across training academies in the United States Europe and Asia.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Product sales
Valuation
$345M (Jan 2026)
TOCA Football Valuation
TOCA Football is currently valued at $345M, based on its undisclosed-stage round in January 2026.
TOCA Football's valuation has moved from $3B at its Series D in October 2019 to $345M in January 2026, across 3 priced rounds.
TOCA Football valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jan 2026 | Undisclosed stage | $345M |
| May 2025 | Series A | $345M |
| Oct 2019 | Series D | $3B |
TOCA Football Funding History
TOCA Football has raised a total of $263M across 9 funding rounds.
TOCA Football's first fundraising round was a $6M Series A in May 2016. The most recent completed round was a $3M undisclosed-stage round in January 2026.
TOCA Football funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2026 | Undisclosed stage | - | $3M | $345M | TOCA Football is a tech-infused soccer facilities company offering personalized, data-driven training at TOCA Soccer centers and interactive soccer games combined with food and beverage at TOCA Social entertainment venues. The company aims to disrupt and elevate the soccer experience through user-centered technology and is expanding globally ahead of the 2026 World Cup. It has partnerships with Major League Soccer (MLS), extended through 2036, to identify markets and integrate MLS content. TOCA Football raised a total of approximately $255.16MM across multiple rounds, including a $100M Series F in August 2024 from new and existing investors such as Jim Kavanaugh, Bill Anderson, Jared Smith, Magnus Carlsen, and Harry Kane. In May 2025, it secured a Series F-3 round at a post-money valuation of $344.57MM, followed by additional funding like $35M (including $15M equity and $20M debt from J.P. Morgan) in May 2025 to fuel U.S. expansion of TOCA Social venues. Other tranches included $11.47M in January 2025 and $11.5M in February 2025. Funds support upgrading training centers, opening new TOCA Social locations such as in Texas' Grandscape, and investing in technologies. Previous investors include MLS, St. Louis SC co-owner Jim Kavanaugh, and Broncos owner Rob Walton. |
| May 2025 | Series A | - | $15M | $345M | TOCA Football is a tech-infused soccer facilities company offering TOCA Soccer training centers for players of all ages and TOCA Social entertainment venues combining interactive soccer games with food and beverage. Founded in 2016 by former professional soccer player Eddie Lewis, the company operates 39 locations across the US and UK, with plans for expansion into Mexico and Europe. In May 2025, TOCA Football secured $35 million in funding, consisting of $15 million in equity and $20 million in debt from J.P. Morgan Commercial Banking, following a $100 million Series F round in August 2024. The capital supports U.S. expansion of TOCA Social venues, targeting MLS markets and World Cup host cities ahead of 2026. The company has raised over $250 million total and extended its MLS partnership through 2036. Forge Global lists a $344.57 million Series F-3 valuation in May 2025. Previous investors include MLS, St. Louis SC co-owner Jim Kavanaugh, Qualtrics co-founder Jared Smith, chess grandmaster Magnus Carlsen, and soccer star Harry Kane. |
| Oct 2024 | Series F | Jared Smith; Bill Anderson; Harry Kane; Magnus Carlsen; Jim Kavanaugh | $100M | - | TOCA Football, Inc., based in Costa Mesa, California, is the world's leading soccer experience company, operating tech-enabled soccer training centers under TOCA Soccer and soccer-themed entertainment venues under TOCA Social. TOCA Soccer runs 39 locations across North America, offering data-driven training with technologies like Toca Touch Trainer and smart targets, hosting youth clinics, adult leagues, and elite athlete sessions. TOCA Social operates in London and Birmingham, UK, with expansions planned for the US via MLS partnership, France, Mexico, and a franchise deal in Mexico. On October 10, 2024, TOCA closed approximately a $100 million Series F funding round with new investors including World Wide Technology founder Jim Kavanaugh and his leadership team, real estate investor Bill Anderson, Qualtrics co-founder Jared Smith, and chess grandmaster Magnus Carlsen. Existing investor Harry Kane, England national team captain and TOCA brand ambassador, also participated. Prior funding included $105 million in capital by 2022 after a $40 million Series E in 2021, with MLS as the fourth-largest shareholder since late 2022. The new capital will fund investments in new technologies with WWT as a key partner, upgrades to existing TOCA Soccer centers, and opening additional TOCA Social venues. TOCA aims to acquire and consolidate indoor soccer centers in North America, leveraging MLS for site selection and market identification, including installations in FC Dallas youth facilities. CEO Yoshi Maruyama highlighted scaling to millions of guests amid soccer's growth in the US. The company envisions dozens of TOCA Socials in the US and global expansion through joint ventures like with Unibail-Rodamco-Westfield in Europe. |
| Jan 2023 | Series E | - | $54M | - | - |
| Jun 2021 | Series E | D2 Futbol Investors (lead); RNS Capital (lead); WestRiver Group (lead); Jared Smith | $40M | - | TOCA Football, Inc. is the world's only technology-enabled soccer experiences and entertainment company, operating sport centers with proprietary training technologies that measure kick speed and velocity while replicating in-game conditions. Founded in 2014 and based in Costa Mesa, California, the company had 14 centers across the U.S. at the time of its Series E funding announcement on June 29, 2021. On June 29, 2021, TOCA Football completed a $40 million Series E funding round led by existing investors WestRiver Group (WRG), RNS TOCA Partners LLC (also referred to as RNS Capital), and D2 Futbol Investors, LLC, with participation from new investor Jared Smith, co-founder and former COO of Qualtrics. This round brought the company's total capital raised to $105 million. The funds support aggressive expansion plans, including opening 12 new sport centers in the next 12 months to nearly double the footprint and launching TOCA Social, the world's first gamified soccer-themed entertainment and dining venue, at The O2 in London at the end of July 2021, with more such venues planned globally. TOCA CEO Yoshi Maruyama stated the company was on pace to quadruple revenue over the next 12 months, aligning with growth into sports-entertainment intersections. TOCA Co-Chairman Erik Anderson, founder and CEO of WRG and former Executive Chairman of Topgolf International, highlighted TOCA's role in making soccer more inclusive. The company aims for ubiquity with plans for 300 training locations in North America and over 100 TOCA Social sites worldwide, including future expansion into Asia, particularly China. Subsequent rounds include a Series F of $100 million in October 2024, bringing total funding to around $200-207 million over nine rounds. |
| Sep 2020 | Series A | - | $15M | - | - |
| Oct 2019 | Series D | WestRiver Group (lead); RNS Capital | $25M | $3B | TOCA Football, Inc., a California-based soccer-focused and technology-enabled experience company founded in 2014 by former professional soccer player Eddie Lewis, secured $25 million in Series D funding on October 30, 2019, led by existing investors WestRiver Group and RNS Partners, along with affiliated family office investors. The round, advised by Portico Capital, supported expansion of TOCA's purpose-built sports studios where young children train alongside professionals using proprietary ball machines, digital targets, and a data-enhanced app, with over 30 million balls delivered to date. WestRiver Group, known for backing Topgolf, assisted in developing TOCA's business plan, board, and team to position it as the world's first soccer-focused experience brand, including acceleration of TOCA Social entertainment venues with food, beverage, and guest services. SignalRank lists a $3 billion post-money valuation for this October 29, 2019 round involving RNS Capital and WestRiver Group, aligning with the specified investors and approximate date. The funding aimed to scale operations amid growing U.S. soccer participation, which hit an all-time high of over 850,000 high school players in the 2018/19 season. TOCA operated training centers and planned larger facilities, leveraging a shift from manufacturing ball-tossing machines for MLS teams to a services model. No sources provide explicit revenue, ARR, or EBITDA metrics near the 2019 round using terms like 'revenue,' 'ARR,' 'sales,' or 'EBITDA.' Later developments include a Series E round in 2021 raising $40 million from WestRiver Group, RNS TOCA Partners, D2 Futbol Investors, and new backers like Qualtrics co-founder Jared Smith, bringing total funding to $105 million and plans to quadruple revenue while doubling sport centers and opening TOCA Social. Subsequent rounds reached a Series F-3 valuation of $344.57 million in May 2025 with $255.16 million total funding. |
| Jun 2018 | Series C | - | $5M | - | TOCA Football raised $5.0M in a funding round on June 1, 2018. This appears to be part of Series C activity, with an additional $200.12K on June 15, 2018, and $5.0M on December 14, 2018. TOCA Football is a soccer technology company focused on disrupting and elevating the soccer experience through user-centered technology. |
| May 2016 | Series A | - | $6M | - | TOCA Football raised $2.2M in a funding round on May 1, 2016. A separate Series A round of $2.21M occurred on May 20, 2016, and a Series B of $2.63M on the same date. The company, founded in 2016 by former U.S. World Cup star Eddie Lewis, develops technology-driven soccer training experiences with proprietary ball machines, digital targets, and a mobile app. |
Who has invested in TOCA Football?
8 investors have backed TOCA Football across its funding rounds, including WestRiver Group, Jared Smith, RNS Capital, Magnus Carlsen, Harry Kane and Jim Kavanaugh.
Lead investors include D2 Futbol Investors, RNS Capital and WestRiver Group.
TOCA Football Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Oct 2019 | ||
| 2 | Participant | Jun 2021 | ||
| 2 | Lead | Oct 2019 | ||
| 1 | Lead | Jun 2021 | ||
| 1 | Participant | Oct 2024 | ||
| 1 | Participant | Oct 2024 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by TOCA Football
TOCA Football has acquired 3 companies to date.
Last acquisition by TOCA Football was on December 14th 2023. TOCA Football acquired quad indoor sports for undisclosed valuation.
Latest Acquisitions by TOCA Football
| Description | Quad Indoor Sports is a Madison-based facility in Wisconsin offering turf field rentals for soccer, lacrosse, and volleyball alongside multi-purpose event spaces. Open 365 days with online booking, it hosts leagues and tournaments for youth and adult teams across the Midwest. | Total Sports Complex is a Ronkonkoma-based indoor sports facility on Long Island, New York, hosting training programs, athletic camps, and leagues in baseball, soccer, football, roller hockey, lacrosse, volleyball, and softball. The venue features turf fields, batting cages, and multi-sport courts for youth and adult participants. | Kids In Sports is a multifaceted youth sports program offering classes and camps for children aged 1 to 12 in baseball, basketball, flag football, floor hockey, lacrosse, soccer, and volleyball. Headquartered in Dallas, Texas, the organization operates over 20 centers across Texas and surrounding states, serving more than 50,000 kids annually through multi-sport and skill-specific sessions. Founded in 1998, it partners with local schools and community centers to deliver structured physical education that builds coordination and teamwork. |
| HQ Country | |||
| HQ City | Chicago, IL | Detroit, MI | New York City, NY |
| Deal Date | 14 Dec 2023 | 15 Dec 2022 | 29 Oct 2020 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all TOCA Football acquisitions and their M&A valuation multiples. Start Free Trial | |||
TOCA Football Competitors
TOCA Football competitors include listed companies like Weight Watchers and Ser Educacional, and private ones like Ultrahuman, Boohee, Superpower and FightCamp.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $64M | $6M | $365M | - | ||
| Private | - | - | $313M | - | ||
| Private | - | - | $300M | - | ||
| Private | - | - | $420M | - | ||
| Publicly listed | $786M | ($198M) | $160M | 0.7x | ||
| Publicly listed | $431M | $124M | $350M | 1.3x |
TOCA Football Public Comps
TOCA Football is still privately-owned, but its public comps include Ser Educacional, Fenerbahce SK, NIIT Learning Systems, Wilmington, IDP Education, Olympique Lyon, Insource Co., Cruzeiro do Sul Educacional, Parken Sport and Navneet Education.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $431M | $124M | 1.3x | 1.3x | 4.6x | 4.7x | |||
| $176M | $17M | 2.3x | - | 22.9x | - | |||
| $204M | $42M | 1.3x | 1.2x | 6.1x | 6.0x | |||
| $136M | $24M | 3.0x | 2.4x | 17.4x | 9.4x | |||
| $566M | $90M | 0.8x | 0.8x | 5.0x | 3.8x | |||
| $187M | ($101M) | 6.1x | - | (11.3x) | - | |||
| $93M | $39M | 3.5x | 3.2x | 8.5x | 7.9x | |||
| $551M | $181M | 1.3x | 1.2x | 3.8x | 4.1x | |||
This data is available for Pro users. Sign up to see all TOCA Football competitors and their valuation data. Start Free Trial | ||||||||
Common questions about TOCA Football
| When was TOCA Football founded? | TOCA Football was founded in 2016. |
| Where is TOCA Football headquartered? | TOCA Football is headquartered in Los Angeles, CA, United States. |
| Is TOCA Football publicly listed? | No, TOCA Football is a private, VC-backed company. |
| What is TOCA Football's valuation? | TOCA Football was last valued at $345M in its undisclosed-stage round in January 2026. |
| How much funding has TOCA Football raised? | TOCA Football has raised $263M across 9 funding rounds. |
| What was TOCA Football's last funding round? | TOCA Football's last funding round was a $3M undisclosed-stage round in January 2026. |
| Who are TOCA Football's investors? | TOCA Football's investors include RNS Capital, Jared Smith, WestRiver Group, D2 Futbol Investors, Bill Anderson, Harry Kane, Magnus Carlsen and Jim Kavanaugh. |
| Which companies are comparable to TOCA Football? | Companies comparable to TOCA Football include Ultrahuman, Boohee, Superpower, FightCamp, Weight Watchers and Ser Educacional. |
| How many companies has TOCA Football acquired? | TOCA Football has acquired 3 companies, including quad indoor sports, Total Sports Complex and Kids In Sports. |
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